Sword and the Script

NOVEMBER 23, 2021

When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. Thought leadership is more important than ever in B2B. The C-Suite spend more time with thought leadership today.

Leadership 172

Leadership B2B Study LinkedIn 172

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 162

Leadership B2B Study Survey 162

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 141

Leadership Content Marketing Healthcare Google 141

PRSay

JANUARY 16, 2025

For example, in late December, The New York Times published a piece on the conflict between actress Blake Lively and actor-director Justin Baldoni over filming the adaptation of It Ends With Us. APR, is principal of TVP Communications, where she works at the intersection of higher education leadership and communications.

Ethics 146

Ethics Publicity Crisis Film 146

Onclusive

MAY 4, 2020

That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. Here are two practical examples of using real-time data to react and pivot to media trends.

Crisis 464

Crisis Publicity Exercises Financial 464

Sword and the Script

JANUARY 21, 2025

There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. Here are examples of prior newsletters and heres where to subscribe.

Google 157

Google Course Survey YouTube 157

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. Podcasts are naturally part of that mix; they’re a great way to secure thought leadership opportunities, and they’re growing in popularity. In 2022, the number of monthly U.S.

Pitching 350

Pitching Interviews B2B Leadership 350

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

While a number of trades — such as Adweek and WWD, for example — have also implemented paywalls for some or all content, the majority don’t require a commitment. More thought leadership opportunities. This weeds out many casual readers. Others require membership fees. Trade readers are a niche audience .

B2B 319

B2B Company SMB Automotive 319

Onclusive

AUGUST 10, 2021

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. A good example of implementing this tactic is Monster, who conducts surveys amongst job seekers and employers and then tells its stories using data and insights from these surveys. Elizabeth Barrett.

Strategy 418

Strategy Survey Automotive Data 418

Prowly

APRIL 16, 2025

Today, we'll show you what reactive public relations is, the differences between proactive and reactive PR, and some great examples of reactive PR strategies. NIP CRISES IN THE BUD WITH SENTIMENT ANALYSIS Reactive PR examples You've probably seen a few examples of reactive PR campaigns before even becoming familiar with the term.

Crisis Management 104

Crisis Management Trends Crisis Examples 104

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

Not every story needs to be about a specific industry; in fact, it could be about leadership, culture, team-building, or community. Does leadership offer bold, interesting or contrarian opinions on topics of interest to their industry? . Or, broaden out to the culture of business. Have they adopted strong diversity or ESG initiatives?

B2B 366

B2B Media Pitching Leadership 366

Wadds Inc.

JANUARY 24, 2025

Boeing, BP, Goldman Sachs and VW are all examples of successful organisations that have endured significant crises over the past decade. This explains why companies such as Ryanair and Wetherspoons maintain marketshare despite outspoken leadership. What makes some organisations resilient in crises while others struggle to recover?

Company 105

Company Ethics Reputation Leadership 105

Remote PR Jobs

FEBRUARY 25, 2025

Public Relations Strategy Examples & Cases An effective public relations strategy is key for managing your brands reputation long-term. Whether youre trying to improve your brand or learn from cases in public relations strategy, these examples will guide your efforts.

Strategy 155

Strategy How To Crisis Management Crisis 155

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program. As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan.

Leadership 353

Leadership Insurance Insurance B2B 353

ImPRessions - Crenshaw Communications

MAY 28, 2020

Then think about how its announcements, plans and executive leadership can offer proof points and articulate ways to tell the story. This was a great example of how using part of a company’s business strategy can help to gain traction in the media. . Instead, start with a broad roadmap for packaging the company message and backstory.

Strategy 287

Strategy Media Measurement Product Launch 287

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

C-level thought leadership, driven by major media and conference speaking opportunities for senior leaders, sends a compelling message to employees and prospective recruits. Most tech PR campaigns, for example, focus on innovative products. On the upside, PR + HR is a winning equation.

Branding 333

Branding Brand Employee Engineering 333

ImPRessions - Crenshaw Communications

MAY 3, 2021

PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. But with many companies doing business internationally it’s smart to look outside our own media market for openings.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

JUNE 22, 2021

For example, TikTok has taken the world by storm and no one wants to miss newer sites that could gain similar prominence. For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. Here are three emerging platforms that PR pros should track.

B2B 405

B2B Social Media Media Twitter 405

Flack's Revenge

MARCH 9, 2021

In the first post, I explored the meaning and history of the term, and shared examples. In the second post, I explained how to describe your IP in simple and clear terms (see the case study below for another example). Google PageRank is an example of the former. Making it a Verb, Playing Bigger. Think Google or Xerox.

Case Study 266

Case Study Marketing Software Technology 266

ImPRessions - Crenshaw Communications

MARCH 12, 2020

So, a notice that a small business will operate with a skeleton staff, or that all employees should plan to stay home until mid-April, for example, is clearer than an open-ended advisory. The company leadership took charge of the situation before crazy rumors could start or spread. Manage expectations. Give people things to do.

