Contently - Strategy

AUGUST 16, 2024

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Top 5 LinkedIn Marketing Examples From U.S. For example, it demonstrates cloud solutions through a dedicated section on its LinkedIn page.

LinkedIn 97

LinkedIn Examples Branding Brand 97

Agility PR Solutions

JULY 22, 2024

By the end, you will be ready […] The post Brand reputation management strategy: A complete guide with examples appeared first on Agility PR Solutions. We will also share effective tactics you can put into action.

Examples 117

Examples Reputation Strategy Branding 117

Agility PR Solutions

SEPTEMBER 15, 2024

Here are some notable examples of companies that have successfully navigated financial risks through effective PR communications: 1) JPMorgan Chase During the 2008 Financial Crisis Background: […] The post Effective financial risk PR communications: Exemplary practices and 5 real-life examples appeared first on Agility PR Solutions.

Financial 113

Financial Examples Communications Crisis 113

Remote PR Jobs

OCTOBER 21, 2024

For example, when working with a new client outside your field, it’s important to ask them the right questions about their brand and to listen to them carefully. One example of how I did this on my resume is “executing a Facebook and Instagram social media strategy that resulted in a 300% increase in monthly engagement.”

Writing 264

Writing Publicity How To Examples 264

Onclusive

MAY 4, 2020

Here are two practical examples of using real-time data to react and pivot to media trends. The second example of using real-time media insights to adapt is to closely monitor the ways your competition is being mentioned in the news and optimizing your own communication strategy accordingly.

Crisis 464

Crisis Publicity Exercises Financial 464

Remote PR Jobs

OCTOBER 29, 2024

If you did something similar in a previous position, include a specific example and how it could work for the new company as well. Showcase your PR and Communication Skills To elevate your PR or Communications cover letter, bring your experiences to life by sharing specific, impactful examples that showcase your unique blend of skills!

Publicity 261

Publicity How To Examples Crisis Management 261

Agility PR Solutions

SEPTEMBER 23, 2024

One of the most common pitfalls in survey design is using […] The post Survey strategies: The fallacy of leading questions in data gathering (with examples) appeared first on Agility PR Solutions. The quality and reliability of your survey results depend largely on how you design and phrase your survey questions.

Survey 103

Survey Examples Data Strategy 103

Onclusive

AUGUST 10, 2021

A good example of implementing this tactic is Monster, who conducts surveys amongst job seekers and employers and then tells its stories using data and insights from these surveys. Another excellent example is Sophos, who consistently provides information on current hacking issues and some of their peers being the targets of cyberattacks.

Strategy 418

Strategy Survey Automotive Data 418

Notified

NOVEMBER 4, 2024

In this blog, we showcase GlobeNewswire by Notified press releases across industries – everything from tech and finance to automotive and healthcare.

Industry 111

Industry Examples Automotive Healthcare 111

Onclusive

AUGUST 16, 2020

Join this live workshop led by two leading communications professionals who will share examples of success and best practices for monitoring and reporting on the quality of earned media. Speaker Info. Talia James Armand. Associate Director, PR and Communications. Kelly Byrd. Director of Customer Success & Insights.

Media 370

Media Measurement Reputation Examples 370

Onclusive

NOVEMBER 4, 2021

Here are some examples of political factors to monitor: Current legislature Tax policies Fiscal policy Trade restrictions Corruption. Here are a few examples of economic factors that might be important to track: Unemployment Interest rates Inflation rates Foreign exchange rates Consumer confidence and spending. Economic factors.

Analysis 370

Analysis Tools Policies Reputation 370

Agility PR Solutions

AUGUST 8, 2024

This article explores the key principles of ethical PR storytelling as part […] The post Ethical storytelling: Balancing brand narratives and social responsibility—key principles, brand examples, and 4 tips for writing your own appeared first on Agility PR Solutions.

Ethics 109

Ethics Storytelling Examples Writing 109

Business Wire

MARCH 2, 2021

I would wager that if you asked many, if not all, of the rioters who “love America” who the first American patriot was, as an example, they would not be able to answer. They believe that they and they alone can determine who and what an American is and – even more frightening – what true patriotism is all about.

