Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 147

Journalism Media Relations Report Media 147

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. It’s a primary communications channel both internally and externally.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Understanding diverse environments internally and externally. One of my best examples is from the early days of my career when I was an intern.

Big Data 250

Big Data Data Education International 250

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Its implosion was in large part due to first-rate reporting by The Wall Street Journal’s John Carreyrou, yet Carreyrou was originally tipped off a company insider. Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture.

Corporate 272

Corporate Reputation Employee Policies 272

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. Understanding earned but unwanted media.

Communications 190

Communications Journalism Advertising Advertising 190

The Stalwart Blog

JUNE 24, 2014

Use a Journal. I’ve found it very beneficial to use a journal during my internship. I recently purchased a journal, and I am now using it to record my experience. Journaling will help in the future when you edit your portfolio/resume and most importantly, when you have to prepare for an interview. Make Goals.

Journalism 127

Journalism Marketing Interviews International 127

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism. The comprehensive reports can be helpful.

SEO 279

SEO Print Financial Product Launch 279

Stephen Waddington

JULY 28, 2019

Some people, like me, make the switch from journalism to public relations. Transferable skills from journalism to public relations Public relations is more than media relations and requires the appropriate training and qualifications if a communications strategy is to deliver against organisational objectives.

Journalism 74

Journalism Publicity Crisis Management Training 74

Ishmael's Corner

NOVEMBER 4, 2014

Every PR agency and internal PR function strives to communicate positive stories about the organizations it supports. One of my favorite examples involves UPS garnering coverage in The Wall Street Journal when it came clean that its training program underperformed.

Storytelling 157

Storytelling Journalism Training Resources 157

Sword and the Script

JUNE 6, 2023

For example, it never jumped on the earned media attribution bandwagon, because it didn’t see a clear path to sales. For example, if your logo appears on a news site without text – this would identify it. Internal comms. Layoffs at internal comms platform. Top challenges facing journalism. Video Analysis.

Survey 179

Survey Software B2B Pitching 179

Buzzstream

NOVEMBER 19, 2024

According to the Muck Rack’s State of Journalism 2024 report , almost three-quarters of all stories are produced for the digital medium. For example, the digital PR expert behind The Digital PR Newsletter , Mark Rofe, once took out a billboard in the UK to find a date. This shouldn’t come as a surprise to anyone in the industry.

Digital PR 71

Digital PR SEO Radio Guidelines 71

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Its implosion was in large part due to first-rate reporting by The Wall Street Journal ‘s John Carreyrou, yet Carreyrou was originally tipped off to irregularities by a company insider. But the most far-reaching recent example is that of Susan Fowler. The internal and external mantra needs to be: If you see something, say something.

Corporate 156

Corporate Reputation Employee Policies 156

Onclusive

JUNE 14, 2017

Yes, you can test messages effectively through A/B testing, UserTesting.com, Facebook ad campaigns, and so forth; but you can also align with your PR team to see which messages are resonating the most with the audiences who are reading articles about your brand in Business Insider, The Wall Street Journal, Inc. Magazine, and more.

Marketing 170

Marketing Measurement Trends Web 170

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I did– and it is epic! ).

Radio 167

Radio Journalism Interviews Energy 167

Ethical Voices

OCTOBER 28, 2024

Joining me this week’s episode is Tatevik Simonyan , the co-founder and director of communications and international relations at SPRING PR company in Armenia. Besides SPRING PR, I’m the founder of the Doing Digital International Forum , one of the largest tech events in the region. It’s a huge dilemma.

Ethics 53

Ethics How To Crisis International 53

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Serious problems at one-time technology highflier Theranos were exposed by a series of investigative reports by John Carreyou of The Wall Street Journal. But for ordinary organizations, trivial leaks of internal conversations or information can be problematic. Look at the White House. What’s an honest company to do?

Reputation 159

Reputation How To Employee Financial 159

ImPRessions - Crenshaw Communications

APRIL 13, 2023

It’s a prime example of public relations companies actively working toward a diverse talent pool. Internally, a diverse team sends a message that the company values inclusion and is committed to creating that kind of work environment. It’s a PR agency with fewer than 25 employees, and more than a third are people of color.

Employee 156

Employee Community Groups Interviews 156

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. For example, ask a question to prompt discussion around the article. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Circulate internally.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

NewsWhip

NOVEMBER 20, 2024

For instance, how can you transform complex data into operational insights that will truly matter to your internal audiences? Much like journalism, you need to think about the intended audience, the headline, what you want to convey in one page, and the main takeaway. That’s a core lesson for insights practitioners.”

Data 78

Data Storytelling Policies Employee 78

Cision

MARCH 11, 2016

I’ve outlined these helpful tips from the comedian, er, PR guru below: Social Media Sin #1: #SocialMedia sinner #1: Not realizing that everything INTERNAL is now EXTERNAL. Social Media Win #1: Brands that realize that whatever is internal is external, and use that to their advantage. Here are some examples to prove that point.

Social Media 0

Social Media Media Mobile Video 0

Doctor Spin

FEBRUARY 7, 2025

Source: M/C Journal 3 Marshall, P. M/C Journal, 17, 110. For example, people waiting at a bus stop are connected by their shared situation (waiting for the bus) but do not necessarily form a cohesive public with a shared identity. M/C Journal, 17, 110. Seriality and Persona. Key insights: Context shapes identity.

