Bianchi Biz Blog

APRIL 29, 2024

Diverse and Sophisticated Media Landscape: Hong Kong’s media landscape is highly developed and diverse, with an extensive range of local and international news outlets operating in both English and Chinese. This includes print newspapers, digital news sites, television, and radio stations. Stay Informed and Agile: 1.

Marketing 92

Marketing Local Crisis Management Internal 92

Maxim Behar

JULY 5, 2023

Maxim: Good afternoon, Radio “Focus”. Sometimes both me and my wife see what's in the fridge, we pull together whatever's left in the fridge and make something, put it in a pot for example, cook something, then spread it on a slice of bread, it's delicious. I like to experiment. And this is really a revolution with a capital R for me.

Radio 52

Radio Hotels Course Social Media 52

Stephen Waddington

DECEMBER 4, 2019

In fact, the quote “Lib Dems winning and on the up after by-election victory” was a claim made by party leader Jo Swinson in an interview on BBC Radio 4’s Today Programme. But this isn’t the only example of misrepresentation by the Lib Dems during the General Election campaign. It was subsequently cited by The Guardian.

Newspapers 80

Newspapers Media Local Radio 80

PR for Anyone

MARCH 30, 2022

When someone sees you on TV or in an article or hears you on the radio or on a podcast, you have instant credibility… instant authority. And I always love to use an example of Joe’s Pizza because we all have Joe’s Pizza. . #3 – publicity is what we call “earned media.” This is the power of media.

Advertising 130

Advertising Advertising Publicity YouTube 130

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. For example, who are the people being helped by your nonprofit’s programs, and what are their stories? If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

PRSay

MARCH 18, 2020

For example, a producer recently told us that they’re specifically looking for medical stories unrelated to the virus this week, and we’ve found that strong, timely pieces with a news hook can still find a home. The medical producer at a local TV affiliate mentioned that COVID-19 “rules life right now.”

Resources 214

Resources Pitching Television Radio 214

Critical Mention

AUGUST 6, 2020

Local & International Contacts. With that said, choose a media database that lets you search for both local and international contacts. For example, you can choose to create lists that separate contacts by geographical location, industry type, level of importance, etc.

Media 104

Media Radio Local Tools 104

Cision

JUNE 22, 2017

For example, a PSA from a national oncology organization about prostate cancer is obviously very different from a New England-based educational foundation PSA centered around the dangers of screen time for preschoolers. In the past, we relied solely on earned media pickup of public service announcements via local and national broadcasts.

Publicity 224

Publicity Real Estate Nonprofit Television 224

The Stalwart Blog

JANUARY 19, 2020

Here you are, the perennial winning Head Men’s Basketball Coach from the University of North Carolina, Roy Williams, and you go on a local radio show to say that you possess one of the least gifted teams in your career. It’s a perfect example of how a CEO can really make matters worse by being stupid.

Crisis 97

Crisis Radio Local Employee 97

PR for Anyone

AUGUST 25, 2022

I gave a bunch of examples in the video above (and the transcript below). This is the perfect example of newsjacking. So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. Transcript. It is the end of August.

Pitching 130

Pitching Media Insurance Insurance 130

Critical Mention

NOVEMBER 22, 2019

Earned Media Examples. A local reporter mentions your brand on live news. . Take control of your organization by tracking and editing your TV earned media. Radio hosts positively talk about your organization on air. Monitor your radio coverage and share your positive mentions with your audience. .

Radio 104

Radio Media Newspapers Sports 104

Maxim Behar

JUNE 21, 2023

As an example, I can share how we all eat pizza and pasta as a way of associating ourselves with Italy, and many people have never been there. If you ask a local taxi driver, "What are you having for dinner?" There are many pictures of mine of course, I have taken many as I have been working for Seychelles for 20 years now.

Radio 52

Radio Course Government Tourism 52

PR Fuel

OCTOBER 14, 2022

Forming relationships with the people at your local radio, newspaper, and TV station can really help promote your business! Making connections with local bloggers in your community can also help potential customers learn more about your business through social media postings and word of mouth.

Small Business 102

Small Business Community Local Social Media 102

Communications Conversations

SEPTEMBER 10, 2020

I was a radio news reporter for three years in St. I reported on just about anything during my time in radio…Breaking news, traffic reports, school board meetings…I even interviewed cats at the humane society one time (look it up; Editor’s Note: Ha! I really appreciated my time in radio and print journalism.

Radio 167

Radio Journalism Interviews Energy 167

PR in High Definition

DECEMBER 1, 2022

You pop into the local off licence for a paper. As you’re browsing, the song playing on the radio drifts into your consciousness. Fighting the urge to look behind you, you arrive at your local station. That email your Mum sent you about which dates you’re coming home has spooked you. You’re playing tricks on yourself.

Pitching 62

Pitching Local Radio Interviews 62

Cision

AUGUST 5, 2016

To get a glimpse, check out these examples: Audiences. For example, a sports equipment store might consider monitoring their audience by sports teams. Louis Cardinals fans, one might consider launching an event that offers the fans’ preferred beer or partnering with a local radio station during promotional events.

Brand 120

Brand Branding Sports Radio 120

Buzzstream

SEPTEMBER 23, 2024

For example, guest blogging used to involve finding websites in your niche and sharing knowledge to position yourself as a thought leader. This is just one example of the exploitation that has led Google to say things like they don’t value links as highly, which I’ll get into next.

Digital PR 62

Digital PR Google SEO Pitching 62

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

Cision

JANUARY 13, 2017

We will be looking at the digital arena, writing, internships, mentoring for small business owners in PR and Communication, and showcasing examples of individuals who have succeeded beyond expectations through the opportunities created by PR. Lead by example! Is this population currently not being catered to in PR?

