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Nonprofit Local News Gains Steam

PRSay

During a virtual event hosted by Milwaukee Press Club on Feb. Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide.

Nonprofit 176
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5 Steps to Marketing at an Event Outside of Your Industry

Cision

Trade shows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. So how do you decide whether to take a risk? Know Your Audience.

Industry 195
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The Rise and Fall of the Pumpkin Spice Latte

Cision

In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. Three tips to riding a social wave: 1. Trends are cyclical.

Analysis 318
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Where can I find clients who need my PR services?

Remote PR Jobs

Networking Events and Conferences Attending industry-specific networking events and conferences is a highly effective way to connect with potential clients. These events are often attended by business owners, marketing managers, and other decision-makers who might need PR services.

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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category. What comes after social media? Absolutely. Yes and no.

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Creative Brand Events for Spring

5W PR

Hosting unique and memorable brand events is one such way – these capture the essence of the season. Here are some creative event branding ideas for spring that can help brands make a lasting impression. Companies can leverage this by partnering with local fitness studios and trainers to conduct classes in open-air spaces.

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How Social Media Is Paving a New Path for Journalism

Cision

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Check out which social media platforms journalists are turning to, how they’re using them and why: 1.