Remove Examples Remove Journalism Remove Pitching
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Writing For Journalism And Writing For PR: How They Differ

ImPRessions - Crenshaw Communications

I was a journalism major, so most of my writing experience in college had a reporting angle. Once in PR I quickly learned that, while similar in some aspects, writing for PR and writing for journalism is also very different. . So someone with a journalism background will need to make that adjustment. What are you writing about?

Writing 294
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5 classic creative B2B marketing examples

Sword and the Script

I’ve listened to this podcast for years and twice successfully pitched clients as guests. For example, I’ve begun reading blog posts – turning them into a podcast. Perhaps the ultimate example of creating a category is “inbound marketing” by HubSpot. The team has produced 1,000 episodes to date. It has an amazing 4.9

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7 journalism statistics from a survey of 3,000 reporters to improve PR performance

Sword and the Script

Media coverage is harder to obtain, but journalists are open and candid about what they need – which can make a difference for those PR pros who are willing to listen A while back, Spin Sucks was kind enough to publish a piece I wrote with tips for better PR pitching. >>> Need an extra pair of hands?

Survey 183
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What Editors and Writers Want From PR Pitches in 2018

Cision

Developing just the right pitch has never been easy, however. S/he is reading 100 PR pitches a day. That is the overwhelming rule of PR pitches. Even the top 20 percent of PR pitches are a cavalcade of awkward transitions.”. Instead, Thomspon said more PR pitches should be framed like this: “Hi Derek.

Pitching 215
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Pitching the Local Media – Tips from the Pros

PR for Anyone

The easiest way to do this is pitching the local media. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. Don’t pitch me the gourmet kitchen with cathedral ceilings.

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The claims PR pros sometimes make of relationships with journalists are mostly BS; here’s what actually matters

Sword and the Script

Do you have the relationships to get us into top-tier publications like The Wall Street Journal and the Financial Times ? There are reporters who will open an email pitch if youve proven to be a historically reliable source. Thats the question one prospective customer a founding executive at a startup asked me a while back.

Financial 149
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Finding the Inspiration to Pitch

PRSay

As arduous as 2020 was, it did provide some inspiring pitch examples you can learn from. The common thread among these examples is one thing that these savvy pitching pros did: They exercised their mere humanity and asked their media contacts a useful question, but only after they proved to be worthwhile sources.

Pitching 167