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The two brands leading the way with brand journalism during COVID might surprise you

Communications Conversations

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

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Meet the Media: Kevin Linger, Managing Editor & Producer at Fleet Equipment

Bianchi Biz Blog

I’m a Managing Editor/ Producer at Fleet Equipment , and it’s my job to create articles for our site from visiting companies, press releases, events and interviews, as well as hosting some of our video series, and sending our daily newsletters. How long have you been in journalism and how did you get started? I have glass in my head.

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S&T Live Recap: Even as Trust in Media Falls, Students Can Serve Public Good

PRSay

Regaining public trust in the news media is a “challenge for journalism and ultimately for society,” said Marie Hardin , dean of the Donald P. During the event, its host John Elsasser, editor-in-chief of Strategies & Tactics , extended his interview with Hardin that was published in the May issue.

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Meet the Media: Alex Keenan, Associate Editor of Fleet Maintenance

Bianchi Biz Blog

I also assist in copyediting our magazines and with event coverage depending on availability. How long have you been in journalism and how did you get started? I’ve been in journalism for almost two years. It’s been a very educational experience, to say the least! Life’s always better with chocolate treats around.

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Meet the Media: Emma Lutjen, Associate Editor at EE World Online

Bianchi Biz Blog

Since I graduated in December 2021, I’ve been an associate editor within the engineering field, first for Microwave Journal and since January at EE World Online and all the sites it handles. How long have you been in journalism and how did you get started? You can connect with Emma on LinkedIn here.

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Meet the Media: Madeleine Winer, Editor of AftermarketNews

Bianchi Biz Blog

I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. How long have you been in journalism and how did you get started? Connect with me on LinkedIn —that’s where I mostly live.

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Meet the Media: Mary Gannon, Editor-in-Chief of Fluid Power World & Senior Editor at Design World

Bianchi Biz Blog

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. How long have you been in journalism and how did you get started?

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