The Proactive Report

JUNE 4, 2016

GUEST POST by Mike Falkow, Creative Director of Meritus Media. Social media has become the elephant in the room when it comes to business nowadays. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will. Here’s an example: Facebook.

Social Media 100

Social Media Media Infographics Pinterest 100

Cision

APRIL 27, 2015

In 2015, it’s safe to say most companies view social media as a necessary communication channel for business. Despite this, the social media giant is the default social network for brands to be on, regardless of whether it makes sense. What happens to an infographic you posted to Facebook even two days ago?

Social Media 120

Social Media Pinterest Media Infographics 120

Deirdre Breakenridge

AUGUST 12, 2019

Social media conversations and past articles, blogs, comments, tweets, etc., Do your stats match the stats that the media outlet has offered and are they credible sources? For example, political polls and sources vary depending on the media outlet. will help you to figure this out. Your accuracy matters.

Interviews 157

Interviews Infographics Media Media Training 157

Contently - Strategy

MARCH 5, 2024

Here are some of our favorite examples of branded content marketing from banks and financial institutions in the last couple of years. While deciding whether to pull the trigger and convert, you can follow Citi Entertainment’s content via email newsletter or on social media.

Financial 52

Financial Content Marketing Examples Banking 52

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

Infographics 68

Infographics Data Case Study Content Marketing 68

Remote PR Jobs

MARCH 27, 2024

Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Use infographics or charts to illustrate key metrics such as increased website traffic, social media engagement, or media placements secured. Literally.

Case Study 130

Case Study Study Writing How To 130

Rock the Status Quo

NOVEMBER 8, 2015

They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. I came across this absolutely wonderful infographic yesterday that explains different types of complainers and how best to handle them. Complainers jump on social media, because it brings audience to their voice.

Social Media 100

Social Media Media Customer Service Resources 100

Cision

JANUARY 6, 2016

These days a business does not have a choice to not be on social media. Or, how much to invest into social media marketing. Or even, what should one’s social media strategy be. Give your users content that they enjoy on social media. Multimedia Is The Way to Go. Don’t Be Afraid to Automate.

Social Media 120

Social Media Media Airlines Video 120

Presspage

JANUARY 30, 2024

The ease of access and digestibility of multimedia content, including videos, infographics, and interactive visualizations, correlates with higher investor satisfaction and confidence in the information being conveyed. Take, for instance, a company using an infographic to break down its financial performance over the past fiscal year.

Infographics 78

Infographics Financial Video Leadership 78

Cision

OCTOBER 19, 2015

In a recent Wall Street Journal article (“What Celebrities Can Teach Companies About Social Media” published on October 14, 2015), “experts” offered some social media content advice: From singer Rihanna – Cultivate platform-specific content for a multitude of social platforms.

Social Media 120

Social Media Strategy Media Facebook 120

Cision

NOVEMBER 24, 2015

Social media has shifted discussions on this topic and last month’s decision on the Digital Millennium Copyright Act made the lines between copyright and fair use even blurrier. Both examples show how complicated the term “fair use” has become and the power behind the purpose factor.

Examples 120

Examples Viral YouTube Infographics 120

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. For example: 13 Statistics from an Inc. 500 Social Media Study.

Social Media 117

Social Media Study Blogging Company 117

Prohibition

APRIL 13, 2023

For example, you can use interviews from your videos to create a podcast series that focuses on expert insights. Use Video Clips For Social Media It is no secret that social media is a powerful tool for maximising brand awareness and engagement. But not all social media platforms support long-form video content.

Video 62

Video Infographics Social Media Instagram 62

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

Typical PR-generated content includes blog posts, opinion pieces, feature articles or testimonials, infographics, or videos. Generating positive media coverage Positive media coverage created through the right PR campaign can also help build reputation and increase awareness among specific target audiences.

Strategy 193

Strategy Reputation Infographics Banking 193

Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 235

Infographics Case Study Content Marketing Video 235

5W PR

JANUARY 4, 2023

There are many different ways that companies can improve their social media marketing efforts to reach a wider audience and engage their consumers. Another great way for companies to improve their social media marketing campaigns is to be mindful of each piece of content the company creates and distributes on social media platforms.

Pinterest 88

Pinterest Infographics Social Media Instagram 88

Cision

SEPTEMBER 7, 2017

The next time you’re looking to tell your company’s unique story, but have press release writers’ block, take some inspiration from the following examples of amazing press releases. The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. Example: ‘I Quit!

Infographics 283

Infographics Consumer Video Examples 283

Contently - Strategy

SEPTEMBER 18, 2024

There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on social media or promote a new product on the blog. Experiment with different media Almost every company with a content marketing function covers a few core areas.

