Shift Communications

OCTOBER 20, 2014

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. Other great examples of this? Vice President, Marketing Technology. The post The bedtime test of content marketing and PR appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Christopher S.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Here’s a great example of our own: a few months ago, Forrester commented on Cision’s recent IPO.

Strategy 276

Strategy How To Media Infographics 276

Cision

JANUARY 9, 2018

According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence. Here are eight types of content and examples of how to promote them to not only boost your organic presence but to drive demand and engagement. Infographics. Blog Content Creation.

Case Study 210

Case Study How To Infographics SEO 210

Cision

DECEMBER 20, 2017

A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. Flo from Progressive Insurance is an excellent example. For example, IndustrialFX is a marketing company that caters to — you guessed it — industrial and manufacturing businesses.

Industry 222

Industry How To Insurance Insurance 222

Buzzstream

DECEMBER 1, 2023

SaaS Link Building: Tips and Examples Building links has benefits outside of just helping you rank for keywords. The right link can attract new customers in a way that other forms of organic marketing simply cannot. Yet, many SaaS marketers don’t utilize it in their marketing mix. test test What is link building for SaaS?

Examples 133

Examples Software Pitching Tools 133

Contently - Strategy

AUGUST 22, 2019

If you’re a content marketer at a financial institution, you’ve been asked to fulfill a particularly bright promise: not only do you need to establish a trusting relationship with your audience, but you need to develop a voice entertaining enough to make your bank stand out. MD Financial’s Medical School Cost Calculator.

Banking 106

Banking Content Marketing Examples Industry 106

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Data-driven PR drives marketing engagement. Infographic from a 2017 article in MarTech Advisor. The overall PR/marketing trend is toward more content, and specifically more visual content.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Rock the Status Quo

NOVEMBER 19, 2014

Here are a few examples of insanely successful decks. It also isn’t just limited to slide decks; you can upload videos, infographics, images, and documents. Content Marketing' AMAZING things would happen, thanks to SlideShare’s large, built-in audience! It’s just waiting for you to tap into it.

Content Marketing 186

Content Marketing How To Marketing LinkedIn 186

Shift Communications

OCTOBER 9, 2014

Content marketing isn’t a panacea. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Lots and lots of content.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Cision

NOVEMBER 24, 2015

Both examples show how complicated the term “fair use” has become and the power behind the purpose factor. While the debate hasn’t made it to the courts, the discussion between Facebook and Green shows how the nature factor may grow more complicated as we continue to increase the use of video in marketing efforts.

Examples 120

Examples Viral YouTube Infographics 120

Cision

MAY 29, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. To understand what content discovery is all about, let us review some examples. In fact, content discovery helps both consumers and online marketers. So what can marketers do to ensure content gets seen? Let us take a look.

How To 129

How To Content Marketing Engineering Advertising 129

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. So what does digital marketing growth have to do with PR? ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Cision

SEPTEMBER 7, 2016

Because marketing is an ever-changing beast, it’s imperative that you stay sharp on your options so you can remain competitive in your industry. This marketing software company understands the value of providing useful resources, and has invested heavily in its marketing library of resources. Design a website. The cost: Free.

Resources 120

Resources Marketing Small Business eBook 120

Newsfile

NOVEMBER 14, 2023

By Melissa Strle Dive into the world of holiday PR with our essential toolkit, showcasing top press release examples from Amazon to Starbucks. Top 5 Press Release Examples (+insights) Discover how five leading brands effectively communicate their messages through innovative and impactful press releases. billion in U.S.

Examples 116

Examples Retail Energy Product Launch 116

Sword and the Script

JUNE 14, 2022

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. A study by PathFactory found marketing videos on average cost $8,448 and earned 2:22 minutes of viewing time. Recent B2B marketing video statistics.

B2B 136

B2B Video Marketing Survey 136

PR Job Coach

OCTOBER 31, 2013

The fact remains that the resume is still used by the majority of talent hunters in today’s hotly competitive job market. For example, if you wrote copy for an online annual report or the script for a mini documentary, provide the direct “hot” link in the description of the accomplishment.

How To 247

How To Skype YouTube Construction 247

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics.

Infographics 67

Infographics Data Case Study Content Marketing 67

Flack's Revenge

MARCH 4, 2015

Last month I explained the Open Spaces Marketing concept. See below, and visit this page if you’d like to register to learn more about open spaces marketing. For example, conventional wisdom says not to issue press releases on a Monday or Friday, unless you are trying to bury your news. Time your Communications.

Marketing 120

Marketing Content Marketing Social Media Infographics 120

Rock the Status Quo

NOVEMBER 3, 2014

It doesn’t excuse poor pitching, but sometimes I wonder if they are lumping in all of the entrepreneurs, small business owners and jack-of-all-trades marketing professionals right in with the PR specialists? THE PITCH This example of a bad pitch came in just this morning. Morale of the story? It’s that simple.

