Sword and the Script

OCTOBER 29, 2024

click image for higher resolution) Three examples of marketing programs The best part about programs versus campaigns is that it’s an approach that requires re-tasking, re-structuring, and re-organizing – but not more budget or headcount. The same is true for webinars, which is a second example. That’s fine to start with.

Marketing 215

Marketing eBook Guidelines B2B 215

Remote PR Jobs

NOVEMBER 8, 2024

Have a few strong examples ready from past roles, like PR campaigns or press releases you helped bring to life. Check the job description to identify the tools the company values—common examples include SEMrush, Google Analytics, and HubSpot. Use examples that show communication campaigns you implemented across different platforms.

Interviews 226

Interviews Communications Tools Examples 226

Agility PR Solutions

DECEMBER 2, 2021

Hackathons are events that bring together internal teams—sometimes with start-ups or outside talent to collaborate—and create new applications that are either consumer-facing or internally focused ways of automating intelligence […]. People-based adaptive marketers sponsor hackathons these days.

Examples 155

Examples Marketing Internal International 155

Buzzstream

JANUARY 20, 2025

Something that weve been focussing on heavily at Tank is data-driven PR, in particular, utilising internal data. Amplifying Internal Data to Drive Links and Awareness Some of the best performing content in the media is driven by data. When working on a digital PR campaign, its important for us to always consider the brand at heart.

Digital PR 62

Digital PR Internal International Data 62

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. While this is not always possible due to resources, you might try teaming internal communicators up to examine each other’s area of control. Nobody plans to fail. They just fail to plan.

Internal 189

Internal International Data Communications 189

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. So for example, if we want to pitch a story about cybersecurity, we’ll look for people in the technology, IT security, or financial verticals. Circle back”.

Journalism 344

Journalism Internal International Pitching 344

Wadds Inc.

MARCH 29, 2024

Rachel Miller's new book Internal Communication Strategy offers a practical, step-by-step guide to organisational communication by developing a robust internal communication strategy. It’s not every book about internal communications that offers a revolution. While a technical expert, she does not rely on jargon.

Internal 116

Internal International Strategy Communications 116

Onclusive

AUGUST 10, 2021

A good example of implementing this tactic is Monster, who conducts surveys amongst job seekers and employers and then tells its stories using data and insights from these surveys. Another excellent example is Sophos, who consistently provides information on current hacking issues and some of their peers being the targets of cyberattacks.

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

NOVEMBER 4, 2021

Here are some examples of political factors to monitor: Current legislature Tax policies Fiscal policy Trade restrictions Corruption. Here are a few examples of economic factors that might be important to track: Unemployment Interest rates Inflation rates Foreign exchange rates Consumer confidence and spending. Economic factors.

Analysis 370

Analysis Tools Policies Reputation 370

ImPRessions - Crenshaw Communications

MAY 3, 2021

PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. Moreover, given how interconnected the business world is today, international news stories, trends, and policy changes often have ripple effects that impact the U.S.

Retail 368

Retail Media B2B Pitching 368

Buzzstream

DECEMBER 1, 2023

SaaS Link Building: Tips and Examples Building links has benefits outside of just helping you rank for keywords. Use these SaaS link-building tips, ideas, and real-life examples to learn how to put space between yourself and your competitors. Here are some real-life examples from SaaS brands. Then, sort by Referring Domains.

Examples 133

Examples Software Pitching Tools 133

Prowly

APRIL 9, 2024

It could be a simple typo in a marketing campaign all the way to a full-blown international scandal. Crisis management examples show that some brands handle these crises well, while others… Not so much.

Crisis Management 104

Crisis Management Examples Crisis Internal 104

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Prowly

FEBRUARY 20, 2025

Today, we'll show you how to write a comms plan the easy way, with steps and examples that anyone can follow. Here are the key differences between these communication types: Internal communication This is your communication strategy for your own team and it covers the key points for transferring information internally.

Writing 104

Writing Communications How To Internal 104

5W PR

MARCH 29, 2025

For example, Vail Resorts saved over $2.5 Wolf Creek Ski Area in Colorado provides an instructive example – they became the first resort to power operations entirely through renewable energy. Internal Engagement: Employees as Sustainability Ambassadors The most effective sustainability PR starts with internal alignment.

Energy 78

Energy Education Employee Training 78

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Instead of vague objectives like “build positive visibility” or “support sales efforts” the goals should be accompanied by specific tactics and deliverables, e.g. “write and place generate 3-5 bylined pieces per month on the following topics…” There’s a lack of internal consensus about PR.

Agency 333

Agency Internal International Resources 333

ImPRessions - Crenshaw Communications

MAY 30, 2019

As more brands seek to expand into new markets, or drive greater visibility in existing ones, they’re ramping up public relations to maximize international opportunities. . The former models have more boots on the ground, for example, but are more expensive. Global PR revenue is expected to climb to a record $19.3 Pick a leader.

Internal 268

Internal International Agency Examples 268

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

For example, we have many marketing and adtech clients, so we like “DemandGen CXO Conversations,” “AdExchanger Talks,” “The Sales Evangelist,” “Accelerate With Andy Paul” or “Marketing Over Coffee.”. For example, if you’re promoting a B2B sales enablement tool, you’ll want to focus on sales podcasts and not marketing shows.

