Ronn Torossian

MARCH 5, 2025

Learn how market research will transform by 2025, from AI and real-time analytics to ethical data practices. Discover key trends and strategies for business success. The post What Market Research Will Look Like in 2025: Key Trends and Strategies for Success appeared first on.

Trends 195

Trends Strategy Ethics Marketing 195

Garrett Public Relations

DECEMBER 9, 2018

The post 5 Public Relations Trends to Watch in 2019, Starring AI, Ethics and More appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Of all the things PR pros can expect in 2019, change seems to be the only constant.

Ethics 141

Ethics Trends Publicity Crisis Management 141

PR in High Definition

NOVEMBER 22, 2024

For example, when working on a PR Campaign for a new product launch, instead of spending hours manually gathering information on current market trends or competitor launches, we can lean on ChatGPT to quickly research and summarise what we need to know. That way we have more time to spend on strategy and implementation.

Ethics 117

Ethics Product Launch Data Trends 117

PRSay

FEBRUARY 14, 2023

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.”

Ethics 171

Ethics Training Social Media Leadership 171

Agility PR Solutions

MAY 5, 2022

When asked which function is primarily accountable for AI ethics in a new survey from IBM’s Institute for Business Value (IBV), 80 percent of respondents pointed to a non-technical executive, such as a CEO, as the primary “champion” for AI ethics, a sharp uptick from 15 percent in 2018—revealing a radical shift in the roles […].

Ethics 212

Ethics Survey Trends Publicity 212

Agility PR Solutions

JUNE 23, 2024

In the contemporary digital age, ethical marketing is an imperative aspect of brand identity and consumer engagement. Ethical marketing refers to conducting business operations and promotional activities while upholding morality, transparency, and social responsibility principles.

Ethics 110

Ethics Tools Trends Strategy 110

Prowly

MARCH 4, 2025

One day, youre grasping a new requirement and exhaling in relief; the next you find out that trend is already on its way out. Thats why weve broken down the five biggest PR trends shaping 2025. Looking back on statistics weve gathered over the last two years, its safe to say that most of the industry has adjusted to this trend.

Trends 104

Trends Reddit Pitching Data 104

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

Here are six trends that stood out. They discussed the ethics of data sourcing and activation to a packed room in Aria. Okay, these are just a few of the trends that I saw at CES 2020. The post 6 B2B Tech Trends From CES 2020 appeared first on Crenshaw Communications. What did the show tell us about the rest of the year?

B2B 208

B2B Trends Retail Privacy 208

ImPRessions - Crenshaw Communications

MAY 31, 2024

Among the excellent content at the PROI 2024 Global Summit in Rio de Janiero was a gem of a panel on the top trends shaping the work we do, and a discussion of how we might meet or take advantage of them. The post 5 Trends Shaping The Future Of PR (And How To Manage Them) appeared first on Crenshaw Communications.

Trends 203

Trends How To Ethics Reputation 203

PRSay

AUGUST 16, 2024

After the meeting, Justin Green, president and CEO of the Global Alliance since 2019, and founder and CEO of Wide Awake Communications in Dublin, Ireland, talked with PRsay about pressing challenges and trends impacting global communicators worldwide. (Ed We are calling on all practitioners around the world to act and fulfill their ethics.

Trends 155

Trends Communications Ethics Corporate 155

PRSay

JULY 12, 2024

The trends in this annual report can empower PR professionals to work better in integrated teams and use the most effective tactics to drive their initiatives. From our survey, here are three trends that we expect will transform PR over the next three years. Embracing these trends will help you succeed.

Trends 179

Trends Publicity Survey Privacy 179

5W PR

JANUARY 20, 2025

These technologies now form the backbone of successful PR campaigns, offering unprecedented abilities to understand audience behavior, predict trends, and measure impact. Ethical Considerations and Best Practices The use of AI in PR raises important ethical considerations that professionals must address.

Analytics 146

Analytics Strategy System Ethics 146

Agility PR Solutions

JANUARY 26, 2021

A newly published book, PR Women with Influence: Breaking Through the Ethical and Leadership Challenges, explores how women in PR […]. The post Trends and challenges revealed in new book about women and leadership in public relations appeared first on Agility PR Solutions.

Leadership 176

Leadership Trends Publicity Ethics 176

PRSay

SEPTEMBER 24, 2019

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 123

Ethics Data Strategy Privacy 123

Contently - Strategy

SEPTEMBER 30, 2024

Brands distancing themselves from platforms like X for ethical reasons may face legal risks, including being implicated in high-stakes lawsuits. As social media increasingly becomes a battleground for political and cultural conflicts, brands must carefully navigate content moderation policies, platform ethics, and potential litigation.

Social Media 107

Social Media Privacy Branding Brand 107

5W PR

JANUARY 12, 2025

This consumer-driven trend prioritizes products that are free from harmful chemicals, made with natural or organic ingredients, and produced sustainably and ethically. They should be produced sustainably and ethically, and this encompasses practices like reducing plastic waste, minimizing environmental impact, and fair labor practices.

Consumer 78

Consumer Chemicals Marketing Ethics 78

Contently - Strategy

SEPTEMBER 11, 2024

Visual marketing design trends are evolving more rapidly than ever, thanks to a highly interconnected media culture that provides nearly instant feedback. Staying on top of the latest visual marketing design trends is essential for building an enduring brand, telling engaging stories , and emotionally connecting with customers.

Trends 52

Trends Marketing Strategy Branding 52

Agility PR Solutions

AUGUST 9, 2021

The post Consumers unmasked: New study reveals key buying triggers, as brand ethics become critical appeared first on Agility PR Solutions. New research from business challenges consultancy EPAM Continuum explores Millennial and Gen-Z shoppers’ spending habits across the […].

