Communications Conversations

JANUARY 11, 2018

And just 25 minutes on print media. And remind me again how important that hit in USA Today print edition is again. So, we know people are spending FAR more time on digital media (and video) than they are on print. Think about that for a minute. Meanwhile, what are public relations folks spending much of their time producing?

Consumer 104

Consumer Print Reddit Video 104

Burrelles Fresh Ideas

APRIL 2, 2024

These insights form the foundation for our infographic – a must-see for any PR pro! Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). Print media is the most trusted source of news in the world at 58% (vs.

Media 103

Media Print Radio Newspapers 103

Deirdre Breakenridge

MARCH 12, 2015

PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me. The colors you use on the web are not the same colors you use for print. There are so many creative tools that allow you to build visuals to make your content come to life.

Creativity 150

Creativity Web Social Media Data 150

Stephen Waddington

JULY 11, 2017

The European Communication Monitor (ECM) is a rare example of excellence between communication theory and practice. Most organisations use more elements like online videos, infographics and instant photos in their messaging. 4 Channel shift from print to social exaggerated. 1 Visualisation in communication. But only 4.6%

Communications 115

Communications Publicity Survey Newspapers 115

5W PR

JULY 15, 2020

There’s no reason to stress about typos that were printed on 100 physical copies of materials. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand. Create compelling visuals that illustrate a brand’s narrative and make the company more appealing.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

DECEMBER 16, 2014

What Adobe has done with CMO.com and CDW with BizTech Magazine , for example, are notable proof points. It’ll take just a few minutes of scrolling through the posts on his agency’s blog the Online Marketing Blog to see examples. Infographic: The State of Content Marketing; Rich Getting Richer.

Content Marketing 117

Content Marketing Marketing Writing Infographics 117

PRSay

JUNE 11, 2021

They spend more time talking through real-life examples within communities to help people understand the true impact of the gun-violence crisis. You can find an example here.). A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone.

Publicity 158

Publicity Social Media Report Fashion 158

MaccaPR

MAY 3, 2019

Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. The podcast is eminently shareable on social media channels.

Company 113

Company Interviews Print Pitching 113

The Proactive Report

MARCH 16, 2016

But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Example: if you are a company that makes a product to filter water why not show someone enjoying a glass of water instead? Even if they’re a “print” outlet.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Example: if you are a company that makes a product to filter water why not show someone enjoying a glass of water instead? Even if they’re a “print” outlet.

Infographics 100

Infographics Video Case Study Print 100

Presspage

NOVEMBER 6, 2017

In many cases no actual advertising rates exist, for example, and there is no factual basis for the assumption that a news story of a particular size has equal impact to an advertisement of the same size. Number of downloads for offered white papers, videos, infographics etc. Number of pageviews for publication on own website.

Measurement 97

Measurement Comparison Advertising Advertising 97

Contently - Strategy

DECEMBER 5, 2019

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Create social videos and infographics. Create social-friendly videos and infographics. Our industry analysis found that videos and infographics outclassed other content formats in terms of average social shares.

Financial 106

Financial Industry Report Insurance 106

Beyond PR

APRIL 13, 2018

Google Alerts is a typical example. Brand value can be measured by a variety of media channels including broadcast, print and social. Influencer, content and video marketing campaigns that target multiple channels should measure online, broadcast, print and social monitoring to gain impactful data.

Media 73

Media Google Measurement Print 73

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. At Contently, we launched our “ Content Marketing Minute ” video series in the beginning of 2018 that is a good example of top-funnel content. With that in mind, here are the content formats most useful at each stage of the funnel.

Case Study 109

Case Study Marketing Study Content Marketing 109

Critical Mention

SEPTEMBER 21, 2018

In an article on its website, MarketingProfs shared an infographic by US Presort that debunks direct mail myths, one of them being that millennials don’t even look through their mail. For example, let’s say you’re getting married and you’re looking at venues for your wedding a year out.

Advertising 84

Advertising Advertising Privacy Analytics 84

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital.

How To 48

How To Media Print Real Estate 48

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible. For example, when optimizing a post on SMB (small medium business) some of the optimization tools included keywords like “server message block”–which is a totally different topic. Let’s listen to her insights.

Engineering 100

Engineering Writing Mobile SEO 100

Bad Pitch Blog

AUGUST 18, 2011

It’s a printed piece (thick stock with an even thicker cover stock). To be clear, I don’t begrudge anyone from creating, and mailing, a printed piece. There are a lot of good reasons to create a print experience. There are a lot of good reasons to create a print experience. What was the white paper about?

Print 42

Print Marketing Guidelines Wikipedia 42

Shift Communications

JULY 20, 2015

My hands touch all sorts of projects ranging from the development of infographics, web banners and print collateral to social content and animated Powerpoint presentations. Another large responsibility is making sure SHIFT looks good, visually speaking that is. What are some of the challenges? First and foremost, I love to design.

