Polaris

DECEMBER 10, 2014

Perhaps the best example of “interruptive” marketing (or outbound marketing as it’s also called) is the call you received from the local duct cleaner just as you’re sitting down to dinner. You can’t forward a clip of a recent television interview. You can’t blast out a link to your latest ebook.

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Blogging Comparison eBook Case Study 183

PRSay

DECEMBER 9, 2019

A massive amount of planning goes into each film and television show, and the principles can be applied to your work as well. For the film and television industry, timing is everything. Trailers, promo photos and other pre-launch content appear far before the final product makes its way to your television or local theater.

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Film Publicity Television Local 147

PR for Anyone

JULY 27, 2024

For example, a fitness brand could highlight gear that supports Olympic-level training, or a tech company could showcase apps that track athletic performance. Local Connections : Is there a local athlete from your area competing in the Olympics? Highlighting hometown heroes can create a strong local interest story.

Media 130

Media Pitching Local Training 130

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. 19 percent were piloting a program.

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Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

For example, India’s digital ecosystem is rapidly evolving, with high mobile-phone penetration and increasingly connected devices. When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. 6 percent who said television would rank highly in 2020.

Mobile 156

Mobile Local Technology Social Media 156

PR for Anyone

APRIL 6, 2022

This is one of my favorite times to pitch television. This is what I tell everybody – all of my clients – every single person watching this video has a story to pitch television related to graduates. Transcript. Hey everyone! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. And you have graduation.

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Pitching Television Media Real Estate 130

Cision

OCTOBER 14, 2015

Buzzfeed , best-known for light list-based content, now runs regular long-form stories about topics such the local economic impact of Spaceport America and the suicide of a corrections officer who reported his colleagues for abuses. Its UK office announced that it’s starting to cover more local news.

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Journalism Trends Print Local 120

Shift Communications

SEPTEMBER 26, 2016

On the premises, we see comparatively few people talking about local occurrences, other than local bands and festivals. We know, for example, that they are there to work remotely or study, but we don’t know whether or not they successfully did so. Acts : what do the actors say they’re doing? Working remotely. Christopher S.

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Study Examples Local Television 60

PR for Anyone

AUGUST 25, 2022

I gave a bunch of examples in the video above (and the transcript below). This is the perfect example of newsjacking. So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. Transcript. It is the end of August.

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Pitching Media Insurance Insurance 130

Remote PR Jobs

SEPTEMBER 25, 2023

After that he adds $250 for each local print and radio placement, $500 for local television coverage, $750 for national print and radio placements and $1,500 for national television placements. Leigh Dow with the 48 West Agency in Phoenix, for example, charges between $120 and $140 per hour.

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Radio Print Television Local 100

Landis PR

MAY 3, 2021

The long-term goal of our signature local program, “Bay Area Bountiful,” is to establish a track record as a respected source of in-depth content about local developments in conservation, sustainable agriculture, climate change and the work of people from all communities who are leading the way in these fields. .

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Meeting Agriculture Media Television 98

Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Older individuals, particularly those over 50, are more likely to rely on television for news rather than the internet.

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Radio Television Media Local 75

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. Lauer’s visibly shaken co-hosts Samantha Guthrie and Hoda Kotb faced a live television audience within hours of learning about Lauer’s ouster. Pepsi’s graceful mea culpa.

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Crisis Management Crisis Airlines Viral 149

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Certain kinds of smart televisions can “overhear” conversations.

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Trends Mobile Web System 120

PRSay

MAY 23, 2018

Explain this to your client and show examples of past work to support your point. Some podcast audiences are even larger than local broadcast markets. Even better, audiences are typically more targeted and engaged than in television and radio markets. Embrace the niche appeal of podcasts. Don’t overlook blogs.

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Media Relations Publicity Media Blogging 136

Stephen Waddington

MAY 19, 2020

It’s a good example of a data source and in this instance it serves insights directly. Radio, television and streaming are also holding up or growing. Established examples include Joe Wicks’ daily exercises, Martin Lewis’ financial information and Sophie Ellis-Bextor’s disco sing-a-longs. Sneeze guards top the list.

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Government Crisis Energy Community 151

Bianchi Biz Blog

APRIL 29, 2024

Diverse and Sophisticated Media Landscape: Hong Kong’s media landscape is highly developed and diverse, with an extensive range of local and international news outlets operating in both English and Chinese. This includes print newspapers, digital news sites, television, and radio stations. Stay Informed and Agile: 1.

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Marketing Local Crisis Management International 93

Cision

OCTOBER 15, 2015

Hosted by Weather Channel alum and Today show anchor, Al Roker , along with meteorologists Domenica Davis and Ari Sarsalari , The Lift can be accessed on the home screen of the app weekdays between 6 and 11am in your local time zone. Katz said this near real-time production is a large focus on The Lift and influences its overall look.

Mobile 120

Mobile Television Local Video 120

Buzzstream

SEPTEMBER 27, 2024

For example we work with a large gambling brand in the US where we have already seen large success looking at the odds of which presidential candidate will win.” For example, if you were a travel company in Florida, you couldn’t create a post about the election’s impact on the economy. They print business cards. Here’s how to do it.

