Landis PR

MARCH 18, 2024

By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee.

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ImPRessions - Crenshaw Communications

JUNE 1, 2021

At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . While some executives are born to be media resources, and they’re every PR person’s dream. Use examples.

Interviews 268

Interviews Media Construction Report 268

Polaris

NOVEMBER 22, 2014

Which brings us to Talk about Talk, a semi-regular (I’ll share something whenever I find an example from which we can all learn) feature here on the Polaris bog about media interview and presentation skills. Media Training' Some will be good and some will be bad.

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Publicity Interviews Training Media Training 190

Communications Conversations

MARCH 21, 2017

Google the phrase “Social media training Minneapolis.” In a nutshell, that describes my experience with social media training programs (or a lack thereof) in the Twin Cities. For example, social advertising. ” What comes up? A couple academic institutions attempting to pull it off. Where are they?

Media Training 68

Media Training Training Social Media Media 68

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Occasionally we see overconfident executives who feel they aren’t in need of media training. To avoid this scenario, the agency and internal comms team should consider a blanket policy of requiring media prep for every company spokesperson. The negative media story. . The unprepared spokesperson. .

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Media Training Policies Agency Interviews 249

Polaris

NOVEMBER 26, 2014

Which brings us to Talk about Talk, a semi-regular (I’ll share something whenever I find an example from which we can all learn) feature here on Polaris B about media interview and presentation skills. If you need help improving your presentation skills, get in touch to learn more about our training sessions. Media Training'

Education 170

Education Media Training Training Interviews 170

ImPRessions - Crenshaw Communications

JULY 13, 2022

This summer at the Cannes Lion Festival, for example, Greenpeace protesters made a splash in canoes to protest the fossil fuel industry’s greenwashing in advertising. For more on media training and brand messaging, check out this post. Red-carpet protests against sexual violence and Russia’s invasion of Ukraine followed.

Media 294

Media Trade Shows Travel Interviews 294

Polaris

DECEMBER 8, 2014

Which brings us to Talk about Talk, a semi-regular (I’ll share something whenever I find an example from which we can all learn) feature here on the Polaris bog about media interview and presentation skills. One headline proclaimed: “ Bill Cosby’s Silence on Rape Allegations Makes Huge Media Noise.” Media Training'

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Interviews Media Training Media Training 133

Presspage

NOVEMBER 8, 2024

Then, make sure that everyone, both those in the spotlight and behind the scenes, have received proper media training and know exactly what to do. For example, the way you communicate with the media may (and should!) Here are several examples that companies should expect to face.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

Take this week’s solar eclipse, for example. The eclipse was an example a super-competitive time with countless brands vying for a slice of the media pie. This is where some targeted media training right before interviews is highly recommended. There are also some subtler connections worth exploring.

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Hotels Local Interviews Viral 200

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. For a real dash of schadenfreude, check out these examples of what not to do. The best media training sessions train the entire team, starting at the top.

Media Relations 120

Media Relations Agency Media Training Media 120

Public Relations Sydney

AUGUST 11, 2014

The following is an example of a media policy which you can use for your business. Example media policy. All media calls are to be treated as important calls and we must ensure that we respond to the journalists’ enquiry and/or interview request in a timely and informative way.

Policies 57

Policies Examples Media Interviews 57

ImPRessions - Crenshaw Communications

APRIL 10, 2018

Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. Netflix, for example, bounced back after it mishandled the announcement of a short-lived split of its services. He has clearly benefited from excellent media training.

Interviews 170

Interviews Media Training Training Video 170

Deirdre Breakenridge

AUGUST 12, 2019

I’ve been media training executives for about 15 years. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet. Do your stats match the stats that the media outlet has offered and are they credible sources?

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Interviews Infographics Media Media Training 157

Cision

SEPTEMBER 1, 2015

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Oftentimes, they encounter such objections during media interviews, panel discussions, and contentious client meetings. A recent client serves as the perfect example.

Media Training 120

Media Training Media Training Interviews 120

ImPRessions - Crenshaw Communications

MARCH 13, 2018

The current Delta Air Lines vs. the NRA and state of Georgia saga is a perfect example of the delicate balancing act of creating and maintaining a company’s ethos – and the real world ramifications of doing so. “ It’s not just press releases and media training. About 25% of the communications executives surveyed have MBAs.

Trends 199

Trends Corporate Employee Analysis 199

Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. A recent client serves as the perfect example. They Say Too Much.

Media Training 120

Media Training Media Training Small Business 120

Cision

SEPTEMBER 30, 2015

A new report from Cision and Social Business Engine, “ What’s Working in Social Media Marketing – Brand Stories From the Trenches ,” takes a look at how some of today’s biggest brands run their social media teams. The report shares real-life examples from Dell, Humana, NASA, Southwest and Wal-Mart.

Social Media 120

Social Media Report Media Training Training 120

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g. We will highlight best practices and discuss examples of relationships that worked, as well as ones that did not.

