Deirdre Breakenridge

AUGUST 12, 2019

For example, political polls and sources vary depending on the media outlet. You’re moving from pitching the media to being a regular authority or subject matter expert available for commentary. What does “ Data ” tell you about your topic? Do you have your stats ready to share? Your accuracy matters.

Interviews 157

Interviews Infographics Media Media Training 157

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

And, despite the calendar, digital media seem to publish holiday-themed news until the 11th hour, so it’s almost never too late to pitch a good idea. Obviously, the best PR teams began pitching long-lead print outlets back in July, but those publications actually occupy a relatively small and super-select number of opportunities.

Pitching 136

Pitching Print Survey Local 136

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

Infographics 68

Infographics Data Case Study Content Marketing 68

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. One example would be having a quote from a new partner, hire, or customer and an executive. Examples of assets include data, infographics, and videos, among others.

Examples 62

Examples Product Launch Data Report 62

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Data-driven pitches win points with journalists. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. It offers a clear story map and lends credibility to the pitch. Infographic from a 2017 article in MarTech Advisor.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Shift Communications

JANUARY 4, 2016

Trend #1: Interactive Infographics. We marketers and communicators have killed the infographic. Can the news media absorb the volume of infographics we churn out? Above, we scanned the news to see how many times the word “infographic” was mentioned, then scanned Twitter for the same. In a word, no.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence.

Pitching 84

Pitching Survey System Technology 84

Buzzstream

FEBRUARY 1, 2024

Survey Pitch Outreach Template When pitching a survey, highlighting the key takeaways is the most effective way to inspire your target to cover your post. When pitching the data, be sure to call out why it is relevant to them and their audience. For example, here are the guest post guidelines from the Hubspot blog.

Pitching 87

Pitching Infographics Survey Resources 87

Sword and the Script

SEPTEMBER 17, 2016

If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. Many of these cover the basics, for example: do your research, know the reporter’s audience, and pitch a story, not a product. There’s probably a good reason for that.

Pitching 60

Pitching Infographics SEO Creativity 60

5W PR

SEPTEMBER 7, 2021

Instead of the company trying to pitch every publication under the sun, which is unproductive and time-consuming, it should start by identifying the relevant media outlets, and only pitch their story to those. As long as the pitch is relevant to the interest of the journalists, it’s more than likely to reach their eyes.

Pitching 88

Pitching Infographics Social Media Employee 88

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

DECEMBER 5, 2023

Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch.

Resources 103

Resources Analysis Infographics Writing 103

Prohibition

SEPTEMBER 19, 2024

For example, if you’re launching a new sustainable product, terms like “eco-friendly packaging solutions” or “sustainable consumer goods” could be essential. Multimedia and Backlinks Including multimedia like images, videos, or infographics in your press release can boost SEO.

SEO 62

SEO Engineering B2C Writing 62

Cision

JANUARY 18, 2018

Here’s a great example of our own: a few months ago, Forrester commented on Cision’s recent IPO. Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. Instead, use the roundup as an opportunity to summarize each media mention and link to it.

Strategy 276

Strategy How To Media Infographics 276

Burrelles Fresh Ideas

APRIL 2, 2024

These insights form the foundation for our infographic – a must-see for any PR pro! For example, Colorado Public Radio recently laid off some staff, but that doesn’t mean they won’t be producing news. 7 Reasons Traditional Media is Still Relevant in PR 1.

Media 103

Media Radio Print Newspapers 103

Buzzstream

DECEMBER 5, 2023

Should I pitch to everyone in my database? While some people may tell you something like, “Pitch Everyone! Additionally, if you repeatedly appear in a blogger or journalist’s inbox with irrelevant pitches, you can count on not getting your email opened when you have something relevant. Tailor your pitch to the blogger.

Infographics 62

Infographics Pitching Writing Blogging 62

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

Public relations professionals are always seeking new ways to get their clients’ stories out – from pinning down the right message to crafting a perfectly tailored journalist pitch. Use examples. Have an engaging pitch. It’s not always easy. Use strong language. Tap your inner contrarian.

Pitching 140

Pitching Infographics B2B Study 140

PR for Anyone

OCTOBER 20, 2021

Post an infographic (check out www.Fiverr.com or www.Canva.com to have on easily made). The other thing you can do is use this content as media pitches. Create Content Using Media Pitches. Check out this comprehensive list: Share an inspirational quote. Answer a frequently asked question. Post something seasonal. Share an image.

