Cision

JULY 3, 2017

Why, is a three letter word that is often asked but more rarely measured against. Awarding that question every year is the International Association for Measurement and Evaluation of Communication (AMEC). If you can’t measure these activities accurately and report on them with your team you can’t evaluate what’s happening. .

Measurement 197

Measurement Government Policies International 197

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! A good example of implementing this tactic is Monster, who conducts surveys amongst job seekers and employers and then tells its stories using data and insights from these surveys. Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. While this is not always possible due to resources, you might try teaming internal communicators up to examine each other’s area of control. The good news: There are a lot of things you can measure.

Internal 189

Internal International Data Communications 189

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. The goal for PR campaign measurement is to understand how well your pitch is landing and how journalists are engaging with it.

Measurement 195

Measurement Pitching Data Media Relations 195

PRSay

APRIL 21, 2021

The guide also features examples and applications, a research and evaluation cadence reporting table and the top-10-plus must-reads on evaluation. Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer.

Measurement 186

Measurement Communications Analysis Data 186

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. This is a great example of how we often have preconceived notions of how consumers search.

Branding 370

Branding Brand SEO Engineering 370

5W PR

MARCH 29, 2025

Building the Business Case for Sustainability Communications Ski resorts that effectively promote their environmental initiatives see measurable benefits. For example, Vail Resorts saved over $2.5 Internal Engagement: Employees as Sustainability Ambassadors The most effective sustainability PR starts with internal alignment.

Energy 78

Energy Education Employee Training 78

5W PR

JANUARY 26, 2025

Successful D&I initiatives begin with examining internal practices and culture. Organizations should focus on setting measurable goals, establishing accountability, and creating transparent reporting mechanisms. Ben & Jerry’s provides a strong example through their integrated approach to advocacy.

Strategy 78

Strategy Branding Brand Employee 78

Prowly

FEBRUARY 20, 2025

Today, we'll show you how to write a comms plan the easy way, with steps and examples that anyone can follow. Here are the key differences between these communication types: Internal communication This is your communication strategy for your own team and it covers the key points for transferring information internally.

Writing 104

Writing Communications How To Internal 104

Cision

MAY 16, 2016

You’re going up against your competitors, their internal thought leaders and the external influencers with whom they have partnered. . So what should your brand include in its measurement strategy ? Do your public relations campaigns make an impact or fall short of competitors’? Don’t limit your tracking to your brand though.

Measurement 159

Measurement Branding Brand Pitching 159

ImPRessions - Crenshaw Communications

MAY 28, 2020

For example, a client of ours, Fractal , which is a global leader in artificial intelligence and analytics, powering decision-making in Fortune 500 companies, helps its customers to allocate capital, generate new business opportunities, manage risk and develop new products. Build your strategy with measurement and reporting in mind.

Strategy 287

Strategy Media Measurement Product Launch 287

Buzzstream

JANUARY 20, 2025

Something that weve been focussing on heavily at Tank is data-driven PR, in particular, utilising internal data. Amplifying Internal Data to Drive Links and Awareness Some of the best performing content in the media is driven by data. When working on a digital PR campaign, its important for us to always consider the brand at heart.

Digital PR 62

Digital PR Internal International Data 62

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

These goals should be both measurable and prioritized so that there is no misunderstanding. They might include a change in brand perception, increased brand visibility, enhanced reputation, or engagement of a new target audience, for example. But how to measure outcomes? Each is supported by tactics designed to achieve them. .

Agency 310

Agency Measurement Meeting Reputation 310

Wadds Inc.

MARCH 29, 2024

Rachel Miller's new book Internal Communication Strategy offers a practical, step-by-step guide to organisational communication by developing a robust internal communication strategy. It’s not every book about internal communications that offers a revolution. While a technical expert, she does not rely on jargon.

Internal 116

Internal International Strategy Communications 116

5W PR

FEBRUARY 17, 2025

For example, when Johnson & Johnson faced the Tylenol crisis in the 1980s , the company immediately recalled products, communicated openly with the public, and introduced tamper-proof packaging, which helped restore trust. This includes internal messaging for employees, external statements for customers, and responses to media inquiries.

Crisis 78

Crisis Branding Brand Case Study 78

Onclusive

APRIL 3, 2019

Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing, communications and measurement. . Transparency in Marketing Measurement. It’s about driving measurably better results by telling better stories. Tell a Measurably Better Story.

Storytelling 284

Storytelling B2C Retail Measurement 284

Onclusive

MARCH 11, 2021

There was a time when communication professionals only measured the effectiveness of their media efforts when they absolutely had to (e.g. Below are three reasons measuring your communications efforts should be one of the most important parts of any PR pro’s job. if management was asking them to). But rest assured, those days are over.

Measurement 150

Measurement Analysis Data Blogging 150

Onclusive

APRIL 15, 2020

One of the biggest challenges communicators encounter when innovating their approach to measurement is explaining to executives why change is necessary and investment beneficial. This knowledge will also come in handy when you start evaluating which measurement methodologies, tools and technologies may be best for PR.

