Shift Communications

DECEMBER 18, 2015

This is exactly what we do in PR as we approach programs for new clients and new product launches. Each product launch you promote in your career will be a learning experience and will help prepare you for the next one. CES, the baby boom of product launches, is just around the corner. Denise Bertrand.

Product Launch 60

Product Launch Pitching Retail Interviews 60

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. With little reason to believe otherwise, a PR team will sometimes book an interview with a journalist, only to see it go poorly.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

If the product or service is new and unusual or the company’s research is groundbreaking, an exclusive (actually a “first-look”) should absolutely be considered, before going out to other media. For example, to sample a new IoT security device or other tech product, we often send the item directly to the media to test.

Media Relations 195

Media Relations Media Pitching Product Launch 195

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

With that in mind, here are five questions that anyone interested in tech PR — especially B2B tech PR — should be able to address in a job interview. Good questions for a tech PR interview. How would you support a product launch for [insert client]? Where do you get your news?

B2B 159

B2B Apparel Product Launch Agency 159

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. It’s the perfect example of how different mediums converge. Here are some PR lessons we gleaned from some of our favorite Instagrammers.

Instagram 159

Instagram Reddit Transportation Creativity 159

Polaris

DECEMBER 10, 2014

Perhaps the best example of “interruptive” marketing (or outbound marketing as it’s also called) is the call you received from the local duct cleaner just as you’re sitting down to dinner. (If You can’t forward a clip of a recent television interview. But what about Randy’s other arguments?

Blogging 183

Blogging Comparison eBook Case Study 183

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years. Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch?

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

For example, news around Apple launching a new iPhone or Tesla bringing on a new CEO will typically drive widespread coverage across all types of media. . News announcements like product launches, partnerships, and new data all make for interesting embargo topics. Why PRs should consider embargos.

Pitching 177

Pitching B2B Product Launch Report 177

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. In an ideal world, these announcements will lead to interviews or, at the minimum, coverage from various target publications. But how do you know if your news is …newsworthy?

Examples 62

Examples Product Launch Data Report 62

ImPRessions - Crenshaw Communications

JULY 10, 2017

Based on our experience, we’ve identified examples of when NOT to pitch that will help make clearer the line between self-serving nonsense and the stories journalists need. Reporters do not appreciate wasting their time demo-ing a product or service that doesn’t fit in with their editorial mandate.

Pitching 170

Pitching Media Product Launch Agency 170

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. 1) They think an interview is just about answering questions. In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer.

Interviews 60

Interviews Media Training Training Trends 60

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

Here are three great examples of partnerships that every PR team should consider if they’re interested in opportunities that will raise the bar and produce results. A new product launch can have a predictable trajectory. An expert spokesperson.

How To 120

How To Wireless Retail B2C 120

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

Interviews 97

Interviews Publicity Technology Social Media 97

Contently - Strategy

APRIL 28, 2022

For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch. For example, the sign-up target number for a new product’s landing page can be one of the metrics tracked for the new product launch.

Product Launch 132

Product Launch Measurement Marketing Meeting 132

Presspage

JUNE 19, 2018

At other times, the essentials have a narrower audience, as when Mayo Clinic posts a b-roll interview with a medical expert. A story on the clinic’s first face transplant story was a prime example of media outlets using b-roll that Mayo produced.

Automotive 117

Automotive Mobile Video Interviews 117

ImPRessions - Crenshaw Communications

APRIL 21, 2016

For example, few people outside the industry would be familiar with a publication like Convenience Store News, but scoring a placement there can be a big win if your target includes customers in the $ 700 billion convenience store sector. We’ve touched on this topic before , but it’s worth repeating.

B2B 120

B2B B2C Product Launch Creativity 120

PR Fuel

SEPTEMBER 16, 2020

Your website is a perfect example of owned media. Examples of earned media include newspapers, TV news, magazines, and digital publications. Examples of earned media include newspapers, TV news, magazines, and digital publications. You earn it with your company’s activities, product launches, events, and updates.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

MARCH 2, 2017

Early and open communication with analysts can help inform a company’s ideal messaging, help position product launches, and actually support customer referrals for costly services with lengthy selling cycles. For example, you may not be familiar with Skylogic Research, but if you rep a drone company, you’d better bone up.

B2B 120

B2B Trends Product Launch Report 120

Remote PR Jobs

SEPTEMBER 25, 2023

Below are a few examples of how PR has evolved in the digital world. Content Performance It takes more than a heartwarming story or innovative product launch to earn a story in 2019. Unlike TV, radio or print, PR has evolved and is as relevant, if not more relevant, today than it was 20 years ago.

