PRSay

NOVEMBER 25, 2024

Keep in mind that many global firms require writing samples, scenario-based assessments and other prescreening, so research these expectations and plan ahead. Schedule informational interviews and job shadows, attend internship info sessions and participate in free networking events. Maximize LinkedIn. Look beyond “easy apply.”

LinkedIn 88

LinkedIn Nonprofit Retail Social Media 88

ImPRessions - Crenshaw Communications

JULY 14, 2021

Customer relationship management (CRM), local search optimization, and digital product catalogues were all once new product or service categories, which are now widely known. Especially in the virtual and hybrid events era, recorded webinar/conference videos can be used after the event for PR and marketing.

B2B 334

B2B Company Case Study Conference 334

Contently - Strategy

MAY 11, 2024

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 82

Local SEO Strategy How To 82

Cision

JUNE 23, 2016

I am excited about being part of an evolving industry where local influence is growing in importance. It is a lot more integrated, targeted and localized. and in local communities. Also, local news continues to be relevant. nearly nine in 10 residents follow local news closely – and about half do so very closely.

Public Affairs 227

Public Affairs Local Education Policies 227

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Further, George Lucas seemingly draws on real historical events in his storytelling. I can check out audiobooks from my local library from the app on my phone.

Google 157

Google Course Survey YouTube 157

Sword and the Script

SEPTEMBER 24, 2024

A “reference” could be a case study , participation in a marketing event, a quote for the media, or an interview with an analyst, to name a few. Local groups – often facilitated through platforms like Meetup – are another opportunity. In this case, I’d interview the customers and write up a contributed article to pitch.

B2B 142

B2B Case Study Study Conference 142

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 195

Training Media Training Crisis Communications Reputation 195

Flack's Revenge

DECEMBER 11, 2014

For the next in the series, Carmen graciously offered to ask a tech journalist friend the following questions (the reporter requested that we protect her identity; I can say she is the real deal – writes for a Chinese tech publication that has a circulation of well over 1M, and she has a similar number of Weibo followers).

Print 201

Print Transportation Conference Technology 201

Bianchi Biz Blog

NOVEMBER 21, 2024

Thus, we pitch out journalists to “sell” portraits of CEOs, train them and position them as voices that count in their sector and ghost-write for them comments and by-lines on LinkedIn to help them become the experts in their businesses. Do not copy-paste the global comms strategy: The media will not pick up info that is not local-relevant.

Marketing 90

Marketing Pinterest Radio Instagram 90

PRSay

DECEMBER 15, 2017

A tip: PRSA always has an interesting variety of professional development events that will help you engage with, and learn more about, your profession. For example, look up examples of white papers online and write and share your own on LinkedIn, or try your hand at writing a blog post on Medium. Network outside your company.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Cision

JULY 11, 2017

Compile a list of keywords, people, places and products that correlate to your organization’s milestones: Past: Did you recently have a big brand promotion, event, or another noteworthy news item? For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.” Present: Where is your brand now ?

How To 265

How To Media Software Agriculture 265

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. What is the structure of a good press release?

Writing 78

Writing How To Product Launch Crisis 78

PR Fuel

DECEMBER 6, 2020

Okay—your big event is right around the corner. For you, planning and organizing an event is a cinch. But crafting an event press release that will attract media coverage is something else entirely. Most event planners are terrified of writing a press release. Writing a charity event press release?

Sports 59

Sports Media Writing Local 59

Melissa Agnes

OCTOBER 16, 2014

William Waugh and Kathleen Tierney, two highly respected colleagues, have written about the profession of emergency management in their 2007 book, Emergency Management: Principles and Practice of Local Government (Washington, DC: ICMA Press, pp. I have done a ton of media work as I am the Public Information Officer as well for our agency.

Education 270

Education Government Policies Wikipedia 270

Business Wire

OCTOBER 30, 2017

The recaps provide companies a second round of visibility for their news, and give reporters an easy-to-follow list of options to write about. If you’re looking to activate reporters to cover your holiday news, NOW is the time to write your holiday stories. How about a gift guide with ideas for aging parents and grandparents?

Infographics 154

Infographics Travel Product Launch Video 154

Onclusive

FEBRUARY 2, 2022

This is where your research on what impactful authors write about and in which style comes in handy. Connect it to current issues or events, such as recent news, new statistics, or a new element to a story that the journalist has recently covered. local time. Also, make sure that your pitch is timely.

Pitching 195

Pitching Data Technology Storytelling 195

Cision

MARCH 24, 2016

I started primarily in event management, and have since moved into account management and media relations. We will be able to attend local tastings, get to know the local wine and lifestyle media, and ultimately, more effectively accommodate our client’s West Coast needs. Donate the rest to local charity projects.

Local 120

Local Agency Policies Travel 120

Cision

FEBRUARY 15, 2016

Brands put a lot of time, money and coordination behind hosting events, but not all think about how to target attendees beyond the traditional customer or prospect. Want to make the most of hosting industry events? Build interest leading up to your event by focusing on the individual thought leaders presenting at your conference. .

Conference 120

Conference How To Infographics Leadership 120

PR Fuel

AUGUST 27, 2020

Event Press Release. As the name implies, you’ll use this type of press release to publicize an event that your company is holding or sponsoring. You may have a few goals for your event press release. You’ll want to target your press release to the media outlets that are most likely to cover your event.

