ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. Media contacts aren’t magic….they’re But media contacts aren’t magic.

Agency 170

Agency Media Software Pitching 170

Shift Communications

DECEMBER 26, 2016

Over the years, we’ve uncovered some amazing, easy-to-use and best of all – free – tools the search engine offers that can make a big difference in a media relations program. They can also use Google Trends to help dictate the timeline within their pitch calendars. Google Trends. Casey Egan. Marketing Analyst.

Google 98

Google Data Pitching Tools 98

Sword and the Script

FEBRUARY 14, 2023

Agility and Burrelles are partners “for our media delivery platform and media relations tools,” said Tressa Robbins , vice president of Client Onboarding with Burrelles. For example, Intelligent Relations said in a PR pitch emailed last month that it had an “auto-gen pitch writing for users” in market.

Software 134

Software Pitching Analysis Community 134

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. That was the outcome good media relations pitching earned. HARO: Good PR Pitches have a Long Shelf Life.

Media Relations 60

Media Relations Media Interviews Pitching 60

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media. The Earned Media Domino Effect.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PRSay

FEBRUARY 4, 2019

Not long ago, I had a conversation about PR measurement with someone I consider a media relations master — a person who leads global communications for a high-flying public company. For example, she knows her boss loves broadcast clips and seems indifferent to web-only placements (even though it was a “.com”

Measurement 96

Measurement How To Strategy Pitching 96

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 3) Top challenges facing reporters.

Survey 103

Survey Report Media B2B 103

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. The metaverse, Web 3.0,

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

JANUARY 28, 2019

Here are a few things you can do to keep your company top-of-mind following a launch: Keep a steady media relations program. Media relations is a core part of any PR program, and in this case having a steady, ongoing media effort will help you remain a part of the conversation. Flex your event muscles.

How To 89

How To Case Study Conference Web 89

Sword and the Script

NOVEMBER 20, 2018

Some of this advice was good five years ago, and some of it is just terrible nonsense that spams up the web with repetitive muck. In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it. 4) Pitch your content for a roundup. On and on the lists go….

Content Marketing 109

Content Marketing Pitching Social Media Blogging 109

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. How can you tell if your media relations efforts are having an impact? Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach.

Publicity 90

Publicity Media Advertising Advertising 90

Critical Mention

MARCH 12, 2018

For example, one of the things we learn early on in media relations is how far ahead some publications plan their editorial content. Better start pitching EARLY, say in July. Failing to target the right media. One of their top complaints is that public relations people send them pitches that aren’t relevant.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Sword and the Script

MAY 12, 2020

It’s a lot of work to gather up all the information – most of the good stuff isn’t being pitched – and the vendors don’t make it easy. There may be a place for including social media – here’s an example of an interesting way to include social elements from Instagram (or other sites) selectively. Stick to busienss etiquette.

Company 98

Company Survey Pitching Report 98

Sword and the Script

JANUARY 12, 2021

For example, it’s eliminated features in PRWeb, such as URL customization and it’s aggressively increased the price point. Yes, you should try to include multimedia if you can because it supports your media relations efforts. As you can see, Cision owns two wire services, but these serve two different audiences.

Financial 87

Financial Video Survey Google 87

Burrelles Fresh Ideas

AUGUST 2, 2023

SOURCE While the internet and social media have certainly expanded access to content, broadcast media maintains a broader demographic coverage that digital platforms often struggle to replicate. Incorporating broadcast media into a digital campaign can create a more impactful and memorable experience for the audience.

Radio 75

Radio Television Media Local 75

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar. First, we start with.

How To 121

How To YouTube Pitching LinkedIn 121

Bad Pitch Blog

MARCH 18, 2014

It marks the accomplishment, gives someone that cares a permalink to the information and all without burning out your hard-earned lines of communication with the media. The bad pitch below is NOT even one of those examples. Users can now access OUR WEB SITE from any device and location to order their LIST OF STUFF.

Web 67

Web Mobile Pitching Crisis Communications 67

Cision

FEBRUARY 26, 2016

She’s not looking for pitches laying out everything there is to know about a subject. “I’m surprised at how many traditional pitches I see. What we do from a digital media perspective is engage audiences from around the Web. Find a way to work that into your pitch.”. What kind of data do you look for?

Newspapers 120

Newspapers Print Mobile Pitching 120

Bad Pitch Blog

DECEMBER 18, 2007

Then I saw their Christmas Price Index Web site. The end result was a sleigh full of media coverage. This example might not be an annual event, but consider giving long-held traditions a makeover. If you plan on an annual media relations program, make sure your idea taps into something that is well-established and built to last.

Media Relations 41

Media Relations Media Financial Pitching 41

Communications Conversations

SEPTEMBER 10, 2019

Thinking back to the early days in my career, clients often had one request when it came to the media relations game: I want to be on Oprah. Those were the kinds of media outlets clients wanted to be in. Mainstream media outlets with monstrous, loyal followings. Or, The Today Show. Or, in The New York Times.

