ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

Sentiment and tone make all the difference We intuitively know if an article or interview is positive, but an analysis of sentiment and tone offers insights into the qualitative impact of PR efforts. The context in which the brand is discussed – for example, as a solution to a problem or as a market leader – clearly also impacts its value.

Measurement 334

Measurement How To Retail Analysis 334

Cision

SEPTEMBER 15, 2016

Kevin Turpin, president at the National Journal, details his vision for the company with a focus on innovation and creativity. In this interview, Kevin discusses his career with National Journal. National Journal was the perfect fit for that criteria. So how do you ensure that you stand out?

Journalism 0

Journalism Policies Strategy Survey 0

ImPRessions - Crenshaw Communications

JULY 27, 2021

For example, I had no idea just how integral to a typical PR program the visibility earned through conference speaking opportunities are. I became interested in PR because I was looking for fields adjacent to journalism, so I assumed there would be plenty of research involved to go along with writing. PR is not marketing.

Conference 368

Conference Pitching Writing Agency 368

Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. Bell holds a degree in journalism from the University of Missouri School of Journalism. Follow him on Twitter @nbell94102.

Strategy 257

Strategy How To SEO Engineering 257

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. For example, in my view, it was late for the AI race. AI hallucinations still get headlines. Many C-Suite executives have churned.

Software 176

Software Measurement B2B Training 176

ImPRessions - Crenshaw Communications

MAY 15, 2020

Did you just spend weeks on a huge Wall Street Journal feature article for a new launch and want everyone to see it? Look at Slack, for example. In fact, Stories is particularly well suited for behind-the-scenes videos, customer interviews, or special announcements of interest to heavy users of a business product or service.

Instagram 333

Instagram B2B B2C Case Study 333

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 147

Journalism Media Relations Report Media 147

Melissa Agnes

DECEMBER 9, 2014

Available on iTunes and through The Social Network website, Women Worldwide is a half-hour, weekly podcast where Deirdre interviews incredible women from around the globe. Check out the Q&A interview with Deirdre below! Now, I’m receiving the pitches from PR people who want their executives interviewed on my show.

Radio 238

Radio Interviews Community Twitter 238

Cision

JANUARY 17, 2018

As an example, Thompson said he typically receives something like the following: “Hi Derek, I see you wrote about bitcoin. Like, if this thing is going to change the world, how might it change a really simple business—like journalism? “That is the overwhelming rule of PR pitches. They are all bad. Because they are not useful.

Pitching 215

Pitching Journalism Construction Writing 215

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. But the most far-reaching recent example is that of Susan Fowler. Lately it seems particularly relevant.

Corporate 272

Corporate Reputation Employee Policies 272

PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. For example, ‘This new zoning law is going to change X, Y & Z.’ Here are your tips from the pros!

Real Estate 223

Real Estate Local Pitching Media 223

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism.

Radio 167

Radio Journalism Interviews Energy 167

The Stalwart Blog

JUNE 24, 2014

Use a Journal. I’ve found it very beneficial to use a journal during my internship. In the past, I have been asked in an interview about something from an internship that I could not remember. I recently purchased a journal, and I am now using it to record my experience. Make Goals. Ask Questions. Ask lots of questions!

Journalism 127

Journalism Marketing Interviews International 127

Prowly

MARCH 12, 2025

Simple reason: your audiences are reading magazines and journals and they aren't going anywhere. You get a base of magazines and journals from which you can automatically collect mentions. Example of a strategic dashboard in Prowly. Example: "Innovative breakthrough" vs. "Controversial approach."

Print 104

Print Strategy How To Newspapers 104

PRSay

AUGUST 11, 2021

When pitching your clients as sources to newsletter writers, look for those “who provide new angles and analysis on breaking news,” advises Michael Smith, a staff writer who covers college athletics for the magazine and news site Sports Business Journal , which also offers subscription newsletters.

Media Relations 197

Media Relations Trends Media Newspapers 197

5W PR

MARCH 4, 2025

According to Nutrition Business Journal, 40% of immune supplement sales occur between October and February. For example, immune supplement brand Emergen-C sees its highest engagement rates with winter content that educates consumers about fighting cold and flu naturally.

Strategy 78

Strategy Consumer Energy Measurement 78

PRSay

SEPTEMBER 1, 2017

wrote in the Journal of Public Relations Research in 2012 that to be an “excellent leader in public relations, one must know the organization’s business and its environment, understand the decision makers and decision-making process in the organization, and be proactive in that decision-making process.”. In support of this view, Meng et al.

Ethics 146

Ethics Public Affairs Journalism Leadership 146

PRSay

SEPTEMBER 23, 2022

These are citizens with massive social media followings who are not in the journalism industry but reporting to the public on current events. Prominent podcasters such as Joe Rogan, Jordan Peterson and Jocko, for example, are considered leading thought leaders within this space. Do internet journalists expose an outlet’s bias?

