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How Can We Mandate Ethics In PR?

ImPRessions - Crenshaw Communications

At times PR agencies run afoul of ethical standards by trafficking in false or misleading information, hiding conflicts of interest, or working with a lack of transparency. My view is that good PR people can ethically represent bad clients – but only if they’re doing so in an effort to change or redeem the harm done.

Ethics 182
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Ethics: It’s All About Honesty

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 141
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My first encounter with an AI hallucination

PR in High Definition

Intrigued by its potential, I decided to test AI’s capabilities with ChatGPT to find a supporting statistic for a piece I was writing. By treating AI as a helper rather than a definitive source, we can harness its potential without compromising on quality or ethics.

Ethics 117
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Bringing Your Whole Self to Ethical Behavior

PRSay

This study validates the importance of not simply “towing the line” for professional purposes but also integrating ethics into our overall conduct. Through this lens, the PRSA Code of Ethics can serve as a valuable reference point for helping PR professionals to behave ethically inside, as well as outside, of their work environments.

Ethics 131
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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 144
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Ethical storytelling: Balancing brand narratives and social responsibility—key principles, brand examples, and 4 tips for writing your own

Agility PR Solutions

The future of a brand is dependent on its transparency and commitment to social responsibility and ethical behaviors. To reach new customers and gain the trust and loyalty of existing customers, brands must evolve and adapt their storytelling practices to reflect these values.

Ethics 105
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Hate Speech and Ethics: A 3-Dimensional Issue

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 139