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Digital PR Pitching Radio Google 118

PR for Anyone

SEPTEMBER 1, 2021

And then, on the local level, I want you to think about what’s happening in September. I’ll give you an example. Remember it’s super competitive too for the national publications so you really need to have a niche, a unique selling proposition, something that makes you different from everybody else who’s pitching.

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Pitching System Google Local 130

David PR Group

AUGUST 4, 2014

As I have told my stunned teenage children, we only had four television channels when I was a kid. Television channels were broadcast over the airwaves (not Wi-Fi), and some TVs only showed footage in “black and white.” ” Our viewing choices and channels were very limited, but we didn’t know any better.

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Television Groups Storytelling System 76

PR for Anyone

MARCH 30, 2022

And I always love to use an example of Joe’s Pizza because we all have Joe’s Pizza. But let’s say you see an ad in your local Gazette, and it says, “Joe’s Pizza, Best Pizza Outside of New York City and, you know, it’s an ad, you know what the pizza ad looks like.

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Advertising Advertising Publicity Video 130

PR for Anyone

JANUARY 5, 2022

Because I live in Virginia, I’ll use Virginia as an example. If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state? A simple google search of “new laws in [state] 2022” gives you quite a few resources.

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Pitching Strategy Publicity Media 130

Buchanan PR

AUGUST 28, 2023

Amidst the rise of TikTok and the growing number of online audiences, many companies have started partaking in various social media trends, from major brands like the popular language learning app Duolingo to smaller, more local organizations like law firms and libraries. by keeping content fresh, fun and culturally relevant. Jonathan W.

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Social Media Trends Viral Media 87

PR for Anyone

JUNE 9, 2021

Another example is a former client who lives in the town where Lydia Taft cast the first women’s vote for President. She also created an essay contest at the local high school about what it means to be a woman when you can now run for President. It allow you to niche to attract your ideal clientele as well.

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Real Estate Nonprofit Media Pitching 130

Beyond PR

JUNE 22, 2017

In the past, the Federal Communications Commission (FCC) mandated that television stations allocate a set amount of time for public service programming, but this is no longer the case. In the past, we relied solely on earned media pickup of public service announcements via local and national broadcasts.

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Publicity Real Estate Nonprofit Television 71

Beyond PR

MAY 2, 2017

Start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Look at magazine covers for great hook examples. Make your business newsworthy.

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Social Media Media Local Pitching 78

Waxing UnLyrical

MARCH 12, 2013

The Public Relations Society of America has a comprehensive section on its website dedicated to the subject of ethics complete with a “ Code of Ethics ” and examples of unethical behavior to help readers fully understand the meaning behind each article of the Code. But apparently that doesn’t play well on television.

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Ethics Publicity Guidelines Government 84

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

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Media Nonprofit Pitching Analytics 98

The Stalwart Blog

JULY 25, 2017

Moreover, it's the same strategy employed by television news. This approach is also playing out well in certain cities with hyper local or niche outlets. The widely respected Voice of San Diego comes immediately to mind, but plenty other examples exist, including several that came about after the demise of AOL’s Patch.com experiment.

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Newspapers Strategy Television Advertising 68

PR Fuel

AUGUST 23, 2020

Some of the sub-categories of entertainment that you may be interested in hearing about include news and talk shows, movies, music, performing arts, television, and so much more. You can also edit your newswire preferences by locality. One other major category you might be interested in receiving press releases about is entertainment.

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Biotechnology Agriculture Sports Local 82

Beyond PR

JUNE 30, 2016

Broadcast: Increased Collaboration Between Campus and Local Media. But many student-run broadcast media organizations engage even beyond the campus walls by partnering with community television and radio stations. Take WOUB, for example, out of Ohio University. College Media Content: Tailor to Students’ Interests.

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Radio Newspapers Print Media 69

PR in High Definition

NOVEMBER 29, 2021

These are the kind of numbers that traditional network television executives dream of; all from a foreign-language TV show, the likes of which have in the past failed to succeed in Anglophone markets. Squid Game is a prime example of the impact of cultural and linguistic nuances when a piece is consumed in multiple different countries.

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Film Travel Television Local 62

PR Fuel

DECEMBER 25, 2020

One good example from Arkansas-based Tacos 4 Life is to “combat hunger from around the world.” Beyond that, get to know your local media outlets. Local television stations, newspapers, and magazines, are always looking for content to share with their readers.

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Writing Company How To Apparel 82

5W PR

APRIL 9, 2019

A business that gets involved in its local community achieves multiple objectives. Whether it’s sponsoring a local nonprofit event or offering up employee volunteers to work at a food drive or other event, there are multiple ways for a business to use its strength in numbers to make a difference. Make a Community Impact.

Consumer 60

Consumer How To Advertising Advertising 60

PR for Anyone

MAY 4, 2022

If you want to stay local, things to pitch for July are: Summer vacation/travel – Inflation is high, times are tough. Her charity, Saving Promise was created because her granddaughter, Promise, was the 5th generation of women in her family to experience domestic violence. You can see their segment below.

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Pitching Media Financial YouTube 130

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. That day, I became a lead and one that converted the old fashioned way: retail foot traffic.

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Marketing B2B Local Customer Service 60