Onclusive

MARCH 4, 2021

Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. One of the most common questions I get when presenting a PR measurement report is “But what does that mean?” The post How Data-Driven Measurement Demonstrates Business Value appeared first on Onclusive.

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Burrelles Fresh Ideas

MAY 7, 2024

While AI plays a valuable role, human analysis remains crucial for generating actionable insights and evaluating key performance indicators (KPIs) that accurately measure PR campaign effectiveness. At the same time, measurement is one of the most challenging parts of PR and communications. They are numbers that are simple to count.

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Analysis Measurement Data Examples 95

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. The last interaction?

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Measurement Survey Web Software 84

PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. For example, being included on Oprah Winfrey’s “favorite things” list can make a company. EMV also doesn’t measure when social media users take screenshots of PR-campaign posts, which they can refer to and act upon later. A case in point is the brand S’well.

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Measurement Marketing Pharmaceuticals Social Media 103

Onclusive

MARCH 18, 2021

Two of the most important things to understand before you start to put together PR measurement reports is who the stakeholders are, and what they care about. All too often people shy away from measurement and metrics that go beyond SOV, but there are many valuable and interesting ways to measure. Know your audience.

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PRSay

APRIL 21, 2021

The guide also features examples and applications, a research and evaluation cadence reporting table and the top-10-plus must-reads on evaluation. How can measurement help an organization combat misinformation and disinformation? Measurement” is the most basic… it’s another word for “counting.” My mantra is “begin simply.

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Measurement Communications Analysis Data 185

Onclusive

MARCH 23, 2021

As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause.

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Analysis Report Measurement Data 195

Cision

DECEMBER 21, 2017

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. M – Measurable : It’s impossible to determine progress if you have no way of measuring it. By how much?

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Measurement Strategy Software Analytics 272

Katie Paine's Measurement Blog

FEBRUARY 23, 2024

So, we figured we jump on the award-season bandwagon by brining back our Measurement Menace of the Month awards. The Measurement Menace award began in 2010 after the PR industry came together and established the Barcelona Principles which set out standards for best practices in measuring the effectiveness of PR and communications.

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Sports Measurement Course Examples 52

Onclusive

MARCH 11, 2021

There was a time when communication professionals only measured the effectiveness of their media efforts when they absolutely had to (e.g. Below are three reasons measuring your communications efforts should be one of the most important parts of any PR pro’s job. if management was asking them to). But rest assured, those days are over.

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Onclusive

SEPTEMBER 13, 2017

Ethan McCarty, Global Head of Employee and Innovation Communications for Bloomberg LP, recently related a powerful example from his IBM days: “We were able to pepper some of those blog entries and and Twitter posts from IBM’s internal industry experts with links to request a demo,” says McCarty.

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Measurement Data-Driven PR Survey Storytelling 231

Cision

OCTOBER 30, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. Take Advertising Value Equivalency (AVE), for example. How Mature Is Your Earned Media Measurement Strategy?

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Measurement Media System Tools 215

Cision

JULY 3, 2017

Why, is a three letter word that is often asked but more rarely measured against. Awarding that question every year is the International Association for Measurement and Evaluation of Communication (AMEC). If you can’t measure these activities accurately and report on them with your team you can’t evaluate what’s happening. .

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Measurement Government Policies Internal 197

Katie Paine's Measurement Blog

JULY 10, 2023

Integrated communications measurement is where comms evaluation and measurement is heading. Not only was she relatively new to measurement, and so had to figure a lot of things out as she went, but she did it for a very, very large organization requiring buy-in from numerous levels of leadership. Here is an example: Tip #4.

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Measurement Communications How To Survey 98

Cision

OCTOBER 18, 2017

Read on to learn more about how PR can bring measurement into the digital era. Here are three examples: Reach — Reach is the number of people who see a piece of content. The Benefits of PR Measurement Across Channels. Bringing PR Measurement Together. So How Can PR Overcome This Problem?

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PR in High Definition

MARCH 28, 2023

However, Europe is comprised of over 40 countries and 23 languages, and subsequently requires a lot of nuanced thought, particularly as it relates to measuring success. It’s true you should always look to maximise the impact of your content, but there are a few important aspects to consider when measuring success.

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Measurement Comparison Local Examples 62

The Proactive Report

APRIL 13, 2018

For example, a company that distributes O-rings and seals surveyed their customer base and discovered that a fair percentage of recent customers had found information about them online. Measuring awareness. Measuring interest. But you might have other goals – lead generation for example. Measuring conversion.

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Measurement Analytics Google Social Media 138

Prakkypedia

SEPTEMBER 13, 2020

A recent piece in PR Daily succinctly outlined some terrific tips for gaining credibility for the comms craft from the C-suite – all via expanding your understanding of what the organisation would like to measure and achieve. This included ‘making friends’ with information keepers in an organisation, and I couldn’t agree more.