How To 79

How To Media YouTube Twitter 79

Critical Mention

JANUARY 8, 2019

Develop your own pitch style. Journalists receive up to 50 pitches per day, so having a unique press release that shows you researched the journalist, publication and previous topics they have covered is essential to giving you a shot at getting your news published. And remember, a journalist liking your pitch is just the first step.

Strategy 72

Strategy Pitching Measurement LinkedIn 72

Communications Conversations

JULY 8, 2015

On one hand, Twitter and social media platforms have given us a set of tools that help us research the heck out of reporters. There are certainly reporters, editors and other media who actively engage on social. I tend to think of Twitter as a networking tool rather than an actual pitching tool though, for the most part.

Twitter 60

Twitter Report Pitching Agriculture 60

Sword and the Script

APRIL 10, 2018

In turn, I put together a pitch with a link and reached out to reporters I thought would be interested. They grew in marketing prominence with the advent of the web and the online news release. Other readers liked these related posts: Is Media Relations Getting Harder? So, we kept going without it.

Engineering 70

Engineering Content Marketing Analysis B2B 70

Bad Pitch Blog

APRIL 9, 2006

An all too familiar Web fever is upon us. They want instant publicity in national media outlets and are willing to pay exorbitant fees to get it. Yet we all know media coverage does not happen overnight. Your first introduction of a client to the media should not necessarily even be a pitch (there are always exceptions).

Media Relations 40

Media Relations Media Pitching Small Business 40

Sword and the Script

MAY 23, 2017

1) Web alerts and client mentions. The product monitors domains, so if a third-party site links to a client site for example, without mentioning a brand name, you’ll still get a notification. The overall rating is ranking compares the backlink profile of one site, to an estimate of all the other sites on the web.

SEO 65

SEO Tools Engineering Web 65

Bad Pitch Blog

JUNE 19, 2006

Just when you thought we were all Bad, here''s Glinda the Good Pitch. Glinda is a badge of honor bestowed on some of the good pitches we get. Oxfam brings us an interesting case study on social media relations’ ability to raise awareness. BPB: What was your social media angle/pitch?

Media Relations 40

Media Relations Social Media Media Case Study 40

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

Bad Pitch Blog

SEPTEMBER 26, 2006

This news release posing as a pitch was forwarded by a Philadelphia-based reporter to "Trebuchet," a fan of the Bad Pitch blog. As if this weren’t bad enough, Trebucht tells us: The pitch had two, unrequested photos attached. One look at the client’s web site and the pitch seems all the more out of character and insulting.

Pitching 40

Pitching Retail Print Report 40

Bad Pitch Blog

JUNE 8, 2006

Yes Virginia, bad media relations practices also take place client side. No pitch, no salutation, nothing. April 7: FOR IMMEDIATE RELEASE - Apartments.com Room to Move Contest and Blog With great examples of successful online contests available AND a Webby award to its credit, I expected more from this release.

Pitching 40

Pitching Print Web Media Relations 40

Sword and the Script

SEPTEMBER 27, 2016

Here are a handful curated from around the web for your perusal. The right agency team should be able to provide strategic counsel and at the same time roll up their sleeves to do the heavy lifting required to pitch and place stories.’”. If you enjoyed this post, you might also like: Media Relations: Proven Ways to Get More Out of It.

B2B 60

B2B Corporate Agency Creativity 60

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). The news media wasn’t the only audience to notice Muck Rack.

Pitching 86

Pitching Media System Tools 86

Bad Pitch Blog

SEPTEMBER 10, 2006

The Bad Pitch blog received its first response from someone it outed. MAYO is the first to engage in the conversation around their Slick-worthy pitches. If you do not want to get pitches or news releases why don''t you contact Bacons and get deleted, or are you too busy writing garbage that goes now where fast? Here is my reply.

System 40

System Pitching Writing Blogging 40

Bad Pitch Blog

NOVEMBER 5, 2006

Lest you think this small crime is only committed in high-tech pr circles, here’s an example from the non-profit sector. Of course, we recommend adding the Web addy to the company site. tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog | writing | news release'

Pitching 40

Pitching Web Education Resources 40

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

OCTOBER 22, 2020

Amid layoffs and closures stemming from the pandemic, news organizations are republishing political content leaving less time and space for businesses news Survey data shows media relations keeps getting harder , but now there’s a new analysis of content being published that offers a glimpse as to why. What gets the most clicks?

Content Marketing 88

Content Marketing Marketing Analysis Survey 88

Sword and the Script

OCTOBER 15, 2019

I want to advocate for paid social and specifically as part of a media relations program. 1) Use paid social to support media pitching. When you have a significant announcement that you think is newsworthy, you can’t just rely on old fashioned email pitching. 2) Use paid social to showcase your earned media.

B2B 76

B2B Facebook Advertising Advertising 76