Groups 52

Groups Journalism Wikipedia Public Affairs 52

Presspage

MAY 29, 2017

Internal communication Why do these communication problems between PR and other departments in an organization exist? At PR is Key, Sébastien Willems, co-founder and CEO of PressPage, pressed the case for fully embedded PR departments using the recent PR crisis at United Airlines as an example.

Journalism 79

Journalism Airlines Brand Branding 79

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Bell holds a degree in journalism from the University of Missouri School of Journalism. This post is brought to you by Cision , a proud sponsor of PRSA. Nick Bell will be presenting a professional development session on Oct. Follow him on Twitter @nbell94102.

Data 146

Data How To Storytelling Analytics 146

Buzzstream

JUNE 5, 2024

Instead of showing you digital PR examples by industry, I’ve broken it down into different ideation strategies and vehicles that drive the content. Those are all great examples of content that gets links and coverage, but they aren’t as helpful if you want to replicate them as a brand. So, let’s take a look at a couple of examples.

Digital PR 62

Digital PR Examples Strategy Survey 62

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. Book Reviews / Journal Research. For example, new books on PR, social media, strategic planning, influencers, etc., Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation.

Skype 150

Skype Industry Storytelling Interviews 150

Sword and the Script

FEBRUARY 16, 2021

I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. This data reflects an international sentiment felt around the world. Business also scored well among those who know it best: their employees. According to the Edelman study, 75% of respondents globally trust their employer.

Government 152

Government Survey Ethics Media 152

Buzzstream

NOVEMBER 6, 2024

link] Positional : A tool that offers features for optimizing internal linking structures for SEO (and much more). link] Cyrus Shepard’s Internal Linking Study : An in-depth analysis of internal linking strategies and their impact on SEO. But suppose I looked at our form submissions, for example. Ross: Yes.

Digital PR 83

Digital PR SEO Data Report 83

PRSay

NOVEMBER 7, 2019

Learn everything you can about what they’re doing internally and externally. For example, reading the newspaper or seeing news on TV today, I can tell when someone has good knowledge of what they’re trying to convey. If you could offer one piece of advice that could help a PR practitioner succeed, what would it be? Just show up.

Public Affairs 151

Public Affairs Publicity Newspapers Storytelling 151

Presspage

FEBRUARY 20, 2018

Ohio Health The Ohio based healthcare organization's editorial philosophy and communications workflow is a stellar example of how to run your organization's online newsroom. In part 2 of 3, we highlight another three successful examples of organizations that have implemented a newsroom centric digital strategy.

Healthcare 89

Healthcare Brand Branding System 89

PRSay

MAY 12, 2023

For example, can you take the reader into the room when the executive team arrived at a decision? For example, can you identify a “hero” in your story? It’s a tried-and-true bit of writing advice, one I remember from college journalism classes, and it applies here: Find ways to engage all the reader’s senses in your writing.

Employee 151

Employee Communications Storytelling Corporate 151

Communications Conversations

JUNE 28, 2018

The University of Kansas athletic department, for example. I went to school wanting to be a sports reporter and interned at NFL Network, FOX Sports North and KABC-TV in LA in their sports department primarily covering the Lakers. You got your degree in journalism, like many in our field. Why or why not?

Sports 113

Sports Travel Television Journalism 113

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. The speed with which the #metoo movement has toppled boldface in journalism, politics, and entertainment is breathtaking, and major media companies have not been spared. Pepsi’s graceful mea culpa.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Sword and the Script

APRIL 13, 2019

For example, they’re much more likely than peers to be tapping into data monetization initiatives or new ventures.”. For example, more companies are returning to “channel partners to go-to-market in 2019” after a dip of about two years. 60% plan to run regular internal training and development programs.

Study 138

Study Survey Infographics B2B 138

Buzzstream

MARCH 5, 2025

There are two parts to that, really one part with the internal capabilities, so making sure that we’re evolving our service and team empowerment so the team knows what they’re doing on these AI platforms. The Headline Grabber tool was developed internally at Distinctly. Matt: We might call it the AI minefields.

Digital PR 62

Digital PR How To Analysis Tools 62

Wadds Inc.

APRIL 19, 2023

Miller and Dinan don’t consider examples of where public relations has been used for ‘good’ purposes - say, to advance humanitarian or charitable causes - to balance the bad. She’s on the Committee of CIPR Scotland, and has a CIPR Diploma in Internal Communications and the AMEC International Certificate in Measurement and Evaluation.

Ethics 105

Ethics Government Corporate Exercises 105

Critical Mention

AUGUST 6, 2020

Local & International Contacts. With that said, choose a media database that lets you search for both local and international contacts. For example, you can choose to create lists that separate contacts by geographical location, industry type, level of importance, etc. All-in-One Media Service.

Media 104

Media Radio Local Tools 104

Ethical Voices

APRIL 2, 2025

Like many of my friends in the public relations industry, I graduated with a degree in journalism and worked as a journalist for a short time before pivoting over to PR. Once the word got out that this partnership had been signed, there was a lot of backlash from internal employees across the country. How do you mitigate the damage?

Ethics 40

Ethics How To Employee Agency 40