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Zeroing in on the right influencers in a crowded marketplace

Cision

AKA Media faced a similar challenge when looking to promote its client’s event, All-American Soap Box Derby Championship Race , amidst a busy summer sports season. AKA Media created several targeted lists to reach national and local news, sports and features producers and reporters.

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What Does Top-Tier Media Mean In PR?

ImPRessions - Crenshaw Communications

For example, Street Fight covering local marketing, commerce and advertising may not generally be considered a top-tier outlet, but for our client Uberall , Street Fight is a very valuable trade and always gets the attention of audiences who count. . Sports Illustrated also launched its new digital premium membership.

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PR Takeaways From The Eclipse

ImPRessions - Crenshaw Communications

Take this week’s solar eclipse, for example. The eclipse was an example a super-competitive time with countless brands vying for a slice of the media pie. Leverage the local angle. Local hoteliers and restaurants offering tourist specials saw media coverage like never before. Press never seem to tire of this twist.

Hotels 200
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The Importance of Adaptive Response In The First Moments of Crisis Management

Melissa Agnes

For example, some threats might include: financial earnings, reputation, human life, or physical assets. In wanting to volunteer for a position as a tactical medic/doctor on a local SWAT team, he attended the two-week school alongside veteran police officers, detectives, and sergeants. The Doctor in SWAT School.

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Leveraging the 2024 Olympics for Media Attention: A Comprehensive Guide

PR for Anyone

For example, a fitness brand could highlight gear that supports Olympic-level training, or a tech company could showcase apps that track athletic performance. Local Connections : Is there a local athlete from your area competing in the Olympics? Highlighting hometown heroes can create a strong local interest story.

Media 130
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How Social Intelligence Can Benefit Any Brand

Cision

To get a glimpse, check out these examples: Audiences. For example, a sports equipment store might consider monitoring their audience by sports teams. Louis Cardinals fans, one might consider launching an event that offers the fans’ preferred beer or partnering with a local radio station during promotional events.

Brand 120
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Why are sports teams perennial Measurement Menaces?

Katie Paine's Measurement Blog

And the worst offender seems to be sports-related PR people. Lately, the sports world has been particularly egregious in its use of equivalency, and to be fair, the teams themselves aren’t necessarily doing all these bogus calculations. Many were done by vendors and clueless PR people looking to get quoted in local media.

Sports 52