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The pandemic has imposed real challenges on B2B tech companies who rely on conferences and event marketing for branding, lead generation, and customer retention. We’re all longing to return to real live meetings, but conference producers are only tentatively planning physical events for 2021. There’s good news here, however.
I remember attending my first client tradeshow, a big travel industry event at the McCormick Place in Chicago. My client at the time, a technology upstart looking to disrupt the corporate travel booking process, had high hopes for the show. It had debuted its latest tech platform and secured numerous industry partnerships.
Tradeshows and events offer the perfect opportunity for companies to experiment. This year, The North Face embraced the multifaceted nature of SXSW and launched their “Seek No Shelter” campaign alongside the new Apex Flex GTX® waterproof, soft rain jacket at the event. Know Your Audience.
The decline of B2B tradeshows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. >>> Can your agency bring big ideas and execute?
Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. Now that all tech and other events have been nixed , what do speakers bureau managers do? New speaking opportunities will open in 2020.
In person events like tradeshows and conferences usually rank high on the list of priorities for B2B marketing organizations. This is for good reason because research demonstrates events are often a good source of leads. However, events come with one big caveat: they are very expensive. The Show Never Ends .
Networking Events and Conferences Attending industry-specific networking events and conferences is a highly effective way to connect with potential clients. These events are often attended by business owners, marketing managers, and other decision-makers who might need PR services.
Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 Should a vehicle technology supplier participate in CES?
CES 2023 will be one of the most competitive tradeshows we’ve seen in our 30 years of doing business-to-business public relations. Challenge: With such a large group of exhibitors, automotive suppliers and mobility technology providers face intense competition for journalists’ attention. It’s logistically impossible.
That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important tradeshow – CES ®. And that growth also pertains to the vehicle technology and advanced mobility segment of the annual show.
The Battery Show , co-located with the Electric & Hybrid Vehicle Technology Expo, had its first hurrah at a brand-new venue. Show organizers say more than 19,000 people were expected to attend this year.
Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.
A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief. To launch a key product.
Tradeshows, in all their schmoozy glory, were major casualties. CES (Consumer Electronics Show), the world’s biggest tradeshow, is making a heady comeback, complete with giant exhibit floors and all the glitz and glamour that Las Vegas can muster. Now, every moment on the show floor needs to count.
Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. So what do you need to do NOW to make sure the world’s largest business-to-business tradeshow is a PR success for your company? If not, contact the Consumer Technology Association (CTA) to get your spot.
Tradeshows and events offer the perfect opportunity for companies to experiment. This year, The North Face embraced the multifaceted nature of SXSW and launched their “Seek No Shelter” campaign alongside the new Apex Flex GTX® waterproof, soft rain jacket at the event. So how do you decide whether to take a risk?
One industry that dramatically shifted as a result of the pandemic is the tradeshow industry, whose transformation to exclusively virtual formats was met with mixed reviews. Read on to decide if a virtual tradeshow is right for your business. What Can Be Gained From Virtual TradeShows.
9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.
attend conventions, conferences, and tradeshows each year. Conferences and tradeshows offer all kinds of other opportunities for qualified and interesting speakers. It will come as no surprise to those of us in public relations that 205 million people in the U.S.
In the years since FM’93, I can’t remember how many tradeshows I’ve been to. And here I still am, on the eve — or so I thought — of travelling to Barcelona for one of the world’s biggest technologyshows, Mobile World Congress. It’s amazing to me that tradeshows continue to survive, let alone thrive.
Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. Looking at the numbers. 839,000+ mentions of CES2020 across social media platforms.
In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.
A top priority is to steer clear of previously planned events that could conceivably steal our PR thunder. Even if the news isn’t directly relevant, we naturally avoid happenings that trigger cascading stories that could fight with our news, like the opening of the Olympic Games, Election Day, or big pop culture events.
If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech tradeshows. ” Know that you can still interest reporters once the show has started. Your main objective?
Platforms and technologies that appear to be promising fizzle out quickly, and new rules and regulations seem to emerge daily. Hybrid Events. While the pandemic took the entire marketing and communications world by storm, it can be argued that the hardest hit segment was in-person events. With hybrid events!
The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. Automakers are in it for the long haul, and they want suppliers that will be able to partner with them and to stand behind their technologies for years.
A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” I’m not sure I’m the right person to talk about “technology”, but I guess given my business and its connection points with digital marketing, I may know enough to be dangerous. Now, what about 2005?
Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive tradeshows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.
New brands are emerging daily, and consumers are increasingly savvier when it comes to product innovation, technology, formulas and those seeing-is-believing results. EVENTS AND BRAND ACTIVATIONS Hosting events that media and influencers want to attend is an evolving strategy.
I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. I really enjoy attending all sorts of industry tradeshows and conferences all over the country and even in other parts of the world.
Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. 24,916 attendees from the vehicle technology sector alone. continues to open up post COVID19.
Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technologyevent in January 2022, because of the latest COVID-19 variant. There are certain things we can control at events, so focus your efforts on those elements.
This is why influencer marketing is so successful — and critical to growing key tradeshow or event metrics. He regularly attends auto shows and meetups, previewing the coolest cars and latest technology for his audience. How Can Influencers Shape Events? Who is Considered an Influencer?
Now I was in NYC at an audio tradeshow and basking in all the gear. I am grateful for my engineering background; it has served me well in technology communications. So, I switched majors, transferred schools and pursued an EE degree at B.U. – a move that cost an extra year in my studies, since I got a late start.
The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. This tradeshow, held annually in New York City, showcases the latest trends, innovations, and upcoming releases in the toy and game industry.
Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Proactive yet current with events and (e.g., More types of content.
HIMSS15 is just a few short months away and organizations within the healthcare and health IT industries are in full planning mode for the annual event. We would also recommend reaching out prior to the event via LinkedIn to engage in HIMSS15 related conversations. It’s easy to hang up the towel post-event and rest on a job well done.
32% “industry events/tradeshows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”. This reminds me of a 2020 report by Spiceworks that found about half of B2B technology prospects require 11 or more pieces of content.
Let’s go through all the ways that a PR newswire can be a great thing for any news organization or news distribution business to utilize and help the world learn about many different news events all over the world. Press releases help journalists understand newsworthy events in their area in a short amount of time.
Once you’ve found an influencer, simply choose the action you want to take to subtly attract their attention, such as retweeting their last tweet: The SHIFT AIR will revolutionize influencer management, especially in rich interaction environments such as conferences, tradeshows, cultural events, and other high-density places.
After another pandemic-impacted CES in 2022 that upended plans and turned the show into a half-virtual event, the show is primed for a big in-person comeback in 2023. So, with the addition of a new exhibit hall since then, assuming the pandemic will subside, CES 2023 could be the biggest ever version of this event.
For more than 30 years our firm has worked with many traditional automotive suppliers, as well as new suppliers for electric vehicle, connected car, V2X, ADAS and autonomous vehicle technologies of all sizes to help support them in the North American automotive industry. We see our customers at industry events. It costs too much money.
Just as the COVID-19 pandemic abruptly halted most press events, tradeshows, customer events and news conferences many communicators rely upon to share news, one of Bianchi PR’s clients took a bold step in the virtual revolution. The same goes for booth preparation in advance of the event. Sylca Kleiner. “We
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