Cision

SEPTEMBER 1, 2016

Make friends with local influencers. For this reason, South African professionals in particular have become adept at making friends with local influencers. In rural parts of Africa, local influencers are often the village chiefs. Doing so can bolster your reputation and establish positive relationships with local audiences.

Local 216

Local Government Community Corporate 216

Cision

MAY 18, 2017

Not all of those people were necessarily looking for a hotel, but if they mentioned planning a trip and had a bio located outside of the region, similar to the LinkedIn Group discussion example above, there was enough context to initiate a targeted conversation that could generate a lead. Social signals are a good example of this.

How To 198

How To Instagram Social Media LinkedIn 198

Critical Mention

OCTOBER 1, 2018

Unless you are one of the “big boys” with an internationally recognized logo like Coca-Cola or McDonald’s, you’ll need to localize your logo for the foreign audience you seek. Luckily, there are strategies to cater to international audiences for your next PR campaign! This goes for spacing between words as well.

Local 65

Local How To Internal International 65

Cision

DECEMBER 12, 2017

It’s hard to blink without seeing either local or global news. Following are more examples of creative subject lines that get great responses: Will Technology Vaporize Your Job? News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. Are You Finding Fake Media Sickening?

How To 279

How To Media Pitching Creativity 279

Melissa Agnes

JUNE 4, 2014

An amber alert was issued at 7pm and the picture of the abductor, taken from the hospital’s security footage, was plastered all of local media and social media. This, ladies and gentlemen, is a great example of the power of social media in emergency and crisis situations.

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

Cision

JULY 11, 2017

Perhaps you have a widespread international pickup to consider. Maybe you work closely with a local TV station and need to consider broadcast monitoring. Both of these examples would require many more qualifying phrases surrounding them, as these two keywords are far too broad on their own. Present: Where is your brand now ?

How To 265

How To Media Software Agriculture 265

Melissa Agnes

NOVEMBER 19, 2014

For example, some threats might include: financial earnings, reputation, human life, or physical assets. In wanting to volunteer for a position as a tactical medic/doctor on a local SWAT team, he attended the two-week school alongside veteran police officers, detectives, and sergeants. The Doctor in SWAT School.

Crisis Management 266

Crisis Management Crisis System Policies 266

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 190

Communications Journalism Advertising Advertising 190

Stuart Bruce

JUNE 5, 2014

This is a victory for common sense and the CJEU ruling is another great example of why the UK is better off in Europe than out. The NLA grabs about £22m a year from the communications industry, much of which comes from charities, central government and local government.

Newspapers 128

Newspapers Agency Government Local 128

PRSay

JULY 16, 2020

They were meeting deadlines and my internal clients were pleased with their work, but they didn’t do the work the way I would have done it. It’s natural for us to think, for example, about how each audience might react to CEO’s decisions. For the first time, I was responsible for managing people, and I made a lot of mistakes.

Leadership 166

Leadership Meeting Employee Internal 166

ImPRessions - Crenshaw Communications

APRIL 23, 2019

revenue growth year-over-year, client growth or new clients, new international offices, etc.). For example, Mashable, GigaOm, Pandodaily, CNET, and TheNextWeb all used to cover B2B funding. Relevant industry media, of course, should be pitched and local media are another option. See this post for more PR storytelling tips.

How To 149

How To B2B Pitching Storytelling 149

Bianchi Biz Blog

APRIL 29, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Robust Economy : Hong Kong’s economy is characterized by its low taxation, minimal government intervention, and an established international financial market.

Marketing 93

Marketing Local Crisis Management Internal 93

ImPRessions - Crenshaw Communications

APRIL 11, 2017

A TV station had requested an interview with one particular family being helped locally. But this recent example featuring a BBC interviewee interrupted by his kids is not only a terrific example of grace under pressure, but a reminder that we’re all human, and some so-called mistakes are endearing.

Interviews 160

Interviews Media Local Privacy 160

Cision

JULY 19, 2016

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. You need to determine your objectives and identify your audience, for example.

Real Estate 120

Real Estate Agriculture Local Technology 120

PRSay

OCTOBER 28, 2020

Neil Brown: [The Poynter Institute is] the home of PolitiFact , the largest political fact-checking website in the country, and the International Fact-Checking Network, which supports fact-checkers around the globe. We believe in attacking at a local level, one story, one individual audience member at a time.

Internal 145

Internal International Conference Fashion 145

Shift Communications

JUNE 28, 2022

Are there steps you could take internally before speaking publicly? For example, offer training, volunteer time or funds to local organizations, raise awareness by sharing resources, create space and amplify voices from underrepresented communities. What can you do that is meaningful? Consider also : Who are your audiences?

Employee 124

Employee Local Community Policies 124

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. For example, ask a question to prompt discussion around the article. This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. Circulate internally. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Each need to be in the local language too, with the help of native speakers to ensure cultural relevance. Later, we also got to speak on a link-building panel together.

Internal 62

Internal International Digital PR Course 62

5W PR

OCTOBER 9, 2023

However, effectively engaging in international public relations requires a strategic approach that considers cultural nuances, local preferences, and diverse media landscapes. Brands should identify market trends, consumer behavior, local competitors, and regulatory requirements in each target country.

