Cision

FEBRUARY 13, 2020

Tapping into existing holidays is one great PR strategy for companies, but inventing a holiday that can become a tradition for years to come is a truly special experience for brands and their fans.

Strategy 322

Strategy Company Branding Brand 322

Ronn Torossian

JANUARY 10, 2023

The post Instagram Stories for Product and Event Launches appeared first on. Engaging visual content that companies share on the Stories feature on Instagram can allow […].

Instagram 195

Instagram Consumer Social Media Company 195

Axia PR

SEPTEMBER 3, 2024

In this episode, Alfredo Garcia joins On Top of PR host Jason Mudd to discuss best practices for producing PR events. Tune in to learn more!

Media Relations 130

Media Relations Media 130

Business Wire

NOVEMBER 29, 2021

These events condense the product education journey, allowing visitors to learn as much as they can at one time. Their formats, from educational sessions to exhibitor booths, allow reporters, industry experts, and potential purchasers of all sizes to meet directly with current and potential partners.

Trade Shows 398

Trade Shows Blogging Education Publicity 398

Business Wire

MAY 25, 2023

According to AMEX, 81% of events were expected to have an in-person element in 2022, and with pandemic woes in the past, this number is expected to increase in 2023. More so, The State of Events 2023 report suggested that 63% of marketers are planning to host in-person events within the next 1-2 years.

Conference 336

Conference Blogging Report Industry 336

Business Wire

OCTOBER 26, 2023

As we wrap up an eventful 2023, this is a great time to reflect on our cultural touchstones and what we talked about the most. What continues to link generations? Where do the paths diverge and why? And how do companies and brands draw on these issues to better position themselves to appeal to audiences and customers?

Blogging 478

Blogging Branding Brand Trends 478

Bianchi Biz Blog

SEPTEMBER 12, 2024

Press events are a crucial tool in any public relations professional’s toolbox, offering a unique opportunity to engage directly with media and shape the narrative around your brand or organization. However, organizing a successful press event requires careful planning, attention to detail and an understanding of media needs.

Automotive 98

Automotive Travel Mobile B2B 98

Business Wire

JUNE 20, 2024

We left both exhilarating events full of invaluable insights. Business Wire recently attended the 2024 annual NIRI and CIRI conferences in San Francisco and Calgary, where we had the opportunity to engage with the investor relations community. Here’s a recap of what resonated with us most.

Conference 340

Conference Community Data Social Media 340

Business Wire

DECEMBER 27, 2021

The news and public relations industries have faced many challenges this year including extended discussions around COVID-19, vaccination, and masking requirements; remote working; virtual events; shortage of labor; and the Great Resignation.

Media Relations 388

Media Relations Trends Media Blogging 388

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Thought leadership events keep on giving. Another excellent way to generate topical content, particularly for a B2B brand, is through a customized event. If you think about events as just one-and-done initiatives, think again. And it can have a much longer life than a two-hour event.

Case Study 390

Case Study B2B Study Interviews 390

Business Wire

MARCH 2, 2021

Like so many people around the world, I watched the events of January 6, 2021 unfold with varying degrees of shock, sadness and despair. For me, one of the greatest tragedies resulting from the terror that was acted out during the Capitol riots is that so many others saw the events as a justifiable, long overdue triumph.

Blogging 401

Blogging Examples Publicity 401

Prowly

MAY 16, 2024

We’ve got you covered and have prepared a list of days you should mark in your PR calendar for […] The post The Ultimate PR Calendar for 2024: Special Days, Holidays & Events appeared first on Prowly Blog.

Data 118

Data Social Media Blogging Media 118

ImPRessions - Crenshaw Communications

MARCH 3, 2022

B2B media outlet Demand Gen Report produces this and the winter B2B Marketing Exchange events annually. This is HubSpot’s annual event that unites thought leaders from over 161 countries across marketing, sales, customer success, revenue operations, and more. B2B Sales & Marketing Exchange (August, Boston).

Conference 304

Conference B2B Case Study Content Marketing 304

Business Wire

OCTOBER 6, 2020

Aside from current events, what makes 2020’s Hispanic Heritage Month significant is the current debate on how U.S. During this month, we honor the countless cultural and societal contributions of more than 60 million Hispanic Americans. Also of mention, Hispanics are the largest minority group in the U.S.

Blogging 410

Blogging Groups Education Media Relations 410

Agility PR Solutions

NOVEMBER 13, 2024

And while […] The post 5 virtual event marketing strategies to boost attendance appeared first on Agility PR Solutions. From shopping online to communicating with loved ones, from working and studying to attending meetings, many parts of people’s lives suddenly shifted to a virtual setting.

Strategy 109

Strategy Marketing Study Meeting 109

ImPRessions - Crenshaw Communications

APRIL 13, 2021

Your panel will be competing with other online events and work responsibilities. This means your companies’ social handles should promote it, all of the panelists’ social handles should promote it, and it should go out to your email distribution list at least two weeks before the event. Start promoting early. Interactivity is key.

Leadership 332

Leadership Trends B2B Agency 332

Business Wire

APRIL 29, 2020

Events are an important part of every company’s marketing outreach. Now that many events have become virtual, you might be considering a webinar. Webinars are an ideal way to reach audiences, both live and on-demand. After producing many successful webinars, we wanted to offer Business Wire’s four tips and eight best practices.

