Business Wire

MARCH 20, 2018

Each panelist shared their experiences in the evolving industry of journalism as well as pitched tips for public relations professionals in a panel moderated by Stefan Pollack , President of The Pollack PR Marketing Group. If we don’t want to write it, no one’s going to want to read it,” Loudenback said.

Reddit 159

Reddit Media Analytics Trends 159

Buzzstream

SEPTEMBER 3, 2024

Building on that, Muck Rack’s 2024 State of Journalism report found that journalists mainly reject pitches because they are irrelevant. For instance, let’s pretend we were trying to find writers willing to write about a nationwide charity race, like St. A writer who writes about “running” may only review running shoes.

Pitching 127

Pitching How To Digital PR Data 127

Deirdre Breakenridge

JUNE 12, 2018

He’ll review how to distill and disseminate the key points of your research including journal articles, abstracts, case studies, white papers, presentations, reports, or book chapters to external audiences. He’ll also share tips on how to maximize results, align outreach with organizational goals, and measure success.

Communications 150

Communications How To Case Study Community 150

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 142

Study Media Relations Media Measurement 142

Stephen Waddington

FEBRUARY 10, 2019

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. This week I’m writing to you on my iPhone on a Grand Central Rail train between London and York. It’s a useful coaching tool. ??

Viral 68

Viral Journalism Analytics Case Study 68

Landis PR

APRIL 12, 2021

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. So stories tend to be tight, with an emphasis on video. Oh, where to start?

Meeting 98

Meeting Media Print Enterprise 98

Deirdre Breakenridge

NOVEMBER 23, 2016

To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Industry Associations.

Skype 150

Skype Industry Storytelling Interviews 150

Sword and the Script

APRIL 6, 2021

The Linkfluence product helps “brands to identify buyer communities online and understand how to activate them, see how a brand is associated with certain topics or values to measure brand perception as well as detect and monitor trends or analyze customer experience.”. Vetted co-founder and CEO Jon Amar also owns a PR consultancy.

Media 102

Media SEO Analytics Analysis 102

Buzzstream

JANUARY 22, 2024

We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures.

Analysis 91

Analysis SEO Guidelines Google 91

Critical Mention

APRIL 13, 2020

It seems almost silly at this point to say that we are living through an event with no precedent in the last past century. The doctor later recounted the incident on her Facebook page, writing: “I burst into tears. The nature of this pandemic is such that there is no shortage of frightening news.

Media 111

Media Analytics Healthcare Crisis 111

Cision

APRIL 26, 2016

The most important lesson I’ve learned in PR to date is being able to explain and show how public relations can be measured in more than just press hits. It should leverage influencers, partnerships, current events and social media in real time as a way to gain traction and join the conversation of other influencers and brands.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

PR Fuel

SEPTEMBER 8, 2020

PR has grown from a de facto job to bridge the gap between business and journalism. PR now encompasses analytics and measurement, media monitoring, and other modern audience-targeting strategies. While the purpose of journalism is to report news and events as objectively as possible, PR aims to persuade people and shape public opinion.

Journalism 52

Journalism Corporate Software Analytics 52

Cision

FEBRUARY 25, 2016

I’ve always been a news junkie and loved to write since I was a little kid. I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. Do you know how to measure your social ROI? Learn to write well. Karma is real.

Newspapers 120

Newspapers Financial Crisis System 120

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc. Team Collaboration — the opportunity to learn from colleagues with different expertise.

Agency 89

Agency Energy Crisis Management Industry 89

Cision

JUNE 15, 2017

PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact. It can be something as simple as delivering a client’s media analysis report on time to event planning for a significant fundraiser — always be prepared with a Plan B. If I was going to sing karaoke, I would sing ….

Automotive 245

Automotive Resources Consumer Strategy 245

Cision

MAY 4, 2016

How do you think your background in journalism will help you in this new role? Both journalists and communication professionals must respond swiftly and accurately to unpredictable events. . How did you make the switch from journalism to PR? Read closely what they write. They must be truthful and factual.

Newspapers 120

Newspapers Journalism Pitching Report 120

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Growth of independent journalism. “We This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

AUGUST 17, 2019

Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). PR Measurement: A Pulse Check on How Communicators Show Value. * * *. What is PR?

Study 61

Study Survey B2B Advertising 61

Sword and the Script

SEPTEMBER 10, 2016

It’s hard to measure but there’s negative consequences for not doing it.”. ” Certainly, the digital fingerprints of the web provided better mechanisms to measure indicators in these areas. There are, it seems, two ideological camps: “can’t measure” and “measure everything.” You can’t buy it.