Employee 374

Employee Viral Small Business Travel 374

5W PR

FEBRUARY 1, 2025

Leading by Example Executives should: Share company content regularly Engage with employee posts Highlight program successes Provide thought leadership content Recognize active participants Recognition and Incentives Maintaining engagement requires ongoing motivation.

Employee 88

Employee Social Media Reputation Guidelines 88

5W PR

MARCH 29, 2025

For example, Vail Resorts saved over $2.5 million annually through energy efficiency programs while generating positive press coverage that reinforced their leadership in sustainable operations. Resort staff must understand and believe in environmental initiatives to authentically promote them to guests.

Energy 78

Energy Education Employee Training 78

ImPRessions - Crenshaw Communications

JULY 7, 2021

In PR, we of course want to get as many quality stories as possible, and we typically have a good idea of what will result when we’re managing a news announcement, for example. A great example was a French company we worked with that was launching their competitive pricing tool in the US market. How do PR pros do this?

Agency 353

Agency Interviews Pitching Retail 353

Onclusive

JUNE 9, 2021

Keep in mind that your leadership team wants to see metrics that matter to the business—like website traffic, actions driven and ROI. Don’t leave the evaluation until the end of a PR campaign. You’ll need to decide how you will measure success early on in the campaign planning process.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2020

It’s also a great place to have conversations around hot topics in tech, leadership and current events. . In PR, we believe that securing speaking events for executives is a strong way to promote thought leadership and position clients as industry leaders. One of the big trends of 2020 was a shift to virtual events, primarily on Zoom.

LinkedIn 310

LinkedIn Instagram Conference B2B 310

5W PR

JANUARY 28, 2025

While companies invest millions in corporate branding, many overlook the immense value of their leadership’s personal brands. Perhaps most importantly, 77% of buyers say they’re more likely to do business with a company whose leadership team is active on social media. What insights can you share based on your experience?

Branding 78

Branding Brand Leadership Corporate 78

ImPRessions - Crenshaw Communications

JUNE 1, 2021

We recommend that leadership set aside some time with their PR team to go over the messaging, rehearse the responses, identify any red flags and revise responses if needed. Use examples. But make sure the example is well prepared, relevant to the interview, and brief.

Interviews 268

Interviews Media Construction Report 268

Sword and the Script

SEPTEMBER 24, 2024

This is a true leadership challenge because the change has to be cultural. For example, offer a percentage discount, early access to new features or free training. For example, a moderated discussion doesn’t require a presentation. References have to be part of the sales-marketing alignment conversation.

B2B 142

B2B Case Study Study Conference 142

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

FAQ pages, for example, are very useful. PR pros must consider voice search in their long-term plans to ensure continued relevance or organizations and their leadership as they work to establish them as industry experts. Voice search not only changes how consumers access information, but also how they perceive and trust brands.

SEO 339

SEO Reputation Local Consumer 339

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership. These are just a few examples of newsjacking that illustrate the power of timely and relevant responses to current events.

Branding 323

Branding Brand eBook Advertising 323

Onclusive

MAY 12, 2022

PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe”. What is PR Attribution ?

Consumer 370

Consumer Publicity Media Analysis 370

Cision

SEPTEMBER 7, 2017

The next time you’re looking to tell your company’s unique story, but have press release writers’ block, take some inspiration from the following examples of amazing press releases. Example: Full Circle Joins The Caffeinated Buzz With Brumi. Example: Bride-To-Be Shares Emotional Journey To Lose 30 Pounds For Wedding On Social Media.

Infographics 283

Infographics Consumer Video Examples 283

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

They might include a change in brand perception, increased brand visibility, enhanced reputation, or engagement of a new target audience, for example. For example, a campaign might be evaluated based on a set number of brand mentions; social media engagement; positive sentiment analysis; or sheer reach. . But how to measure outcomes?

Agency 310

Agency Measurement Meeting Reputation 310

Onclusive

AUGUST 24, 2020

Sitting on top of that industry-leading database is an unparalleled analytics engine that sifts and analyzes all that data and metadata in innovative new ways.One example of that is the Power of Voice metric that Patrick and his team invented.

Analytics 347

Analytics Engineering System Software 347

Flack's Revenge

OCTOBER 15, 2020

And I just addressed some of these questions in my recent podcast appearance , with host Marti Sanchez , who also runs content and thought leadership firm Influence Podium. Well-known businesses, such as Fortune 100s and companies with celebrity leadership, can reach a certain point where bad press will not affect consumer habits.

Leadership 282

Leadership Social Media Facebook Trends 282

Prowly

APRIL 11, 2025

Leadership: To speak about the brand with confidence and integrity. For example, a high SOV with low brand trust means there's a reputation risk involved. When done right, a brand reputation report can turn raw data into powerful insights and give your leadership team the information they need to make strategic decisions.

Reputation 104

Reputation Measurement Report Branding 104

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

We look at podcasts as a powerful tool for communicating thought leadership by client executives, especially on key topics like building a business culture, management, marketing differentiation, and the like. Engagement metrics The mobile era has redefined engagement metrics.

Mobile 334

Mobile Advertising Advertising Trends 334