Blogging 276

Blogging Marketing Education 276

The Resolution Blog

AUGUST 24, 2022

dads through art, tech and music events & […]. The post How one PR report is helping gain funding to connect Dads with soul… appeared first on PR Resolution — by CoverageBook.

Report 77

Report Groups Community Interviews 77

Cision

FEBRUARY 12, 2020

What happens when two countries in an international crisis present to the world two drastically different versions of the same event placing blame on one another?

International 358

International Internal Crisis Crisis Communications 358

Business Wire

MARCH 13, 2020

It can be a negative event surrounding your product, an emergency impacting your stakeholders, or a global pandemic impacting your business supply chain. In today’s digital world, a crisis can occur at any time and can come from any direction.

Crisis Communications 356

Crisis Communications Resources Crisis Communications 356

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. Now that all tech and other events have been nixed , what do speakers bureau managers do? Event producers and programmers are scrambling to adapt.

Conference 284

Conference How To Trade Shows Leadership 284

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2020

It’s also a great place to have conversations around hot topics in tech, leadership and current events. . In a pre-COVID world, this feature would have been great to use during industry conferences and events. Highlight ‘events’ in real time. One of the big trends of 2020 was a shift to virtual events, primarily on Zoom.

LinkedIn 310

LinkedIn Instagram Conference B2B 310

Onclusive

DECEMBER 6, 2019

It can be hard to determine which events to attend, though. Now entering its 21st year, the PRWeek Awards are one of PR’s most prestigious events. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. PRWeek Awards.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

AUGUST 9, 2021

Consider things like informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Though in-person events have taken a backseat in recent days, we can expect them to return in force one day. In the meantime, digital speaking events have exploded.

Training 370

Training Media Training Crisis Communications Reputation 370

Cision

MARCH 5, 2020

Along with our friends at PRWeek, we’re hosting a series of events called Earned Media Rising Exchange in cities around the globe. See what was covered in SF, and which events are coming up next!

Media 291

Media 291

Business Wire

SEPTEMBER 8, 2023

Crises communications refers to information that is shared when an event occurs that impacts customers or a company’s reputation. Crises happen when they are least expected, which is why every organization should have a crisis communication plan in place.

Crisis Communications 340

Crisis Communications Crisis Communications Employee 340

Business Wire

DECEMBER 15, 2021

As more COVID-19 vaccines roll out around the world, in-person events and travel resume, and there’s a bit more hope in the air, it’s time to recalibrate and adapt your company’s goals and grand plans. At SKC PR, our team thinks it’s worth a shot. While "change” might still be the name of the game, 2022 already looks full of possibilities.

Blogging 379

Blogging Agency Travel Media 379

ImPRessions - Crenshaw Communications

MARCH 18, 2022

Media alerts are used for announcing an event or briefing – to invite media to attend, and they include only the most important details. Media alerts are a good tool to generate buzz around the event and encourage media and journalists to cover it. . A media alert is far more abbreviated than a press release. Distribution .

Media 296

Media Local Product Launch Newspapers 296

Deirdre Breakenridge

NOVEMBER 9, 2018

Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. Even if your event is on the small side, hiring a good audiovisual company is worth it. 4 – Hire a Specialist.

Engineering 383

Engineering System Hotels Television 383

Onclusive

AUGUST 22, 2017

This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Event & Experiential Marketing. Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. Speaking at an event offers instant credibility and a chance to build a reputation as an expert resource. Credibility. Content that has legs.

Leadership 295

Leadership Industry Conference Trade Shows 295

Onclusive

SEPTEMBER 27, 2021

Automated Reporting to Track Campaigns, Monitor Events & More. Get all the information you need about your social media campaign performance and the full reach of your events, and instantly access customizable, embeddable and downloadable social media reports that you can share with anyone inside and outside your team.

Social Media 369

Social Media Media Enterprise Viral 369

Business Wire

APRIL 1, 2020

When a major disaster hits, whether it’s COVID-19 or another event that puts people, property and businesses in peril, it's often difficult to understand the best path forward to approaching the media.

Media Relations 345

Media Relations Blogging Media Crisis 345

Cision

JANUARY 8, 2021

The events of 2020 gave PR and communications professionals an opportunity to "grab a seat at the table.” Here's how to make sure you keep it.

Communications 296

Communications How To Blogging 296

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

M ore speaking engagements for execs at industry events. One way to do this is through keynote and panel speaking opportunities at industry events. One way to do this is through keynote and panel speaking opportunities at industry events. Executive visibility is an important piece of the PR program puzzle.

Banking 310

Banking Creativity B2B Conference 310

5W PR

OCTOBER 24, 2024

The Allure Best of Beauty Live Event returned to New York City in October 2024, bringing together the most influential voices and groundbreaking products in the beauty industry. The Power of Expertise in Shaping Beauty Trends At the heart of the event were interactive masterclasses and discussions featuring iconic figures like Ms.

Product Launch 78

Product Launch Chemicals Trends Consumer 78

Cision

SEPTEMBER 23, 2021

To celebrate Hispanic Heritage Month, here are 10 of the top Hispanic news podcasts providing insights on politics, culture, business, and current events.

Blogging 288

Blogging Media 288