Prowly

APRIL 11, 2025

It's a measurable process that has an impact on revenue, customer trust, and long-term growth. Try measuring SoV and do a thorough sentiment analysis. How to measure: Prowly's media monitoring tools let you track real-time sentiment, create custom alerts, and get a clear picture of your brand reputation management strategy.

Reputation 104

Reputation Measurement Report Branding 104

Cision

DECEMBER 21, 2017

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. M – Measurable : It’s impossible to determine progress if you have no way of measuring it. By how much?

Measurement 272

Measurement Strategy Software Analytics 272

Sword and the Script

OCTOBER 29, 2024

Measurement. click image for higher resolution) Three examples of marketing programs The best part about programs versus campaigns is that it’s an approach that requires re-tasking, re-structuring, and re-organizing – but not more budget or headcount. The same is true for webinars, which is a second example. It’s heavy lifting.

Marketing 216

Marketing eBook Guidelines B2B 216

Prowly

APRIL 2, 2025

Read this article to find out: How to get the gist from your monitoring results in 5 minutes How to refine daily and weekly newsletters with little effort How to make briefings more attractive for your boss or client (with examples!) Product managers need to measure the success of this release. What is an AI coverage summary?

Examples 104

Examples Automotive Media Print 104

Prowly

JANUARY 29, 2025

By systematically measuring key brand health metrics, you can uncover vital insights into consumer awareness and sentiment, allowing your brand to adapt and flourish. Get to know all the key indicators you should follow to measure brand health effectively and (almost) effortlessly. Need help with your brand reputation measurements?

Measurement 104

Measurement Branding Brand Analytics 104

Prowly

FEBRUARY 13, 2025

Because actually measuring it isnt as obvious as it seems. START MEASURING THE RIGHT METRICS Simple and smart ways to measure brand awareness Track manually If you want to start tracking manually before trying dedicated tools, heres how: You can begin with following brand mentions on social media platforms.

Measurement 104

Measurement Tools Branding Brand 104

Prowly

FEBRUARY 13, 2025

MEASURE YOUR BRAND SENTIMENT NOW #4 Competitive benchmarking By comparing your reputation metrics against your competitors, you can get insights into industry standards. TRY PROWLY FOR 7 DAYS FREE The post How to Choose the Best Reputation Management Software? (+ Examples) appeared first on Prowly.

Software 104

Software Reputation Examples How To 104

Prowly

FEBRUARY 3, 2025

For example, a PR team looking to enter a new geographical market with a particular product needs to conduct thorough brand research to ensure they are spending their resources in the best way possible. Measuring brand performance Tracking metrics like Share of Voice , audience sentiment , reach, and engagement is also part of brand research.

Examples 104

Examples Branding Brand How To 104

Onclusive

AUGUST 16, 2020

We have all heard the phrase, “quality over quantity”, but what does this mean about measuring earned media? Join this live workshop led by two leading communications professionals who will share examples of success and best practices for monitoring and reporting on the quality of earned media. Speaker Info. Talia James Armand.

Media 370

Media Measurement Reputation Examples 370

Institute for Public Relations

NOVEMBER 12, 2024

This post is provided by the IPR Measurement Commission. Several case examples offered insights for the future of PR measurement. It was a year of ongoing changes at the box office and in sports media, intersecting with national elections.

Sports 75

Sports Measurement Film Examples 75

Onclusive

MARCH 4, 2021

Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. One of the most common questions I get when presenting a PR measurement report is “But what does that mean?” The post How Data-Driven Measurement Demonstrates Business Value appeared first on Onclusive.

Measurement 195

Measurement Data Reputation Storytelling 195

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. The shift toward qualitative vs. quantitative metrics. The answer?

Strategy 397

Strategy Measurement Data Analysis 397

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. The goal for PR campaign measurement is to understand how well your pitch is landing and how journalists are engaging with it.

Measurement 195

Measurement Pitching Data Media Relations 195

Business Wire

JANUARY 22, 2025

Youll also find standout announcements from Business Wire clients, showcasing real-world examples of our strategies for maximizing reach and engagement. From crafting impactful press releases to harnessing multimedia and navigating the complexities of AI, weve rounded up Business Wires most viewed PR and press release blog posts of 2024.

Blogging 269

Blogging Communications Examples Strategy 269

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

Branding 370

Branding Brand Media Measurement 370

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! A good example of implementing this tactic is Monster, who conducts surveys amongst job seekers and employers and then tells its stories using data and insights from these surveys. Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

PRSay

APRIL 21, 2021

The guide also features examples and applications, a research and evaluation cadence reporting table and the top-10-plus must-reads on evaluation. How can measurement help an organization combat misinformation and disinformation? Measurement” is the most basic… it’s another word for “counting.” My mantra is “begin simply.

Measurement 186

Measurement Communications Analysis Data 186

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

MARCH 18, 2021

Two of the most important things to understand before you start to put together PR measurement reports is who the stakeholders are, and what they care about. All too often people shy away from measurement and metrics that go beyond SOV, but there are many valuable and interesting ways to measure. Know your audience.