Content Marketing 98

Content Marketing Creativity Marketing eBook 98

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

Critical Mention

NOVEMBER 6, 2018

Developing your brand’s story is an essential part of your marketing strategy, so we’re going to be exploring eight effective ways to you tell your brand’s story on social media: 1. A classic example comes from Sarah Farrow, a content marketer for Big Assignments. Use people, not logos. Use timeline features. Use video formats.

Social Media 65

Social Media Media Writing Infographics 65

Contently - Strategy

AUGUST 30, 2022

Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media.

eBook 143

eBook YouTube Video Social Media 143

The Hoyt Organization

AUGUST 9, 2024

They craft the message and tone to consumers to build a positive relationship with brands through effective storytelling, social media strategies, press releases, earned media and more. In a world of online reviews and social media, having (and maintaining) a good reputation is a must.

Travel 77

Travel Tourism Industry Publicity 77

Burrelles Fresh Ideas

APRIL 2, 2024

We dug into some of the latest research to uncover seven compelling reasons traditional media continues to profoundly influence your target audience. These insights form the foundation for our infographic – a must-see for any PR pro! 7 Reasons Traditional Media is Still Relevant in PR 1.

Media 103

Media Radio Print Newspapers 103

Cision

JANUARY 9, 2018

Here are eight types of content and examples of how to promote them to not only boost your organic presence but to drive demand and engagement. Infographics. We learned a lot about the viability of visual content in the 2017 State of the Media. Informative, aesthetic infographics drive immense engagement. How to do it?

Case Study 210

Case Study How To Infographics SEO 210

Newsfile

SEPTEMBER 27, 2023

For example, Starbuck’s pumpkin spice latte is one of the most iconic products for sale in the fall. Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. As a result, sales are increasing.

How To 95

How To Tourism Fashion Travel 95

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Here’s a great example of our own: a few months ago, Forrester commented on Cision’s recent IPO.

Strategy 276

Strategy How To Media Infographics 276

Newsfile

SEPTEMBER 28, 2023

For example, Starbuck’s pumpkin spice latte is one of the most iconic products for sale in the fall. Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. As a result, sales are increasing.

How To 93

How To Tourism Fashion Travel 93

Prohibition

MAY 14, 2024

Yet another month filled with interesting social media ad updates that every marketer should be aware of. With all social media platforms pushing AI into each’s offering, X is now following suit with conversational descriptions being turned into ad audiences.

Advertising 62

Advertising Advertising Social Media B2C 62

Sword and the Script

OCTOBER 11, 2016

In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings. These three studies seem to, in part, answer these three questions: How is our brand doing in social media relative to comparable brands?

Social Media 60

Social Media Study Media Survey 60

PR 20/20

FEBRUARY 20, 2023

Some examples of inbound marketing tactics include: Social media. An essential tool for all businesses and industries, social media can be used to build relationships with prospects and customers, as well as increase overall brand awareness. Some examples of content marketing include: Infographics.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

5W PR

NOVEMBER 3, 2023

For example, create content that resonates with fitness enthusiasts who seek advanced performance metrics, while also offering guidance to beginners on how to kickstart their fitness journey with wearable tech. Leveraging social media Social media platforms are powerful tools for fitness digital marketing.

Marketing 78

Marketing Infographics Content Marketing Data 78

Solo PR Pro

FEBRUARY 3, 2015

Fortunately, I found many of the ideas in the following infographic, produced by the no longer active Creattica, fun and motivating: “Read a page of the dictionary” is my favorite (am I the only one who used to do this as a kid??). KellyeCrane PR / Social Media consultant (but not the smarmy kind), speaker, blogger, tech junkie.

Infographics 40

Infographics Creativity eBook Education 40

Cision

DECEMBER 20, 2017

A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. Flo from Progressive Insurance is an excellent example. For example, IndustrialFX is a marketing company that caters to — you guessed it — industrial and manufacturing businesses.

Industry 222

Industry How To Insurance Insurance 222

Contently - Strategy

OCTOBER 9, 2024

Take, for example, TD Bank. Its articles are chock full of stories crafted to resonate with marketers , providing a dynamic example of what content to post on a LinkedIn company page. Use visuals: Break up large chunks of text with images, graphs, videos, or infographics to increase engagement. Consider Mailchimp.

LinkedIn 94

LinkedIn Analytics Banking Writing 94

PRSay

MAY 12, 2023

For example, can you take the reader into the room when the executive team arrived at a decision? For example, can you identify a “hero” in your story? We’re seeing movement toward allowing all employees to be the storytellers, whether it’s on LinkedIn or social media,” Purcell said. Build a story arc. Show don’t tell.

Employee 150

Employee Communications Storytelling Corporate 150

Prohibition

SEPTEMBER 19, 2024

For example, if you’re launching a new sustainable product, terms like “eco-friendly packaging solutions” or “sustainable consumer goods” could be essential. Multimedia and Backlinks Including multimedia like images, videos, or infographics in your press release can boost SEO.

SEO 62

SEO Engineering B2C Writing 62