Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 136

Storytelling Communications Survey Case Study 136

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. Moreover, these trades are an excellent avenue for vertical-specific reporters at bigger business publications like Bloomberg or The Wall Street Journal.

Media 310

Media Retail B2B Journalism 310

Flack's Revenge

DECEMBER 10, 2015

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. That is why I enjoyed the demo night at the CUNY Graduate School of Journalism early this week. Dan shared examples.

Journalism 120

Journalism Local Data Mobile 120

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It’s considered the most credible and influential source for storytelling. A great example is Cocaine Economics , a stunning interactive website created through a partnership between Netflix and WSJ to promote the television show “Narcos.” But can we say that for sponsored content ? Does it have the same impact as earned media? .

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

MAY 15, 2020

Here are a few ways Instagram can help amplify storytelling for B2B organizations. Did you just spend weeks on a huge Wall Street Journal feature article for a new launch and want everyone to see it? Look at Slack, for example. Brag about that media coverage. This is a no-brainer. PR folks love to brag.

Instagram 333

Instagram B2B B2C Case Study 333

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” Make the subject comfortable Journalism is about asking people questions, summarizing what they tell you, and knowing enough about the subject to put those answers in context.

Interviews 296

Interviews How To Reddit Journalism 296

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. I believe it. Look at newspaper “stories” today?

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. I believe it. Look at newspaper “stories” today?

Storytelling 100

Storytelling Resources Journalism Examples 100

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. What does your audience want to hear?

Storytelling 120

Storytelling Case Study Crisis Viral 120

Cision

JANUARY 17, 2018

Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. As an example, Thompson said he typically receives something like the following: “Hi Derek, I see you wrote about bitcoin.

Pitching 215

Pitching Journalism Construction Writing 215

Waxing UnLyrical

DECEMBER 8, 2014

As the holidays approach, we’re reminded daily of the importance of storytelling. Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling. Why Your Brain Loves Good Storytelling.

Storytelling 81

Storytelling Resources Web Journalism 81

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

Ishmael's Corner

OCTOBER 4, 2016

The Art Of Storytelling In Business Communications And Public Relations. The post How Does a B2B Customer Story Crack The Wall Street Journal? appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Often,more.

B2B 73

B2B Journalism Storytelling Communications 73

Cision

OCTOBER 8, 2015

We learn from other marketers, even when their examples are from a different industry. When my friends at Cision suggested we publish a second Social Business Journal , we considered several topics. The brands we showcase in this Social Business Journal are: Dell, Humana, NASA, Southwest Airlines and Walmart. Storytelling.

Social Media 120

Social Media Branding Brand Airlines 120

Deirdre Breakenridge

APRIL 15, 2019

For example, digital disruptors like LinkedIn Pulse, Patch, and LiveDoor all share the list with mainstream publications like BBC, New York Times, and The San Francisco Chronicle. The fragmentation of media and journalism that we are witnessing will likely only continue. Okay, so things have changed.

Media 268

Media Data Google Report 268

5W PR

MARCH 4, 2025

According to Nutrition Business Journal, 40% of immune supplement sales occur between October and February. For example, immune supplement brand Emergen-C sees its highest engagement rates with winter content that educates consumers about fighting cold and flu naturally.

Strategy 78

Strategy Consumer Energy Measurement 78

Ishmael's Corner

JULY 19, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Pitching 192

Pitching Storytelling Media Writing 192

PRSay

MAY 12, 2023

Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. For example, can you take the reader into the room when the executive team arrived at a decision? For example, can you identify a “hero” in your story? Find the story behind the news.

Employee 151

Employee Communications Storytelling Corporate 151

Stephen Waddington

JULY 28, 2019

Some people, like me, make the switch from journalism to public relations. Transferable skills from journalism to public relations Public relations is more than media relations and requires the appropriate training and qualifications if a communications strategy is to deliver against organisational objectives.

Journalism 74

Journalism Publicity Crisis Management Training 74

ImPRessions - Crenshaw Communications

JULY 28, 2023

Adtech brands have publications like Adweek and AdAge, for example, but there is no equivalent Salesweek or SalesAge. There is a Search Engine Journal but no Sales Tech Journal. Our work with Chili Piper is a great example. This is what we do at Crenshaw Communications. However, these barriers are surmountable.

B2B 156

B2B Journalism Enterprise LinkedIn 156

PRSay

OCTOBER 2, 2017

Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. By applying data to storytelling, communicators can learn what resonates with people and create campaigns that earn results. But how do you know what stories will engage your audience?

