Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 126

Journalism Media Relations Report Media 126

PR for Anyone

JULY 28, 2022

Here’s an example. Here are 5 stories you could pitch to various media publications, all highlighting your expertise but tailored to the unique media outlet. Wall Street Journal – Reduce Stress at Work. You can see how I used stress as a topic for every pitch, but it works specifically for that media outlet.

Pitching 130

Pitching Media YouTube Interviews 130

Cision

JANUARY 17, 2018

Developing just the right pitch has never been easy, however. S/he is reading 100 PR pitches a day. That is the overwhelming rule of PR pitches. Even the top 20 percent of PR pitches are a cavalcade of awkward transitions.”. Instead, Thomspon said more PR pitches should be framed like this: “Hi Derek.

Pitching 215

Pitching Journalism Construction Writing 215

PRSay

NOVEMBER 12, 2020

So I am, for example, at home with my wife and my child, my son, who’s almost 18 months now. Continue crafting pitches around links to the virus, or if you’re working with an unrelated topic altogether, then be sure to give it the best possible angle to break through to the outlets you’re targeting. “So

Journalism 211

Journalism Report Interviews Meeting 211

OnePitch

SEPTEMBER 14, 2022

On this week’s Pitches That Placed, we are highlighting an exclusive funding announcement that landed coverage in WSJ Pro Venture Capital. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Interesting founder with specific examples listed within email”. Direct and clear”. __. .

Pitching 68

Pitching How To Journalism Interviews 68

ImPRessions - Crenshaw Communications

JUNE 3, 2021

I was a journalism major in college and had dreams of reporting before I shifted to PR, so I know all about wanting to get that big scoop. Once we secure the right person to cover the story, we don’t pitch it to anyone else until it runs as an exclusive. Here is a list of things you might hear at a PR internship. Exclusive” .

Journalism 344

Journalism Internal International Pitching 344

Bianchi Biz Blog

AUGUST 7, 2023

I’m the Chief Editor of Commercial Carrier Journal (CCJ). For example, that I have a CDL I get to do all of our commercial truck test drives. How long have you been in journalism and how did you get started? My route to journalism was unconventional. What advice do you have for PR people that want to pitch you?

Journalism 78

Journalism Meeting Newspapers Automotive 78

Buzzstream

OCTOBER 31, 2024

She was full of unique insights and tips for re-pitching your content and digital PR in general. Most apply to general outreach for digital PR, not just re-pitching content. Leverage Successful Social Campaigns for PR Transform popular social media posts into PR pitches, especially if they resonate well with the audience.

Digital PR 77

Digital PR Pitching Data Instagram 77

Sword and the Script

AUGUST 1, 2023

Here are a few examples I spotted in putting this post together: Notified. First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” PRophet generative AI p ersonalizes multiple pitches PRophet announced two new features based on its generative AI capabilities (Taylor).

Software 120

Software Pitching Ethics Technology 120

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. Serious journalism from unexpected sources. More data journalism.

Journalism 120

Journalism Trends Print Local 120

Ishmael's Corner

JULY 19, 2020

PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Journalist: “Not good” PR: “You mean not good like one out of a hundred?”

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Pitching Storytelling Media Writing 187

ImPRessions - Crenshaw Communications

JULY 27, 2021

How to pitch media. Given how integral media pitching is to the practice of public relations, I was shocked to look back and realize how much I didn’t know about media, and the most effective ways to approach them about stories. What did I learn then, and how similar is my current experience to it? Business knowledge is important .

Conference 368

Conference Pitching Agency Writing 368

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Today content is dynamic; much of it can be created instantly and is more personalized than ever before.

SEO 333

SEO Analysis Meeting Travel 333

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” Make the subject comfortable Journalism is about asking people questions, summarizing what they tell you, and knowing enough about the subject to put those answers in context.

Interviews 296

Interviews How To Reddit Journalism 296

Cision

AUGUST 12, 2016

To cut through the clamor of the thousands of pitches and press releases received by the staff of Gannett’s flagship paper, consider the following tips. Here’s a few tips we’ve compiled for pitching USA Today. National appeal is the single most important quality in a successful USA Today pitch. Offer access and exclusives.

Pitching 120

Pitching Newspapers Local Knowledge Base 120

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. While a number of trades — such as Adweek and WWD, for example — have also implemented paywalls for some or all content, the majority don’t require a commitment.

B2B 319

B2B Company SMB Automotive 319

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence.

Pitching 84

Pitching Survey System Technology 84

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Read more: Pithy PR Pitches Get a Better Response Rate Study Says 7. Read more: What does generative AI use in PR look like? [PR

B2B 104

B2B Survey Pitching Software 104

Cision

MARCH 1, 2016

With more and more people pitching reporters every day, your pitches may be falling under the radar. You need to adjust your tactics and learn “ The New Rules of Media Pitching.” ” Want to get all of Michael Smart’s pitching tips? How do you recommend pitching a service like an app?