Pitching 350

Pitching Interviews B2B Leadership 350

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

Given that each story angle is different and every organization has its own internal structure, most can benefit from a deep media spokesperson bench that extends beyond the C-suite. For example, a new government regulation in financial services may impact banks, investment firms, or credit unions differently.

Media 323

Media Interviews Financial Construction 323

Sword and the Script

FEBRUARY 18, 2025

Just delegate the task to an intern and arm them with a subscription to a media database. At a high level, for example, the difference between consumer and business tech is easy to see. The benefit of an efficient, but methodical media list building process, comes from internalizing what youve learned through the process.

Media 127

Media Pitching Media Relations Strategy 127

5W PR

FEBRUARY 17, 2025

For example, when Johnson & Johnson faced the Tylenol crisis in the 1980s , the company immediately recalled products, communicated openly with the public, and introduced tamper-proof packaging, which helped restore trust. This includes internal messaging for employees, external statements for customers, and responses to media inquiries.

Crisis 78

Crisis Branding Brand Case Study 78

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. This is a great example of how we often have preconceived notions of how consumers search.

Branding 370

Branding Brand SEO Engineering 370

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. Most tech PR campaigns, for example, focus on innovative products. That wasn’t always the case. Today, employer branding is a business imperative.

Branding 333

Branding Brand Employee Engineering 333

5W PR

JANUARY 26, 2025

Successful D&I initiatives begin with examining internal practices and culture. Ben & Jerry’s provides a strong example through their integrated approach to advocacy. Employee Activation and Internal Communications Employees serve as powerful ambassadors for corporate social responsibility efforts.

Strategy 78

Strategy Branding Brand Employee 78

ImPRessions - Crenshaw Communications

AUGUST 3, 2021

For example, a client executive could be speaking as an external expert on a topic related to government regulation while avoiding naming their own clients or specific work experience. Yet there are the occasional briefings that for one reason or another may require extra preparation. Pick the right spokesperson. Know when to jump in.

Interviews 310

Interviews Media Banking Media Training 310

Onclusive

JULY 27, 2023

For example, the “Share a Coke” campaign by Coca-Cola generated extensive media attention and widespread social media buzz. For example, Apple’s product launches are well known for the huge amount of buzz they generate among consumers. With automation capabilities, planning tools simplify a wide variety of processes.

Tools 354

Tools Resources International Internal 354

Prowly

SEPTEMBER 27, 2023

After you’ve made an internal announcement, it’s time to tell everyone else that you have a new chief executive officer.

Examples 104

Examples Writing How To Internal 104

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. For example, why wait to pass on a few additional instructions to conference coordinators on sponsorship partnerships when you can easily just give them a call?

SEO 333

SEO Analysis Meeting Travel 333

5W PR

JANUARY 7, 2025

For example, a hotel chain operating in the Middle East might need to adjust its marketing materials to be more modest and respectful of local traditions. For example, a hotel in a ski resort town might offer special packages during the winter season. Adapt messaging and visuals to align with local customs, values, and sensitivities.

Hotels 78

Hotels Local Marketing Engineering 78

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

While a number of trades — such as Adweek and WWD, for example — have also implemented paywalls for some or all content, the majority don’t require a commitment. Of course, it’s still possible to be published on the opinion page of a prestigious national newspaper, but the topic must have broad national or international relevance.

B2B 319

B2B Company SMB Automotive 319

Onclusive

FEBRUARY 28, 2022

According to the AMEC (International Association for the Measurement and Evaluation of Communication) Integrated Evaluation Framework guidelines, planning ahead begins by asking two “big picture” questions: What is the human problem you’re trying to solve? Ask yourself: how can you align PR objectives for your brand with these business goals?

Measurement 368

Measurement Guidelines Data Education 368

ImPRessions - Crenshaw Communications

MARCH 30, 2022

Prepare examples and analogies. One way to explain a technical product or avoid a long-winded explanation is to use an example. But avoid rambling about topics that haven’t been approved or discussed internally. Another excellent way to make an impact is to use an analogy.

Interviews 322

Interviews Media Media Training Meeting 322

Sword and the Script

JUNE 11, 2024

Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech” In an unscientific observation, I’ve noticed a lot of companies are hiring internal communications. The company aims to solve two key problems facing internal communications with this launch.

Internal 95

Internal International B2B System 95

ImPRessions - Crenshaw Communications

MAY 28, 2020

For example, a client of ours, Fractal , which is a global leader in artificial intelligence and analytics, powering decision-making in Fortune 500 companies, helps its customers to allocate capital, generate new business opportunities, manage risk and develop new products. Everything should map back to the overall brand narrative.

Strategy 287

Strategy Media Measurement Product Launch 287

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. For example, content campaigns will be informed by customer data and therefore must focus on topics that truly resonate with specific segments, based on where and how they consume it.

Trends 407

Trends Communications Employee Corporate 407

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. A strong news cycle.

Agency 310

Agency B2B B2C Pitching 310