9 winning tips for a flawless virtual product launch
Agility PR Solutions
DECEMBER 5, 2024
An engaging and interactive virtual product launchbolstered by careful planning and effective promotional campaignscan create the hype and buzz you need.
The Essential Role of PR in B2B Tech: From Product Launches to Industry Influence
5W PR
NOVEMBER 12, 2024
From product launches to industry influence, PR plays a crucial role in crafting the narrative for B2B tech companies. Product Launches A meticulously executed PR campaign can spark a triumphant product launch within the B2B tech sector.
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Marketing Strategies to Boost Consumer Packaged Goods Product Launches
5W PR
OCTOBER 15, 2024
Understanding the Target Audience The first step in a successful CPG product launch is understanding the target audience thoroughly. Distribute press releases to announce new product launches, partnerships, or company milestones. Use displays, banners, and other materials to promote the product at retail locations.
Global PR campaigns: How to prepare your team for international media tours and events
Agility PR Solutions
APRIL 14, 2025
The trend among brands is to establish global operations through international events participation, global media relations development and coordinated cross-border campaigns. The global connection between businesses has expanded PR activities beyond borders.
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When to Host a Beauty Event as a Public Relations Strategy
5W PR
JANUARY 2, 2025
In beauty PR, events are most impactful when they offer exclusive experiences or insights that cant be delivered via email. Whether its a product launch, company announcement, or relationship-building opportunity, events should create lasting impressions and add meaningful value.
The Perfect Pair: How to Use Events to Amplify Major Company Announcements
Cision
JANUARY 8, 2018
On top of that, when budgeting, events marketing is often put into its own category, separate from other “general” marketing campaigns or big company announcements. While every company structure is different, keeping events marketing on an island could lead to a major missed opportunity. Product Launch.
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Exploring the Future of Beauty: Insights from the Allure Best of Beauty Live Event 2024
5W PR
OCTOBER 24, 2024
The Allure Best of Beauty Live Event returned to New York City in October 2024, bringing together the most influential voices and groundbreaking products in the beauty industry. The Power of Expertise in Shaping Beauty Trends At the heart of the event were interactive masterclasses and discussions featuring iconic figures like Ms.
How to Plan Content for Your Product Launch
Beyond PR
NOVEMBER 9, 2016
When brands launch a new product or roll out a product update, there’s a pretty standard slate of communications methods to rely on. Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. What is the call to action?
Data-Driven PR Campaign Planning: Part 1
Onclusive
JUNE 2, 2021
However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. Generally, PR campaign objectives may include increasing awareness and driving sales for a new product launch, enhancing brand reputation by a certain percentage, or recruiting new talent in specific numbers.
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Media Alert Or Press Release? PR Tips
ImPRessions - Crenshaw Communications
MARCH 18, 2022
In ad tech PR, we might write releases that detail new hires, acquisitions, partnerships, or product launches. Media alerts are used for announcing an event or briefing – to invite media to attend, and they include only the most important details. A media alert is far more abbreviated than a press release. Distribution .
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PR Tips For A High-Impact Technology Launch
ImPRessions - Crenshaw Communications
OCTOBER 2, 2018
Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. To be successful, tech PR pros need to tap into a broader, buzzed-about trend to make the product launch meaningful and timely.
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5 Tips For A Successful Media Strategy
ImPRessions - Crenshaw Communications
MAY 28, 2020
Identify and map out potential media opportunities that could occur during the year, such as product launches, new service offerings, company-hosted events, and the like. The well-timed launch of the event helped to secure placement in relevant media outlets, including Adweek. .
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The Power of Esports in Video Game Marketing: How Brands Are Cashing In
5W PR
DECEMBER 11, 2024
Understanding the Esports Phenomenon Esports events, whether online or in-person, draw massive audiences, often rivaling traditional sports. Sponsoring esports tournaments provides significant exposure, as brands’ logos are prominently displayed during live streams and on-site events.
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12 Months of Content Marketing For 2018
Cision
DECEMBER 28, 2017
For example, if you have a big charity event in December, you could schedule a few posts in the weeks beforehand to tackle a related topic and promote the event. June: Plan Around Product Launches. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks.
7 Occasions When PR And Marketing Must Work Together
ImPRessions - Crenshaw Communications
FEBRUARY 1, 2021
A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch. A milestone event.
