Cision

JANUARY 9, 2018

Here are eight types of content and examples of how to promote them to not only boost your organic presence but to drive demand and engagement. Infographics. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. How to do it?

Case Study 210

Case Study How To Infographics SEO 210

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Write stories that readers will not only relate to but also use as a valuable source for their future business endeavors.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Cision

DECEMBER 28, 2017

For example, if you have a big charity event in December, you could schedule a few posts in the weeks beforehand to tackle a related topic and promote the event. You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. March: Revisit Your Best Content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Rock the Status Quo

NOVEMBER 3, 2014

Without exception, journalists tell me their NUMBER ONE issue with pitches are lack of relevancy – frustrated about wasted time listening to off-topic pitches that have nothing to do with what the journalist actually writes about. THE PITCH This example of a bad pitch came in just this morning.

Pitching 167

Pitching Infographics Small Business Media Relations 167

Solo PR Pro

OCTOBER 28, 2014

This infographic provides a handy cheat sheet for modern SEO: One important note: the eighth item in the list above, use of the rel:authorship tag, is outdated as of August of 2014. Free ebook: “Get It in Writing!”. Google has retired authorship , in a move that was unexpected. Share your tips and experiences in the comments!

Infographics 82

Infographics SEO eBook Google 82

Newsfile

NOVEMBER 14, 2023

By Melissa Strle Dive into the world of holiday PR with our essential toolkit, showcasing top press release examples from Amazon to Starbucks. Top 5 Press Release Examples (+insights) Discover how five leading brands effectively communicate their messages through innovative and impactful press releases. billion in U.S.

Examples 116

Examples Retail Energy Product Launch 116

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. Personally, I found this somewhat surprising because generally, you see very few examples of this format shared by the SEO community at conferences, in case studies or on Twitter. Let’s get into it.

Infographics 160

Infographics Data Blogging Mobile 160

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. Write an outline While you might be able to wing it with a blog post, long-form content like white papers require more planning.

Writing 107

Writing Case Study Study Insurance 107

Contently - Strategy

AUGUST 22, 2019

After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card. Here are some of our favorite examples of content marketing from banks and financial institutions in the last couple years.

Banking 105

Banking Content Marketing Examples Industry 105

Cision

JUNE 16, 2017

The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. COMPANY REBRAND EXAMPLE. Tell all your stakeholders. Before you make the news public, share it with all important stakeholders. Key objectives. Changes in competitive positioning. Requirements. New images.

Communications 250

Communications How To Telecommunications Employee 250

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. To optimize content writing for both people and search engines, focus on producing high-quality, valuable, and engaging content that meets the needs of your target audience. Let’s listen to her insights.

Engineering 100

Engineering Writing Mobile SEO 100

PRSay

JULY 16, 2019

For example, taking a blog post and turning it into a podcast, infographic or video is a great way to present identical information in a new format. Whether this means writing a timely social caption or reframing the piece, it’s a great way to make old posts relevant. . Find a timely twist.

Content Marketing 162

Content Marketing Infographics SEO Video 162

PRSay

MAY 12, 2023

When writing about the annual United Way kickoff, talk to someone who donates each year or who volunteers at an organization United Way supports. For example, can you take the reader into the room when the executive team arrived at a decision? For example, can you identify a “hero” in your story? So, talk to people.

Employee 151

Employee Communications Storytelling Corporate 151

ImPRessions - Crenshaw Communications

JUNE 6, 2017

For example, if at the outset, a PR goal was to increase sign-ups for a cause or event, that data should be tracked and offered as a metric. For example, understand the difference between the Bulldog Awards (geared to excellence in media relations) and the SABRE Awards (looking more at winning strategies.) ” Do prioritize.

B2B 168

B2B Video Exercises Infographics 168

Sword and the Script

JUNE 18, 2016

That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In an introduction to the infographic, marketing director Jordon Ben writes: “Today’s dads are social, vocal and see their online world as a communal resource to help them make decisions.

Infographics 60

Infographics Social Media Media Survey 60

Cision

APRIL 27, 2015

Now before you write off the more visual social network as for food or luxury brands, consider the benefits they offer over Facebook. For example, if you want content to have a longer shelf life, Krista recommends Pinterest. Her firm still gets major website traffic from an infographic they posted over two years ago.

Social Media 120

Social Media Pinterest Media Infographics 120

Cision

SEPTEMBER 9, 2016

When writing your press release, make sure you include all the necessary information and answer who, what, where, when and why. This could be a video, photos or an infographic. For example, if your press release is about a product announcement, you will want to include photos of the product or even a video demoing it.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Cision

APRIL 12, 2016

For example, the people coming to your website through search engine result pages (SERPs) or Facebook posts would be considered organic traffic. Content marketing involves much more than just writing blogs. Infographics : Although it is a form of visual content, infographics are information rich.

Infographics 120

Infographics eBook Content Marketing Video 120

ImPRessions - Crenshaw Communications

MARCH 10, 2017

Write “vertically.” ” It’s particularly important to stick to industry topics and issues when writing for a B2B audience. Today’s PR teams encourage clients to blog about relevant topics for their audience and pitch these writings to trade pub and other editors. A successful outcome?

