ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

Yet CEOs aren’t always available for interviews, and depending on a company’s size, they are most appropriate only for specific opportunities. . Given that each story angle is different and every organization has its own internal structure, most can benefit from a deep media spokesperson bench that extends beyond the C-suite.

Media 323

Media Interviews Financial Construction 323

ImPRessions - Crenshaw Communications

APRIL 11, 2017

This is why most PR people work to get potential questions in advance, which can help determine if the interview is worthwhile. Sometimes the interview process is a long courtship where the reporter spends weeks or months gathering background, during which the PR team can assess its potential. When the outlet is questionable.

Interviews 160

Interviews Media Local Privacy 160

Onclusive

AUGUST 10, 2021

While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). For example, a product launch article could be rewritten from the customer perspective.

Strategy 418

Strategy Survey Automotive Data 418

Sword and the Script

SEPTEMBER 24, 2024

These AEs and CSMs serve as internal advocates for customers. A “reference” could be a case study , participation in a marketing event, a quote for the media, or an interview with an analyst, to name a few. For example, offer a percentage discount, early access to new features or free training.

B2B 142

B2B Case Study Study Conference 142

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. Most tech PR campaigns, for example, focus on innovative products. That wasn’t always the case. Today, employer branding is a business imperative.

Brand 333

Brand Branding Employee Engineering 333

Melissa Agnes

NOVEMBER 27, 2014

Melissa Agnes, international crisis management speaker and consultant, was a recent guest on The Social Network Show, a radio show broadcasted out of Las Vegas, Nevada. Within this interview, Melissa discusses: Real-world examples of successful crisis management. In the News Interviews' Running time: 28:44.

Crisis Management 210

Crisis Management Crisis Interviews Radio 210

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Internal team members and clients will appreciate the investment in proper communication and management. For example, we occasionally bring in technical writers to interview engineers or other staff at client companies to create background material for long-form content. Be transparent with client companies involved.

How To 315

How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

JULY 13, 2022

Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. As you schedule interviews, be sure to make adjustments to reporters or executives attending virtually.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. For example, we may recommend that a client sit down with a journalist or producer to familiarize them with their brand or business category. Offer honest feedback.

Publicity 334

Publicity How To Product Launch Agency 334

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. A strong news cycle.

Agency 310

Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations.

Advertising 322

Advertising Advertising Privacy Television 322

Deirdre Breakenridge

AUGUST 26, 2014

Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

Sword and the Script

NOVEMBER 19, 2024

The company polled 300 marketers North American marketers with annual budgets of $10 million or more – and then conducted qualitative interviews with 30 of them. That’s according to a new report by a creative consulting shop called Prophet. The sample was about evenly split between B2B and B2C.

Study 148

Study Brand Branding Marketing 148

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. But the most far-reaching recent example is that of Susan Fowler. The internal and external mantra needs to be: If you see something, say something.

Corporate 272

Corporate Reputation Employee Policies 272

Cision

AUGUST 1, 2017

I was interested in gaining experience, building my network and having an edge in all my interviews for next summer. Every interview that you will ever go into, you will be asked about your experience outside of school. You’ll also meet fellow interns with interests similar to your own. By Ian Koenig, Cision Intern.

Communications 226

Communications Interviews Internal International 226

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. For example, compare Apple’s official press release announcing an expansion of its self-service repair with coverage of the announcement on The Verge.

Writing 294

Writing Journalism Pitching Report 294

Sword and the Script

JUNE 11, 2024

Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech” In an unscientific observation, I’ve noticed a lot of companies are hiring internal communications. The company aims to solve two key problems facing internal communications with this launch.

International 95

International Internal B2B System 95

5W PR

JANUARY 22, 2025

For example, when United Airlines faced backlash over a passenger removal incident, their delayed response allowed negative sentiment to spread unchecked for hours. Internal communication is particularly critical – employees must understand the situation and their role in the response.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

ImPRessions - Crenshaw Communications

JUNE 13, 2017

With little reason to believe otherwise, a PR team will sometimes book an interview with a journalist, only to see it go poorly. To avoid this scenario, the agency and internal comms team should consider a blanket policy of requiring media prep for every company spokesperson. The negative media story. .

Media Training 249

Media Training Policies Agency Interviews 249

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. One great example of using emotional storytelling is Humans of New York (HONY).

Nonprofit 240

Nonprofit Storytelling Instagram Facebook 240

Critical Mention

FEBRUARY 12, 2019

My victories typically occur for me one to two times a year, and then I use it as a marketing opportunity, for example, reaching out to VEVO. My victories typically occur for me one to two times a year, and then I use it as a marketing opportunity, for example, reaching out to VEVO. SCHEDULE A DEMO.