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10 Things To Know Before Dating a PR Pro
ImPRessions - Crenshaw Communications
FEBRUARY 10, 2021
In PR, we are very organized and are trained to plan events and programs. We will make the best of the situation but really appreciate a heads-up for date nights or planned events. We write plans that cover several months and in our personal lives we may do the same.
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Crashing Your Way to Success with New Product Launches: How SHIFT Helped Launch the Ultimaker 3
Shift Communications
JANUARY 4, 2017
New product launches can be hit or miss. It’s easy to give in to the excitement and guzzle the Kool-Aid when a client starts to tell you about the next generation of their product. New products are getting harder and harder to pitch. The launch event took place at New Lab in Brooklyn, New York. Dan Brennan.
3 Ways to Screw up Your Product Launch
Shift Communications
NOVEMBER 10, 2015
For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. Cathy Summers. Senior Vice President.
3 Ways to Screw up Your Product Launch
Shift Communications
NOVEMBER 10, 2015
For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. Cathy Summers. Senior Vice President.
3 Ways to Screw up Your Product Launch
Shift Communications
NOVEMBER 10, 2015
For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. Cathy Summers. Senior Vice President.
VR and AR: Creating New Dimensions in PR and Brand Storytelling
5W PR
FEBRUARY 2, 2025
As these technologies mature, they’re reshaping how organizations approach everything from product launches to crisis management training. Virtual press conferences and product launches now allow journalists and influencers to participate in immersive presentations from anywhere in the world.
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How To Set Expectations In Public Relations
ImPRessions - Crenshaw Communications
OCTOBER 28, 2020
If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Clients pay us for our recommendations, so we do everyone a service when we share them. . Explain what is required . Again, communication is key. .
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How to write a press release: Layout, tips + free template
Presspage
JANUARY 21, 2025
Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. Call to action (CTA) : Direct the audience to take the next step, such as visiting a website, attending an event, or contacting you for more details. 5 free press release templates - Download 1.
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How To Make A Killer Content Calendar
ImPRessions - Crenshaw Communications
DECEMBER 11, 2020
Start with tentpole events and initiatives. When building your calendar, start with upcoming company tentpole events and announcements, then fill in the rest according to seasonal marketing activities and anything else you find relevant. Yet if you do happen to know of any events that may be relevant, then it’s great to be prepared.
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What is a PR Campaign? How-to Guide with Examples (2025)
Prowly
FEBRUARY 18, 2025
Identify when to launch, when to release key assets (e.g., Simultaneously set a budget, factoring in costs for media buying, influencer partnerships, event organization, and content creation. The end result is (ideally) an increase in revenue as well. press releases, ads), and how to build momentum over time. The tagline Got Milk?
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Why Strategic PR Planning Deserves More Attention in Your Campaign Workflow
Onclusive
JULY 27, 2023
For example, Apple’s product launches are well known for the huge amount of buzz they generate among consumers. Attaching external event data aligns PR efforts with important upcoming activities. With the ability to create timelines, you gain a visual overview of a campaign’s flow and important milestones.
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What Happens After You Launch a Press Release?
Remote PR Jobs
SEPTEMBER 27, 2024
Events and Webinars: Host live events or webinars to further discuss your news and engage with your audience directly. However, the work doesn't end once the press release is distributed. Understanding what happens next is crucial for maximizing the impact of your news and managing the aftermath effectively.
How to Pick the Perfect Time for Your Next Trade Show Product Launch
Beyond PR
MARCH 8, 2017
There are advantages and disadvantages for releasing your new product announcement before, during and after the show. We’ve already explored, How to Know IF Your Product Launch Is ‘Trade Show Ready’ , so in this blog post, you’ll learn WHEN is the best time to release your new product news around an event.
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Don’t Let Breaking News Steal Your PR Thunder
ImPRessions - Crenshaw Communications
JULY 14, 2016
When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. A top priority is to steer clear of previously planned events that could conceivably steal our PR thunder. Pity the gaming launch that tried to compete with Pokemon Go this week!). Low-risk, high-reward.
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A PR Agency’s 6 Steps to a Successful Product Launch in 2022
Konnect Agency
MARCH 7, 2022
How A PR Agency Can Elevate Your Product Launch. Product launches are a busy time for any company — you have to start planning and acting months before the official product launch date, and continue making noise long after. A PR Agency’s 6 Steps To A Holistic Product Launch.