Pitching 120

Pitching Twitter Report Analytics 120

Landis PR

MARCH 4, 2024

For example, if a trusted blogger writes that this product is really great – do you believe that writer or the marketing-speak on a company’s website? Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. His/her audience is your target.

Media Relations 107

Media Relations Media SEO Newspapers 107

Ishmael's Corner

FEBRUARY 27, 2018

PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Journalist: “Not good” PR: “You mean not good like one out of a hundred?”

Pitching 166

Pitching Storytelling Media Writing 166

Ishmael's Corner

OCTOBER 4, 2016

The post How Does a B2B Customer Story Crack The Wall Street Journal? For B2B players, this quest presents an additional hurdle in shaping a story that the average Joe will understand, much less care about. For those who toil in the B2B arena, the pursuit of business media is not a job for squeamish. Often,more.

B2B 128

B2B Journalism Storytelling Communications 128

Sword and the Script

MAY 18, 2021

Fifty-three percent of journalists receive more than 50 pitches a week, and 28% receive more than 100 per week. Yet most journalists (69%) say only a quarter (or less) of the pitches they receive are relevant to their audiences.” Open and response rates to email story pitches. The Wall Street Journal 80%. TechCrunch 85%.

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Study Communications Survey Pitching 164

Cision

SEPTEMBER 17, 2015

On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed. Make Email Pitches Short, Personalized and to the Point. Thanks, @Cision !

Pitching 120

Pitching Report Insurance Insurance 120

PRSay

AUGUST 11, 2021

An up-to-date media relations strategy should include pitching writers of email newsletters, as the medium continues to gain prominence. Pitch individuals with insights that will help me write something thoughtful and reflective and tell readers why a particular breaking development is important.”. Newsletters gain clout.

Media Relations 196

Media Relations Trends Media Newspapers 196

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. These are not isolated examples. Conflicting interests.

Journalism 64

Journalism Brand Branding Advertising 64

Buzzstream

NOVEMBER 6, 2024

In other words, you proactively reach out to journalists and pitch them a story. Instead of pitching journalists something out of the blue, you can be the hero who gives them something they need. Qwoted As an “expert,” Qwoted allows me to set up several profiles and pitch from whichever profile I want. As PRs, this is the dream.

How To 71

How To Pitching SEO Digital PR 71

Buzzstream

AUGUST 16, 2024

Even though journalists are still getting laid off at a high rate, pitching your story directly to a journalist is still the best way to get media coverage. But the days of mass, bulk pitching are far behind us. For example, if I wanted to find a journalist who writes about Italy travel tips. Head to their bio first.

How To 62

How To Pitching Tourism Google 62

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Data-driven pitches win points with journalists. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. It offers a clear story map and lends credibility to the pitch. Data-driven journalism is the future. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Contently - Strategy

APRIL 4, 2019

Editors are quick to treat a PR pitch like a pest, sweeping it into the trash after no more than a glance at the subject line. Namely, you have to believe what you’re pitching matters right now. Even if a major story dominates homepages and feeds, there are still ways to find an unexpected news peg to strengthen your PR pitch.

Pitching 106

Pitching How To Guidelines Agency 106

Sword and the Script

AUGUST 6, 2024

Erroneous press releases are often aimed at scamming investors – the “ pump and dump” press release is a classic example. Identifying journalists you write your pitch Separately, the company unveiled a new feature that helps identify journalists to pitch as you write your pitch. How to pitch LinkedIn News.

Privacy 88

Privacy B2B Pitching Analysis 88

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. For example, when a task gets harder in business, most leaders make a change or strive to do something different. These overshadow even relevant pitches.

Media Relations 171

Media Relations Media Pitching Survey 171

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. Moreover, these trades are an excellent avenue for vertical-specific reporters at bigger business publications like Bloomberg or The Wall Street Journal.

Media 310

Media Retail B2B Journalism 310

ImPRessions - Crenshaw Communications

APRIL 29, 2022

That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. Every piece of information you receive after pitching serves a purpose. Research, research research.

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Agency Media Software Pitching 170

Burrelles Fresh Ideas

APRIL 2, 2024

More than half of US adults (55%) found nine major news outlets (ABC News, CBS News, NBC News, CNN, Fox News, MSNBC, The New York Times, The Wall Street Journal and NPR) to be credible. For example, Colorado Public Radio recently laid off some staff, but that doesn’t mean they won’t be producing news.

Media 103

Media Radio Print Newspapers 103

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

A great example is Cocaine Economics , a stunning interactive website created through a partnership between Netflix and WSJ to promote the television show “Narcos.” It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism. The pros and cons of sponsored content in PR.

Advertising 334

Advertising Advertising B2B SEO 334

PRSay

MARCH 18, 2020

At MediaSource, we’ve been speaking with our key media contacts to keep a pulse on what’s happening in newsrooms, and speaking regularly with our partners in journalism. In our recent conversations with journalists, it is clear that pitching stories as you may have done in the past is not an effective tactic during this news cycle.

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Resources Pitching Television Radio 214