Marketing 60

Marketing Measurement B2B Content Marketing 60

Maxim Behar

FEBRUARY 18, 2024

He said many things about many topics, including, "You can achieve a lot with journalism, but you need to know exactly when to give it up." In other words, every profession has its measure publicly. I don't write them down, perhaps to my great regret, but all of them are within me and in what I do. That's Churchill's message.

Newspapers 59

Newspapers Travel Course Meeting 59

Maxim Behar

NOVEMBER 23, 2020

This guarantees a variety of ideas, but the different cultures, time zones and the lack of events at the Davos Congress Center make things quite complicated. It is my duty to manage the finances, events, ideas and diversity of this already very heavy machine, but for me it is an invaluable experience, and for Bulgaria a unique promotion.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

DECEMBER 30, 2017

Not long after that I started this blog and began writing. The measure of “best” in this case is unique page views. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success. Events are a top source of leads and businesses invest a lot in them. 4) Context in Marketing Campaigns, Mediums and Measurements [UML].

Blogging 71

Blogging B2B Content Marketing Trade Shows 71

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? The Business Journals (#bizjournals) believe you can. The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. They write about hires, mergers and events in the business community.

Journalism 70

Journalism Local Social Media Twitter 70

PR Conversations

OCTOBER 28, 2014

Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. Incidentally, it completely defeats me why we are drawn into being measured against the remaining 20 per cent (i.e., She is editor-in-chief of the Journal of Communication Management.

Leadership 111

Leadership Publicity Government Journalism 111

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40

Waxing UnLyrical

JULY 30, 2015

Julie O’Neil of the TCU School of Journalism, and Dr. Barbara Gibson of Syracuse University London. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. Bad objectives, wrong measurement.

Internal 40

Internal International Communications Measurement 40

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. has been exploring in her work on women in journalism.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

OCTOBER 28, 2010

Get Shareaholic test Filed under Events , Public Relations | Tags: network solutions , pr , Public Relations , twitterchat | Comment (1) Site settings comment help? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? This is a topic that is near and dear to my heart, though.

Conference 66

Conference Measurement Tourism Twitter 66

Beyond PR

AUGUST 31, 2016

Tell your teams who your target audience is, what they are creating, and your measure of success. That’s why events like Content Marketing Institute’s annual Content Marketing World are important. You spend a lot of time planning, writing, editing and designing content. – 1o:45 a.m. – 3:35 p.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Lauri Pehar Borsh

APRIL 30, 2014

You can easily measure the effectiveness of social media broadcast efforts to gauge the level of impact it’s having on your business. Here are some typical social media measures I look at: -Number of new followers and connections, such as “new likes” on Facebook, followers on Twitter, connections on LinkedIn, etc.

Social Media 83

Social Media Pitching Media LinkedIn 83

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. And it’s no longer about that measurement piece at the end. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

Waxing UnLyrical

NOVEMBER 23, 2010

I recently tried to get a big blogger to participate in a group blog project I am working on (in other words, an ask of far less magnitude than “write about me/my biz”). I will never again trust a review this individual writes. In journalism, reporters are never outright paid for favorable articles. Its almost sad. Cheesier [.]

Blogging 73

Blogging Twitter Facebook Measurement 73

Lauri Pehar Borsh

APRIL 30, 2014

You can easily measure the effectiveness of social media broadcast efforts to gauge the level of impact it’s having on your business. Here are some typical social media measures I look at: -Number of new followers and connections, such as “new likes” on Facebook, followers on Twitter, connections on LinkedIn, etc.

Social Media 60

Social Media Pitching Media LinkedIn 60

PR Conversations

AUGUST 17, 2016

Perhaps public relations closer association at that time with journalism/mass communication schools in the US was a reason why there isn’t such strong academic connection with the social sciences. I think you’re right about making public relations measurement and evaluation more interesting.

Publicity 46

Publicity Storytelling Study Journalism 46

Maxim Behar

OCTOBER 15, 2023

And that's why I decided to write this book because I saw these huge changes happening in our business. And the other big difference is that for the first time in all of history, social media is measurable. You can measure how many people have read your article, how many have liked it, and how many have shared it.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Waxing UnLyrical

OCTOBER 6, 2010

I wasn’t going to talk analytics or measurement ( Chuck Hemann , K.D. Know Your Stuff As you get ready to speak with a client; present an idea to your peers; or talk about why you believe why using something like Foursquare may be just the ticket for an event, you want to have some back-up right? And it paid off.

Social Media 73

Social Media Twitter Facebook Measurement 73

PR Conversations

AUGUST 17, 2016

Perhaps public relations closer association at that time with journalism/mass communication schools in the US was a reason why there isn’t such strong academic connection with the social sciences. I think you’re right about making public relations measurement and evaluation more interesting.

Publicity 41

Publicity Storytelling Study Journalism 41