PR Job Coach

OCTOBER 31, 2013

For example, if you wrote copy for an online annual report or the script for a mini documentary, provide the direct “hot” link in the description of the accomplishment. If you have quantitative data showing the result of a campaign or increased revenues link to an infographic that visually tells the story. Don’t Forget School.

How To 249

How To Skype YouTube Construction 249

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

Infographics 79

Infographics Data Case Study Content Marketing 79

Onclusive

SEPTEMBER 13, 2017

With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches. PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

PR for Anyone

JULY 27, 2024

For example, a fitness brand could highlight gear that supports Olympic-level training, or a tech company could showcase apps that track athletic performance. Creating Timely Pitches Timing is crucial when it comes to media pitches. For example, a sports bar might promote viewing parties and special menus for different events.

Media 130

Media Pitching Local Training 130

Cision

JANUARY 26, 2016

And that means all of them are sending pitches to reporters – the same reporters you’re pitching. But if your pitch sounds exactly like every other brand’s, it will get ignored. So how can you make your pitch stand out? It’s time to make a change to your pitching style! Need a good example?

Media 120

Media Pitching Trade Shows Infographics 120

ImPRessions - Crenshaw Communications

MAY 3, 2018

Close behind are e-books (67%), infographics (66%), and blog posts (66%).” Business buyers prefer hard, unbiased data over sales pitches and marketing collateral. For example, a research study conducted by the PR team can be used and reused in many different formats, like white papers, blog posts, and earned media coverage.

Advertising 178

Advertising Advertising B2B Trade Shows 178

Shift Communications

JANUARY 4, 2016

Trend #1: Interactive Infographics. We marketers and communicators have killed the infographic. Can the news media absorb the volume of infographics we churn out? Above, we scanned the news to see how many times the word “infographic” was mentioned, then scanned Twitter for the same. In a word, no.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Buzzstream

JANUARY 28, 2025

You can see some of those digital PR examples in our post. The two most popular tactics digital PRs use are pitching data-led content (95%) and providing expert commentary (93%). Pitching Journalists 32. 73% of journalists say they reject PR pitches because they are irrelevant to their coverage area. Tactics for PRs 7.

Digital PR 71

Digital PR Brand Branding SEO 71

Prowly

FEBRUARY 26, 2025

For example, AI can help you organize notes, draft a pitch, and even generate responses that mirror a personal conversation with a journalist. As a result, you're competing against hundreds of pitches in a limited space. Strategy Focused on pitching stories and hoping for placement.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence.

Pitching 91

Pitching Survey Journalism System 91

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

Public relations professionals are always seeking new ways to get their clients’ stories out – from pinning down the right message to crafting a perfectly tailored journalist pitch. Use examples. Have an engaging pitch. It’s not always easy. Use strong language. Tap your inner contrarian.

Pitching 140

Pitching Infographics B2B Study 140

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Examples of top-tier publications include: The Guardian. I’ve produced an example below, to show my methods. The New York Times.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

MARCH 5, 2025

Take Screaming Frog ,for example. For example, I found this great study on food delivery trends based on proprietary data from GrubHub. Sites like Investopedia and Mastercard are a few examples. The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more.

Digital PR 62

Digital PR Pitching Study Google 62

Cision

SEPTEMBER 9, 2016

This could be a video, photos or an infographic. For example, if your press release is about a product announcement, you will want to include photos of the product or even a video demoing it. For press releases announcing new research, consider creating an infographic that visualizes the data.

Infographics 120

Infographics Guidelines Creativity Pitching 120

ImPRessions - Crenshaw Communications

MAY 6, 2016

What constitutes a great pitch for you? A great pitch for me is a current news-based or thought leadership article that addresses an issue facing modern marketers today. for example, MMS is huge for marketers) I want news that matters.

Infographics 120

Infographics Technology Pitching Education 120

The Proactive Report

JULY 31, 2017

To continue with the eczema example – that brand could publish research they initiated or participated in, or at least studies that support how their product works. Create a pitch that will appeal to the media – research with an interesting infographic often gets good results. Pay for social ads aimed at a targeted audience.

Engineering 188

Engineering Interviews Infographics Social Media 188

Cision

JUNE 18, 2015

Perfect your pitch. You can and should pitch your created, or “owned,” content to the media. Write concise, clear pitches to key media contacts. Include links to your content assets – many times your pitches aren’t viewed because they hit the firewall and were either sent to spam or returned to you. Put out the signs!

Content Marketing 120

Content Marketing Marketing Pinterest Pitching 120

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

SEPTEMBER 17, 2016

If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. Many of these cover the basics, for example: do your research, know the reporter’s audience, and pitch a story, not a product. There’s probably a good reason for that.

Pitching 60

Pitching Infographics SEO Creativity 60

Prowly

FEBRUARY 13, 2025

Publish posts, infographics and videos that will help build your brand awareness and create a space for people to connect and engage. For example, Prowly gives you an extensive database where you can find journalists and influencers that will be valuable to you.