Blogging 136

Blogging Writing Engineering Analytics 136

Cision

JUNE 18, 2015

If you can write content for that person based on that reason, you will see social engagement increase. Write concise, clear pitches to key media contacts. If you can discover who they are and develop a relationship with them, you’re more likely to have them share and write about your content and product or service.

Content Marketing 120

Content Marketing Marketing Pinterest Pitching 120

Marketwired

APRIL 19, 2016

Writing a quality news release takes time. As you write, incorporate a few tactics to make sure your news release is as shareworthy as it is well-written. Knowing your audience is the first step in writing content with the capacity to engage. Write something newsworthy . You’re writing a story, not copy.

Writing 100

Writing Guidelines Infographics Social Media 100

5W PR

JULY 15, 2020

Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

DECEMBER 5, 2023

Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. You might find it helpful to write a sentence or two about the different types of opportunities you’re looking for. No knowledge of query-writing needed.

Resources 103

Resources Infographics Analysis Writing 103

Contently - Strategy

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. For example, an educational video about how to interview your customers would be beneficial in the long term.

eBook 141

eBook YouTube Video Social Media 141

Cision

FEBRUARY 15, 2016

For example, you could hold a Twitter Q&A session prior to the event or post short video introductions on Facebook and Instagram. But before you start writing, think about what you want to convey in your news announcement. If your speakers have a large following on social, leverage them to generate more noise around the event.

Conference 120

Conference How To Infographics Leadership 120

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

For example, surveys about our about the coming election might have seemed redundant during our poll-heavy and lengthy campaign season, but the “ top American fears ” hook for one annual study was not only well designed, but well packaged and the result was truly newsworthy content. Keep the results you’re looking for in mind.

Survey 120

Survey How To Construction Infographics 120

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Examples of top-tier publications include: The Guardian. I’ve produced an example below, to show my methods. The New York Times.

Digital PR 170

Digital PR Industry Strategy Film 170

PR 20/20

FEBRUARY 7, 2023

Writing informative blog posts on topics related to your product or service can help prospects understand their problem better. Infographics and checklists Visual aids like infographics break down complex information into easily digestible pieces. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Sword and the Script

DECEMBER 16, 2014

While my own writing on these very pages often laments how far we have to go – one thing that struck me in reading through this year’s predictions was the realization of just how far we’ve come. What Adobe has done with CMO.com and CDW with BizTech Magazine , for example, are notable proof points. Rise of marketing ops. “In

Content Marketing 117

Content Marketing Marketing Writing Infographics 117

Cision

JANUARY 26, 2016

Consider making your pitch rhyme, writing a limerick or even setting it to music to give your pitch that extra “wow” factor. If you’ve recently conducted a study or have important information to share, an infographic may be the best way to showcase it. Need a good example? Read the free tip sheet today! Try something new.

Media 120

Media Pitching Trade Shows Infographics 120

Buzzstream

FEBRUARY 9, 2024

Before writing a press release, whether it’s your first or 100th time, it is essential to set clear expectations on what you want to achieve to understand better what you are writing. One example would be having a quote from a new partner, hire, or customer and an executive. Press releases are announcements.

Examples 62

Examples Product Launch Data Report 62

Stephen Waddington

SEPTEMBER 4, 2018

Digital examples of owned media include email, blogs, graphics, videos and websites. Offline examples include posters, leaflet and printed brochures. Examples of owned forms of media Here’s a list of the different types of content that an organisation can create and publish or broadcast themselves.

How To 113

How To Media Print Infographics 113

Sword and the Script

NOVEMBER 25, 2014

The same study points out there’s some content – infographics for example – is rarely gated. Writing about cost per lead (CPL) campaigns, Craig Tomlin said: …for a large enterprise cloud hosting company client of mine, I spent well over $100,000 in placing a series of CPL campaigns through large CPL advertising networks.

Viral 116

Viral Infographics Web Content Marketing 116

5W PR

MAY 24, 2021

One has to take into account what outcomes need to be generated from a given press release and what actions should be encouraged, for example, to garner attention and awareness. Straightforward writing. For example, ‘data management’ at scale will mean nothing to people who do not know about data analytics. Use a little fizz.

Guidelines 88

Guidelines Infographics Writing Examples 88

Solo PR Pro

FEBRUARY 3, 2015

Fortunately, I found many of the ideas in the following infographic, produced by the no longer active Creattica, fun and motivating: “Read a page of the dictionary” is my favorite (am I the only one who used to do this as a kid??). Free ebook: “Get It in Writing!”. Founder of Solo PR PRO & #solopr chat. Kellye Crane.

Infographics 40

Infographics Creativity eBook Education 40

Flack's Revenge

MARCH 4, 2015

For example, conventional wisdom says not to issue press releases on a Monday or Friday, unless you are trying to bury your news. In his book Hierarchy of Contagiousness, he writes about “contra-competitive timing”, essentially an open spaces approach to social media. Time your Communications.

Marketing 120

Marketing Content Marketing Social Media Infographics 120

Shift Communications

OCTOBER 31, 2014

So don’t focus on creating lots of content stuffed with keywords, focus on answering the question with your blog post, infographic, contributed content, or guest post. Keep these practices to a minimum and when you DO write for someone else, make sure the post highly relevant to their audiences. Disavow harmful links.

SEO 155

SEO Google Web Infographics 155