How To 130

How To Video Interviews YouTube 130

PR 20/20

FEBRUARY 20, 2023

However, bombarding your new love interest with a sales pitch on how amazing of a partner you are on the first date will likely not warrant a second one. Some examples of inbound marketing tactics include: Social media. Some examples of content marketing include: Infographics. M arketing can be a lot like dating.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Cision

JANUARY 26, 2016

And that means all of them are sending pitches to reporters – the same reporters you’re pitching. But if your pitch sounds exactly like every other brand’s, it will get ignored. So how can you make your pitch stand out? It’s time to make a change to your pitching style! Need a good example?

Media 120

Media Pitching Trade Shows Infographics 120

Buzzstream

JUNE 14, 2024

Check out the example below of how ZipRecruiter is getting mentioned in the AI Overview and then cited as a source below: So, by providing unique data in your content, you put yourself in the best position to rank and get links and exposure over time. So, let’s look at some examples of how brands do this to improve their SEO.

Digital PR 62

Digital PR SEO Pitching Google 62

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Examples of top-tier publications include: The Guardian. I’ve produced an example below, to show my methods. The New York Times.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 5, 2023

Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch.

Resources 62

Resources Analysis Infographics Writing 62

Buzzstream

DECEMBER 5, 2023

Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch.

Resources 62

Resources Analysis Infographics Writing 62

Cision

SEPTEMBER 9, 2016

This could be a video, photos or an infographic. For example, if your press release is about a product announcement, you will want to include photos of the product or even a video demoing it. For press releases announcing new research, consider creating an infographic that visualizes the data.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Onclusive

SEPTEMBER 13, 2017

With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches. PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

ImPRessions - Crenshaw Communications

MAY 6, 2016

What constitutes a great pitch for you? A great pitch for me is a current news-based or thought leadership article that addresses an issue facing modern marketers today. for example, MMS is huge for marketers) I want news that matters.

Infographics 120

Infographics Technology Pitching Education 120

Solo PR Pro

MAY 10, 2022

As long as it's coming from a genuine place, you can land some solid pitches. With journalism resources stretching thinner and thinner, your pitches need to be laser-focused. Looking into the rest of 2022 and beyond, the focus is set on in-depth strategy, personalized pitches and airtight data. The state of journalism in 2022.

Pitching 58

Pitching Media Journalism Data 58

ImPRessions - Crenshaw Communications

MAY 3, 2018

Close behind are e-books (67%), infographics (66%), and blog posts (66%).” Business buyers prefer hard, unbiased data over sales pitches and marketing collateral. For example, a research study conducted by the PR team can be used and reused in many different formats, like white papers, blog posts, and earned media coverage.

Advertising 178

Advertising Advertising B2B Reputation 178

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. The appropriately named Hunter.io

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. The appropriately named Hunter.io

Digital PR 62

Digital PR Tools Google Pitching 62

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand.

How To 176

How To Media Guidelines Pitching 176

Cision

JUNE 18, 2015

Perfect your pitch. You can and should pitch your created, or “owned,” content to the media. Write concise, clear pitches to key media contacts. Include links to your content assets – many times your pitches aren’t viewed because they hit the firewall and were either sent to spam or returned to you. Put out the signs!

Content Marketing 120

Content Marketing Marketing Pinterest Pitching 120

Buzzstream

FEBRUARY 15, 2024

In the example above, the monthly estimated organic traffic is 6,100 visits. For example, this page from Whitehouse.gov , which has a DR of 91, has a UR of just 37. For example, if the target link you are evaluating has a UR of 10, but the other similar sites have a UR of 30, then yours is fairly low quality compared.

How To 71

How To SEO Google Examples 71

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

For example, surveys about our about the coming election might have seemed redundant during our poll-heavy and lengthy campaign season, but the “ top American fears ” hook for one annual study was not only well designed, but well packaged and the result was truly newsworthy content. Don’t stop with a press release.

Survey 120

Survey How To Construction Infographics 120

Sword and the Script

JUNE 12, 2018

PR pros, who at that time, were still new to a feature that Microsoft introduced around 1995, were sending pitches or releases by email with tracked-changes still on. It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. This was, of course, a very embarrassing.

Creativity 60

Creativity Infographics B2B Corporate 60