Buchanan PR

FEBRUARY 24, 2025

The Philadelphia Tribune : Founded in 1884, The Tribune is the oldest continuously published African American newspaper in the United States. Its annual Essence Festival has become a major cultural event, drawing thousands to New Orleans each year to celebrate Black culture, music, and excellence.

Newspapers 71

Newspapers Media Fashion Education 71

Remote PR Jobs

SEPTEMBER 27, 2024

Key Points of Distribution Media Outlets: Newspapers, magazines, TV and radio stations receive your press release. Events and Webinars: Host live events or webinars to further discuss your news and engage with your audience directly. However, the work doesn't end once the press release is distributed.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

The Oxford dictionary defines it as “ The practice of taking advantage of current events or news stories in such a way as to promote or advertise one’s product or brand. ” . PR pros have been “newsjacking” for decades but it wasn’t until 2011 that David Meerman Scott penned the term.

Pitching 333

Pitching Case Study Leadership Data 333

Flack's Revenge

JUNE 2, 2021

It was actually about no news, or rather the refusal of one of the shining stars to engage in press activities surrounding the event. Another wrinkle: the newspaper reported that poor communications played a role. By now you have likely heard of the biggest news from the first days of the French Open this past weekend.

Sports 250

Sports Media Newspapers Conference 250

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Secondly, Antoniou advises, tie your GUINNESS WORLD RECORDS event to a cause or charity.

Viral 88

Viral Marketing Guidelines Local 88

Deirdre Breakenridge

OCTOBER 5, 2016

At the same time, we’ll discuss how, as communication professionals, we approach news today, which has changed from neatly packaged/key sound bites that fit newspaper coverage, radio and TV to the 24/7 nature of social media, always on with no breaks.

Twitter 293

Twitter Community Ethics Radio 293

PRSay

AUGUST 11, 2021

When it comes to realizing the value of media relations, Op-Ed columns in newspapers are the gold standard. I cannot stress enough the importance of writing to the correct length as prescribed by the newspaper,” Yost says. With fewer newsrooms and journalists, media placements are more difficult and, therefore, more valuable.

Media Relations 197

Media Relations Trends Media Newspapers 197

Prowly

FEBRUARY 18, 2025

Simultaneously set a budget, factoring in costs for media buying, influencer partnerships, event organization, and content creation. This can be a lifesaver when you're running an international campaign and simply can't access every newspaper in various countries or states. Identify when to launch, when to release key assets (e.g.,

Examples 104

Examples How To Product Launch Print 104

Mark My Words

JANUARY 16, 2017

Newspapers have been shedding their arts reporting for decades, relegating reviews to dispensable supplements and buried middle-pages. With the internet we no longer have a choice of 5 or 6 critical voices but thousands, each catering with expert knowledge and passion for niches that a selective newspaper wouldn’t deign to cover.

Newspapers 60

Newspapers Energy Print Journalism 60

PR for Anyone

MAY 13, 2020

Newspapers and television are two weeks out for lifestyle segments and of course a few days for breaking news. That means that in January you are pitching stories for May or June editions. Also, if you are trying to land your product in a holiday gift guide, that needs to be submitted in June. Regional publications are two months out.

Publicity 246

Publicity Pitching Television Newspapers 246

PRSay

MAY 3, 2019

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. We all do, but it’s wrong to link the entire change in the media industry to the PR profession.

Publicity 148

Publicity Newspapers Journalism Energy 148

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. An issue is an identified event or trend which could have a significant impact on the organization.

Crisis 249

Crisis Chemicals Television Crisis Management 249

ImPRessions - Crenshaw Communications

MARCH 7, 2018

In one of the first ever media stunts, Bernays alerted the press that the protests would be happening and instructed the women to tell their stories to the major outlets of the time: newsreels, newspapers, and the three press associations. 21 st Century Social Marketing.

