OnePitch

DECEMBER 5, 2024

If you’re looking to refine your pitching strategy, we’ve got you covered! This round-up of top insights from our latest Pitch Paloozas breaks down the dos and don’ts of crafting a standout pitch.

Pitching 98

Pitching Examples Strategy How To 98

Remote PR Jobs

OCTOBER 29, 2024

If you did something similar in a previous position, include a specific example and how it could work for the new company as well. Showcase your PR and Communication Skills To elevate your PR or Communications cover letter, bring your experiences to life by sharing specific, impactful examples that showcase your unique blend of skills!

Publicity 221

Publicity How To Examples Crisis Management 221

Prowly

APRIL 2, 2025

Read this article to find out: How to get the gist from your monitoring results in 5 minutes How to refine daily and weekly newsletters with little effort How to make briefings more attractive for your boss or client (with examples!) TRY OUT PROWLY MONITORING AND REPORTS FOR FREE What should a media briefing email contain?

Examples 104

Examples Automotive Media Print 104

Cision

OCTOBER 7, 2016

We’ve got tips from Lambert on how to pitch a celebrity booker and what to avoid. How do you prefer to receive pitches? Pitches are best kept clean, simple, to the point with links and “buzz words.” Pitches that are long or oddly formatted really hold them back. Can you be pitched via these channels?

Pitching 275

Pitching Television Energy Social Media 275

Prowly

FEBRUARY 18, 2025

These are all examples of marketing campaigns you probably remember and know well. Today, we'll show you what PR campaigns are, how (and how not) to build them, as well as some amazing examples you can learn from. For example, monitor social media engagement, website traffic, or media coverage to understand audience reactions.

Examples 104

Examples How To Product Launch Print 104

Prowly

JANUARY 23, 2025

Pitching to trade media requires surgical precision. To strategize better , learn the dos and donts of the quintessential trade media workflow: Task #1: Finding trade media contacts Task #2: Writing pitches to trade media Task #3: Maintaining the relationships See how Prowlys features live up to the challenge of hyper-targeting trade media.

Pitching 104

Pitching How To Media B2B 104

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

PR people make mistakes every day, especially when it comes to pitching stories to the media. But in our line of work, we can risk public humiliation for even a trivial error if a cranky reporter decides to post about a bad pitch. One of the biggest errors a PR person can make is timing their pitches badly.

Pitching 240

Pitching How To Report Radio 240

PR for Anyone

AUGUST 11, 2021

You’ve been ready my posts for years, watching the YouTube videos, and you’re ready to pitch. But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” He read that entire pitch AND booked her for a segment. ” The answer is no.

Pitching 223

Pitching Media Television How To 223

Prowly

FEBRUARY 13, 2025

Moreover, you can effectively pitch user stories and monitor online mentions via robust media monitoring and social listening tools. Prezly Prezly focuses on contact management and email pitching while providing a dedicated online newsroom feature.

Software 104

Software Reputation Examples How To 104

Prowly

DECEMBER 27, 2021

The post What Can You Learn From Bad PR Pitches (w/ Bad PR Examples) appeared first on Prowly Magazine. Well, yes, but sometimes, it gets a little difficult to admit that you were wrong. Since it can be a bit embarrassing, why don’t you just learn from other […].

Examples 152

Examples Pitching Media 152

Prowly

AUGUST 18, 2020

I remember the toil of spending hours finding prospects and pitching content, often achieving little in return. But the truth is, cold outreach is tough no matter what you’re pitching. The post 5 Ways to Bolster Cold Emails with Social Proof (+ Examples) appeared first on Prowly Magazine. It’s […].

Examples 196

Examples Pitching Agency Strategy 196

Sword and the Script

OCTOBER 29, 2024

click image for higher resolution) Three examples of marketing programs The best part about programs versus campaigns is that it’s an approach that requires re-tasking, re-structuring, and re-organizing – but not more budget or headcount. The same is true for webinars, which is a second example. That’s fine to start with.

Marketing 216

Marketing eBook Guidelines B2B 216

Sword and the Script

APRIL 1, 2025

Consider for example, if you have years of clips about your company in your system. The word reasoning is buzzy across generative AI circles pitched as the anecdote to hallucinations. PRophet takes a different approach to finding media contacts to pitch. Instead of sorting through a database, the chatbot does it for you.

Software 159

Software Pitching SEO Tools 159

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2021

So, B2B PR professionals have a small window to catch their attention, hold it enough for them to actually read a pitch, and find it interesting enough to want to take action. The media pitch should also be short and personalized. For example, “DATA: 42% say AI will not take over.” Keep it short and simple.

Pitching 193

Pitching Writing Media Advertising 193

PR for Anyone

NOVEMBER 3, 2021

The easiest way to do this is pitching the local media. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. Don’t pitch me the gourmet kitchen with cathedral ceilings.

Real Estate 223

Real Estate Local Pitching Media 223

Sword and the Script

JULY 23, 2024

Three reports, including behavioral data from 400,000 pitches and two surveys of thousands of reporters, offer a bunch of pragmatic PR tips for pitching the media Anyone who works in PR and does media relations knows it’s harder than ever to earn coverage. CTRs and response rates to pitches are not a perfect comparison.

Pitching 195

Pitching Analysis Report Survey 195

PRSay

APRIL 9, 2021

As arduous as 2020 was, it did provide some inspiring pitch examples you can learn from. The common thread among these examples is one thing that these savvy pitching pros did: They exercised their mere humanity and asked their media contacts a useful question, but only after they proved to be worthwhile sources.

Pitching 167

Pitching Travel Journalism Exercises 167

Remote PR Jobs

AUGUST 16, 2023

Two of the most common methods used to generate buzz are press releases and pitches. Conversely, a pitch is a personalized message directed toward a specific journalist with the aim of persuading them to cover a story. Pitches should be concise, engaging and grab the attention of the recipient right away.