Local 120

Local Radio Community Tools 120

Maxim Behar

MARCH 12, 2024

Yet, regarding our industry, that might not be very relevant, given that the average citizen of Tucson, Arizona, for example, does not need PR services. He can do that on his own, or some local journalist can do that for him for a small amount of money, or his teenage kid can do it for free.

Ethics 64

Ethics Social Media Local Corporate 64

Stephen Waddington

JUNE 9, 2020

Daisy sent out a press release on 7 April to local media contacts and a JustGiving page was set up. For example, print has fallen off the cliff on which it was already teetering precariously. The story is linear – an idea to raise some money from friends and family grew in ambition to include the local community.

Radio 89

Radio Skype Print Local 89

Communications Conversations

JANUARY 20, 2022

Social and digital teams are spread thin and other channels (for now) are taking priority (Insta, LinkedIn and blogs, for example). Think about radio talk shows. Locally, I’m a loyal listener of the Power Trip Morning Show. I see 3 big reasons: 1 – Resources. 2 – Audio isn’t as searchable as blog content.

Brand 113

Brand Branding Twitter LinkedIn 113

Cision

APRIL 10, 2017

Is it local, budget friendly travel? Be sure to offer a news hook, and explain why a magazine for example, needs to cover something now. Blogs and online media may have a couple of weeks of a lead time, and sometimes pitches for a radio program can be last-minute. Does he or she focus on family travel? Avoid Being Overbearing.

Travel 174

Travel Pitching How To Radio 174

Beyond PR

JUNE 30, 2016

The university radio or TV station. Broadcast: Increased Collaboration Between Campus and Local Media. Broadcast media also is branching out more online, so the websites associated with the college-hosted radio and TV stations show the same volume of content that might be prepared for on-air dissemination. The college newspaper.

Radio 69

Radio Newspapers Print Media 69

Flack's Revenge

DECEMBER 5, 2018

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. First, social media will be around for many years to come, just like TV, outdoor, radio and even print.

Social Media 149

Social Media Marketing Media B2B 149

Polaris

DECEMBER 10, 2014

Perhaps the best example of “interruptive” marketing (or outbound marketing as it’s also called) is the call you received from the local duct cleaner just as you’re sitting down to dinner. You can’t email an invitation to a local speaking gig. You can’t blast out a link to your latest ebook.

Blogging 183

Blogging Comparison eBook Case Study 183

Prakkypedia

NOVEMBER 5, 2017

Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. An ABC Radio National show and podcast, Download This Show explores “the latest in technology, social media, consumer electronics, digital culture and more”. Download This Show. Mumbrella.

Media 76

Media Journalism Radio Print 76

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

Above all, through speeches, radio addresses, and his writings, Churchill presaged the modern business or political leader bent on making his mark through strategic thought leadership. A perfect example of how third-party “earned media” can boost an image in a way advertising just can’t.

Film 136

Film Local Leadership Radio 136

MaccaPR

FEBRUARY 19, 2018

The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we What about a local gym owner posting photos of members stretching upside down in their black spandex? Sure, you can trust your local managers to use Facebook, Instagram and Twitter responsibly.

Instagram 98

Instagram Crisis Local Privacy 98

Stephen Waddington

MAY 19, 2020

It’s a good example of a data source and in this instance it serves insights directly. Radio, television and streaming are also holding up or growing. Established examples include Joe Wicks’ daily exercises, Martin Lewis’ financial information and Sophie Ellis-Bextor’s disco sing-a-longs. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

Doctor Spin

DECEMBER 22, 2023

The chicken incident became a legendary moment in rock history and an early example of how controversy and shock value can be used effectively in public relations to build a celebrity’s image. However, contrary to popular belief, there’s no concrete evidence that this incident received national TV coverage or front-page newspaper attention.

Wikipedia 52

Wikipedia Reddit Local eBook 52

5W PR

APRIL 9, 2019

A business that gets involved in its local community achieves multiple objectives. Whether it’s sponsoring a local nonprofit event or offering up employee volunteers to work at a food drive or other event, there are multiple ways for a business to use its strength in numbers to make a difference. Make a Community Impact.

Consumer 60

Consumer How To Advertising Advertising 60

PRSay

MAY 23, 2018

Explain this to your client and show examples of past work to support your point. Some podcast audiences are even larger than local broadcast markets. Even better, audiences are typically more targeted and engaged than in television and radio markets. Embrace the niche appeal of podcasts. Don’t overlook blogs.

Media Relations 135

Media Relations Publicity Media Blogging 135

PR Fuel

JANUARY 24, 2022

For example, if your audience comprises college students, use a persona that speaks directly to them. You may use media outlets like radio or TV for your campaign. If you run a small business, local media can help you reach your target audience. You also need to set a realistic, time-based goal. Research Your Audience.

Creativity 111

Creativity Data Measurement Product Launch 111

Cision

JULY 11, 2017

Maybe you work closely with a local TV station and need to consider broadcast monitoring. Both of these examples would require many more qualifying phrases surrounding them, as these two keywords are far too broad on their own. Account for these dual instances in your planning (discussed further under Step 2 below).

How To 265

How To Media Software Agriculture 265

Cision

SEPTEMBER 22, 2015

These days, people are less likely to read the print newspaper, listen to the radio or tune in to the evening news broadcast to get their daily dose of news coverage. For example, Twitter helped citizens participate in local and worldwide conversations during the Arab Spring.

Journalism 120

Journalism Social Media Media Study 120

Beyond PR

MAY 2, 2017

Start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Look at magazine covers for great hook examples. Make your business newsworthy. Last is the “hook.”

Social Media 78

Social Media Media Local Pitching 78