Media 100

Media Print Radio Consumer 100

MaccaPR

MARCH 12, 2019

After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.

Agency 54

Agency Healthcare Insurance Insurance 54

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. For example, your brand can create a positive image by allowing your representative to become a speaker at an event.

Video 110

Video Marketing SEO Social Media 110

NewsWhip

AUGUST 22, 2024

Through interviews with communications leaders across the US and Europe, we devised the Foresight framework. Ultimately, the real value of benchmarks lies not in their static levels, but in how the data fluctuates over time compared to that baseline Here are just a few examples of changes that might spark the interest of a typical comms team.

Measurement 78

Measurement Data Privacy Product Launch 78

Communications Conversations

JUNE 14, 2018

At Aveda, most of our news is B2C around product launches, or B2B to a targeted segment of salon owners, stylists and opinion leaders in the beauty and wellness space. A great example was a connected worker release we did several years ago. We continue to get calls today for interviews based on that one release.

Communications 83

Communications Public Affairs B2C B2B 83

ReimaginePR

JUNE 27, 2016

Your content must provide some sort of value to your potential customer—through email courses, e-guides, or opt-ins for example—before they’ll even consider becoming an actual customer (i.e. Don’t forget to create stories for all of your upcoming product launches too! High-resolution pictures of your products and key people.

Reputation 120

Reputation Brand Branding Product Launch 120

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

JUNE 13, 2023

If they ask for an interview, make it easy for them to arrange a time. Consider the following: 68% “said they wanted data” such as original research; 37% said they won’t consider covering a product unless the pitch includes “data showing trends and problems the product is solving for my readers.”

Journalism 125

Journalism Media Relations Report Media 125

Presspage

AUGUST 24, 2018

For example, if an organization’s media contact prefers email, list their email address and provide their direct office phone number to reduce the risk of the journalist reaching someone else within the organization who is not an approved company spokesperson.

Media 68

Media Leadership Product Launch Television 68

Communications Conversations

APRIL 21, 2015

So, all those posts and media reports you’ve read the last couple days talking about the big “hit” Target’s taking for this supposedly failed product launch? Grade-A photography that’s “platform specific” Sure, Target had fantastic photography to support this launch.

Social Media 60

Social Media Product Launch Instagram Media 60

PRSay

MAY 6, 2016

An Interview with Ken Hunter, APR. For example, many of us use a version of the “four-step” planning process, however the research component often gets put aside at the expense of jumping straight to the development of the great ideas. He develops communication strategies that grow relationships.

Real Estate 60

Real Estate Healthcare Product Launch Crisis Communications 60

Shift Communications

MAY 26, 2015

Don’t rely on basic corporate announcements or product launches. Is your client developing a new product within a budding industry? Support your pitch with examples of other companies in the ecosystem, ideally complementary versus competitive, to give it more weight and demonstrate the broader impact (e.g.,

Print 60

Print Product Launch Fashion Report 60

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Read below for the entire interview with Cortney Williams: 1.) Can you share an example of one that worked? News & World Report. What makes a good subject line?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Shift Communications

AUGUST 3, 2016

Influencer engagement: A top 10/20 media targets (outlets or individuals); track interactions (interviews, coverage or social shares). Interviews: Number of interviews, types of interviews (phone, email, broadcast). Speaking Submissions: Number drafted, number accepted.

B2B 60

B2B Interviews Strategy Product Launch 60

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. Celebrities are also utilizing their platforms to find ways to go beyond basic endorsements and product launches. Influencer Collaborations.

Creativity 52

Creativity Brand Branding Product Launch 52

PR in High Definition

AUGUST 28, 2024

Make sure your messaging is consistent across all PR channels, whether it’s through press releases, social media , interviews, or speaking engagements. For example, the way you speak to journalists might differ from how you communicate with customers on social media. Tailor these core messages to fit different platforms and audiences.

Strategy 62

Strategy Crisis Management Measurement Product Launch 62

Prohibition

APRIL 13, 2023

For example, you can use interviews from your videos to create a podcast series that focuses on expert insights. For example, the best-performing Instagram reel content on Instagram is usually no more than one minute. For example, you can use video thumbnails in your emails to encourage people to click through to the video.

Video 62

Video Infographics Social Media Instagram 62

Newsfile

JANUARY 24, 2024

In an interview with TIME last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more.

Trends 52

Trends Data-Driven PR Analytics Survey 52