Measurement 104

Measurement Tools Brand Branding 104

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

For example, surveys about our about the coming election might have seemed redundant during our poll-heavy and lengthy campaign season, but the “ top American fears ” hook for one annual study was not only well designed, but well packaged and the result was truly newsworthy content. Don’t stop with a press release.

Survey 120

Survey How To Construction Infographics 120

Buzzstream

NOVEMBER 6, 2024

It was easier to sour those relationships more quickly just because they were getting pitched all the time, but yeah, I really like this. Is this approach harder to pitch to a client? But suppose I looked at our form submissions, for example. And I think the approach is something I haven’t really seen. Ross: Yes.

Digital PR 83

Digital PR SEO Data Report 83

Cision

FEBRUARY 15, 2016

Here are four steps to pitching reporters and getting coverage from your upcoming conference. For example, you could hold a Twitter Q&A session prior to the event or post short video introductions on Facebook and Instagram. Conferences provide journalists a prime learning experience and often lead to media coverage.

Conference 120

Conference How To Infographics Leadership 120

Deirdre Breakenridge

MARCH 12, 2015

PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me. For example, Adobe Kuler lets you to explore the rules of color, what colors are complementary and how to make custom colors. Tip #5: Read Creative Blogs.

Creativity 150

Creativity Web Social Media Data 150

PR for Anyone

OCTOBER 20, 2021

Post an infographic (check out www.Fiverr.com or www.Canva.com to have on easily made). The other thing you can do is use this content as media pitches. Create Content Using Media Pitches. Check out this comprehensive list: Share an inspirational quote. Answer a frequently asked question. Post something seasonal. Share an image.

How To 130

How To Video Interviews YouTube 130

Buzzstream

DECEMBER 1, 2023

Use these SaaS link-building tips, ideas, and real-life examples to learn how to put space between yourself and your competitors. Later in this post, many examples show how major SaaS companies have leveraged links to bring significant links from news sites and build valuable organic traffic. What is Link Building For SaaS?

Examples 62

Examples Software Pitching Tools 62

5W PR

SEPTEMBER 7, 2021

Instead of the company trying to pitch every publication under the sun, which is unproductive and time-consuming, it should start by identifying the relevant media outlets, and only pitch their story to those. As long as the pitch is relevant to the interest of the journalists, it’s more than likely to reach their eyes.

Pitching 88

Pitching Infographics Social Media Employee 88

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

JULY 16, 2024

For example, learning that your city is the worst city for bed bug infestation , or TomTom’s cities with the Worst Traffic. Ideating Your City Study Creating a city listicle article has five main parts: ideation, research, targeting, pitching, and tracking. Emotional tie-in Some studies suggest the opposite response.

Study 62

Study Pitching How To Local 62

ImPRessions - Crenshaw Communications

MARCH 10, 2017

Today’s PR teams encourage clients to blog about relevant topics for their audience and pitch these writings to trade pub and other editors. For example, heightened exposure has helped elevate indie tech reviewer Carley Knobloch, who parlayed her posts into many on-air television spots as an expert media resource.

Blogging 136

Blogging Writing Engineering Analytics 136

Cision

NOVEMBER 2, 2015

Imagine the strength of your media pitch or the engagement of your content with a unique interactive chart or two to illustrate your points. As an example in each instance, I used 2010 fire incident data from Cincinnati for the data in my charts (about 12,000 rows of data). It’s hard to argue with the end result, however.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Imagine the strength of your media pitch or the engagement of your content with a unique interactive chart or two to illustrate your points. As an example in each instance, I used 2010 fire incident data from Cincinnati for the data in my charts (about 12,000 rows of data). It’s hard to argue with the end result, however.

Data 120

Data Tools Google Examples 120

Cision

JUNE 2, 2017

A great example of a blog that innovated and modeled its content creation and marketing is Movoto, a real estate services company. Hustle and pitch. At Movoto, each team member pitched the target audience using email. Each email pitch included these tactics: How would you describe the article to your mom? Nieman Lab.

How To 198

How To Real Estate Web Case Study 198

Cision

APRIL 23, 2015

Others may want visual content, such as video and infographics. Pitch your written and multimedia content to reporters. For example, you can use data points like these to measure success: First-touch attribution. Use data, your content goals and brand objectives to determine your approach. Leads and conversions.

Content Marketing 120

Content Marketing B2C Strategy Marketing 120

MaccaPR

MAY 3, 2019

Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. How to Pitch a Podcast Producer with a Potential Guest (Without Driving Them Mad). “I We get pitches for potential guests who simply aren’t a fit. It’s a time waster.”. (

Company 113

Company Interviews Print Pitching 113

Buzzstream

DECEMBER 5, 2023

Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch.

Resources 103

Resources Infographics Analysis Writing 103

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. One example would be having a quote from a new partner, hire, or customer and an executive. Examples of assets include data, infographics, and videos, among others.

Examples 62

Examples Product Launch Data Report 62