ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Anyone who has represented a business product or service knows that delivering the right message at the right time – or failing to – can make or break the success of a PR campaign. By knowing and following these timelines (and deadlines), PR folks can pick the perfect time to pitch stories. When in doubt, overestimate the time needed.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. Like glowing media coverage from a writer we hadn’t pitched, or hearing from a former client who wants to re-connect.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Dos and don’ts for holiday media pitching. The Christmas/Hanukkah time in particular is so cluttered that a marginal pitch that might slip through on another occasion will probably be tossed out. Solid data-driven PR story pitches are always welcomed by reporters, but especially so during calendar milestones or big breaking stories.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

Byline articles or essays on an issue or topic, carrying an exec’s byline, that are pitched and placed for publication in media are often a core of a thought leadership program. This is the ultimate way to “own the conversation” and control the message, since you’re the host of the entire event.

Leadership 149

Leadership Product Launch B2B Software 149

Konnect Agency

MARCH 7, 2022

How A PR Agency Can Elevate Your Product Launch. Product launches are a busy time for any company — you have to start planning and acting months before the official product launch date, and continue making noise long after. A PR Agency’s 6 Steps To A Holistic Product Launch.

Product Launch 59

Product Launch Agency Consumer Film 59

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

Your story will be more likely to stand out in the vast CES ocean of tech talk if you cut the jargon, strip out tired buzzwords, and focus on the human factor when pitching it to media and analysts. You can even pitch media once CES has ended. Think about it, many tech journos started receiving CES pitches in July!

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Find creative ways to make the standard announcement.

Instagram 159

Instagram Reddit Transportation Creativity 159

Konnect Agency

MARCH 7, 2022

How A PR Agency Can Elevate Your Product Launch. Product launches are a busy time for any company — you have to start planning and acting months before the official product launch date, and continue making noise long after. A PR Agency’s 6 Steps To A Holistic Product Launch.

Product Launch 52

Product Launch Agency Consumer Film 52

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. Don’t make research a sales pitch. It’s important to develop research and data that speaks to core themes, messages and products. This is meant to be a soft sell, not a hard commercial pitch.

B2B 147

B2B Data Retail Survey 147

Presspage

FEBRUARY 10, 2020

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Long-winded PR pitches will lose a journalist’s interest almost immediately. Long-winded PR pitches will lose a journalist’s interest almost immediately. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Stern + Associates

JULY 3, 2024

Independence Day in the United States commemorates an event that entailed jettisoning the old for the new, and declaring a separation from past ideas. Spray and pray” outreach : This term refers to sending out indistinguishable media pitches en masse and hoping they get interest.

Media Relations 115

Media Relations Media Product Launch Leadership 115

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Some people say they are more productive at home and enjoy going fully virtual. Others who are social butterflies, like me, miss the social aspect of working in an office – catching up with co-workers and in-person events. . Now, however, it could start to get tougher for people to stay motivated.

Wireless 207

Wireless Product Launch Energy Meeting 207

5W PR

SEPTEMBER 9, 2021

In a world where people (especially Millennials and Gen Z consumers) don’t necessarily trust traditional advertising, public relations experts are using content marketing, social media and event and web-based strategies to power marketing for small businesses by putting people at the center of their brands.

Small Business 158

Small Business Publicity Social Media Web 158

Sword and the Script

JUNE 13, 2023

When you pitch a story, you need to be credible too. Make it clear who or what you are pitching. Draw a correlation between your pitch and their prior coverage. Simple advice for PR pitches from journalists Reporters get a lot of pitches. The results found 61% of journalists get 100 pitches a week or more.

Journalism 125

Journalism Media Relations Report Media 125

5W PR

FEBRUARY 22, 2023

Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.

Strategy 88

Strategy Product Launch Branding Brand 88

ImPRessions - Crenshaw Communications

MAY 31, 2016

It helps to gain a fair hearing for your pitch, and even a negative response can offer insight on how to make a weak pitch better. PR is about parties and special events. Of course public relations work can involve special events, like red-carpet premieres or elaborately staged technology product launches.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Landis PR

AUGUST 22, 2022

This applies equally to a product launch, leadership announcement or any news moment at the company. Why do you have this pitch idea? Why stage a media event? “Why” then becomes a critical question your PR agency should ask you with every new announcement or moment. Why issue a press release?

Strategy 98

Strategy Product Launch Storytelling Agency 98

5W PR

AUGUST 27, 2021

Event Planning. When it comes to planning and executing events, this is an effort that can benefit both marketing and public relations campaigns for a company. Numerous PR agencies provide this service, which entails creating and executing an event, such as a product launch party, from start to finish.