Ethics 179

Ethics Media YouTube Journalism 179

ImPRessions - Crenshaw Communications

APRIL 13, 2023

When I was interviewing with Crenshaw, one of the first things I noticed was that the leader interviewing me was a man of color – someone who looked like me. As I proceeded in the interview process, I noticed more people in the company like me. External mentorship can also be beneficial.

Employee 156

Employee Community Groups Interviews 156

David PR Group

DECEMBER 20, 2014

Honestly, my first reaction to hearing the news that Sony was cancelling the release of its movie The Interview because of threats from North Korean hackers and blowback from theater chains was this: North Korea, you need to lighten up. What if The Interview sucks? ” –Joe Morgenstern, The Wall Street Journal.

Interviews 69

Interviews Film Journalism Reputation 69

PRSay

AUGUST 19, 2021

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Current job title : Professor and Chair of The Department of Strategic Communication in the School of Global Journalism & Communication at Morgan State University. Name: David Marshall, Ph.D., Location : Baltimore.

Meeting 197

Meeting Education Ethics Leadership 197

Critical Mention

JANUARY 3, 2019

Over time, I ended up being quoted in the Wall Street Journal, Huffington Post, and have been on CNBC as a subject matter expert, among other media engagements. You can see current trends and topics through dashboards that include Word Clouds, for example. Again, I wasn’t trying to force anything, things happened naturally.

Interviews 105

Interviews Ethics Government International 105

Buzzstream

NOVEMBER 21, 2024

Below, you can see examples of the hot topics of the week. Next is a weekly interview with a PR expert interview, where experts share their tips and campaigns. Finding great digital PR examples , campaigns and resources takes a lot of work and time. This newsletter is an invaluable tool for inspiring and ideating.

Digital PR 62

Digital PR SEO Web Resources 62

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

With that in mind, here are five questions that anyone interested in tech PR — especially B2B tech PR — should be able to address in a job interview. Good questions for a tech PR interview. Where do you get your news? This is a make-or-break question— at least for some of us here.

B2B 159

B2B Apparel Product Launch Agency 159

Deirdre Breakenridge

NOVEMBER 23, 2016

Book Reviews / Journal Research. For example, new books on PR, social media, strategic planning, influencers, etc., Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation. Regardless of which path you take, being involved on any level is a great way to show thanks.

Skype 150

Skype Industry Storytelling Interviews 150

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? Forbes “contributors” and other similar sources of information are a good example and I’ve straddled the line with this for some time. Agreeing to an interview and then becoming a no-show. I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

JUNE 30, 2016

In this interview, Sandy discusses how technology has transformed communication, the importance of developing a comprehensive communication program and why you should be persistent for stories you believe in. I was a journalism major in college, but it was really more about the writing than about being a reporter.

Technology 149

Technology Nonprofit Journalism Creativity 149

ImPRessions - Crenshaw Communications

JULY 1, 2016

As we were preparing to offer an exclusive interview with the founders, they suddenly changed course and decided to offer the service first to college students, a very different segment from the one we had developed messaging and materials for. Your product USP is a moving target. Your infrastructure is lacking.

Engineering 159

Engineering Journalism System Interviews 159

Cision

JUNE 25, 2015

For example, ask a question to prompt discussion around the article. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. Share on social media.

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

A great example is this post on “engagement journalism.” ” The in-depth post explains the concept: journalism that combines the power of community engagement with traditional news reporting.

Blogging 170

Blogging Writing Creativity Storytelling 170

PR for Anyone

JULY 28, 2022

I just interviewed someone on my PR Champions show and he summed it up so visually. Here’s an example. Wall Street Journal – Reduce Stress at Work. I have a show on there called PR Champions, and I interview really amazing people in the PR space. He said to think of your story as a diamond.

Pitching 130

Pitching Media YouTube Interviews 130

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. But the most far-reaching recent example is that of Susan Fowler. Look at Theranos – the health tech unicorn that crashed and burned just two years ago.

Corporate 156

Corporate Reputation Employee Policies 156

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2016

There are examples of previously unknown experts vaulted to stardom by being linked with a high-profile situation. Who else is being interviewed for the story? The answer may be no, which doesn’t necessarily mean you should turn down the interview. Remember when Oprah Winfrey was sued by a group of Texas cattle producers?

Real Estate 120

Real Estate Interviews Journalism Local 120

Buzzstream

JUNE 5, 2024

Instead of showing you digital PR examples by industry, I’ve broken it down into different ideation strategies and vehicles that drive the content. Those are all great examples of content that gets links and coverage, but they aren’t as helpful if you want to replicate them as a brand. So, let’s take a look at a couple of examples.

Digital PR 62

Digital PR Examples Strategy Survey 62

ImPRessions - Crenshaw Communications

APRIL 29, 2022

According to the 2021 State of Journalism study , 61% of journalists agree that the way most companies share information with the media is outdated. For example, if you haven’t contacted a certain reporter in a while, look up whether they’re still in the same place and on the same beat. Research, research research.

Agency 170

Agency Media Software Pitching 170

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing. What drew you to the field of public relations?

Fashion 120

Fashion Pitching Journalism Social Media 120

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

Company 113

Company Interviews Print Pitching 113