Agency 60

Agency Creativity Infographics eBook 60

MaccaPR

OCTOBER 17, 2016

This post will show you some great examples of successful corporate sustainability reports from General Mills and GNP Company, among others, and direct you to some corporate sustainability report resources while giving four insider lessons that will help you to not only survive, but thrive through the creation of a sustainability report.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Buzzstream

FEBRUARY 15, 2024

In the example above, the monthly estimated organic traffic is 6,100 visits. For example, this page from Whitehouse.gov , which has a DR of 91, has a UR of just 37. For example, if the target link you are evaluating has a UR of 10, but the other similar sites have a UR of 30, then yours is fairly low quality compared.

How To 71

How To SEO Google Examples 71

Journalistics

MARCH 2, 2013

You may want to take on a client of your own to start gathering work examples – consider helping out a family or friend with their business, or volunteer for a local non-profit organization or church. You should be able to show examples of stories you pitched and placed, or campaigns you worked on and generated results for.

Pinterest 52

Pinterest Writing Interviews Social Media 52

PR 20/20

AUGUST 9, 2016

An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. SlideShare : The infographic and an eBook teaser have both been uploaded to SlideShare to maximize reach and sharing potential.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Waxing UnLyrical

SEPTEMBER 23, 2015

For example, a press event is not restricted to just calling reporters on the ground. A quick crisp e-mail with images or infographic has a better chance of catching the media’s fancy than long pitch notes or press releases. Multimedia & crisp communication. Twitter chats.

Google 40

Google Trends Twitter Community 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's an example of our client NTC's e-book landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

JUNE 11, 2020

For example, in late March, Cleveland Clinic published “ Here’s the Damage Coronavirus Can Do to Your Lungs ” with expert quotes and a link to a new video featuring an experienced lung pathologist. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy.

Healthcare 110

Healthcare Content Marketing Industry Trends 110

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. For example, it shows that Buzzstream is “ firstname@buzzstream.com ” which is correct. For example, you may want to pitch a lifestyle blogger in a different way than you would a finance writer. Below is an example of the previous section in my Google Doc.

Digital PR 62

Digital PR Tools Google Pitching 62

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. Facebook is a great example of this concept: it is based on likes, share, and ultimately connecting people in a positive way. Be passionate.

Marketing 48

Marketing Social Media Video Mobile 48

Frederik Vincx

DECEMBER 11, 2015

For example, you may be reading this guide on a tiny screen and you may have arrived here via a social network that didn’t exist only a few years ago. For example, 30 percent of millennial internet users in the United States regularly use Snapchat. An example media relations workflow is set out below. Use models for structure.

How To 60

How To Software System Employee 60

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. For example, in late March, Cleveland Clinic published “ Here’s the Damage Coronavirus Can Do to Your Lungs ” with expert quotes and a link to a new video featuring an experienced lung pathologist. Methodology.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

MaccaPR

FEBRUARY 10, 2015

For example, to spark online buzz for the release of her single “Shake It Off” last August, Swift teased fans with hints about the tune on Instagram, Twitter and other social channels. Swift has transformed the launch of each CD into Super Bowl-level global events by tantalizingly building suspense with multiple layers of online reveals.

Social Media 48

Social Media Marketing Media YouTube 48

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

For example, IoT devices for the home can factor into smart pitches on fall clean-up and prep stories. This season’s early (and devastating) Napa Valley fires offered a chance for expert commentary on grape production from our wine industry client, for example. The clock is ticking! Get into online and broadcast gift guides.

Film 180

Film Small Business Pitching Comparison 180

Stephen Waddington

DECEMBER 5, 2018

There are examples offline and online in almost every market. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” A longform piece of writing is not snackable, but an infographic posted to social media is snackable.

Content Marketing 98

Content Marketing Marketing Media SEO 98

5W PR

DECEMBER 7, 2019

For example, recent research from The Harris Poll shows that 60 percent of consumers think the words “handmade” or “handcrafted” communicate that a product is high quality. The 3D-printed sculptures include a wide selection of designs, including a diamond ring,a mermaid, a bust of Abraham Lincoln.

Brand 78

Brand Branding Creativity Consumer 78

Contently - Strategy

MARCH 18, 2024

In an effort to break from tradition, BBH started the Center for Women & Wealth, coupled with a pioneering print magazine tailored for these women. They also launched a series of women-centric infographics , such as “Bridging the Funding Gap,” which highlighted the stark funding disparities women entrepreneurs face. infographic.

Case Study 52

Case Study Financial Content Marketing Study 52

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example).

Media Relations 40

Media Relations Media Mobile Pitching 40