Cision

SEPTEMBER 14, 2017

The Cision 2017 Global Social Journalism Study outs journalists as similarly skeptical. Over half of journalists described fake news as undermining their area of journalism. Social media’s influence on journalism is not just for promotion, though. For example, PR firm 5W describes “data science” as a desired skill set for PR.

Journalism 309

Journalism Study Social Media Resources 309

Onclusive

JUNE 3, 2019

The world of journalism has never been as dynamic as it is today. To fully understand the transformation which the world of journalism is undergoing, Onclusive analyzed 2.1 For example: In Q1 2019, 15% of authors contributed to Tier 1 publications, down from 26% in Q1 2018. Top 50 Editorial Topics List Released.

Journalism 150

Journalism Report Data Examples 150

Sword and the Script

FEBRUARY 4, 2025

Do you have the relationships to get us into top-tier publications like The Wall Street Journal and the Financial Times ? Check out my weekly blog posts , weekly podcasts ,or a monthly newsletter that rounds up interesting reading from the last 30 days ( examples ). Check out my services. >>>

Financial 149

Financial Report Pitching Journalism 149

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism. These projects can be very labor-intensive.

Journalism 120

Journalism Trends Print Local 120

ImPRessions - Crenshaw Communications

JUNE 3, 2021

I was a journalism major in college and had dreams of reporting before I shifted to PR, so I know all about wanting to get that big scoop. But in PR and journalism, it means an article or a press release that won’t be published until a certain time. Here is a list of things you might hear at a PR internship. Exclusive” . Circle back”.

Journalism 344

Journalism Internal International Pitching 344

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

Journalism 148

Journalism Branding Brand Interviews 148

Cision

SEPTEMBER 15, 2016

Kevin Turpin, president at the National Journal, details his vision for the company with a focus on innovation and creativity. In this interview, Kevin discusses his career with National Journal. National Journal was the perfect fit for that criteria. So how do you ensure that you stand out?

Journalism 0

Journalism Policies Strategy Survey 0

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 147

Journalism Media Relations Report Media 147

Cision

SEPTEMBER 22, 2015

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. For example, Twitter helped citizens participate in local and worldwide conversations during the Arab Spring. Images: Roger H.

Journalism 120

Journalism Social Media Media Study 120

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Today content is dynamic; much of it can be created instantly and is more personalized than ever before.

SEO 333

SEO Analysis Meeting Travel 333

Cision

SEPTEMBER 27, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Or, to view other videos in the series click below: Jay Baer Asks: Are Social Media and Journalism Linked? thanks to.

Video 205

Video Journalism Social Media Study 205

5W PR

APRIL 25, 2025

Understanding the Media Landscape for Cybersecurity The cybersecurity media landscape includes specialized tech publications, mainstream news outlets, and industry-specific journals. Include supporting data, expert quotes, and real-world examples. Support arguments with credible data and real-world examples.

Media Relations 78

Media Relations How To Media Crisis Communications 78

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. While a number of trades — such as Adweek and WWD, for example — have also implemented paywalls for some or all content, the majority don’t require a commitment.

B2B 319

B2B Company SMB Automotive 319

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

In some cases, while a Tier 1 win like a Wall Street Journal piece is great for the brand, the Tier 2 media placement in the Retail TouchPoints is the one that drives prospects and customers. The context in which the brand is discussed – for example, as a solution to a problem or as a market leader – clearly also impacts its value.

Measurement 334

Measurement How To Retail Analysis 334

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

A great example is Cocaine Economics , a stunning interactive website created through a partnership between Netflix and WSJ to promote the television show “Narcos.” It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism. The pros and cons of sponsored content in PR.

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

JULY 27, 2021

For example, I had no idea just how integral to a typical PR program the visibility earned through conference speaking opportunities are. I became interested in PR because I was looking for fields adjacent to journalism, so I assumed there would be plenty of research involved to go along with writing.

Conference 368

Conference Pitching Writing Agency 368

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. Moreover, these trades are an excellent avenue for vertical-specific reporters at bigger business publications like Bloomberg or The Wall Street Journal.

Media 310

Media Retail B2B Journalism 310

Cision

OCTOBER 11, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Video 3: Jay Baer Asks: Is Journalism About Building an Audience or Building a Community?

Video 210

Video Journalism Study Survey 210

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” Make the subject comfortable Journalism is about asking people questions, summarizing what they tell you, and knowing enough about the subject to put those answers in context.

Interviews 296

Interviews How To Reddit Journalism 296

Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. Bell holds a degree in journalism from the University of Missouri School of Journalism. Follow him on Twitter @nbell94102.

Strategy 257

Strategy How To SEO Engineering 257

Cision

JANUARY 17, 2018

As an example, Thompson said he typically receives something like the following: “Hi Derek, I see you wrote about bitcoin. Like, if this thing is going to change the world, how might it change a really simple business—like journalism? “That is the overwhelming rule of PR pitches. They are all bad. Because they are not useful.

