PRSay

APRIL 9, 2021

As arduous as 2020 was, it did provide some inspiring pitch examples you can learn from. The common thread among these examples is one thing that these savvy pitching pros did: They exercised their mere humanity and asked their media contacts a useful question, but only after they proved to be worthwhile sources. A real appeal.

Pitching 167

Pitching Travel Journalism Exercises 167

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. For example, recently, a right-wing, low-reliability publication condemned Pizza Hut. Understanding earned but unwanted media.

Communications 190

Communications Journalism Advertising Advertising 190

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I did– and it is epic! ).

Radio 167

Radio Journalism Interviews Energy 167

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. This fee will cover an expanded profile in print which will run even sooner – within 30 days of purchase, in addition to an online listing,” according to the publisher’s message [emphasis added].

Journalism 69

Journalism Branding Brand Advertising 69

Landis PR

MARCH 4, 2024

For example, if a trusted blogger writes that this product is really great – do you believe that writer or the marketing-speak on a company’s website? Targeting audiences PR pros have access to audience statistics on almost any media outlet – digital/print/broadcast/social media/influencers. His/her audience is your target.

Media Relations 107

Media Relations Media SEO Newspapers 107

Buzzstream

NOVEMBER 19, 2024

According to the Muck Rack’s State of Journalism 2024 report , almost three-quarters of all stories are produced for the digital medium. Although digital PR can yield TV, radio, and print coverage, it is mainly concerned with digital coverage. This shouldn’t come as a surprise to anyone in the industry. What is Traditional PR?

Digital PR 71

Digital PR SEO Radio Guidelines 71

Cision

FEBRUARY 26, 2016

How have traditionally print newspapers made sense of the changing media landscape? Last year, for example, they launched “Big Story, Small Screen,” an app for the Apple Watch. We’ve maintained our capacity to deliver quality journalism, reached a whole new audience and dominate in digital.”

Newspapers 120

Newspapers Print Mobile Pitching 120

Cision

NOVEMBER 21, 2017

It is no longer enough to keep track of your brand’s mentions from big publications like the New York Times and the Wall Street Journal. Take a small coffee company, Candid Cup, for example. In today’s era, anyone with a smartphone can share news and by the time it makes it into the national papers and headlines, it’s far too late.

How To 149

How To Social Media B2C Television 149

Prakkypedia

NOVEMBER 5, 2017

I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. This is “journalists talking journalism”.

Media 76

Media Journalism Radio Print 76

Cision

MAY 3, 2016

For example, is this a wire or a print story or both? How does your background in journalism give you an edge in managing media relations? For example, do you want to work in travel or financial services? Strategy is the key word in that question. Should there be a broadcast element to the strategy?

Pitching 0

Pitching Training Media Relations Newspapers 0

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

Here are some examples of how to leverage the ones you have and cement others. ” A former colleague of mine made a smooth transition to print journalism years ago and has remained a great source for story pitches and interviews. To us, it simply means PR people are skilled at making and maintaining relationships.

Employee 120

Employee Print Meeting Financial 120

Bianchi Biz Blog

MAY 30, 2024

For example, if your company is an automotive and mobility technology supplier, like many of our clients, an article in Automotive News can spread your story to its nearly 63,000 industry subscribers and more who are looking for insights, knowledge and connections to thrive in a rapidly changing industry.

Automotive 91

Automotive Engineering Mobile SEO 91

The Proactive Report

NOVEMBER 21, 2023

For example, roughly half of users on X (53%) get news there. These platforms encompass everything from industry-specific newsletters to independent journalism collectives, providing in-depth coverage of topics often overlooked by larger publications. Today, half of U.S. adults get news at least sometimes from social media.

Newspapers 130

Newspapers Social Media Data Consumer 130

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. You’ve secured media coverage in outlets like The New York Times, The Wall Street Journal, Entertainment Tonight and more. In a fragmented media environment, the segmentation between print, online and broadcast is disappearing. What’s your secret to success?

Fashion 120

Fashion Pitching Journalism Social Media 120

MaccaPR

MAY 3, 2019

Until recently, our getting a Maccabee PR client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as "USA Today" or the "Wall Street Journal." The biggest difference is that podcasts can be consumed passively; for example, while you’re commuting.

Company 113

Company Interviews Print Pitching 113

The Resolution Blog

APRIL 23, 2018

Steph share’s an example; “I had a PR agency client that was regularly updating a coverage clip tracker. By placing your data neatly into these rows and columns, it makes it much easier for example to answer questions such as: ‘How many of our articles featured the brand name in the headline over the past quarter?’

Data 120

Data Measurement Examples Tools 120

Buzzstream

JANUARY 28, 2025

You can see some of those digital PR examples in our post. Print, TV, and radio only comprise 25% of journalists primary publishing medium. Muck Rack ) Digital is the future of journalism. Its also harder to sell to clients and stakeholders in 2025 (45%). This is only adding to the competition and challenge. Tactics for PRs 7.

Digital PR 71

Digital PR Branding Brand SEO 71

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. And, it also includes some syndicated content from the Wall Street Journal, which I really enjoy. And, like many, I particularly enjoy the Sunday edition.

Corporate 148

Corporate Fashion Agency Travel 148

Critical Mention

FEBRUARY 6, 2020

As an example, the time you spend trying to figure out how to use the tool the way you need is keeping you from being productive in other areas of your job. During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding.