The Rise of K Beauty Brands in the U.S.: How To Use PR To Stand Out In a Crowded Market
5W PR
JANUARY 16, 2025
Highlight new product launches, brand collaborations, and unique stories that pique media interest. Attend industry events, offer exclusive previews of new products, and provide personalized pitches to build rapport and secure valuable media coverage. Press releases should be concise, informative, and engaging.
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8 Common PR Mistakes And How To Avoid Them
ImPRessions - Crenshaw Communications
MAY 1, 2019
Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. Insufficient research. It takes talent, and we’re proud of that. Muddling the message.
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Maximizing PR Impact During Peak Toy Season
5W PR
MARCH 19, 2025
Their campaigns often include multiple phases – from initial product reveals at industry events to coordinated influencer programs closer to key shopping dates. This layered approach helps maintain sustained visibility while building anticipation for major launches.
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Avoid These 7 PR “Surprises”
ImPRessions - Crenshaw Communications
JUNE 13, 2017
Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. (Somehow, it never happens in reverse.) The overpromise.
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Trying to break into PR or Communications? Here are 5 transferable skills that you might already have
Remote PR Jobs
MAY 30, 2024
You can also enhance your skills by joining professional networks, attending PR and Communications events, or seeking out a mentor in the field. While nerves might sometimes get in the way, social skills are one of the easiest to improve upon!
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5 Ways PR Can Maximize Thought Leadership
ImPRessions - Crenshaw Communications
FEBRUARY 11, 2016
For example, if your B2B PR plan includes a new product launch in email marketing software, it pays to push that piece on new best practices for email marketing a week or so after the product launch, when the buzz is still fresh and interest and engagement is likely to be higher. Collaborate on ideas for written pieces.
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A PR Agency’s 6 Steps to a Successful Product Launch in 2022
Konnect Agency
MARCH 7, 2022
How A PR Agency Can Elevate Your Product Launch. Product launches are a busy time for any company — you have to start planning and acting months before the official product launch date, and continue making noise long after. A PR Agency’s 6 Steps To A Holistic Product Launch.
Blogging Tips for PR Pros
Deirdre Breakenridge
MAY 23, 2017
My clients always liked being featured on my blogs, especially if I was writing about a successful campaign or an event I had helped them with. I’ve “covered” book releases, product launches, and restaurant openings.
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7 Journalists to Watch for South by Southwest (SXSW)
OnePitch
FEBRUARY 6, 2025
Known for its dynamic panels, groundbreaking product launches, and unforgettable performances, SXSW is where creators, innovators, and storytellers come to connect and shine. South by Southwest (SXSW) is right around the corner, and with it comes the annual convergence of music, film, technology, and culture in Austin, Texas.
Amid National Turmoil, Is This the Right Time to Launch a PR Campaign?
PRSay
AUGUST 5, 2020
Make clear that, in this era of continually changing news and events, there might not be enough room in the media cycle for broad coverage of a product launch. There’s a fine line between adding to the conversation and trying to take advantage of it. Set client expectations at the start of the project. Be honest and realistic.
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The Perfect Pair: How to Use Events to Amplify Major Company Announcements
Beyond PR
JANUARY 9, 2018
On top of that, when budgeting, events marketing is often put into its own category, separate from other “general” marketing campaigns or big company announcements. While every company structure is different, keeping events marketing on an island could lead to a major missed opportunity. Product Launch . Crowdfunding.
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How To Use Timing For Top B2B PR Results
ImPRessions - Crenshaw Communications
AUGUST 16, 2023
Anyone who has represented a business product or service knows that delivering the right message at the right time – or failing to – can make or break the success of a PR campaign. Peg your pitch to the right occasion The B2B tech sector offers unique opportunities to make the most out of holidays, events and occasions in PR strategies.
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Lessons Learned From Planning These Buzz-Worthy Events
Konnect Agency
APRIL 24, 2024
Planning a successful event requires careful consideration and strategic execution. Whether you’re organizing a product launch, corporate gathering, or influencer soirée, the key to hosting a memorable event lies in meticulous planning and attention to detail.
How to Write a Communication Plan: Step-by-Step Guide for 2025
Prowly
FEBRUARY 20, 2025
Here's a sample of what a good comms plan should look like in a product launch for an eco-friendly smart water bottle: 1. Generate 10,000 product pre-orders within the first three months of launch. Stakeholders : Investors, internal employees, and key partners involved in the product launch.
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