Corporate 189

Corporate Newspapers Government Company 189

Onclusive

JULY 27, 2021

Fools… are apt to think that events exogenously give us the news by jumping out at us, but, in fact, the news media are choosing the news because their financial success depends on their stories’ viral impact,” wrote Nobel prize-winning economist, Robert Shiller in his book called Narrative Economics.

Public Affairs 195

Public Affairs Viral Government Policies 195

Sword and the Script

OCTOBER 17, 2023

Here’s how the 55% B2B news publications; 52% social media; 47% industry newsletters; 45% industry events; 37% industry podcasts; 33% industry magazines; 31% research consultancies; and 26% mainstream news. If prospects aren’t getting what they need from businesses, where do they turn for information?

B2B 170

B2B Marketing Survey Newspapers 170

PR for Anyone

AUGUST 6, 2020

Is it newspapers in that piled up on the, on the porch? You know, you also want to look at how is her housekeeping? Has she been able to keep up her house lately? Does she need help with those things? Right, is she able to get her mail?

Case Study 100

Case Study Study Media Skype 100

Cision

AUGUST 12, 2016

Getting coverage in the most widely circulated newspaper in the country is no easy feat, but the powerful reach of USA Today makes it a highly desirable target for PR professionals. USA Today occupies a unique space in the exclusive club of top tier national newspapers. Think about national newsworthiness. That’s the job!

Pitching 120

Pitching Newspapers Local Knowledge Base 120

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 190

Communications Journalism Advertising Advertising 190

B2B PR Sense

JANUARY 5, 2018

They can also bolter your image by booking you at events and entering you in awards. Booking you on panels at events and webinars may also be more effective in engaging prospects. Awards and Events. And they can cement your reach and position by a shrewd combination of earned, owned and in some cases paid media. Product launch.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PRSay

DECEMBER 6, 2018

The survey also revealed that: Fewer Americans are relying on newspapers. The survey reflected the country’s declining dependence on print media; only 7 percent of respondents, compared with 2016’s 11 percent, say they rely on newspapers to stay connected to current events. Young adults prefer online platforms.

Study 119

Study Radio Newspapers Web 119

PRSay

JANUARY 18, 2018

In France, I understand the gist of a newspaper story. Our jobs require us to use language to tell stories, describe events and provide perspectives to help people understand the world around them. Conjugated verbs. Translated “The Aeneid” (at least some of it). Today, if I’m in Italy, I can interpret words on ancient monuments.

Storytelling 148

Storytelling Tools Newspapers Pitching 148

PRSay

AUGUST 6, 2019

They do not read newspapers and magazines or watch traditional television. Pop-up events fulfill our social media need and appetite to capture and share content from unique settings and experiences,” said Brooke Stern, a member of the Cornell University class of 2019. Move over newspapers, magazines and television.

Television 158

Television Instagram Consumer Newspapers 158

PRSay

MAY 24, 2021

During a virtual event hosted by Milwaukee Press Club on Feb. In the Chicago suburbs, the company 22nd Century Media closed in March 2020, shuttering its 15 for-profit newspapers just as the coronavirus outbreak began. 24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

Cision

JUNE 21, 2016

Going into college I just knew that I would be a reporter at a newspaper. The second biggest mistake I see is brands being in such a hurry to be the first to something, whether it be an announcement or a current event/trend, that errors are made. What drew you to the field of PR? And yes, social media posts can live forever.

Social Media 227

Social Media Newspapers Reputation Community 227

Prowly

FEBRUARY 3, 2025

Hosting memorable events and campaigns Experiential marketing may seem overly expensive and tedious, but it creates long-lasting impressions that attendees take home and store in their memories long term. Virtual events: webinars, virtual summits, online launches, and others are some of the best ways to engage with your audience online.

Branding 104

Branding Brand How To Measurement 104

Cision

FEBRUARY 15, 2016

Brands put a lot of time, money and coordination behind hosting events, but not all think about how to target attendees beyond the traditional customer or prospect. Want to make the most of hosting industry events? Build interest leading up to your event by focusing on the individual thought leaders presenting at your conference. .

