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PR agencies are taking on international communications for businesses as they expand beyond our borders. Here are five areas to consider when pitching international media. . Learn local media and publications. Logistical challenges are a given when you’re dealing with international PR. Assess local and regional relevance.
Industry events. Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting.
The key lies in striking the right balance between local and global strategies by working with a hotel digital marketing agency. Local Strategies Local strategies allow hotels to connect with their target audience on a deeper level by understanding and catering to their unique needs, preferences, and cultural nuances.
Managing public relations for international defense technology contracts requires careful consideration of multiple factors, from cultural sensitivities to regulatory compliance. According to a 2022 study by PwC, 78% of global defense companies identified cultural adaptation as a critical factor in successful international contracts.
These concepts included media relations, employee and internal communication, building internal and external relationships, and reputation and trust. Shayla is published on the Amherst Wire and has produced articles on various topics like local news on her WordPress blog.
When you are listening for trends, you are given the opportunity to benchmark social and news media events relevant to your business. Incite social sharing internally by asking your team and organization to get involved. In November when fallen leaves are joined by snowflakes, so too will the fanaticism for pumpkin spice.
Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. We are an award-winning creative agency with a track record of success helping national and international brands to grow awareness and build profile.
David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Media Profile is well known for supporting international brands in Canada including Honda, Acura, Starbucks, Home Depot, OpenTable, Kayak and Uber.
by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. Ted Kemp just moved to Singapore to serve as managing editor, Digital of CNBC International. But maybe it's OK to dream big in this constantly changing media landscape.
By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand. Expanding beyond internal memos.
Networking Events and Conferences Attending industry-specific networking events and conferences is a highly effective way to connect with potential clients. These events are often attended by business owners, marketing managers, and other decision-makers who might need PR services.
Schedule informational interviews and job shadows, attend internship info sessions and participate in free networking events. Businesses of all types hire interns for strategic communications, social media and public relations. Look for internships on campus or with local small businesses, boutique firms and nonprofits.
You may have noticed that the “calendar” section in your neighborhood newspaper, online newsletter or event site is starting to populate with things to do. After a year and a half of (mostly) virtual events, many places around the world are offering in-person events, from concerts to lectures to wine fests and sports.
Customer relationship management (CRM), local search optimization, and digital product catalogues were all once new product or service categories, which are now widely known. Especially in the virtual and hybrid events era, recorded webinar/conference videos can be used after the event for PR and marketing.
These AEs and CSMs serve as internal advocates for customers. A “reference” could be a case study , participation in a marketing event, a quote for the media, or an interview with an analyst, to name a few. Local groups – often facilitated through platforms like Meetup – are another opportunity.
Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis. These were maintained throughout the lockdown.
According to research by Deloitte, organizations with crisis plans are better positioned to respond effectively and recover more quickly from adverse events. The plan should detail specific roles, responsibilities, and procedures to follow when a crisis occurs.
Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),
Stéphane Billiet, vice president of We change We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Do not copy-paste the global comms strategy: The media will not pick up info that is not local-relevant. All your news are not necessarily news-worthy.
Perhaps you have a widespread international pickup to consider. Compile a list of keywords, people, places and products that correlate to your organization’s milestones: Past: Did you recently have a big brand promotion, event, or another noteworthy news item? Present: Where is your brand now ? What about emerging competitors?
A cross industry group of international PR associations has developed a common set of principles for ethical practice. The International Communications Consultancy Organisation (ICCO) proposed a list of ten ethical principles for the PR industry at its annual meeting on Helskini in October. The next job is education and enforcement.
He posted the event information on Facebook, and it eventually made its way to the front page of Reddit. On the designated date, Mullick organized the surprise party while George, Caine’s dad, distracted the youngster with a visit to their local pizza joint. He also addressed the Cannes Lions International Advertising Festival.
