5W PR

JANUARY 2, 2025

In beauty PR, events are most impactful when they offer exclusive experiences or insights that cant be delivered via email. Whether its a product launch, company announcement, or relationship-building opportunity, events should create lasting impressions and add meaningful value.

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Product Launch Publicity Strategy Retail 78

Agility PR Solutions

NOVEMBER 13, 2024

And while […] The post 5 virtual event marketing strategies to boost attendance appeared first on Agility PR Solutions. From shopping online to communicating with loved ones, from working and studying to attending meetings, many parts of people’s lives suddenly shifted to a virtual setting.

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Strategy Marketing Study Meeting 105

Cision

FEBRUARY 13, 2020

Tapping into existing holidays is one great PR strategy for companies, but inventing a holiday that can become a tradition for years to come is a truly special experience for brands and their fans.

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5W PR

MARCH 8, 2025

Personal branding shapes how event organizers, audiences, and industry peers perceive you as a lifestyle event speaker. This comprehensive guide examines proven strategies to develop your personal brand as a lifestyle event speaker, with special attention to online presence, LinkedIn optimization, and content creation.

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Brand Branding LinkedIn Case Study 78

Agility PR Solutions

MARCH 5, 2025

And the 2026 Winter Olympic Games in Italy has already had its share of controversies. […] The post Mega sporting events need mega-defensive PR strategies first appeared on Agility PR Solutions.

Sports 78

Sports Strategy Media Media Relations 78

Ronn Torossian

JANUARY 22, 2025

Discover key event marketing trends for 2025, from hybrid events and VR experiences to sustainable practices and AI-driven personalization. Learn how brands can create impactful events. The post Event Marketing Trends for 2025: Embracing Innovation and Engagement in a New Era appeared first on.

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5W PR

OCTOBER 24, 2024

The Allure Best of Beauty Live Event returned to New York City in October 2024, bringing together the most influential voices and groundbreaking products in the beauty industry. The Power of Expertise in Shaping Beauty Trends At the heart of the event were interactive masterclasses and discussions featuring iconic figures like Ms.

Product Launch 78

Product Launch Chemicals Trends Consumer 78

Remote PR Jobs

MARCH 11, 2025

A media coverage report serves multiple strategic purposes: Event Coverage: Summarizing media mentions and public sentiment after a company event. It helps PR professionals measure the success of their campaigns, gauge audience engagement, conduct competitor analysis, and identify opportunities for growth.

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Axia PR

SEPTEMBER 3, 2024

In this episode, Alfredo Garcia joins On Top of PR host Jason Mudd to discuss best practices for producing PR events. Tune in to learn more!

Media Relations 131

Media Relations Media 131

Business Wire

NOVEMBER 29, 2021

These events condense the product education journey, allowing visitors to learn as much as they can at one time. Their formats, from educational sessions to exhibitor booths, allow reporters, industry experts, and potential purchasers of all sizes to meet directly with current and potential partners.

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Business Wire

MAY 25, 2023

According to AMEX, 81% of events were expected to have an in-person element in 2022, and with pandemic woes in the past, this number is expected to increase in 2023. More so, The State of Events 2023 report suggested that 63% of marketers are planning to host in-person events within the next 1-2 years.

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Conference Blogging Report Industry 337

Business Wire

OCTOBER 26, 2023

As we wrap up an eventful 2023, this is a great time to reflect on our cultural touchstones and what we talked about the most. What continues to link generations? Where do the paths diverge and why? And how do companies and brands draw on these issues to better position themselves to appeal to audiences and customers?

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Business Wire

JUNE 20, 2024

We left both exhilarating events full of invaluable insights. Business Wire recently attended the 2024 annual NIRI and CIRI conferences in San Francisco and Calgary, where we had the opportunity to engage with the investor relations community. Here’s a recap of what resonated with us most.

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Remote PR Jobs

DECEMBER 17, 2024

For more targeted opportunities, consider going to industry events or joining networks. Job board platforms like LinkedIn , Upwork , and Fiverr are great starting points to connect with clients and showcase your expertise. Guest posting is another powerful way to grow your PR business, boosting your visibility and attracting clients.

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How To Fashion Writing LinkedIn 231

Business Wire

DECEMBER 27, 2021

The news and public relations industries have faced many challenges this year including extended discussions around COVID-19, vaccination, and masking requirements; remote working; virtual events; shortage of labor; and the Great Resignation.

Media Relations 393

Media Relations Trends Media Blogging 393

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Thought leadership events keep on giving. Another excellent way to generate topical content, particularly for a B2B brand, is through a customized event. If you think about events as just one-and-done initiatives, think again. And it can have a much longer life than a two-hour event.

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Business Wire

MARCH 2, 2021

Like so many people around the world, I watched the events of January 6, 2021 unfold with varying degrees of shock, sadness and despair. For me, one of the greatest tragedies resulting from the terror that was acted out during the Capitol riots is that so many others saw the events as a justifiable, long overdue triumph.

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Mark My Words

NOVEMBER 11, 2024

And, Netflix’s lavish promotion aside, it feels more like a sham or a circus than a genuine sporting event. It risks Tyson’s boxing reputation and his health. But I may be wrong. Certainly Borkowksi thinks so.

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PRSay

NOVEMBER 11, 2024

Write about the impact, not the event. Focus on what people will be able to do there — not on when and where the event will be held. Stories about how audience members can solve their problems reasonably get more coverage than stories about your company’s new Widget 6.7.3. Covering a: Speech? Will they have a chance to win a drone?