Data 146

Data How To Storytelling Analytics 146

Ishmael's Corner

AUGUST 2, 2016

The Art Of Storytelling In Business Communications And Public Relations. I’ve been thinking about The Wall Street Journal article, “Why Good Storytellers Are Happier in Life and Love.” Techniques For Effective Business Communications.

Storytelling 60

Storytelling Study Journalism Communications 60

Ishmael's Corner

AUGUST 11, 2015

The Art Of Storytelling In Business Communications And Public Relations. A “turn-the-crank” mentality to generate a relentless stream of articles shapes journalism at many media properties. Techniques For Effective Business Communications. Of course quality suffers. Check out “How Chick-fil-A’s Restaurants […].

Journalism 60

Journalism Storytelling Course Examples 60

Ishmael's Corner

MARCH 24, 2015

Visual Storytelling from VentureBeat. I’ve had a good bit of success working him into our storytelling workshops. (h/t SEO and Storytelling — a Dynamic Duo. I’m noticing that the media properties focused on the SEO community are getting that old time storytelling religion. The grab bag post is back. That’s what I thought.

Radio 60

Radio Storytelling SEO Media 60

Sword and the Script

MARCH 18, 2025

Today, in 2025, its on pace to surpass Walmart in sales , which would make it the largest retailer by that measure, according to The Wall Street Journal. >>> Subscribe by email for free: Check out my weekly blog posts , weekly podcasts ,or a monthly newsletter that rounds up interesting reading from the last 30 days ( examples ).

Film 93

Film Retail Course Journalism 93

Ishmael's Corner

FEBRUARY 10, 2015

In conducting our storytelling workshops, the concept of contrast is one technique that always resonates with participants. You can always find examples of contrast in the media. Uncategorized business storytelling storytelling techniques storytelling workshops visual storytelling' Cantaloupe. Summer squash.

Storytelling 60

Storytelling Comparison Communications Journalism 60

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Authentic Storytelling Project. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies. A great example is this post on “engagement journalism.” Better Writing Blogs. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

Melissa Agnes

DECEMBER 9, 2014

The #50Shows movement created the unique opportunity for 50 women to host 50 podcast programs produced via the professional studios at the Hank Greenspun School of Journalism and Media Studies at UNLV. Women Worldwide is all about storytelling at its best. Q: “Women Worldwide with Deirdre Breakenridge” is your upcoming show.

Radio 238

Radio Interviews Community Twitter 238

Critical Mention

FEBRUARY 25, 2022

For example, The Wall Street Journal reported McDonald’s has created a loyalty program and advertised a series of combo meals that were backed by top artists such as Travis Scott, BTS and Saweetie to increase sales and attract more customers. Perfect the Art of Storytelling. Keep Doing What Works.

Branding 126

Branding Brand Storytelling Analytics 126

Ishmael's Corner

FEBRUARY 27, 2018

The Art Of Storytelling In Business Communications And Public Relations. The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Pitching 166

Pitching Storytelling Media Writing 166

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Meanwhile, an executive byline for a thought leader must not only be a solid piece of journalism, but it should reflect the voice of the executive. Storytelling is the engine of PR. A grasp of universal storytelling principles is at the core of most successful PR writing.

Writing 147

Writing Storytelling Pitching Creativity 147

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. For example, new books on PR, social media, strategic planning, influencers, etc., are published every year by your peers.

Skype 150

Skype Industry Interviews Storytelling 150

Onclusive

JUNE 15, 2022

Integrating PR and marketing The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy. However, the integration process can be challenging.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy. Integrating PR and marketing. However, the integration process can be challenging. Developing stakeholder trust.

Marketing 195

Marketing Measurement Advertising Advertising 195

Stephen Waddington

FEBRUARY 24, 2020

Brand journalism is seldom done well by B2B organisations. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news. This isn’t journalism in the traditional sense. Education and information are important values of brand journalism.

B2B 88

B2B Journalism Case Study Storytelling 88

Cision

OCTOBER 16, 2017

As an example. So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense. Or, if it’s in B2B, “How might some of these initiatives help drive a demand generation program?” I still think it. .

Media 202

Media Storytelling Technology Data 202

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. Utilize the latest storytelling tools, such as interactive photos and videos.

Mobile 153

Mobile SEO Web Training 153