Pitching 167

Pitching Infographics Small Business Media Relations 167

Cision

JUNE 16, 2017

You should try to communicate your rebrand on as many marketing channels as possible like email, blog and social media to ensure users are well informed and can find your business. Marketing collateral (product sheets). COMPANY REBRAND EXAMPLE. Relevant research to demonstrate why you’re making these rebranding decisions.

Communications 250

Communications How To Telecommunications Employee 250

Sword and the Script

DECEMBER 16, 2014

The Content Marketing Institute (CMI) is out with its annual list of content marketing predictions. The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015. 60 Content Predictions for 2015 by Content Marketing Institute from Content Marketing Institute.

Content Marketing 117

Content Marketing Marketing Writing Infographics 117

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Cision

JUNE 18, 2015

Content marketing is an established PR tactic, but it can sometimes feel like wielding a double-edged sword. To increase your content marketing success rate, consider the following five tips: 1. To increase your content marketing success rate, consider the following five tips: 1. Focus on your niche. Perfect your pitch.

Content Marketing 120

Content Marketing Marketing Pinterest Pitching 120

Cision

MAY 5, 2017

examples being [link] and [link] ). Exactly like any of the content a corporation produces from any communications group (PR, marketing, scientific), IR needs to evaluate and use earned channels. But how frequently do institutional investors actually visit? Tasks that seek-and-find investors. The mosaic. Read Question 1.

Infographics 120

Infographics Comparison Financial Study 120

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. For smaller firms, PR can reduce marketing spend. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” PR offers more bang for the content buck.

Advertising 178

Advertising Advertising B2B Trade Shows 178

Shift Communications

JANUARY 4, 2016

Trend #1: Interactive Infographics. We marketers and communicators have killed the infographic. Can the news media absorb the volume of infographics we churn out? Above, we scanned the news to see how many times the word “infographic” was mentioned, then scanned Twitter for the same. In a word, no.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

PR 20/20

FEBRUARY 20, 2023

That's where inbound marketing and content marketing relate. Think of them as the smooth talkers of the marketing world—using engaging content and helpful information to attract and win over potential customers. What is inbound marketing? Some examples of inbound marketing tactics include: Social media.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

PRSay

JULY 16, 2019

For example, taking a blog post and turning it into a podcast, infographic or video is a great way to present identical information in a new format. For content marketers, this could mean anything from revising messaging to new visuals. Find a timely twist.

Content Marketing 162

Content Marketing Infographics SEO Video 162

Contently - Strategy

SEPTEMBER 18, 2024

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How can we get creative with content marketing? As a content marketer for a B2B tech company, I know how burnout feels and how hard it is to generate new ideas.

Content Marketing 98

Content Marketing Creativity Marketing eBook 98

Cision

APRIL 12, 2016

For example, the people coming to your website through search engine result pages (SERPs) or Facebook posts would be considered organic traffic. Create a strong content marketing plan. Content marketing involves much more than just writing blogs. Infographics work great for blogs, Facebook and Pinterest. .

Infographics 120

Infographics eBook Content Marketing Video 120

Shift Communications

JANUARY 16, 2018

In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. 00:01:02] So what’s a marketer to do? 00:02:34] What are you doing for search marketing? Social media.

Facebook 116

Facebook Video Branding Brand 116

5W PR

APRIL 21, 2021

One of the key elements of marketing is companies being able to develop and execute creative marketing and advertising ideas, which isn’t always an easy task. Content Marketing Strategies. There are plenty of available content marketing strategies that have brought companies a lot of success. Urban Marketing Strategies.

Creativity 88

Creativity Strategy Marketing Infographics 88

Contently - Strategy

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.

Financial 52

Financial Content Marketing Examples Banking 52

Contently - Strategy

FEBRUARY 8, 2024

Incorporating visual content into your content marketing strategy is about more than just grabbing eyeballs. Understanding these psychological aspects of visual content is crucial for content marketers. Visual Content Creation Examples Exploring the various forms of visual content can reveal powerful ways to engage your audience.

Storytelling 52

Storytelling Examples Infographics Viral 52

ImPRessions - Crenshaw Communications

MAY 6, 2016

Recently, we were pleased to begin such a relationship with Modern Marketing Exchange , an online publication and weekly newsletter focused on innovation and new technology for marketers and filled with short, punchy and relevant pieces. How do you characterize Modern Marketing Xchange?

Infographics 120

Infographics Technology Pitching Education 120

Contently - Strategy

DECEMBER 4, 2018

The marketing sales funnel is both simple and confusing. When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel?

Case Study 110

Case Study Marketing Study Content Marketing 110

Cision

APRIL 27, 2015

For example, if you want content to have a longer shelf life, Krista recommends Pinterest. Her firm still gets major website traffic from an infographic they posted over two years ago. What happens to an infographic you posted to Facebook even two days ago? Krista used Starbucks as an example to illustrate her point.

Social Media 120

Social Media Pinterest Media Infographics 120