Remove Examples Remove Local Remove Print
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5 Incredible Content Marketing Examples From Travel Brands

Contently - Strategy

Let’s say you have a locale in mind—maybe a faraway destination you’ve always wanted to see—but you don’t know where to begin researching hotels, car rentals, excursion packages, and restaurants. You want to discover this place like a local would, right? A well-designed piece of branded print media is even more rare.

Travel 91
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PR Tips For Securing A TV Segment

ImPRessions - Crenshaw Communications

From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. Local vs. national.

Local 323
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Increase Brand Awareness While Staying Within Budget with Media Planning

5W PR

Local focus Consider local radio and TV for targeted campaigns. Print media Although print readership is declining, niche publications can still be effective for specific target audiences. For example, promote social media content through TV commercials or vice versa.

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Is Traditional Media Still Relevant in PR?

Burrelles Fresh Ideas

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 103
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PR Contractors: How much should you be charging?

Remote PR Jobs

Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts. Leigh Dow with the 48 West Agency in Phoenix, for example, charges between $120 and $140 per hour.

Radio 100
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5 Benefits of Media Relations

Landis PR

For example, if a trusted blogger writes that this product is really great – do you believe that writer or the marketing-speak on a company’s website? Targeting audiences PR pros have access to audience statistics on almost any media outlet – digital/print/broadcast/social media/influencers. His/her audience is your target.

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Setting the right earned media objectives for your brand

Onclusive

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage.

Branding 370