Conference 120

Conference How To Infographics Leadership 120

Cision

APRIL 20, 2016

You probably are already reading magazines, newspaper columns, blog posts and websites that are good candidates to start with. TweetChats are regular events where people interested in a particular topic gather on Twitter to discuss. In-Person Events. Here are a few places to start your search. Their Publications. TweetChats.

Report 120

Report Pitching Trade Shows Newspapers 120

Stephen Waddington

OCTOBER 5, 2018

The phone has become an underused tool Double spaced press releases for edits and notes Printing at a dedicated workstation from disk, documents shared via hard copy Sharing a dial-up modem and email address between the whole office Photocopying, posting and faxing press releases Printing and collating press kits for an event An embargo was an embargo (..)

Agency 135

Agency Web Print Newspapers 135

Prakkypedia

SEPTEMBER 20, 2014

You don’t always need a news article to gain attention – the Letters pages of newspapers are still popular and may get you the attention and audience you’re after. MC an event. Event organisers are often looking for trusted peers to volunteer to 1) MC an event 2) introduce a guest speaker 3) make a vote of thanks 4) moderate a panel.

Conference 112

Conference Newspapers Community Advertising 112

Sword and the Script

OCTOBER 10, 2023

Image credit: DALLE, “ an impressionist painting of a newspaper blowing through Times Square ” The post Trust issues: the one reason buyers give B2B content a letter grade of “D” appeared first on Sword and the Script. McKinsey, Omdia); and 26% said mainstream news publications. They polled 150 senior executives based in the US and UK.

B2B 164

B2B Case Study Survey Content Marketing 164

Cision

JANUARY 22, 2016

There is no other newspaper like The New York Times. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. If there’s one newspaper subscription to have as a useful pitching resource, it’s The New York Times. Know the paper. Some reporters work a national beat, and need evidence of relevance on that scale.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

Cision

FEBRUARY 25, 2016

I also loved freestyle BMX riding, so some friends and I published a BMX magazine which eventually expanded to include advertising, events, merchandise and even a correspondent and circulation in Europe. Read the newspaper – the whole newspaper. The thing that gets me up in the morning is…coffee and the newspaper.

Newspapers 120

Newspapers Financial Crisis Corporate 120

ImPRessions - Crenshaw Communications

JUNE 12, 2018

Lee urged Rockefeller to visit aggrieved coal miners and make a public event out of the outreach. Dan Edelman (1920-2013) brought products to the public’s attention in a way that was new at the time – by getting their stories in newspapers and on television. Rockefeller Jr.

Corporate 178

Corporate Mobile Energy Public Affairs 178

PR Fuel

OCTOBER 8, 2022

Whether you’re launching your business, distributing a new product, or putting on an event of some kind, you could benefit mightily from issuing a press release. By distributing a press release about it, you will inform the publishers of magazines and newspapers that it does, indeed, exist. Perhaps you run a cruise line?

Industry 106

Industry Company Real Estate Tourism 106

Communications Conversations

DECEMBER 13, 2018

They read the newspaper. They go to sporting events. They rarely (if ever) watch the news or read a newspaper. Two generations. Living very different lives. One generation still watches the evening news. They trust and admire the media. They may even visit the library! remember those?!?!). They’re gamers.

Communications 106

Communications Newspapers Trade Shows Sports 106

Ethical Voices

MARCH 10, 2025

As the media landscape shifts and we see newspapers folding, you encounter more ethical issues. But someone somewhere at some point is going to turn this event that’s supposed to drive publicity into a crisis situation. What was the core nugget that led to we’re going to throw this event in this way?

Ethics 46

Ethics How To Newspapers Agency 46

Bianchi Biz Blog

NOVEMBER 21, 2024

Most Influential Media for Corporate and Consumer Communication in France As far as corporate media are concerned, daily newspapers like Les Echos or Le Monde remain the most influential, targeting opinion leaders in all sectors and sub-sectors of the French economy. That always helps, right?

Marketing 90

Marketing Pinterest Radio Instagram 90