Ethics 147

Ethics Study Consumer Branding 147

Wadds Inc.

APRIL 29, 2024

A new report identifies five critical trends to future proof the corporate communications function. The annual Communications Trend Radar 2024 report highlights five trends that corporate communications and public relations leaders must address to ensure their organisations remain relevant and effective.

Corporate 115

Corporate Trends Communications Ethics 115

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. This is crucial for understanding what topics are important to your many stakeholder groups.

Strategy 370

Strategy Communications Reputation Measurement 370

Wadds Inc.

OCTOBER 28, 2024

It calls for more transparent, ethical and streamlined industry-wide pitching processes. This trend has created tension between creative evaluation and financial considerations. Public relations agencies pitching for new business face budget uncertainty, ghosting and intellectual property misuse.

Pitching 98

Pitching Industry Publicity Financial 98

Agility PR Solutions

MARCH 12, 2024

The AI trend of 2023 was reckless productivity—businesses were so eager to boost output that many rushed to deployment with little knowledge of how they would put the tech to work for them.

Guidelines 110

Guidelines Policies Ethics Trends 110

Cision

SEPTEMBER 10, 2015

We decided to take a look at four major emerged, emerging, or horizon trends and how they’ll affect the sector. Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerged Trends. Emerging Trends .

Trends 120

Trends Mobile Web System 120

Agility PR Solutions

APRIL 3, 2024

In the rapidly changing workplace environment, companies are choosing to prioritize managing and avoiding risk in their ethics and compliance (E&C) decisions, reveals a news study from E&C solutions firm LRN Corporation.

Ethics 105

Ethics Analysis Corporate Study 105

PRSay

JANUARY 14, 2022

Measurable success, proactive client advocacy, active listening and ethical discourse should always top a team’s charts, but life can get out of tune. The field’s core values that existed since Springsteen was in diapers still resonate today, just differently. Use these keys and let’s unlock the potential that comes with a new year.

Communications 167

Communications Trends Nonprofit Radio 167

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. They not only increased brand visibility but also reinforced their credibility as the go-to choice for advertisers and marketers seeking insights about advertising trends.

Branding 323

Branding Brand eBook Advertising 323

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them.

Trends 135

Trends Marketing Pinterest Social Media 135

Cision

OCTOBER 14, 2015

What it means for PR : As new technologies make it easier to manipulate emotion, ethics must keep up or better yet, stay ahead of change. Facebook recently launched Signal , a tool for professional journalists around trending items, in the hopes of getting journalists to use Facebook as a news source.

Journalism 120

Journalism Trends Print Local 120

5W PR

DECEMBER 29, 2024

There are several key trends shaping consumer preferences in the CPG industry. Sustainability Environmental concerns are driving consumer choices, with a preference for eco-friendly packaging, ethical sourcing, and sustainable production practices.

Consumer 78

Consumer How To Privacy Fashion 78

5W PR

DECEMBER 21, 2024

There are several key trends shaping consumer preferences in the CPG industry. Sustainability Environmental concerns are driving consumer choices, with a preference for eco-friendly packaging, ethical sourcing, and sustainable production practices.

Consumer 78

Consumer How To Privacy Fashion 78

Agility PR Solutions

SEPTEMBER 15, 2022

New future-facing research delving into the hearts and minds of global marketing and media leadership from strategic advisory firm MediaLink uncover the trends, provocative opinions and unruly challenges they will grapple with in the year ahead.

Ethics 86

Ethics Marketing Media Leadership 86

5W PR

FEBRUARY 12, 2023

The fashion industry has been growing at a faster pace than ever before, as new fashion trends keep showing up on a weekly basis it seems. There are some trends that fashion brands should stay away from. That’s why it’s important to know the difference between a positive and a negative industry trend.

Trends 88

Trends Fashion Branding Brand 88

Agility PR Solutions

OCTOBER 25, 2023

A new national poll from data trust firm Ketch and privacy protection thinktank The Ethical Tech Project examines […] The post Brand trust, purchase intent and AI: Privacy takes precedence as consumers say they will reward ethical data use in the age of AI appeared first on Agility PR Solutions.

Privacy 117

Privacy Ethics Data Consumer 117

Stern + Associates

JANUARY 17, 2025

Tom Davenport , an MIT Initiative on the Digital Economy fellow and a pioneering authority on AI strategies, delivers pragmatic guidance on discerning the promises of agentic AI from media-driven hype in Five Trends in AI and Data Science for 2025 , his fascinating look ahead in the MIT Sloan Management Review.

Meeting 110

Meeting Technology Groups Ethics 110

5W PR

JULY 3, 2024

Here’s a recap of the top trends we observed: Innovative Packaging and Shelf-Stable Alternatives One of the standout highlights of the show was the innovation in packaging. In addition, there was a noticeable trend towards creating shelf-stable versions of products that traditionally weren’t.

Trends 78

Trends Retail Trade Shows Ethics 78

Ethical Voices

OCTOBER 28, 2024

I first met Tatevik when I was looking to expand the ethics cases outside of the US. Tatevik discusses How to best counsel your client when they want to respond unethically to an unethical competitor How to react calmly and ethically in highly emotional crises Should PR create a global code of ethics for influencer marketing?

Ethics 53

Ethics How To Crisis Internal 53

Agility PR Solutions

JANUARY 28, 2024

As we move into another year of AI dominance, we are seeing the tech becoming ingrained into the very identity of consumer-facing brands and businesses—and consumers want to set some ground rules regarding ethics and bias with retailers before online shopping and purchasing becomes fully immersed.

Retail 110

Retail Ethics Consumer Enterprise 110