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Measurement Customer Service Web Course 92

The Resolution Blog

SEPTEMBER 2, 2019

Measure, measure, measure. While we were there, he also gave us some great tips on how to measure your Instagram campaigns: Finding the Right Influencer First things first, you have to know who your audience is and where they hang out. Then you can measure the engagement rates?—?both you can listen here.

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Instagram Measurement How To Tools 120

Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. First, Who Should Be Involved in the Strategy?

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Measurement Strategy Media Analytics 166

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

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Measurement Communications Survey B2B 92

Cision

MAY 27, 2016

Yet, many brands don’t know how to measure their social ROI. Is your measurement strategy missing the mark? Is your measurement strategy missing the mark? You aren’t setting measureable goals. The first step in social measurement is determining what your overall goals are. They need to be specific and quantifiable.

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Measurement Software Tools Analytics 168

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. The shift toward qualitative vs. quantitative metrics. The answer?

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Strategy Measurement Data Analysis 397

Onclusive

AUGUST 16, 2020

We have all heard the phrase, “quality over quantity”, but what does this mean about measuring earned media? Join this live workshop led by two leading communications professionals who will share examples of success and best practices for monitoring and reporting on the quality of earned media. Speaker Info. Talia James Armand.

Media 370

Media Measurement Reputation Examples 370

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

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Measurement Study Data Agency 120

PR Fuel

JULY 21, 2021

Tracking your progress can help you measure the success of each press release submission. It’s important to measure both forms of ROI. Measurable. For example, maybe you want to increase traffic to your website using PR by 10% over the span of two months. Without KPIs, you might struggle to measure your ROI.

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Measurement How To Engineering Consumer 105

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Define your client(s).

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Measurement Pharmaceuticals Nonprofit Leadership 145

The Resolution Blog

JUNE 7, 2019

Measurement in PR often stops at counting clips and audience figures. It’s important to measure the outtakes (not just the outputs, as tempting as it can be) as they provide a deeper understanding of the impact your campaign had and if it resonated with the right audience. the “outtakes”.

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Measurement Analytics Google Trends 120

Cision

JULY 19, 2016

Almost all communication and PR professionals measure their efforts, but more than half believe they lack the knowledge needed to attribute the results back to the bottom line. To gain measurement confidence, outrun competitors and improve future efforts, communicators must set up a multi-touch attribution model. The result?

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Measurement Course Examples Meeting 120

Inbound PR

JANUARY 20, 2021

It's normal to ask if it's worth it and to wonder how to measure the success of the investment. I've always advised channel partners to ensure that they have a way to measure Customer Success and how their CSMs are doing from the very start. 8 Ways to Measure Customer Success ROI. 8 Ways to Measure Customer Success ROI.

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Measurement Infographics Examples Company 81

Doctor Spin

MARCH 19, 2023

Measuring communications is a critical task for PR professionals. However, the focus on output often precedes strategic choices in what to measure. However, the golden rule of measuring communications is that the choice of metrics has a more significant impact than whatever actions are taken on the measurement’s output.

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Measurement Communications Wikipedia Social Media 52

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. Great evaluation case of an original PR campaign and a good example of how research can help define and measure outputs and outreach.”

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Measurement B2B Google Financial 137

Stern + Associates

NOVEMBER 18, 2022

How do you measure thought leadership and executive visibility? But the problem I’ve come to have with the term “thought leadership” is how you measure it. Is that the right measuring stick? Nevertheless, good PR should be measurable. Reliable and measurable. And we have no regrets about it. It has to be.

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Leadership Measurement Conference Groups 62

Cision

MAY 23, 2016

Data is essential to successful public relations now and in the future, but 53 percent of professionals still find measurement to be their biggest skills gap. But with a multi-touch attribution model, you’ll set your measurement strategy up for success by better understanding the roles each campaign and touch plays along the sales journey.

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Measurement Data Survey Software 168

Sword and the Script

OCTOBER 29, 2024

Measurement. click image for higher resolution) Three examples of marketing programs The best part about programs versus campaigns is that it’s an approach that requires re-tasking, re-structuring, and re-organizing – but not more budget or headcount. The same is true for webinars, which is a second example. It’s heavy lifting.

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Marketing eBook Guidelines B2B 191

NewsWhip

OCTOBER 20, 2021

For example, if you sponsor a post to drive people to purchase, the amount of likes that particular post gets may be irrelevant as a KPI. At its core, engagement refers to how interested an audience is in a piece of content, measured by how much time they are taking out of their digital lives to interact with it. That’s fine.

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Measurement Media Crisis Crisis Management 78