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. Great evaluation case of an original PR campaign and a good example of how research can help define and measure outputs and outreach.”

Measurement 137

Measurement B2B Google Financial 137

Cision

MAY 13, 2015

Master PR measurement? What does Nancy have to teach us about PR measurement? It’s actually two ecosystems, the one internal to your organization and the one external. Internally, PR intersects with marketing, sales, production, upper management, et cetera. Follow Nancy’s example. Quite a bit. Social networks.

Measurement 120

Measurement Data International Internal 120

Cision

OCTOBER 6, 2016

It’s a primary communications channel both internally and externally. It’s incredibly difficult to measure a direct return-on-investment from most traditional media relations efforts. Shared Media. Shared media is also known as social media. Owned Media. During the next few months (assuming Cision will have me back!

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Onclusive

FEBRUARY 17, 2021

Today we’re reviewing the next steps after choosing an agency partner: onboarding your account team, establishing the optimal scope and budget, setting goals, measuring and reporting on KPIs, and creating structures for an ongoing review and planning cycle. Measuring and reporting on metrics that matter. Reporting structure (e.g.

Agency 51

Agency Measurement Resources Report 51

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

According to a study of 6000 consumers by Global-e online , a majority of both Millennial (54%) and Gen-Z (55%) shoppers say social media is their number one channel for discovering international brands, with Instagram leading as the preferred platform for purchase (62%), followed closely by TikTok.

Mobile 334

Mobile Advertising Advertising Trends 334

5W PR

MARCH 17, 2025

Leading companies now dedicate 40% of their security budgets to preventive measures – a strategic shift that’s proving far more cost-effective than cleaning up after an attack. Regular vulnerability assessments should scan both internal and external-facing assets. million compared to slower responses.

Crisis 78

Crisis System Analytics Analysis 78

Onclusive

JANUARY 27, 2020

As an example, a company like Apple sharing news of launching a new iPhone is likely to experience earned media articles into the thousands. It’s important to understand the average so that PR teams know where they are relative to the norm and can create realistic metrics to measure their results.

Data 273

Data Report Study Analysis 273

Prowly

FEBRUARY 3, 2025

Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics. For example, logos, jingles, slogans, and similar artifacts.

Branding 104

Branding Brand How To Measurement 104

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

ImPRessions - Crenshaw Communications

MARCH 15, 2022

If your PR team can only handle traditional PR and you also need social media, for example, it doesn’t make sense to spread out your budget to different agencies – you need a one-stop-shop. Your agency should be delivering measurable results for you that align with your KPIs and ROI. And, strong skill sets are essential.

Agency 322

Agency Creativity Strategy Communications 322

5W PR

FEBRUARY 22, 2025

For example, when discussing military drone technology, PR teams highlight how these systems help protect service members’ lives and improve battlefield awareness rather than detailing the intricacies of their operating systems. According to the Stockholm International Peace Research Institute, global military spending reached $2.1

Publicity 78

Publicity Privacy Technology Ethics 78

Sword and the Script

NOVEMBER 19, 2024

More specifically, higher performing marketing teams experience the following: Make “greater contributions to the strategic decision-making process”; Maintain “strong, collaborative relationships with internal and external partners”; and Increased “budgets in the past 12 months and/or in the next 12 months.”

Study 148

Study Branding Brand Marketing 148

5W PR

MARCH 1, 2025

For example, when GG.BET partnered with Natus Vincere (NAVI), they created custom content that highlighted team members’ personalities while naturally incorporating betting elements. The International, League of Legends World Championship, and other premier events attract millions of viewers, creating natural promotional windows.

Education 78

Education Analysis Measurement Infographics 78

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Understanding diverse environments internally and externally. One of my best examples is from the early days of my career when I was an intern.

Big Data 250

Big Data Data Education International 250

Contently - Strategy

OCTOBER 29, 2024

No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience. And there is arguably no better resource for encouraging customer-brand engagement than internal help hubs. The IBM Data Science Community is one of the best user-generated content examples.

B2B 98

B2B Branding Brand Case Study 98

Sword and the Script

JUNE 11, 2024

Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech” In an unscientific observation, I’ve noticed a lot of companies are hiring internal communications. The company aims to solve two key problems facing internal communications with this launch.

Internal 95

Internal International B2B System 95

Cision

OCTOBER 31, 2017

For example, messaging analysis, looking at how often a set of branded talking points proliferate fails to explore the impact of those messages on purchasing intent. Want to know how to drive revenue growth with earned media measurement? Your internal experts know what real impact looks like, let them tell you what’s true.

Measurement 222

Measurement System Data Analysis 222

Prowly

FEBRUARY 28, 2025

For example, micro-influencers won't charge as much and they can bring you extremely relevant leads. It supports employee advocacy through internal PR efforts, like employee newsletters, recognition programs, or sharing success stories, which can motivate employees to become brand advocates.

Branding 104

Branding Brand Employee Case Study 104