Sword and the Script

JUNE 14, 2022

For example, having the greatest impact, or being the most helpful, is probably dependent on the context. Most marketing videos aren’t going viral. 97% of respondents said video content and communication were useful after making a purchase. 97% of respondents said video content and communication were useful after making a purchase.

B2B 139

B2B Video Marketing Survey 139

Buzzstream

APRIL 16, 2025

So Ruder Cities is an example of that. For example, things like I said, like getting over the line, lowest hanging fruit yeah. We’re putting all this effort into ensuring relevancy so that when chatGPT, for example, finds a way of monetizing for brands, giving them information. So what is that gonna do to the infographic?

Digital PR 62

Digital PR SEO Agency Infographics 62

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. Take these other major incidents for example: Chipotle’s E.coli outbreaks and data breach. Read the infographic below to learn more about how much bad customer experiences can cost companies.

Airlines 87

Airlines Financial Film Viral 87

Contently - Strategy

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Did one of your whitepapers go viral—backlinked by many notable websites? All these iterations fall under content repurposing.

eBook 143

eBook YouTube Video Social Media 143

Sword and the Script

JULY 2, 2016

It’s an especially keen and timeless insight because example after example have demonstrated it’s true. 1) The Science of Viral Content. Also see: Viral Marketing: The Hope, Hype and Helplessness . Also see: Infographic: Navigating Facebook Organic Reach. * * *. All three are well worth reading thoroughly.

Marketing 73

Marketing Viral Survey Infographics 73

ReimaginePR

AUGUST 29, 2016

For example, if you run a charity that provides text books to elementary school students, choose a picture from a recent event that shows your volunteers handing out books to happy children. For example, you may offer a lead magnet here that encourages your first time site visitors to join your email list. Get Started on Twitter.

Social Media 149

Social Media Marketing Media Facebook 149

Sword and the Script

JUNE 12, 2018

It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. For example, it included a comment suggesting “more exclamation points.”. wrote Siftrock in a press release about being included as one of the nearly 7,000 other logos on the marketing technology landscape infographic.

Creativity 62

Creativity Infographics B2B Corporate 62

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Contently - Strategy

APRIL 24, 2019

If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. When we’re producing a top-funnel infographic for The Content Strategist, our workflow includes two rounds for copy, two rounds for design, and one final approval step. Explore new distribution channels.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Buzzstream

MARCH 13, 2024

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Here are some specific examples of Hero content: Surveys. Census Bureau or WorldBank are examples of sets that can get analyzed and combined. Internal Datasets.

Digital PR 71

Digital PR Construction Case Study SEO 71

Solo PR Pro

JUNE 9, 2015

If there is a common problem (social media gaffes, for example) that you’re seeing often, blog about it. Infographics. Use a tool like Canva or tap into someone on eLance or Fiverr to turn your idea into viral magic. Clients and colleagues looking for some perspective and how-to will see you as an authority on the subject.

Blogging 40

Blogging Guidelines eBook Viral 40

PR 20/20

APRIL 7, 2016

We’ve got your standard blog posts, ebooks, infographics and videos, but even those types of content can only go so far. Having helped over 10,000 brands create more than 25,000 quizzes with Interact , I’ll explain the tricks of the trade and even highlight a prime example as we walk through the quiz creation process.

Social Media 40

Social Media How To Media eBook 40

MaccaPR

FEBRUARY 10, 2015

Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire. Are you taking your target audience behind-the-scenes with a podcast, infographic, video, event or webinar that they, and only they, can access for a limited time?

Social Media 48

Social Media Marketing Media YouTube 48

Beyond PR

AUGUST 4, 2016

Check out this example from Mazda.). Diversify the content you pin by including images, GIFs, videos, infographics and Cinematic (animated) pins. Quotes and infographics are a hit with users of this platform. Promote your high performing pins to help take them viral. Pin a blog post with a quote graphic.