Interviews 91

Interviews Film Instagram Writing 91

Critical Mention

JANUARY 3, 2019

I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. So, my relationship with the media started changing based on what I was focusing on, the ‘what actually happens,’ in the field of international business. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

Melissa Agnes

MARCH 7, 2016

But while external communications are typically top of mind in a crisis (at least for the organizations with a mindset on communication), there is an equally important stakeholder group that is often overlooked when it comes to crisis management: the internal stakeholders. The importance of internal crisis communications.

Crisis Management 174

Crisis Management Crisis Crisis Communications Employee 174

PR Job Coach

NOVEMBER 26, 2020

He advises corporate executives and boards on modernizing their culture to meet the changing needs of customers, but does it with examples of history, literature, philosophy and poetry. Scott cited two such examples that illustrate the point. Job search can be thought of and acted on in that same vein. The network is the way in.

Corporate 274

Corporate Leadership Advertising Advertising 274

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2021

For example, “DATA: 42% say AI will not take over.” For example, a less compelling subject line would be “According to MIT, experts say AI won’t take over in the next decade.”. For example, “As more of us switch from TV to streaming, advertisers are following. Keep it short and simple. grew more than 25% last year.

Pitching 193

Pitching Writing Media Advertising 193

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

It’s also why it hurts when, after investing in researching and shaping a potential story, an interview doesn’t make its way past the initial phone call. One interview opp may be for a quick comment on a breaking story in your industry, which means a short, colorful observation is in order. Understand the opportunity.

Resources 149

Resources Media Interviews Comparison 149

ImPRessions - Crenshaw Communications

MAY 8, 2017

One thing that makes for an excellent PR partnership is the organization’s willingness to share raw information that can be translated into media interviews and stories. These can be internal studies, sales information, customer and competitive data, or simple workaday anecdotes. Offer “exclusive” data if possible.

Media 199

Media Interviews YouTube Hotels 199

Cision

MAY 25, 2016

In this interview, Jeff discusses how to engage your audience, why it’s important to be honest and open during a crisis and how a third-party advocate can benefit your brand. There are countless examples of companies remaining silent in the face of a brand challenge, and that only allows detractors to monopolize the microphone.

Enterprise 227

Enterprise Groups Policies Conference 227

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

Interviews 113

Interviews Publicity Technology Social Media 113

The Stalwart Blog

JUNE 24, 2014

In the past, I have been asked in an interview about something from an internship that I could not remember. Journaling will help in the future when you edit your portfolio/resume and most importantly, when you have to prepare for an interview. As an intern, you’ll have access to lots of resources including your company president.

Journalism 127

Journalism Marketing Interviews Internal 127

Flack's Revenge

APRIL 13, 2022

I enjoyed speaking with PR blogger Frank Strong (of Sword & the Script fame ) about the state of PR tech, for the PR, Done & Doner podcast (here’s a video of the interview ). Internal PR teams also rely on PR tech. Examples of Frank’s Briefings and Reviews. The PR job of has never been more challenging.

Software 156

Software Tools Technology Interviews 156

Prowly

FEBRUARY 3, 2025

Examples of brand recognition You don't have to look far and wide for examples of brand recognition. These brand recognition examples have one thing in common: you immediately know what brand it is based on some of the cues above. For example, logos, jingles, slogans, and similar artifacts. Nike The swoosh symbol.

Brand 104

Brand Branding How To Measurement 104

Wadds Inc.

MARCH 19, 2024

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. At Wadds Inc.

International 78

International Internal Communications Employee 78

Melissa Agnes

JUNE 19, 2014

Q: It would have been of interest (at least to me) if there had been more discussion of the differences between how and what information you provide internally and in the field to police officers when a crisis is occurring, and to the public – as well as platforms you use for both. Interviews'

Crisis Communications 197

Crisis Communications Crisis Communications Community 197

PR Job Coach

JUNE 12, 2014

One such example is my friend Kim Bardakian , who I have known for a number of years in San Francisco PR circles. After the initial interview, my boss created my role which plays directly to my strengths—media and relationships. Arrange for informational interviews with people you admire and or just want to learn more about their role.

How To 197

How To Apparel Tourism Interviews 197

ImPRessions - Crenshaw Communications

APRIL 13, 2023

When I was interviewing with Crenshaw, one of the first things I noticed was that the leader interviewing me was a man of color – someone who looked like me. As I proceeded in the interview process, I noticed more people in the company like me. It can also lead to more innovative solutions and better problem-solving.

Employee 156

Employee Community Groups Interviews 156

Cision

SEPTEMBER 1, 2015

They’re Too Focused on Internal Structure. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Executives are usually keenly aware of the internal and external criticisms of their company or organization. They Say Too Much.

Media Training 120

Media Training Media Training Interviews 120