Strategy 78

Strategy Brand Branding How To 78

Contently - Strategy

FEBRUARY 3, 2022

Link obsessively—external, internal, and backlinking particularly to.gov and.edu sites for better Trust Flow. Create top- and middle-funnel content with the purpose of providing internal linking to the main lead generation pages. How to compete against lead generation companies and win.

SEO 143

SEO Google Internal International 143

Landis PR

AUGUST 8, 2022

For example, the day that there’s a major flood isn’t the time to launch your drought-resistant landscaping kit. A real-world example from Landis Communications; we held the announcement of major medical news that would affect mothers and children when a labor strike was looming at major maternity hospitals. .

Local 98

Local Examples Internal International 98

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. I look forward to the PRSA International Conference every year for so many reasons. Book Reviews / Journal Research.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

SEPTEMBER 1, 2015

They’re Too Focused on Internal Structure. Executives are usually keenly aware of the internal and external criticisms of their company or organization. A recent client serves as the perfect example. Her organization works in international relief. Her organization works in international relief.

Media Training 120

Media Training Media Training Interviews 120

Critical Mention

AUGUST 6, 2020

Local & International Contacts. With that said, choose a media database that lets you search for both local and international contacts. For example, you can choose to create lists that separate contacts by geographical location, industry type, level of importance, etc.

Media 104

Media Radio Local Tools 104

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Emerged Trends. Content optimization for the mobile and semantic web.

Trends 120

Trends Mobile Web System 120

Sword and the Script

APRIL 21, 2020

Public Relations Society of America: [link] Also, keep an eye out for listings and events from your local chapter. For example, the PRSA Chapter of Georgia has a careers page. American Marketing Association: [link] The AMA also maintains a board for academics and has local chapters such as the Atlanta AMA. MarketPro: [link] 37.

Publicity 103

Publicity Communications Local Resources 103

Cision

SEPTEMBER 1, 2015

They’re too focused on internal structure. Executives are usually keenly aware of the internal and external criticisms of their company or organization. A recent client serves as the perfect example. Her organization works in international relief. Her organization works in international relief.

Media Training 120

Media Training Media Training Small Business 120

PRSay

JUNE 9, 2021

The suit claims that Publicis Health worked with Purdue’s internal marketing team to “humanize” the brand by creating “patient vignettes” — examples of patients with certain clinical conditions — to help doctors spot people for whom they might prescribe OxyContin.

Crisis 167

Crisis Ethics Publicity Marketing 167

PRSay

OCTOBER 7, 2018

It’s really hard to be a decent human-being in the workplace all the time,” said Mildenhall, during the opening General Session at the PRSA 2018 International Conference in Austin, Texas before more than 2,000 professional communicators and students. “I I don’t succeed all the time.”. It was a selfie phenomenon on social media.

Conference 126

Conference Creativity Internal International 126

Wildfire

MARCH 8, 2018

This year International Women’s Day (IWD) is even more poignant in the UK, with 2018 marking the 100 th anniversary of British women winning the right to vote. Many of these examples demonstrate the power of a think global, act local methodology. How will you #PressforProgress this year? Find out how to get involved here.

Internal 45

Internal International Viral Local 45

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. ” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 8–10: Breaking Misconceptions About Communicating With Rural Americans.

Social Media 120

Social Media Conference Media Corporate 120

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

Unexpected developments, including internal changes, a wrinkle in the business climate, or a move by a competitor can demand a new tactic or two. We believe strongly in low-cost piloting of certain ventures before committing large chunks of budget, for example. Build in checkpoints. Focus on simple ideas, packaged well.

Writing 130

Writing Comparison Product Launch Leadership 130

Landis PR

OCTOBER 11, 2021

As speakers and panels were confirmed, we distributed press releases to national, international and trade media. National and local media in attendance were from CNBC, CNET Roadshow, PBS Newshour, Mashable, Forbes and local TV stations, generating more than 120 editorial feature/news articles.

Local 98

Local Newspapers Sports Video 98

Stephen Waddington

FEBRUARY 21, 2022

Case studies include examples of how PR has been used to fight misinformation, unite remotely working colleagues, support the vaccine rollout, and support businesses adapt to a new economic environment. It was initially devised as a local initiative, creating face-to-face meetings between CHD Living residents and volunteers.

Publicity 131

Publicity Case Study Local Public Affairs 131

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. A fintech darling, SoFi has grown rapidly, exceeding $4 billion in student loan and mortgage refinancing and building a reputation among millennials by hosting local-market social events for customers across the country.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

PR Fuel

MAY 31, 2022

For example, if there is a fire at your business and people are hurt, put out a press release to explain what time the fire began and any additional details. Moreover, before putting out any information, hold a staff meeting with your internal employees and put together a strategy. Make sure everyone is on the same page.

Crisis Management 103

Crisis Management Crisis Local System 103

Cision

MARCH 29, 2016

For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city. Be locally relevant, build trust, be mindful of your tone of voice and don’t underestimate the power of relationships.

Local 120

Local Retail Newspapers Sports 120