Remote PR Jobs

OCTOBER 29, 2024

The job search can be challenging—first, there’s the resume, then the cover letter, followed by the interview process. If you did something similar in a previous position, include a specific example and how it could work for the new company as well. Now, let’s dive into the next step.

Publicity 221

Publicity How To Examples Crisis Management 221

ImPRessions - Crenshaw Communications

DECEMBER 2, 2020

For PR pros , landing an on-air interview for a C-suite executive is a big deal. Unless they’re accustomed to giving public interviews and speaking to journalists frequently, there’s a good chance that even senior execs will need some coaching in advance of a key interview. Develop the interview’s messaging.

Interviews 280

Interviews Policies Course Training 280

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

But I do know something about interviewing experts, which is often the basis for B2B comms writing. But once you’ve made your interview subject comfortable, it’s not always easy to think of new questions on the fly. In ad tech, for example – what the buy side wants isn’t necessarily sell-siders’ top preference, and vice versa.

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Interviews How To Reddit Journalism 296

Sword and the Script

OCTOBER 29, 2024

click image for higher resolution) Three examples of marketing programs The best part about programs versus campaigns is that it’s an approach that requires re-tasking, re-structuring, and re-organizing – but not more budget or headcount. The same is true for webinars, which is a second example. That’s fine to start with.

Marketing 216

Marketing eBook Guidelines B2B 216

ImPRessions - Crenshaw Communications

APRIL 11, 2024

Mr. Sackur interviewed Mr. Ali about his country’s vast oil reserves and their impact on both the country and the climate. The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview.

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Interviews How To Media Viral 193

Prowly

FEBRUARY 3, 2025

For example, a PR team looking to enter a new geographical market with a particular product needs to conduct thorough brand research to ensure they are spending their resources in the best way possible. For example, asking, "If you had to describe our brand in one word, what would it be?" The result? What do you want to achieve?

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Examples Branding Brand How To 104

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. For example, if you’re promoting a B2B sales enablement tool, you’ll want to focus on sales podcasts and not marketing shows. In 2022, the number of monthly U.S.

Pitching 350

Pitching Interviews B2B Leadership 350

PRSay

JANUARY 28, 2022

After nailing a candidate screen call and building rapport with your recruiter(s) , the interview stage is the next likely step to take place in the recruiting process. Consider the tips below when you are preparing for your next virtual interview with a prospective employer. Assess your surroundings.

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Interviews Meeting Video Communications 151

Sword and the Script

SEPTEMBER 10, 2024

The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. For example, the study found that 71% of B2B marketers poll believe their marketing is “communicating a distinct brand position” or strong unique selling proposition (USP). Dentsu put the average time to close a deal at 379 days.

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B2B Software Ethics Leadership 179

PR for Anyone

NOVEMBER 4, 2021

You’ll see many examples of how people landed in the media. We have examples of products, services, and brands so we cover the gamut of everyone and you can see how people have had success pitching the media. This week, I want to give you some PR campaign examples. So I want to invite you to head over to my blog at.

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Examples Pitching YouTube Video 130

ImPRessions - Crenshaw Communications

JULY 7, 2021

Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. In PR, we of course want to get as many quality stories as possible, and we typically have a good idea of what will result when we’re managing a news announcement, for example. It pays to think beyond only media interviews and coverage. .

Agency 353

Agency Interviews Pitching Retail 353

Sword and the Script

SEPTEMBER 24, 2024

A “reference” could be a case study , participation in a marketing event, a quote for the media, or an interview with an analyst, to name a few. For example, offer a percentage discount, early access to new features or free training. In this case, I’d interview the customers and write up a contributed article to pitch.

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B2B Case Study Study Conference 142

PRSay

OCTOBER 16, 2024

I can only help you learn it by my example of clarity, hope and joy.” A life-changing spiritual awakening Etheridge is also now celebrating 20 years of being cancer-free and reflected on how she had a spiritual awakening about life and purpose following her breast cancer diagnosis. And you hope to inspire — and maybe change hearts and minds.”

Crisis Communications 167

Crisis Communications Interviews Crisis Community 167

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

Yet CEOs aren’t always available for interviews, and depending on a company’s size, they are most appropriate only for specific opportunities. . For example, an ad tech startup may be suited for topics from native advertising to GDPR , while a professional services firm can fit stories about anything from compliance to forensic accounting.

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Media Interviews Financial Construction 323

Onclusive

AUGUST 10, 2021

While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). For example, a product launch article could be rewritten from the customer perspective.

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Strategy Survey Automotive Data 418

PRSay

JANUARY 16, 2025

For example, in late December, The New York Times published a piece on the conflict between actress Blake Lively and actor-director Justin Baldoni over filming the adaptation of It Ends With Us.

Ethics 146

Ethics Publicity Crisis Film 146

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

The conversations that take place during a recording are more laid back than a typical interview, and questions are often shared in advance so the guest has time to think through their responses. The discussion can be released in edited video snippets, bylined articles, contributed blog posts, op-ed pieces, and even on-site interviews.

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Case Study B2B Study Interviews 390

Bianchi Biz Blog

JULY 8, 2024

You’ve been asked to participate in a media interview, but this time it’ll be on camera. Prepare for the interview. Also, prepare some interesting anecdotes or examples that will help bring your key messages to life. Control the interview. Avoid common media interview pitfalls. Begin with the most compelling facts.