Measurement 195

Measurement Report Reputation Analysis 195

Sword and the Script

DECEMBER 3, 2024

The congruence metric aims “to measure the true impact of PR narratives and their potential to connect on a deeper level with the target audience.” The holy grail of PR measurement is still linking outputs to a desired behavior, which for most businesses means sales. For example, in my view, it was late for the AI race.

Software 176

Software Measurement B2B Training 176

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Measuring the performance of your key soundbytes should be an essential part of your ongoing PR evaluation efforts. Measure success.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Onclusive

DECEMBER 1, 2021

They use the data provided by our integrated media measurement software to develop more effective communications strategies, focus on the right stories, authors and media outlets, and optimize their messaging across earned, owned and social media. Getting to ROI through business impact measurement. Extending the ROI to other teams.

How To 397

How To Media Software Analytics 397

Onclusive

MARCH 23, 2021

As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause.

Analysis 195

Analysis Report Measurement Data 195

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. This is a great example of how we often have preconceived notions of how consumers search.

Branding 370

Branding Brand SEO Engineering 370

Onclusive

FEBRUARY 1, 2021

We will discuss examples of relationships that worked as well as ones that did not, while highlighting best practices. This webinar will focus on how to build a strong relationship between your PR agency and your brand.

Agency 74

Agency Construction Corporate Measurement 74

Prowly

DECEMBER 6, 2024

Tip: You can measure all key metrics (beyond reach & impressions) and PR KPIs with an all-in-one PR tool like Prowly. For example, if a single post appears in a user's feed three times, that counts as three impressions. To show it in an example, lets answer two questions: What is reach in social media ?

Media 104

Media Measurement SEO Instagram 104

PRSay

DECEMBER 12, 2024

Show up prepared by citing specific examples of your achievements, tie those to overarching organizational or client goals, and identify areas where you want to grow. For example, a $5,000 per person professional development budget could fund six months of one-on-one coaching, offering tailored support, lasting impact and measurable ROI.

Measurement 141

Measurement Resources Examples Conference 141

Onclusive

SEPTEMBER 16, 2019

Today, I am pleased to announce that Onclusive has been selected by Business Wire, the global leader in news release distribution, to power a new reporting application which measures the effect of Business Wire press releases. This new report represents the most holistic set of metrics available to measure the effect of the newswire release.

Analytics 312

Analytics Media Measurement Mobile 312

Remote PR Jobs

FEBRUARY 25, 2025

Set Clear Goals: Set SMART goalsspecific, measurable, achievable, relevant, and time-bound. Monitor and Adapt: Use tools to track brand mentions, measure the success of your PR campaigns, and adjust your strategy as needed. These can include increasing brand awareness or securing media coverage.

Strategy 155

Strategy How To Crisis Management Crisis 155

Onclusive

JANUARY 26, 2022

This means that pitching must start with the right data and end with measurement. Onclusive, for example, consistently maintains the integrity and quality of contacts so you don’t have to. Understanding what to pitch, to whom and what’s working / not working requires access to relevant information. The post Building a perfect pitch?

Pitching 370

Pitching Data Privacy Writing 370

ImPRessions - Crenshaw Communications

MAY 28, 2020

For example, a client of ours, Fractal , which is a global leader in artificial intelligence and analytics, powering decision-making in Fortune 500 companies, helps its customers to allocate capital, generate new business opportunities, manage risk and develop new products. Build your strategy with measurement and reporting in mind.

Strategy 287

Strategy Media Measurement Product Launch 287

5W PR

APRIL 14, 2025

Based on analysis of successful Martech PR campaigns and partnerships, this guide outlines proven approaches for startups to create impactful digital PR strategies that drive measurable results. They use UTM parameters on all PR links and custom landing pages to measure which outlets and content types drive the most qualified traffic.

Digital PR 78

Digital PR Leadership Strategy Analysis 78

5W PR

APRIL 13, 2025

For example, Woodstock Vitamins regularly features detailed customer testimonials that outline specific health concerns, the customized supplement protocol recommended, and the measurable improvements experienced. Success requires consistent measurement and optimization while staying true to core brand values and messaging.

Storytelling 78

Storytelling Case Study Measurement Education 78

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. First things first: determining the best channels and formats for your audiences.

Measurement 356

Measurement SEO Web Social Media 356

Onclusive

DECEMBER 6, 2017

PR coverage has typically been measured by media outlet audience size. For example, if a PR pro gained coverage for their brand in Forbes, they may report the circulation of Forbes as the potential audience size that saw the message.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Sword and the Script

SEPTEMBER 10, 2024

For example, the study found that 71% of B2B marketers poll believe their marketing is “communicating a distinct brand position” or strong unique selling proposition (USP). Dentsu put the average time to close a deal at 379 days. That up 54 days or about a month in a half since 2022. By contrast, only 68% of buyers feel the same.

B2B 179

B2B Software Ethics Leadership 179

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

These goals should be both measurable and prioritized so that there is no misunderstanding. They might include a change in brand perception, increased brand visibility, enhanced reputation, or engagement of a new target audience, for example. But how to measure outcomes? Each is supported by tactics designed to achieve them. .

Agency 310

Agency Measurement Meeting Reputation 310