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How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Life Events -> (Anniversary, Away From Family, Away from Hometown, Birthday, Friends of, Long Distance Relationship, New Job, New Relationship, Newly Engaged, Newlywed, Recently Moved).

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Pitching Talent and Celebrity Booking With Patrick Lambert

Cision

I studied politics and television at Emerson College and even in high school worked in news with celebrity events and campaigns. I hate to say it, and it doesn’t make a pitch, but it’s helpful to have a talent’s social media numbers/channels included if they help the pitch.

Pitching 275
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5 Offline Marketing Tactics That Boost Social Media Engagement

Cision

The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015.

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How to Build a Brand with Social Media

PR for Anyone

There is no easier way to build a brand than with social media. Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. Now, I want you to use social media and build out that brand. I reflect that in my brand.

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TikTok Trends

PR for Anyone

I want you to look at TikTok because that is one of the fastest growing social media platforms. You might think it’s out of your demographic but 13-60 is a pretty wide one and the media is paying attention to what’s going on there. Give the media what everyone already wants. ” Newsjacking. PR FOR ANYONE.

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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow.

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Pearson Podcasting: How ‘This Is Us’ Can Help Us Become Better Podcasters

Deirdre Breakenridge

And the same way Kevin studies his lines for television and film on the show, your hosts must know their material ! Prepare for your show by watching and reading the news, listening to new music, attending events, or any activity that will be relatable to both your topic and listeners. Stay On Task. Have a Supportive Cast.