Deirdre Breakenridge

NOVEMBER 11, 2014

On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. To prepare for the #PRLab chat, consider the following prompts: Some clients want to be on every social media platform. Others consider blasting news releases good media relations.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Sword and the Script

SEPTEMBER 3, 2024

Across seven studies, we found that online influencers, ranging from digital content creators to celebrities-turned-influencers, are perceived as less sincere, likable, and persuasive when they disable their social media comments.” Of course, choosing the right influencer is a prerequisite. How was the research conducted? “We

Social Media 150

Social Media Study B2B Media 150

Deirdre Breakenridge

DECEMBER 5, 2014

I wanted a way to have all of the #Castropignano hashtags, from all those different social media sites, to appear on one page. Every week I am going to bring really interesting people who use social media and #hashtags to promote themselves and or their company/brand. And that’s how www.HashAtIt.com was created.

Engineering 413

Engineering Pinterest Social Media Radio 413

Business Wire

JUNE 20, 2024

We left both exhilarating events full of invaluable insights. Data-driven strategies maximize ROI Visual content generates results How to safely leverage AI tools Social media broadens the reach of news releases Here’s a recap of what resonated with us most.

Conference 340

Conference Community Data Tools 340

PRSay

MARCH 6, 2023

The paper, “Organizational Social Media Mourning: Toward a Framework for Organizations Wishing to Empathize With Publics During Tragedies” is by Jensen Moore, Ph.D., Organizations scrambled to halt their scheduled social media content and to decide how or whether they should offer their support after these tragedies.

Social Media 167

Social Media Publicity Media Journalism 167

Contently - Strategy

SEPTEMBER 30, 2024

Social media has profoundly shaped global events, public discourse, and the very fabric of our societies since the early 21st century. This provision established that online platforms (and later social media companies) would not be classified as publishers, which gave them immunity from liability for user-generated content.

Social Media 106

Social Media Privacy Branding Brand 106

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Relationship building takes time.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period. And given the ubiquity of social media, there’s an almost endless need for content, content, and more content. Thought leadership events keep on giving.

Case Study 390

Case Study B2B Study Interviews 390

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Event & Experiential Marketing.

Media Training 397

Media Training Crisis Communications Conference Training 397

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. The Social Media Examiner. Check out these 10 newsletters every PR pro should read. PR News: The Skinny. PR Daily News Feed.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Cision

AUGUST 14, 2017

And social media. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant. What event, milestone, or company change is occurring? If you’re hosting an event, where will the event take place? Multimedia attachments. High-quality links.

Writing 310

Writing How To Infographics Pinterest 310

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. Current events and timely coverage. Social media managers like Hootsuite and Sprout Social allow you to schedule posts ahead of time. Consistency is key.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

MARCH 3, 2022

B2B media outlet Demand Gen Report produces this and the winter B2B Marketing Exchange events annually. This is HubSpot’s annual event that unites thought leaders from over 161 countries across marketing, sales, customer success, revenue operations, and more. B2B Sales & Marketing Exchange (August, Boston).

Conference 304

Conference B2B Case Study Content Marketing 304

Prowly

MAY 16, 2024

Forget the generic press releases and social media blasts of yesteryear. We’ve got you covered and have prepared a list of days you should mark in your PR calendar for […] The post The Ultimate PR Calendar for 2024: Special Days, Holidays & Events appeared first on Prowly Blog.

Data 118

Data Social Media Blogging Media 118

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Start with tentpole events and initiatives. After, you can build out the corresponding content. .

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

MARCH 11, 2021

That starts with planning earned and branded content around the schedules of target publications, as well as key dates, milestone events, and industry happenings. As part of a good PR plan, the edcal can contain special dates, events and occurrences as well as the publication’s schedule. A successful PR campaign is a strategic one.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. This will also help you measure overall social engagement. Need help boosting your brand’s social presence?

B2B 117

B2B Social Media Company SMB 117

Deirdre Breakenridge

OCTOBER 23, 2018

Social media has revolutionized the way scientists are able to communicate in the public realm. The use of social media by scientists is growing and researchers are able to showcase their research to new audiences across the globe. Twitter is one of the most promising social media platforms for science communication.

Twitter 347

Twitter Social Media Community Conference 347

Cision

OCTOBER 7, 2016

In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. Three tips to riding a social wave: 1. Trends are cyclical.

Analysis 318

Analysis Viral Trends Software 318

Cision

DECEMBER 11, 2017

And social media. The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant. What event, milestone, or company change is occurring? If you’re hosting an event, where will the event take place? Multimedia attachments. High-quality links.