By Matt Allinson, International Media Relations Manager Earlier this month, six journalists from a variety of Seattle media outlets joined Business Wire for a media speed-dating session. The event was moderated by Bryan Cohen , Owner/Partner of Colehour+Cohen. If you’re pitching local, it helps to have a local area code.
According to the International Association of Amusement Parks and Attractions (IAAPA), parks implementing AR/VR elements see an average 15% increase in guest engagement rates. Water parks offering morning yoga sessions and meditation classes report increased repeat visitation rates among local residents.
This level of in-depth scenario planning is perhaps the best tool in our arsenal to help us anticipate nearly every possible event. How many international organizations were prepared for #Brexit and its impact on their business? in your local areas. Is there a materials shortage in your supply chain? Practice to stay sharp.
In this interview, Monique discusses how to successful plan events, how social media can benefit your organization and how to create messages that resonate. UNCF is a fast-paced organization with a lot of moving parts, local offices and internal divisions. UNCF has a ton of exciting events coming up over the next few months.
To implement an effective crisis simulation program: Assess current capabilities and gaps Develop comprehensive simulation scenarios Build and train crisis response teams Implement regular drill schedules Evaluate and improve continuously Remember that crisis preparation is an ongoing process, not a one-time event.
We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Robust Economy : Hong Kong’s economy is characterized by its low taxation, minimal government intervention, and an established international financial market.
Our local fish and chip shop reopened on Wednesday. Government The digital democracy has been a long time coming - democracy will finally digitise, both in central and local government, and citizen voting. We need local, decentralised responses to arts, culture, education and transport. Photo by sfe-co2/iStock / Getty Images.
Andy See Teong Leng – Perspective Strategies – Malaysia We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Highlight cultural authenticity and respect local customs. Customize marketing strategies to cater to varied preferences and values.
Establish an internal escalation process to identify and remove any impersonation attempts, and include your legal team if needed. Whether you're responding to comments on social media, participating in localevents, uplifting local communities, or simply creating spaces for honest conversations online, all of these moments add up.
Local and International Laws for Protecting Your Social Media Accounts. The definition of a crisis is: A negative situation or event that occurs that impacts, or risks impacting, the organization’s reputation and/or bottom line over the long-term. Can You Sue Former Employees for Social Media Accounts?
One distinguished female, Stephanie Morgan , has delivered a keynote at the event. [i] i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. Either way, if you’re not investing in your content i.e. your speaker(s), your event will suffer.
When a client is in a position to make fast decisions, they get more done and maximize the PR investment, whether there’s an outside agency team involved or an internal expert. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth.
The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.
Are you helping the organization seek media coverage for their events and local fundraisers? Stacy Hanas is the Communications Coordinator at Seven Degrees Communications, LLC, a strategic marketing consulting firm for professional services, the meetings and event planning industry, as well as the Human Resources industry.
She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large.
This helps you internally and makes it easy to hire contractors for creative work. Hosting memorable events and campaigns Experiential marketing may seem overly expensive and tedious, but it creates long-lasting impressions that attendees take home and store in their memories long term.
Industry insights Engaging with peers and attending networking events provides a platform to discuss industry trends, challenges, and best practices. Attending networking events Participate in industry conferences, seminars, and webinars. There are a few reasons why global and international PR networks matter.
Grace Haekyung Son, Managing Director of PR House We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Building relationships with local journalists, understanding the media landscape, and crafting tailored press releases can help secure media coverage.
Public Relations Society of America: [link] Also, keep an eye out for listings and events from your local chapter. International Association of Business Communicators: [link] IABC also has local chapters ( like the Atlanta Chapter ) that may have additional local resources for job seekers or employers.
Dallas and Fort Worth, Texas, where I now live, and contributed my professional skills to local chapters of Indivisible and Black Lives Matter. In those cases, do we swallow our discomfort and remain professional above all else, or do we join the employees who are rising up as internal activists?
We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors.
I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. I look forward to the PRSA International Conference every year for so many reasons.
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