Social Media 40

Social Media Pinterest Media Marketing 40

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. Personally, I found this somewhat surprising because generally, you see very few examples of this format shared by the SEO community at conferences, in case studies or on Twitter. Let’s get into it.

Infographics 160

Infographics Data Blogging Mobile 160

Prowly

FEBRUARY 26, 2025

Unconventional, yet humorous, they've created viral content that resonated with audiences far beyond traditional PR. For example, AI can help you organize notes, draft a pitch, and even generate responses that mirror a personal conversation with a journalist.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Cision

JUNE 2, 2017

A great example of a blog that innovated and modeled its content creation and marketing is Movoto, a real estate services company. Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. Cool infographics.

How To 198

How To Real Estate Web Case Study 198

Buzzstream

MAY 19, 2022

For example, when I Google “coffee statistics,” I see that it has a Keyword Difficulty of 65. The most common example of this tactic in play is the “statistics” keyword (as you saw in the examples above.) My go-to example of this strategy done well is Andy Crestodina and the team at Orbit Media.

Survey 90

Survey How To Reddit Pitching 90

Contently - Strategy

DECEMBER 5, 2019

When done right, helpful budgeting and saving tips can go semi-viral because they’re more universal than content from the other subcategories. Create social videos and infographics. Create social-friendly videos and infographics. Infographics, meanwhile, saw twice as many shares as articles. (We’ll

Financial 108

Financial Industry Report Insurance 108

Sword and the Script

DECEMBER 10, 2019

Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts. But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Buzzstream

FEBRUARY 12, 2025

If people are, the casino industry is like a great example of that. Obviously the dream is to come up with something that could go viral. So for example, everybody knew Halloween was coming up. Would these links still be valuable? How does that play into the strategy? Cause I get what you’re saying. With relevancy.

Digital PR 62

Digital PR Measurement SEO Google 62

Sword and the Script

OCTOBER 22, 2016

For example, social media once lauded for democratizing publishing is largely a paid game today. Anchor text links in press releases too are another example. Viral Marketing: The Hope, Hype and Helplessness. It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR.

Web 60

Web Google Mobile B2B 60

Contently - Strategy

APRIL 9, 2024

The stats from a recent white paper you published find new life as a shareable infographic. Did one of your white papers go viral or get backlinked by many notable websites? For example, an educational video about how to interview your customers would be beneficial in the long term. See where we’re going with this?

eBook 52

eBook Video YouTube Infographics 52

Beyond PR

JUNE 2, 2017

A great example of a blog that innovated and modeled its content creation and marketing is Movoto, a real estate services company. Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. Cool infographics.

Real Estate 57

Real Estate How To Web Case Study 57

NewsWhip

MAY 27, 2021

We’ve got some examples of that. It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic. So, can you share any real life examples of how you’ve used data-driven insights to identify these diamonds and take action? Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Prowly

MARCH 6, 2025

It involves other websites linking to your engaging content, such as infographics, quotes from experts, and fresh angles on specific topics. Create shareable assets like infographics and guidessomething people will quickly understand and want to share. So, you kind of have to go in with a goalPR backlinks.

Strategy 104

Strategy SEO Engineering Data 104

Contently - Strategy

JANUARY 23, 2019

Some of Vox’s best straightforward explainers in the last few years include this infographic visualizing data on Earth’s biodiversity, a piece on psychedelics , and this article on impeachment. Mint is a shining example of a brand using explainers to flesh out its content hub. That’s the viewer centered answer.”

Media 110

Media Journalism Content Marketing Education 110

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Some creators even claimed to have sure-fire recipes for viral success. A prominent piece in The New York Times no longer automatically drove the national news agenda.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Cision

JULY 26, 2016

For example, James highlighted how in less than one week, the app Pokemon Go gained more users than Tinder or Twitter, twice the engagement rate of Snapchat and a social user mentioning the app approximately 1.67 It’s worth noting that what is viral to your brand might not be viral to the rest of the world, or vice versa,” James said.

Media 120

Media Viral Comparison Social Media 120