Blogging 401

Blogging Examples Publicity 401

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

For example, “Built and led comms team at high-growth technology startup in advance of IPO” is more specific and a bit stronger than “Headed comms at successful startup.” . Provide personal observations and opinions on the latest news; for example, what privacy updates mean for advertising or lessons to learn after a company’s been breached.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Business Wire

JANUARY 26, 2024

Explore some of our top releases from 2023 for examples of best practices and ways to leverage Business Wire's press release enhancements. Last year, Business Wire distributed thousands of press releases for clients in industries including tech, healthcare, food and beverage, retail, and more.

Blogging 309

Blogging Healthcare Retail Examples 309

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

For example, we have many marketing and adtech clients, so we like “DemandGen CXO Conversations,” “AdExchanger Talks,” “The Sales Evangelist,” “Accelerate With Andy Paul” or “Marketing Over Coffee.”. For example, if you’re promoting a B2B sales enablement tool, you’ll want to focus on sales podcasts and not marketing shows.

Pitching 350

Pitching Interviews B2B Leadership 350

Remote PR Jobs

NOVEMBER 26, 2024

Recent PR Crisis PR Disasters PR Crisis Examples Use this guide to create your plan and stay prepared for the unexpected. Crisis Communication Plan Examples Crisis Communication Plan Template How to find Jobs in Crisis Communications? Learn from real-world situations to turn lessons from the past into future successes.

Crisis Communications 264

Crisis Communications Crisis Communications How To 264

ImPRessions - Crenshaw Communications

AUGUST 3, 2021

For example, a client executive could be speaking as an external expert on a topic related to government regulation while avoiding naming their own clients or specific work experience. Yet there are the occasional briefings that for one reason or another may require extra preparation. Pick the right spokesperson. Know when to jump in.

Interviews 310

Interviews Media Banking Media Training 310

Onclusive

JANUARY 26, 2022

Onclusive, for example, consistently maintains the integrity and quality of contacts so you don’t have to. This means that you’ll want to identify which journalists, influencers and publications are having the biggest influence on your business – driving the most website traffic, social media engagement, brand interactions, and revenue.

Pitching 370

Pitching Data Privacy Writing 370

Onclusive

JUNE 9, 2021

Example metrics Number of articles Readership Share of voice Power of Voice Message pull-through Example metrics Brand awareness Audience reach Reader engagement Example metrics Brand sentiment Brand consideration Brand impact Example metrics Website traffic Website actions Info / demo requests Sales / orders New talent hired.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Onclusive

JULY 7, 2021

This is a great example of how we often have preconceived notions of how consumers search. When we started, we were told that they were optimizing around the term walkthrough. As it turns out, when we looked at actual search traffic, consumers would search for: <insert the name of the game> then the word ‘cheats ’”.

Branding 370

Branding Brand SEO Engineering 370

Onclusive

FEBRUARY 1, 2021

We will discuss examples of relationships that worked as well as ones that did not, while highlighting best practices. This webinar will focus on how to build a strong relationship between your PR agency and your brand.

Agency 74

Agency Construction Corporate Measurement 74

ImPRessions - Crenshaw Communications

AUGUST 5, 2020

Offer examples and stories. Examples are very powerful in any sales situation. The best examples tell a story of how you helped a client or investor meet their goals, and they’re likely to be memorable. Consider using more visuals over text in decks. Data has shown that 41.5% Use data, but use it well. Differentiate yourself.

Case Study 304

Case Study Infographics Data Energy 304

Onclusive

SEPTEMBER 16, 2021

For example, one feature article in a target publication is worth much more than ten articles with passing brand mentions in non-relevant publications. Demonstrating impact in terms of website sign-ups driven by specific stories or publications resonates with executives quite well.

Strategy 397

Strategy Measurement Data Analysis 397

Onclusive

AUGUST 3, 2021

For example, if one of your organizational goals is to be “first in the market,” you must clearly define your market, e.g. if there are any specific parts of the market you’re focusing on. For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage.

Branding 370

Branding Brand Media Measurement 370

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

Insist on examples. Don’t let the business owner brag about his penchant for risk or generous attitude without getting the examples that illustrate it. Examples are not only demonstrative, but they’re often visual. If it does, it’s a solid example for a broader category story. Be curious.