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Report Writing Engineering Study 149

ImPRessions - Crenshaw Communications

MARCH 3, 2022

B2B media outlet Demand Gen Report produces this and the winter B2B Marketing Exchange events annually. This is HubSpot’s annual event that unites thought leaders from over 161 countries across marketing, sales, customer success, revenue operations, and more. B2B Sales & Marketing Exchange (August, Boston).

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Conference B2B Case Study Content Marketing 304

Business Wire

OCTOBER 6, 2020

Aside from current events, what makes 2020’s Hispanic Heritage Month significant is the current debate on how U.S. During this month, we honor the countless cultural and societal contributions of more than 60 million Hispanic Americans. Also of mention, Hispanics are the largest minority group in the U.S.

Blogging 414

Blogging Groups Education Media Relations 414

ImPRessions - Crenshaw Communications

APRIL 13, 2021

Your panel will be competing with other online events and work responsibilities. This means your companies’ social handles should promote it, all of the panelists’ social handles should promote it, and it should go out to your email distribution list at least two weeks before the event. Start promoting early. Interactivity is key.

Leadership 332

Leadership Trends B2B Agency 332

The Resolution Blog

AUGUST 24, 2022

dads through art, tech and music events & […]. The post How one PR report is helping gain funding to connect Dads with soul… appeared first on PR Resolution — by CoverageBook.

Report 77

Report Groups Community Interviews 77

Cision

FEBRUARY 12, 2020

What happens when two countries in an international crisis present to the world two drastically different versions of the same event placing blame on one another?

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Internal International Crisis Crisis Communications 358

Business Wire

MARCH 13, 2020

It can be a negative event surrounding your product, an emergency impacting your stakeholders, or a global pandemic impacting your business supply chain. In today’s digital world, a crisis can occur at any time and can come from any direction.

Crisis Communications 359

Crisis Communications Resources Crisis Communications 359

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2020

It’s also a great place to have conversations around hot topics in tech, leadership and current events. . In a pre-COVID world, this feature would have been great to use during industry conferences and events. Highlight ‘events’ in real time. One of the big trends of 2020 was a shift to virtual events, primarily on Zoom.

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Onclusive

DECEMBER 6, 2019

It can be hard to determine which events to attend, though. Now entering its 21st year, the PRWeek Awards are one of PR’s most prestigious events. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. PRWeek Awards.

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Conference Marketing Case Study Measurement 329

Onclusive

AUGUST 9, 2021

Consider things like informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Though in-person events have taken a backseat in recent days, we can expect them to return in force one day. In the meantime, digital speaking events have exploded.

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Training Media Training Crisis Communications Reputation 370

5W PR

NOVEMBER 22, 2024

Attend industry events, join relevant associations, and offer to be a source for their stories. Media Relations in Crisis Management In the event of a crisis, effective media relations is essential for mitigating damage to a company’s reputation and restoring public trust. Then, there is pitching stories effectively.

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Business Wire

SEPTEMBER 8, 2023

Crises communications refers to information that is shared when an event occurs that impacts customers or a company’s reputation. Crises happen when they are least expected, which is why every organization should have a crisis communication plan in place.

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Crisis Communications Crisis Communications Employee 343

Business Wire

DECEMBER 15, 2021

As more COVID-19 vaccines roll out around the world, in-person events and travel resume, and there’s a bit more hope in the air, it’s time to recalibrate and adapt your company’s goals and grand plans. At SKC PR, our team thinks it’s worth a shot. While "change” might still be the name of the game, 2022 already looks full of possibilities.

Blogging 383

Blogging Agency Travel Media 383

ImPRessions - Crenshaw Communications

MARCH 18, 2022

Media alerts are used for announcing an event or briefing – to invite media to attend, and they include only the most important details. Media alerts are a good tool to generate buzz around the event and encourage media and journalists to cover it. . A media alert is far more abbreviated than a press release. Distribution .

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Media Local Product Launch Newspapers 296

Bianchi Biz Blog

OCTOBER 21, 2024

Now in its 14 th year – and retaining its status as North America’s largest advanced battery event – the show welcomed attendees for the first time at Huntington Place in downtown Detroit, having outgrown its previous location at the Novi Suburban Showplace. Show organizers say more than 19,000 people were expected to attend this year.

Automotive 92

Automotive Trade Shows Mobile System 92

Deirdre Breakenridge

NOVEMBER 9, 2018

Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. Even if your event is on the small side, hiring a good audiovisual company is worth it. 4 – Hire a Specialist.

Engineering 383

Engineering Hotels System Television 383

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. Speaking at an event offers instant credibility and a chance to build a reputation as an expert resource. Credibility. Content that has legs.

Leadership 295

Leadership Industry Conference Trade Shows 295

Onclusive

SEPTEMBER 27, 2021

Automated Reporting to Track Campaigns, Monitor Events & More. Get all the information you need about your social media campaign performance and the full reach of your events, and instantly access customizable, embeddable and downloadable social media reports that you can share with anyone inside and outside your team.

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Social Media Media Enterprise Viral 369

Business Wire

APRIL 1, 2020

When a major disaster hits, whether it’s COVID-19 or another event that puts people, property and businesses in peril, it's often difficult to understand the best path forward to approaching the media.

Media Relations 350

Media Relations Blogging Media Crisis 350