Reputation 88

Reputation Crisis Product Launch Crisis Management 88

ImPRessions - Crenshaw Communications

MARCH 15, 2017

It can happen when PR people know that a client wants a splashy press event, or that the CEO thinks USA Today is the most influential media outlet for his message, and somehow those kinds of deliverables become the goals of the PR effort. There are so many ways timing can work for you in PR, but it works against you as well.

How To 149

How To Government Product Launch Internal 149

5W PR

JULY 7, 2021

Goals and Pitches. The goal can be to build brand awareness, get attention for a new product launch, showcase the business growth, encourage investment, or simply generate thought leadership and position the company as an authoritative presence. Reverse Pitching. There are three core elements to all interesting stories.

Publicity 88

Publicity Pitching Product Launch Viral 88

Bianchi Biz Blog

JULY 22, 2021

Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. Your company needs to be finalizing what big announcements, product launches, unveilings, etc.

Automotive 108

Automotive Mobile Technology Resources 108

Bianchi Biz Blog

AUGUST 15, 2024

Retaining its crown as the world’s most influential technology event, the potential for automotive and vehicle tech suppliers to make an impact at CES 2025 may be stronger than ever. Your company needs to be deciding, in fact finalizing , what big announcements, product launches, unveilings, etc. We have a booth booked!”

Automotive 101

Automotive Mobile Interviews Resources 101

Remote PR Jobs

SEPTEMBER 25, 2023

A freelancer is an invaluable addition to your address book, because they are flexible, often pitching different publications, constantly developing their networks and available to take on all kinds of projects they might not have been able to as a staffer. It’s worth it, though. Most of the time they’re funny, sometimes a bit annoying).

Product Launch 100

Product Launch Pitching Meeting Corporate 100

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch? A round-up story that should have included your new product did not. When does the team put out a press release? These are all questions for a qualified PR firm.

Company 136

Company Interviews Reputation Privacy 136

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

5W PR

AUGUST 23, 2023

They create press releases , media pitches, and coordinate interviews to generate positive media coverage. They pitch story ideas, manage media inquiries, and organize press events to attract media attention. Event planner Event planning is another exciting career path for individuals with a public relations degree.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. For example, your brand can create a positive image by allowing your representative to become a speaker at an event.

Video 110

Video Marketing SEO Social Media 110

Public Relations Sydney

NOVEMBER 2, 2014

Or perhaps you want to pitch a story to a journalist or publication? Here are some events and special occasions where a media release would be most appropriate. The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate.

Media 89

Media eBook Survey Travel 89

5W PR

JANUARY 3, 2024

Tools and techniques Public relations careers involve crafting press releases to announce newsworthy events or initiatives. Pitching story ideas to journalists to secure media coverage. Organizing events to enhance brand visibility and strengthen relationships. PR involves ongoing efforts to maintain a positive image.

Marketing 78

Marketing Engineering Product Launch Reputation 78

Beyond PR

SEPTEMBER 27, 2016

Events are innately social; they thrive on interaction, engagement, and community. With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. For events, you want to reach audiences outside of (and including) your followers.

Social Media 40

Social Media Trade Shows How To Media 40

PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? Notifying media members about an upcoming event. Knowing when and how to pitch media members is key to securing coverage. One of the best ways to secure coverage from relevant media is by sending a press release.

Product Launch 105

Product Launch Social Media Writing Newspapers 105

Bianchi Biz Blog

JUNE 30, 2022

After another pandemic-impacted CES in 2022 that upended plans and turned the show into a half-virtual event, the show is primed for a big in-person comeback in 2023. So, with the addition of a new exhibit hall since then, assuming the pandemic will subside, CES 2023 could be the biggest ever version of this event. And maybe you will!

Automotive 75

Automotive Mobile Technology Resources 75

PR Fuel

DECEMBER 2, 2020

For example, if you have launched a gadget, find a notable tech writer. If you’ve hosted a charity event, find a Human Interest reporter. Write A Pitch. Once you have found potential journalists/publications for your press release, you have to write a pitch. Email is the preferred method for sending a pitch.

Pitching 82

Pitching Writing Product Launch Blogging 82

ImPRessions - Crenshaw Communications

MARCH 31, 2017

This exercise has helped our team rework plans, improve messaging and manage expectations for initiatives including panel discussions, surveys and blogger events. In addition to annual time periods like back-to-school and summer vacation, look at popular awards shows, annual sports events or other important pop culture milestones.

Airlines 120

Airlines Exercises Fashion Print 120

PR Fuel

JANUARY 24, 2022

Use press releases to spread awareness for a product launch or an important business milestone. They can also come in handy when announcing a particular event or sharing any news that’s relevant to your audience. Your pitch has to stand out since journalists get many of them. Draft an Eye-catching Press Release.

Creativity 111

Creativity Data Measurement Product Launch 111

Bianchi Biz Blog

AUGUST 17, 2023

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

Automotive 77

Automotive Mobile Technology Resources 77