Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Implementation Tip! Implementation Tip!

Facebook 181

Facebook Community Advertising Advertising 181

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. Draw attention to your client’s company via new product or acquisition announcement, stunt or other media grabber.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

5W PR

FEBRUARY 22, 2023

Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.

Strategy 88

Strategy Product Launch Brand Branding 88

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Beyond PR

SEPTEMBER 27, 2016

Events are innately social; they thrive on interaction, engagement, and community. With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Be present on the right platform at the right time.

Social Media 40

Social Media Trade Shows How To Media 40

ImPRessions - Crenshaw Communications

MARCH 31, 2017

This exercise has helped our team rework plans, improve messaging and manage expectations for initiatives including panel discussions, surveys and blogger events. In addition to annual time periods like back-to-school and summer vacation, look at popular awards shows, annual sports events or other important pop culture milestones.

Airlines 120

Airlines Exercises Fashion Print 120

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. Think about the possibilities at events PR folks organize. I think this video speaks for the impact it had on attendees.

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Bianchi Biz Blog

JANUARY 21, 2021

Just as the COVID-19 pandemic abruptly halted most press events, tradeshows, customer events and news conferences many communicators rely upon to share news, one of Bianchi PR’s clients took a bold step in the virtual revolution. The same goes for booth preparation in advance of the event. Sylca Kleiner. “We

Automotive 71

Automotive Training Travel Meeting 71

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Communications Conversations

APRIL 17, 2015

Livestreaming events. Livestreaming trade shows. Livestreaming product launches. Again, I’m not talking about ALL brands here (I just saw Target do some interesting things with Periscope for a product launch this week). Sure, I see the upsides. I’m excited. I get all the opportunities.

Brand 60

Brand Branding Product Launch Video 60

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. Before your next event sets sail into uncharted waters, plot a course for promotion using the ideas below. Social Media Straits.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Bianchi Biz Blog

JUNE 30, 2022

After another pandemic-impacted CES in 2022 that upended plans and turned the show into a half-virtual event, the show is primed for a big in-person comeback in 2023. So, with the addition of a new exhibit hall since then, assuming the pandemic will subside, CES 2023 could be the biggest ever version of this event.

Automotive 75

Automotive Mobile Technology Resources 75

Solo PR Pro

NOVEMBER 15, 2022

This includes learning about major expansion plans, what they expect in terms of business milestones, or if they have any big product or service launches they’re anticipating. Don’t ask about trade shows they plan to attend — that comes later,” she advises. Susan advises PR pros to think macro, not micro.

How To 58

How To Trade Shows Product Launch Course 58

Solo PR Pro

NOVEMBER 6, 2018

News and events. This includes staffing changes, product launches, expansions, partnerships and more. You will also want to determine if there are any upcoming events such as trade shows, speaking engagements, or media interviews.

How To 49

How To Trade Shows Meeting Product Launch 49

PR Fuel

MARCH 14, 2021

They are forms of media that are meant to convey information to journalists and potential customers, such as: Upcoming events Product launches Company restructuring New website Receiving awards Acknowledging employees Trade show exhibitions And more. It first helps to know what constitutes a press release.

SEO 52

SEO Engineering Web Trade Shows 52

Beyond PR

DECEMBER 19, 2016

For example, if you have a big charity event in December, you could schedule a few posts in the weeks beforehand to tackle a related topic and promote the event. June: Plan Around Product Launches. If you attend industry trade shows or conferences, don’t keep what you learn under wraps.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

PR Fuel

JUNE 16, 2021

Think about current events that are occurring in your industry, too. Immediate release events might include breaking news. For a product launch, consider distributing press releases one to two weeks in advance. For a conference, grand opening, trade show, or another event announcement, send it three weeks in advance. .

Content Marketing 52

Content Marketing Trade Shows Product Launch Strategy 52

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. To build an executive profile?

Conference 95

Conference Trade Shows How To B2B 95