Interviews 96

Interviews Meeting Corporate Course 96

ImPRessions - Crenshaw Communications

MAY 1, 2019

It may also play a part in measuring a program’s success or impact, as in the example above. For example, a brand new mattress brand wanted to stage a PR stunt in New York City to “protest” the clock moving forward for Daylight Saving Time. Insufficient interview prep. Ignoring red flags.

How To 257

How To Interviews Measurement Storytelling 257

Deirdre Breakenridge

DECEMBER 5, 2014

I constantly lookup hashtags that the event uses to promote a fight for example, #Bellator131 or #UFC181. Empowering Women Interview Social media #hashtag Hashatit.com Laurie Paolone The Hasthtag Show' I also like to look up #Puglife I am a pug owner and love pugs, I can’t get enough of pug photos and videos.

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Engineering Pinterest Social Media Radio 413

ImPRessions - Crenshaw Communications

JULY 13, 2022

Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. As you schedule interviews, be sure to make adjustments to reporters or executives attending virtually.

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Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

Most tech PR campaigns, for example, focus on innovative products. The full recruiting experience, from ads to interviews to job offer, is obviously key to company perception, as is the pace and cadence of its processes.

Branding 333

Branding Brand Employee Engineering 333

PRSay

DECEMBER 12, 2024

Show up prepared by citing specific examples of your achievements, tie those to overarching organizational or client goals, and identify areas where you want to grow. For example, a $5,000 per person professional development budget could fund six months of one-on-one coaching, offering tailored support, lasting impact and measurable ROI.

Measurement 141

Measurement Resources Examples Conference 141

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

For example, we occasionally bring in technical writers to interview engineers or other staff at client companies to create background material for long-form content. And we have an ongoing relationship with a morning show specialist who has a line to the key segment producers and will never give up on cracking the big interview!

How To 315

How To Employee Training Interviews 315

HMA Public Relations

SEPTEMBER 13, 2023

Participating in media interviews during a crisis situation allows individuals to tell their side of the story and let the public make up their own minds.

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Examples Newspapers Interviews Crisis 116

Deirdre Breakenridge

MARCH 9, 2020

For example, what skills and experiences are PR pros looking for in an entry-level candidate? How can I prepare for the interview? What are the next steps after the interview? What are the next steps after the interview? How can I make my application stand out from the crowd? I’ve landed my first PR job. What should I do?

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Community How To Interviews Blogging 293

5W PR

APRIL 13, 2025

For example, Woodstock Vitamins regularly features detailed customer testimonials that outline specific health concerns, the customized supplement protocol recommended, and the measurable improvements experienced. Their campaigns focus on emotional benefits like “feeling your best self” alongside functional pain relief benefits.

Storytelling 78

Storytelling Case Study Measurement Education 78

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

Those views can be parlayed into interviews, bylines articles, op-ed pieces, and other contributed content. Crenshaw Communications client Chili Piper is a prime example of a company that pushed traditional boundaries to launch the Citizen of our Planet (COOP) foundation. Or, broaden out to the culture of business.

B2B 366

B2B Media Pitching Leadership 366

Cision

JANUARY 18, 2018

Here’s a great example of our own: a few months ago, Forrester commented on Cision’s recent IPO. You never know when that media contact might reach out again for an interview or a quote, so be a good social neighbor and share those mentions. You could also create a roundup post if you get enough media mentions.

Strategy 276

Strategy How To Media Infographics 276

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

Sentiment and tone make all the difference We intuitively know if an article or interview is positive, but an analysis of sentiment and tone offers insights into the qualitative impact of PR efforts. The context in which the brand is discussed – for example, as a solution to a problem or as a market leader – clearly also impacts its value.

Measurement 334

Measurement How To Retail Analysis 334

ImPRessions - Crenshaw Communications

JUNE 30, 2021

For contacts you don’t know, this is essential so your spokesperson can understand whether the interview will be easy or could present challenges. For example, a tech company focused on connected TV can offer thoughts about what the company did to keep their employees engaged during the pandemic.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

JULY 27, 2021

For example, I had no idea just how integral to a typical PR program the visibility earned through conference speaking opportunities are. And that doesn’t mention studying reporters’ work when making briefing sheets, where we document their histories and interview style. Conferences and awards are a part of a strategic PR program.

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Conference Pitching Writing Agency 368

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

For a more business-oriented story, you may want to pay attention to regional statistics on employment, spending, and consumer confidence, for example. Spell it out. When pitching a producer, make the necessary segment points clear.

Local 323

Local Pitching Print Interviews 323

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. Over the years, PR people have learned that not every pitch will generate immediate interview opportunities. Who doesn’t love a news cycle that invites timely story ideas?

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Agency B2B B2C Pitching 310

Flack's Revenge

MARCH 9, 2021

In the first post, I explored the meaning and history of the term, and shared examples. In the second post, I explained how to describe your IP in simple and clear terms (see the case study below for another example). Google PageRank is an example of the former. Making it a Verb, Playing Bigger.

Case Study 266

Case Study Marketing Software Technology 266

Cision

SEPTEMBER 7, 2017

The next time you’re looking to tell your company’s unique story, but have press release writers’ block, take some inspiration from the following examples of amazing press releases. Example: Full Circle Joins The Caffeinated Buzz With Brumi. Example: Bride-To-Be Shares Emotional Journey To Lose 30 Pounds For Wedding On Social Media.

Infographics 283

Infographics Consumer Video Examples 283

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

For example, we may recommend that a client sit down with a journalist or producer to familiarize them with their brand or business category. We call it a background interview because it is just that – an exchange to provide background for a future story. Unfortunately, those opportunities don’t always result in coverage.

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Publicity How To Product Launch Agency 334