Pitching 215

Pitching Journalism Construction Writing 215

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. For example, in my view, it was late for the AI race. Just like AI can be trained to write copy, AI can be trained to write code.

Software 176

Software Measurement B2B Training 176

ImPRessions - Crenshaw Communications

MAY 15, 2020

Did you just spend weeks on a huge Wall Street Journal feature article for a new launch and want everyone to see it? Look at Slack, for example. Here are a few ways Instagram can help amplify storytelling for B2B organizations. Brag about that media coverage. This is a no-brainer. PR folks love to brag.

Instagram 333

Instagram B2B B2C Case Study 333

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. During the next few months (assuming Cision will have me back!

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PRSay

APRIL 9, 2021

As arduous as 2020 was, it did provide some inspiring pitch examples you can learn from. The common thread among these examples is one thing that these savvy pitching pros did: They exercised their mere humanity and asked their media contacts a useful question, but only after they proved to be worthwhile sources. A real appeal.

Pitching 167

Pitching Travel Journalism Exercises 167

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. Understanding earned but unwanted media.

Communications 190

Communications Journalism Advertising Advertising 190

PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. For example, ‘This new zoning law is going to change X, Y & Z.’ The question I always get is what makes a good story?

Real Estate 223

Real Estate Local Pitching Media 223

PRSay

MARCH 5, 2025

Ten years ago, clients wanted marquee coverage in The Wall Street Journal or The New York Times. If youre a B2B organization looking to reach business leaders in health care, for example, those executives might not read Forbes every day, but they are reading health care trades to get their industrys latest news.

Media Relations 97

Media Relations Measurement Media Tools 97

ImPRessions - Crenshaw Communications

JUNE 21, 2018

In the last few years, as the news industry has been in flux, data-driven journalism has become the standard, as journalists forage for interesting data to either find a new story or support a current one. Data-driven journalism is the future. It offers a clear story map and lends credibility to the pitch.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Its implosion was in large part due to first-rate reporting by The Wall Street Journal’s John Carreyrou, yet Carreyrou was originally tipped off a company insider. But the most far-reaching recent example is that of Susan Fowler. ” So, what’s behind the whistleblowing trend, and what does it mean?

Corporate 272

Corporate Reputation Employee Policies 272

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

For example, a company specializing in enterprise IT security probably has no place commenting on data privacy surrounding government contact tracing. For example, there are multiple contacts at The Wall Street Journal that cover cybersecurity. Know your media targets.

Enterprise 261

Enterprise Privacy Government Software 261

Sword and the Script

MARCH 18, 2025

Today, in 2025, its on pace to surpass Walmart in sales , which would make it the largest retailer by that measure, according to The Wall Street Journal. >>> Subscribe by email for free: Check out my weekly blog posts , weekly podcasts ,or a monthly newsletter that rounds up interesting reading from the last 30 days ( examples ).

Film 93

Film Retail Course Journalism 93

Prowly

MARCH 12, 2025

Simple reason: your audiences are reading magazines and journals and they aren't going anywhere. You get a base of magazines and journals from which you can automatically collect mentions. Example of a strategic dashboard in Prowly. Example: "Innovative breakthrough" vs. "Controversial approach."

Print 104

Print Strategy How To Newspapers 104

Melissa Agnes

AUGUST 20, 2014

Carolyn Mae Kim, a hands-on professor teaching in the Journalism & Integrated Media department at Biola University, has some great tips and strategies to help today’s educators answer this important question. For example, my Intro to Public Relations class at Biola University in 2011 was #BUPR11. Then, I model what I expect.

Social Media 279

Social Media How To Infographics Media 279

Deirdre Breakenridge

OCTOBER 16, 2014

One of my best examples is from the early days of my career when I was an intern. We had a lot of financial clients, so I would read the office copies of Barron’s and Investor’s Business Daily and scan the office copies of The New York Times and the Wall Street Journal). Keeping an eye on Data and Data Education.

Big Data 250

Big Data Data Education Internal 250

Cision

JUNE 15, 2017

For example, in the food category, consider ethnic staple ingredients and multi-generational household habits. For example, in earned media, although there may be a Spanish-language spokesperson, “what is the impact specific to Hispanics that makes it newsworthy?” It is complex, yet simple. It’s about certain details.

Automotive 245

Automotive Resources Consumer Strategy 245

Institute for Public Relations

APRIL 25, 2023

This blog is based on the original study in the Public Relations Journal. For example, when a crisis strikes (and even before), executives seek out communication leaders for advice on how to navigate tricky situations. When we need expertise in life or business situations, we often look to experts for help.

Publicity 131

Publicity Journalism Crisis Study 131