Nonprofit 104

Nonprofit Local Writing Examples 104

Buzzstream

DECEMBER 30, 2024

Youve either planned it or reacted to an event or trend. Reactive PR, sometimes called newsjacking, is when you respond to trending topics, events, or even crises. These stories can be tied to holidays, recurring events, or significant changes within a company, such as a merger or product launch. Its quick and agile.

Pitching 62

Pitching Trends Google Data 62

The Hoyt Organization

FEBRUARY 13, 2025

Measurable: Track media mentions, conversions, or patient event attendance. Helpful primer: How to Write a Press Release That Gets Noticed 2. Medical Professionals: Track media mentions, conversions, or patient event attendance. I partnered with a local influencer who had firsthand experience with cardiology care.

Healthcare 52

Healthcare Strategy Publicity Storytelling 52

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. We also host our annual National ¡Bravo! Nothing is out of your reach, but you need strategy, drive and commitment.

Automotive 245

Automotive Resources Consumer Strategy 245

PR Fuel

OCTOBER 14, 2022

Forming relationships with the people at your local radio, newspaper, and TV station can really help promote your business! Making connections with local bloggers in your community can also help potential customers learn more about your business through social media postings and word of mouth. Hold a Special Event for Your Customers.

Small Business 102

Small Business Community Local Social Media 102

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2016

When putting together a media strategy for a new project, creative p ublic relations teams know to look for ways to work with popular local or regional pubs. Read the magazine, know the section and the editor and write your pitch like you were writing the story. John Turiano.

Agency 120

Agency Real Estate Pitching Local 120

Cision

JANUARY 21, 2016

Social media can quickly turn local events into breaking national news which means every season is crisis season. Scott: We communicated to local tourism officials in each community and they then communicated directly with businesses in their areas. Beyond reporting the event, are questions being asked?

Crisis 120

Crisis Tourism Hotels Crisis Communications 120

PR Fuel

MAY 12, 2022

A good media alert guide tells you exactly what you need to know – including what types of events are good grounds for sending out a media alert. Charity Events. Send an invite to local news agencies, and you could get a significant boost in publicity if they come along and write news about your business.

Media 105

Media Local Tools Report 105

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. Younger professionals have so much to share with you. Mentoring is a two-way street and win-win for everyone involved.

Skype 150

Skype Industry Storytelling Interviews 150

Waxing UnLyrical

FEBRUARY 5, 2014

Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. That set of events put in motion the process that would create the original Fresh and Fluffy, an all natural dry dog shampoo. This is their story.

Local 100

Local Writing Retail Meeting 100

NewsWhip

NOVEMBER 3, 2022

local-focused websites like the Manchester Evening News , Leicestershire Live and national outlets like the Daily Star , Daily Express and Daily Mirror – with the latter regularly being one of the top three publishers on Facebook in the world. If there’s one thing Reach Plc has, it’s, well, reach. including magazines like OK!

Reddit 158

Reddit Viral Analytics Social Media 158

PR Fuel

MAY 5, 2022

The purpose of such a release is to inform an audience of events happening around them from an unbiased perspective. To have your news release reach the right people, you must write for your target audience. A press release typically takes the form of a short statement in writing. What Is a News Release?

Small Business 103

Small Business Comparison Writing Reputation 103

PR for Anyone

MAY 26, 2024

They’re available online on platforms like Amazon, and you can reuse them for future events. Guests can write down their advice or well-wishes and drop them into the jar. You can get a clear jar at Hobby Lobby and apply a chalkboard label and write their name on it and that way you could re-use it if you want.

Banking 130

Banking Writing Creativity YouTube 130

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. 68% of smartphone owners use their phones occasionally to follow breaking news events. This includes tracking minor changes in keyword rankings and web traffic.

Google 259

Google Digital PR Mobile SEO 259

Communications Conversations

APRIL 30, 2019

2: Research industry publications–look for who’s quoted or writing bylines. Another great way to ID people with influence in your industry: Find out who’s writing for the industry rags. For example, let’s say you were researching local food influencers here in Minneapolis. Again, not sexy, but effective.

Tools 111

Tools Twitter Local Pitching 111

Flack's Revenge

DECEMBER 5, 2018

Drew also hosts Renegade Thinkers Unite , the #2 podcast for CMOs and writes the CMO Spotlight column for AdAge; is the author of The CMOs Periodic Table: A Renegade’s Guide to Marketing and serves on the boards of the Urban Green Council and Duke Alumni Association. He’s an impressive guy. Can the ship be righted?

Social Media 149

Social Media Marketing Media B2B 149

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. We constantly find horrid examples committed by journalists.

Writing 149

Writing Education Pinterest Creativity 149

Presspage

OCTOBER 14, 2024

It only makes sense: If a journalist hasn’t worked with you before, they’re far less likely to hear you out and consider writing a story based on your pitch. In the event of a crisis, your PR team should be responding to media inquiries with the goal of minimising the damage to your company’s reputation.

How To 78

How To Media Crisis Pitching 78

PR Fuel

SEPTEMBER 23, 2021

Before you start writing your first news release, take a moment to research your target audience. Otherwise, you might write a release that fails to match their interests. When writing your release, it’s important to grab the reader’s attention immediately. Determine why you’re writing this press release.

Brand 110

Brand Branding How To SEO 110