Writing 293

Writing How To Infographics Pinterest 293

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Here’s what you’ll be doing: -Develop and main media lists. Monitor and track media; report trends, create reports as needed. Prepare pitch letters and assist with media outreach on behalf of clients as instructed. Help with social media content creation and report. Thursday team-building sessions/events.

Internal 323

Internal International Communications B2B 323

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. Topics of discussion have been focused on the use of video news releases, net neutrality, censorship, continuous cable news coverage and how technology is impacting the media landscape. Looking for a quick rundown of major current events? The NewsWorthy .

Sports 332

Sports Radio Retail Advertising 332

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

They’re the continuation or peaking of the events and moves we’ve experienced in 2021. The effortless in-app purchase experience is particularly attractive to Gen-Z shoppers, for whom social media is a top source of shopping inspiration. Of course, the changes we see aren’t usually sudden.

Trends 385

Trends Employee Viral Advertising 385

Remote PR Jobs

JULY 19, 2024

Networking Events and Conferences Attending industry-specific networking events and conferences is a highly effective way to connect with potential clients. These events are often attended by business owners, marketing managers, and other decision-makers who might need PR services.

Case Study 246

Case Study Conference Local Trade Shows 246

Remote PR Jobs

SEPTEMBER 27, 2024

Key Points of Distribution Media Outlets: Newspapers, magazines, TV and radio stations receive your press release. Social Media: Platforms like Twitter, LinkedIn, and Facebook can be used to amplify your message. Media Coverage Once your press release is distributed, media outlets may decide to cover your story.

Crisis Management 264

Crisis Management Analytics Radio Analysis 264

ImPRessions - Crenshaw Communications

JUNE 30, 2021

This can be done through close monitoring of important dates like company earnings reports and major tech events where commentary is useful. It’s helpful to make a note of any feedback a reporter shares about the next major story, event or announcement they’re planning. Interact on social media.

Media 333

Media Pitching Report B2B 333

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. Consider the following: 1.

B2B 118

B2B Social Media Marketing Media 118

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

We’ll see lots of new ideas and platforms for customer and employee communications and a continued mainstreaming of tactics like live digital events, podcasting, and real-time chat for routine programs. The future of event marketing will be in hybrid happenings that attract both physical and virtual participants and attendees.

Trends 407

Trends Communications Employee Corporate 407

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Obviously it’s important to know who is writing about ad tech and identify the different beats – from social media marketing to streaming to data privacy or brand safety. Often they will tweet looking for sources for a story and social media is the best way to track any changes in publication or beat. .

Conference 319

Conference Privacy Twitter Leadership 319

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

An increase in engagement across all social media accounts. Earned media is our bread-and-butter, but social sharing is the fastest way to create a two-way conversation with potential customers and partners. M ore speaking engagements for execs at industry events. A healthy number of new business wins.

Banking 310

Banking Creativity B2B Conference 310

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. Seeing this on your calendar, you can map out related content in the weeks leading up to the event. Align Social Media Shares with Published Content.

How To 0

How To Content Marketing Conference Analytics 0

MaccaPR

JULY 8, 2024

Inspired by a number of the sessions at the 2024 Social Media Marketing World conference – the industry’s largest social media marketing conference – I’ve pulled together three key takeaways to increase the impact of your LinkedIn performance across the platform.

LinkedIn 125

LinkedIn Social Media Marketing B2B 125

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. As we embrace the ever-evolving landscape of videos on social media, it is essential to explore what the future holds for video on these platforms.

Video 118

Video Social Media Media YouTube 118

Onclusive

JANUARY 25, 2019

Whether you’re looking to submit a proposal to speak, nominate a colleague’s work for an award, or attend a conference to sharpen your skills, this curated round-up of events will help. The IABC World Conference is a long-standing, global professional development event that typically draws 1,000 to 1,200 attendees from around the world.

Conference 256

Conference Content Marketing Marketing Internal 256

Deirdre Breakenridge

MAY 23, 2017

There are some great editorial calendar and social media calendar templates on HubSpot. Many social media content management systems you probably already use for your clients have their own templates or proprietary editorial calendars. Be Realistic with Your Time for Social Media.

Blogging 282

Blogging Case Study Social Media Instagram 282

Cision

DECEMBER 28, 2017

For example, if you have a big charity event in December, you could schedule a few posts in the weeks beforehand to tackle a related topic and promote the event. There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0