How To 310

How To Transportation Software Employee 310

Remote PR Jobs

NOVEMBER 8, 2024

Have a few strong examples ready from past roles, like PR campaigns or press releases you helped bring to life. Check the job description to identify the tools the company values—common examples include SEMrush, Google Analytics, and HubSpot. Use examples that show communication campaigns you implemented across different platforms.

Interviews 262

Interviews Communications Tools Examples 262

ImPRessions - Crenshaw Communications

JULY 18, 2023

For example, is a Thanksgiving-themed opportunity meant to align a brand or service with that holiday to drive seasonal sales? For example, New York declared Diwali , the Hindu festival of lights, a state holiday, and new legislation proposes to make it our twelfth federal holiday.

Examples 293

Examples Consumer Software Analysis 293

ImPRessions - Crenshaw Communications

JULY 1, 2020

For example, your subject line could be: EXCLUSIVE: Top AdTech Firm Raises $10M in Funding? . Here are some examples: Hi XX, For your Movers & Shakers column, thought you might be interested in a recent hire by XX… Hi XX, Saw your tweet about XX. A subject line is your first impression. FIRST LOOK: Secret Weapon vs Amazon?

Pitching 380

Pitching Writing How To Report 380

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

While a number of trades — such as Adweek and WWD, for example — have also implemented paywalls for some or all content, the majority don’t require a commitment. Take, for example, Small Biz Trends, one of the most popular publications targeted to small- and medium-sized business owners. This weeds out many casual readers.

B2B 319

B2B Company SMB Automotive 319

ImPRessions - Crenshaw Communications

MARCH 12, 2020

So, a notice that a small business will operate with a skeleton staff, or that all employees should plan to stay home until mid-April, for example, is clearer than an open-ended advisory. It can be helpful to set artificial parameters around an uncertain situation even when it will surely change. Manage expectations.

Employee 374

Employee Viral Small Business Travel 374

ImPRessions - Crenshaw Communications

MAY 28, 2020

For example, a client of ours, Fractal , which is a global leader in artificial intelligence and analytics, powering decision-making in Fortune 500 companies, helps its customers to allocate capital, generate new business opportunities, manage risk and develop new products. Everything should map back to the overall brand narrative.

Strategy 287

Strategy Media Measurement Product Launch 287

ImPRessions - Crenshaw Communications

MARCH 30, 2022

Prepare examples and analogies. One way to explain a technical product or avoid a long-winded explanation is to use an example. For a less savvy audience of readers or viewers, take care to use accessible language and avoid acronyms or jargon unless you can explain it quickly and smoothly.

Interviews 322

Interviews Media Media Training Meeting 322

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

For example, journalists who focus on privacy and data concerns on big tech platforms may be intrigued by a pitch about a data breach on a major social network. For example, if a reporter is focusing on stories about cybersecurity threats as students prepare to go back to school, make sure everyone knows that.

Privacy 294

Privacy Media Telecommunications Conference 294

Onclusive

MARCH 24, 2022

Another example is AMEC’s Integrated Evaluation Framework, which uses the concepts of outputs, out-takes, outcomes and impact to support you in setting your goals, developing your PR plan, and determining your success metrics. We’ve also added examples of specific PR metrics to this framework. Get organizational alignment upfront.

Measurement 396

Measurement Data Hotels Viral 396

Onclusive

JUNE 3, 2019

For example: In Q1 2019, 15% of authors contributed to Tier 1 publications, down from 26% in Q1 2018. To fully understand the transformation which the world of journalism is undergoing, Onclusive analyzed 2.1 billion pieces of editorial content between Q1 2018 and Q1 2019.

Journalism 321

Journalism Report Data Examples 321

ImPRessions - Crenshaw Communications

JUNE 3, 2021

So for example, if we want to pitch a story about cybersecurity, we’ll look for people in the technology, IT security, or financial verticals. For example, if we secure coverage for a client and a piece runs, then we might close the loop by telling everyone we were in contact with. Circle back”.

Journalism 344

Journalism Internal International Pitching 344