Agency 195

Agency Strategy Communications How To 195

Melissa Agnes

JULY 3, 2018

For example, while I’m certified to provide media training services to clients, I choose not to. Instead, I have partnered with outstanding high-stakes media training professionals who provide this service day-in and day-out to their high-profile clients. I’ve built my career this way.

Crisis Management 166

Crisis Management Crisis Viral Media Training 166

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

An exception might include this example from Trader Joe’s. But in most cases it’s important for brands to understand what will work with media and what won’t, and firms who don’t counsel clients accordingly fail on two counts – not delivering coverage for their clients and burning bridges with media.

Skype 170

Skype Interviews Crisis Communications Crisis 170

PRSay

MAY 23, 2023

Among the services those PR professionals have offered on a pro bono basis have been press materials and media relations for fundraising events, media training, brand messaging, website copywriting, social media support and communications planning. PR Paid Forward makes volunteering simple, social and rewarding.

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Nonprofit Local Training Media Training 148

Stuart Bruce

JULY 15, 2014

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

PRSay

MARCH 25, 2019

For example, UCLA basketball coach Steve Alford learned he had been fired by hearing about it on TV. Ken Scudder has provided media training, presentation training, crisis communications training and consulting, as well as writing and editing, to business leaders, celebrities and politicians for more than 20 years.

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ImPRessions - Crenshaw Communications

MAY 8, 2017

For example, a hot topic of late in the ad/tech world is the ire of major advertisers placed next to hate speech on YouTube and other sites. Whether seizing a media moment or rolling out a coordinated effort, those who speak on the company’s behalf need to be fluent and comfortable conversing with press.

Media 199

Media Interviews YouTube Advertising 199

Cision

SEPTEMBER 14, 2015

And more often than not the people speaking with reporters aren’t properly prepared, says The Media Training Bible author Brad Phillips. At his Cision webinar , Brad, also known as Mr. Media Training , outlined several mistakes that executives often make before and during media interviews and how to correct them.

Interviews 120

Interviews How To Media Media Training 120

ImPRessions - Crenshaw Communications

APRIL 11, 2017

The remedy for these situations is rigorous spokesperson vetting and professional media training that preps a spokesperson for all types of media interviews. Even a well-intentioned effort by an underprepared spokesperson can result in evisceration by determined reporters. When the timing is off.

Interviews 160

Interviews Media Local Privacy 160

ImPRessions - Crenshaw Communications

APRIL 11, 2024

The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview. The situation offers some real learnings for PR and communications professionals, especially those who specialize in media training.

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Interviews How To Media Viral 193

Rock the Status Quo

DECEMBER 11, 2014

If it is the spokesperson who has to back out due to an emergency, you get your #2 person who is media trained and ready to go (always have them!) Your relationship with the media is crucial for future stories and they won’t forget how you jumped through hoops to help them with their story.”

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Interviews Real Estate Media Pitching 174

Prowly

APRIL 11, 2025

For example, a high SOV with low brand trust means there's a reputation risk involved. This also means that your executives should be media-trained to represent the brand well, ensuring consistency and confidence when they speak about it. So, which one should you measure? 3 What is a reputation score?

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Reputation Measurement Report Brand 104

Contently - Strategy

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. These include videos, webinars, podcasts, articles, and social media posts. Depending on who you pick, be prepared to train your thought leaders.

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Leadership Content Marketing Healthcare Google 141

ImPRessions - Crenshaw Communications

JULY 19, 2018

A charismatic entrepreneur serves as the face of his brand, its best media spokesperson, and the embodiment of its values. From Steve Jobs to Marc Benioff, the examples of PR-savvy founders are varied, but they share many of the same attributes. But what happens when the founder’s impact turns toxic?

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Leadership Media Training Employee Travel 136

PRSay

APRIL 9, 2021

As arduous as 2020 was, it did provide some inspiring pitch examples you can learn from. The common thread among these examples is one thing that these savvy pitching pros did: They exercised their mere humanity and asked their media contacts a useful question, but only after they proved to be worthwhile sources. A real appeal.

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Pitching Travel Journalism Exercises 167

ImPRessions - Crenshaw Communications

APRIL 21, 2016

For example, few people outside the industry would be familiar with a publication like Convenience Store News, but scoring a placement there can be a big win if your target includes customers in the $ 700 billion convenience store sector. Social media is just as important, if not more, than in B2C.

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B2B B2C Product Launch Creativity 120

Cision

SEPTEMBER 28, 2016

When developing a public relations or marketing strategy, many companies decide to start by jumping on the social media train. While getting started with a social media strategy may be easy, it needs to be consistent and well thought out to make it truly successful. Plan ahead and follow through.

Social Media 120

Social Media How To Media Media Training 120

Cision

NOVEMBER 23, 2015

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too. Today, 23 percent accept pitches via social media.

Social Media 120

Social Media Media Pitching Media Training 120

PRSay

NOVEMBER 2, 2017

For example, case studies and practical experience such as news release writing and connecting with senior executives are opportunities highly valued by MBA students. Oppe also invites local media and corporate executives to discuss current events and provide media training and other practical skills.

Communications 121

Communications Case Study Training Reputation 121