Remove Events Remove Infographics Remove Product Launch
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Marketing Strategies to Boost Consumer Packaged Goods Product Launches

5W PR

Understanding the Target Audience The first step in a successful CPG product launch is understanding the target audience thoroughly. Create valuable content, such as blog posts, videos, and infographics, to educate and inform the target audience.

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12 Months of Content Marketing For 2018

Cision

For example, if you have a big charity event in December, you could schedule a few posts in the weeks beforehand to tackle a related topic and promote the event. June: Plan Around Product Launches. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks.

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I’m in the Mood for a Good Holiday Story

Business Wire

Make it easy for reporters to tell a compelling story by adding photos, videos, and infographics. Give them easy content to use including infographics, PDFs, and Customer Testimonials. Reporters need your multimedia content to create a compelling story. And don’t forget to leverage the reach of others!

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PR Pros’ Holiday Toolkit: 5 Press Release Examples from Amazon to Starbucks (+ more)

Newsfile

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. Click thumbnail image below to view press release Key Takeaway Follow Amazon’s lead by using press release examples that promote special events or sales. In the body, include detailed quotes and statistics.

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What is Technology PR?

5W PR

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. This is especially effective for consumer technology products.

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Why Public Relations Is Essential For The Travel and Hospitality Industry

The Hoyt Organization

For one, a well-timed announcement concerning a fresh site or event can entice travel reporters and bloggers to create their own content about it and spread the story even further. It includes blog posts, social media updates, videos, and infographics that reflect the unique features of your destination or service.

Travel 77
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How To Use Social Media At An Event

Beyond PR

Events are innately social; they thrive on interaction, engagement, and community. With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. For events, you want to reach audiences outside of (and including) your followers.