article thumbnail

Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Industry events. Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting.

Media 294
article thumbnail

Celebrating Success: How Canadian Online Publishing Awards Created an Innovative Virtual Event Experience | Business Wire Blog

Business Wire

I spoke with Marty Seto, Producer for COPA , regarding the success of the event, the highlights and what’s to come for the organization. Due to the pandemic, the organizers rescheduled the awards to February 2021. Business Wire contributed as sponsor.).

Blogging 386
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Newsjacking: How Brands Can Use Current Events To Make News

ImPRessions - Crenshaw Communications

It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. Given the ever-evolving digital landscape, keeping up with current events is not just important, but imperative for businesses that want to stay relevant and engage their most important audiences.

Brand 323
article thumbnail

Event PR Done Poorly for Women’s Events: Mistakes to Avoid

Ronn Torossian

Learn about common mistakes in women's event PR, from poor audience targeting to lack of inclusivity, and how to create more successful campaigns for female audiences The post Event PR Done Poorly for Womens Events: Mistakes to Avoid appeared first on.

How To 195
article thumbnail

Mastering Hybrid Events: A Strategic Guide for PR Teams

5W PR

The rise of hybrid events has fundamentally changed how PR teams connect with audiences. The most successful hybrid events now combine the energy of in-person interaction with the reach and accessibility of digital platforms, creating rich experiences that serve diverse audience needs.

article thumbnail

Digital PR Strategies for Lifestyle Event Growth

5W PR

Behind these successful lifestyle events lies strategic digital PR that builds excitement and drives ticket sales. For event organizers looking to increase attendance and visibility, mastering digital PR tactics has become essential for success in today’s connected world. ” and “why should readers care?”

article thumbnail

When to Host a Beauty Event as a Public Relations Strategy

5W PR

In beauty PR, events are most impactful when they offer exclusive experiences or insights that cant be delivered via email. Whether its a product launch, company announcement, or relationship-building opportunity, events should create lasting impressions and add meaningful value.