How To 82

How To Media Radio Print 82

Bad Pitch Blog

OCTOBER 23, 2012

The top tier of rewards focus on print publications. USA Today: $25,000 Associated Press: $20,000 Wall Street Journal: $20,000 The rest of the bounties are broken out on the "PR Bounty" site. Startup founders would have stepped over their mother back in the day for an article in the Wall Street Journal. What Do You Think?

Media 68

Media Journalism Print Pitching 68

Waxing UnLyrical

DECEMBER 11, 2013

Look at these examples to understand the changes that the Indian media industry has been going through in the past few months: In May, NDTV Profit cut back on all non-market-hour programming, which meant the channel only needed a handful of anchors and reporters. It is rightly said that PR and journalism are interdependent.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Waxing UnLyrical

SEPTEMBER 13, 2012

For example, the “vacation effect,” wherein scores drop due to a temporary hiatus from activity, has been addressed. It’s a far more visual experience to check out a person’s influence print. Image: The Eyes of New York via Flickr, CC 2.0. Mark Schaefer addressed some of Klout’s changes at his {Grow} blog.

Measurement 73

Measurement Print Analysis Journalism 73

Critical Mention

FEBRUARY 27, 2020

Telling a story – sharing your experiences and giving examples- allows viewers to experience emotions, which will make you memorable (think about the Google Ad in Super Bowl LIV). Much like journalism, you must let the viewer/reader know straight away how this affects them and what types of solutions you can share. Share Tweet Share.

Journalism 78

Journalism Social Media Radio Fashion 78

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” Content marketers never make content for content’s sake. ” Functionally, it’s fluff.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Sword and the Script

AUGUST 1, 2023

Here are a few examples I spotted in putting this post together: Notified. req.) , “Journalists can filter the kind of pitches they receive from PR professionals by topic and format – for example, whether the pitch is for print or online. Source: State of PR and Journalism Salaries 2023 by Muck Rack. Long work hours. “57%

Software 146

Software Pitching Ethics Technology 146

Bianchi Biz Blog

NOVEMBER 11, 2021

Traditional print titles, who now also have large online audiences, still have tremendous power and credibility. For example, a typical news story in the Wall Street Journal may be read by up to 100,000 C-suite executives.

Automotive 77

Automotive Media Report Print 77

PR Conversations

APRIL 24, 2018

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). For that matter, I don’t know why I felt at a young age the “call” of journalism, as there was no family tradition in this type of career. Why do you work in PR? Of course—every day!

Journalism 79

Journalism Ethics Film Construction 79

Shift Communications

MAY 26, 2015

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. Especially if it’s about getting print coverage in Bloomberg. Have any other tips to add?

Print 60

Print Product Launch Fashion Report 60

Shift Communications

MAY 6, 2015

Joanne Po at the Wall Street Journal said that the WSJ’s video arm had 32 additional partners, lending a reach that rivals many traditional business broadcast audiences. Example, perhaps a funding announcement could be made via a publisher’s Periscope with a written follow-on. This was one of my personal takeaways from the PCNY event.

Video 60

Video Print Pitching Mobile 60

Maxim Behar

MAY 13, 2024

And I don't want to belittle the journalist profession - journalism is extremely responsible, influential, and highly qualified because it influences society. In social media, every person, living anywhere, can publish faster and more reliable information than, for example, a newspaper. Kamelia: That's right. Maxim: Yes, exactly.

Social Media 64

Social Media Newspapers Television Radio 64

Sword and the Script

MARCH 1, 2022

Or the Longview Journal in the case of this particular announcement. For example, if your press release lands on MarketWatch or Yahoo Finance, that tends to get visibility, especially if your company is publicly traded. Some of these syndications, or “pick-ups” are better than others. In fact, it’s not an editorial placement at all.

Software 150

Software Case Study Advertising Advertising 150

Stephen Waddington

DECEMBER 30, 2019

has been exploring in her work on women in journalism. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. Newspaper brands continue to suffer as readers shift from print to digital. It’s a theme that Topi? She believes the same issues apply in advertising and PR.

Government 103

Government Education Print Ethics 103

Doctor Spin

DECEMBER 21, 2023

PR Resource: Journalism vs PR What is a media kit? Historically, when media kits were distributed physically on paper at press conferences and events, it made sense to make the printed media kit brief and to the point. PR Resource: Journalism vs PR To spin or not to spin. How long should a media kit be? Why make a media kit?

Media 52

Media Wikipedia Product Launch Journalism 52

Sword and the Script

MARCH 20, 2018

For example, you can know when a specific large customer or important prospect arrives and send people to greet him or her at check-in and grab a cup of coffee. But many corporations are still trying to figure out how to build a stable website, what size badges to print, and how they should design their badges.

Industry 90

Industry Marketing Enterprise Mobile 90

Sword and the Script

AUGUST 28, 2018

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. For example, the Huffington Post killed their contributor platform in January 20018. See these related articles: The PR Opportunity for Brands as Publishers Tinker with Journalism. Build or Buy an Audience?

Technology 69

Technology Advertising Advertising Community 69

Sword and the Script

MAY 9, 2017

I’ve gotten a couple clients and a former employer into the Wall Street Journal over my career, and that photo in Roll Call is right up there with them in my book. I seem to remember having both print and broadcast media in attendance. For example, it took crisis communications very seriously. 3) Snakes do Drive Time Radio.

Publicity 108

Publicity Radio Crisis Crisis Communications 108

Sword and the Script

MAY 22, 2018

Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare. PR, marketing, sales and journalism.

Marketing 67

Marketing B2B Print Technology 67