Pitching 205

Pitching SEO Storytelling Resources 205

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2020

You want to make sure you’re representing both your agency and your client well, and a top-notch pitch is the best way to do it. When pitching top tech reporters, like most media, it’s best to be short and sweet. The pitches themselves should ideally be under 100 words and to the point. Pitch the right people .

B2B 193

B2B Pitching Technology Report 193

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world.

Measurement 195

Measurement Pitching Data Media Relations 195

Prowly

DECEMBER 1, 2023

On a positive note, if storytelling is done […] The post 5 Elements of Storytelling: A LEGO Campaign Example & Extra Tips appeared first on Prowly Magazine. It’s a shared struggle, a common pain point for many PR professionals.

Storytelling 197

Storytelling Examples Pitching Media 197

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

A B2B PR firm looking to promote a specific idea or story might think first about pitching large, mainstream media outlets. By understanding what compels an outlet’s audience to keep returning for new stories, we can better shape a pitch to hook a writer’s attention. But not every story is national news. Go narrow, but go deep.

B2B 366

B2B Media Pitching Leadership 366

Sword and the Script

FEBRUARY 18, 2025

Yet in media relations, knowing who would be receptive to what pitch is a significant part of the job; you can’t be successful without it. At a high level, for example, the difference between consumer and business tech is easy to see. People who cover business tech dont typically cover consumer tech and vice versa.

Media 129

Media Pitching Media Relations Strategy 129

Ishmael's Corner

JULY 19, 2020

PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Journalist: “Not good” PR: “You mean not good like one out of a hundred?”

Pitching 192

Pitching Storytelling Media Writing 192

Agility PR Solutions

MAY 25, 2023

A major part of any PR strategy is pitching interesting stories to the right reporters. Without sending pitches, your story likely won’t get noticed, covered, or shared. It can be tricky, however, to write a media pitch that will pique a reporter’s interest in your story and compel them to cover it.

Examples 110

Examples Pitching Media Writing 110

Sword and the Script

FEBRUARY 4, 2025

There are reporters who will open an email pitch if youve proven to be a historically reliable source. Check out my weekly blog posts , weekly podcasts ,or a monthly newsletter that rounds up interesting reading from the last 30 days ( examples ). After all, its called earned media for a reason. Check out my services. >>>

Financial 149

Financial Report Pitching Journalism 149

Onclusive

MAY 4, 2020

Here are two practical examples of using real-time data to react and pivot to media trends. The second example of using real-time media insights to adapt is to closely monitor the ways your competition is being mentioned in the news and optimizing your own communication strategy accordingly.

Crisis 464

Crisis Publicity Exercises Financial 464

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Once we secure the right person to cover the story, we don’t pitch it to anyone else until it runs as an exclusive. Another thing I hear a lot on client calls in regards to pitching is how our team will “go wide”. It refers to a situation where the PR team offers first-crack at a story to one reporter and one reporter only.

Journalism 344

Journalism International Internal Pitching 344

ImPRessions - Crenshaw Communications

JULY 27, 2021

How to pitch media. Given how integral media pitching is to the practice of public relations, I was shocked to look back and realize how much I didn’t know about media, and the most effective ways to approach them about stories. What did I learn then, and how similar is my current experience to it? Business knowledge is important .

Conference 368

Conference Pitching Writing Agency 368

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

In PR , broadcast pitching is sometimes underused and overlooked when it comes to securing coverage for clients. When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. Are you pitching local news or national?

Local 323

Local Pitching Print Interviews 323

Prowly

JANUARY 14, 2025

PR Problem #1: Pitch engagement is lower than ever before Getting journalists to respond to pitches is starting to feel like pushing a boulder uphill. The emphasis is on deeply researching Tier 1 journalists, crafting individual pitches, and focusing on building lasting relationships.

Pitching 104

Pitching Data Analytics Writing 104

ImPRessions - Crenshaw Communications

JULY 7, 2021

In PR, we of course want to get as many quality stories as possible, and we typically have a good idea of what will result when we’re managing a news announcement, for example. To build trust, and to encourage a response to a solid pitch, even if the answer is no. Do you have any news for us to pitch? Why bother?

Agency 353

Agency Interviews Pitching Retail 353

PR for Anyone

JULY 28, 2022

Here’s an example. Here are 5 stories you could pitch to various media publications, all highlighting your expertise but tailored to the unique media outlet. You can see how I used stress as a topic for every pitch, but it works specifically for that media outlet. Last week I gave you ideas to pitch for the rest of the year.

Pitching 130

Pitching Media YouTube Interviews 130

Axia PR

JUNE 11, 2024

When pitching, find the balance between consistent and irritating to appeal to busy reporters. The frustration you feel receiving these calls is comparable to how a news reporter may feel receiving pitches that don’t always pertain to their beat, for example.

Pitching 133

Pitching Report Company How To 133

ImPRessions - Crenshaw Communications

MAY 10, 2021

For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters. Clearly, there are benefits to pitching local media. for example, or simply not respond. Don’t pitch too many reporters at the same publication.

Local 292

Local How To Newspapers Pitching 292

ImPRessions - Crenshaw Communications

MAY 3, 2021

Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. By looking to leverage diverse knowledge, PR pros and internal comms teams can dramatically raise the thought leadership profile of an entire organization and also generate new ideas for content and pitching.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

Many B2B tech companies with digital offerings, for example, market products and services worldwide, and they don’t always want to bring on multiple PR firms. Here are five areas to consider when pitching international media. . media and a data resource to keep track of whom to pitch. Language isn’t just about translation.

Internal 323

Internal International How To Media 323