This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
We’ve got tips from Lambert on how to pitch a celebrity booker and what to avoid. I studied politics and television at Emerson College and even in high school worked in news with celebrity events and campaigns. How do you prefer to receive pitches? Pitches that are long or oddly formatted really hold them back.
You’ve been ready my posts for years, watching the YouTube videos, and you’re ready to pitch. But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” He read that entire pitch AND booked her for a segment. ” The answer is no.
She pitched it to her editor who loved it too and they wrote an article about me. Look at magazine covers for great hook examples. Also, think about on television when they say, “Coming up next…” That is a hook. The television stations need people to stay and watch the commercials. One of my favorites is AARP Magazine.
A question I get asked all the time is “What can I do to land a TV pitch?” ” People know the power of television and they see me there regularly and they want to know how they can be that expert. The most important thing to remember is that television is visual. PR FOR ANYONE. Anyone can get publicity!
You’ll see many examples of how people landed in the media. Read through these to get inspired on what you can pitch the media, today! In fact, the pitch was “Yes! I feel that when you see how easy it is to come up with a newsworthy story that is appealing to an audience, you’ll have more success when pitching.
For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters. A study found that 76% of Americans trust local television news, – a confidence level that’s over 20% higher than trust in national news.
Look at magazine covers for great hook examples. Also, think about on television when they say, “Coming up next…” That is a hook. Also, think about on television when they say, “Coming up next…” That is a hook. Build relationships through social media so that when you pitch you are a warm lead versus a cold one.
Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. It’s the start of spring.
Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! I gave a bunch of examples in the video above (and the transcript below). This is the perfect example of newsjacking. What can you pitch? Watch this week’s PR Tip here.
PITCH IDEAS. You need to be pitching national publications NOW for stories that will go to print in October. If you want a little head start on what the magazine might already be covering which instantly makes your pitch a warm pitch because you know they are covering that topic, check out editorial calendars.
Here’s an example. Here are 5 stories you could pitch to various media publications, all highlighting your expertise but tailored to the unique media outlet. You can see how I used stress as a topic for every pitch, but it works specifically for that media outlet. Last week I gave you ideas to pitch for the rest of the year.
Are you looking for strategies to pitch the media today? Because I live in Virginia, I’ll use Virginia as an example. If you are an insurance agent, this is a great time to pitch a story about this. Check out the new laws in your state and see what you can pitch to the media TODAY. Happy New Year! Thank goodness.
A great example is Cocaine Economics , a stunning interactive website created through a partnership between Netflix and WSJ to promote the television show “Narcos.” Similarly, in the B2B sector, this guest piece by our client Verizon Media is a perfect example of what good sponsored content should look like. .
I always like to give my followers ideas for pitching the media. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October. Have some fun.
Landing in the media is as easy as these three steps to a killer media pitch! Get to your pitch quickly and concisely to make it easier for the journalist or producer to give you the yes! It’s important that your media pitch have something valuable for the audience. Step 1 – The Hook. Create a Great Hook.
Since they need to get Board approval of the sale, you’ll still have time to pitch around this topic. Happy pitching! So take a look at the whole structure of the deal and think about those fringe stories that you could pitch around that. Having you pitch the media. PR FOR ANYONE. Anyone can get publicity!
I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals. newsjacking).
Seeing yourself on the television screen as an industry expert is super exciting… and super valuable when attracting new clients. Take that old pitch and send in a similar story that covers what is happening now and see if you aren’t the one to be on tv shows about your topic of expertise. I'll give you a great example.
For example, a fitness brand could highlight gear that supports Olympic-level training, or a tech company could showcase apps that track athletic performance. Creating Timely Pitches Timing is crucial when it comes to media pitches. For example, a sports bar might promote viewing parties and special menus for different events.
I had no idea how important mindset was when pitching the media until I really dove deep with myself and now with my clients. I remember the first time I pitched, I was a nervous wreck! But then, as my confidence in what I was doing grew, that confidence came through in my pitches and my follow up and with that, came more yeses.
Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. So pitch, pitch, pitch, and let me know all of your success stories. Tell them you thought they might be interested in the topic and that you were interviewed on the subject.
You’ll see in this week’s short PR Tip video below a few examples where I took clients who wanted coverage on one thing but broadened it to make them an industry expert and then they could get repeat media on that “one thing.” The third day, we take our VIPs into a television studio. It’s just amazing.
Here’s a great example of a topical story for client Netatmo’s sunscreen wearable, JUNE. The Olympics, along with any major sporting event, opens up ways to spice up writing and pitching with pithy sports analogies, personality profiles, and links to sports and achievement stories. Making Olympic opportunities.
Digital PR occurs online , through pitching stories or content via email to journalists at news publications. For example, the digital PR expert behind The Digital PR Newsletter , Mark Rofe, once took out a billboard in the UK to find a date. Then, when you’re down to pitching the actual content, they might already recognize your name.”
A couple of fresh data points can add punch to a ho-hum media pitch ― especially if they’re original and up-to-the-minute. Or invest in a paywalled analyst report for trend statistics to enliven an evergreen pitch. A great example is Excedrin’s recent social hashtag campaign tied to the third and final presidential debate.
For example, instead of Coca-Cola people often type Cocacola, coca cola, and etc. Be sure to check mentions in print magazines, radio programs, and television. For example, even unlinked mention by Forbes may mean much more than a linked one by too niche of a blog.So 5 Exclude irrelevant sites.
I made so many mistakes when I first started pitching. I didn’t realize there was a system and a calendar to pitch the media. I was pitching national magazines a few weeks before I wanted to appear in them. I pitched holiday gift guides in November. Lots of pitching failures led me to figure out the system.
How to Be on TV Shows: Pitching a story that is both relevant and valuable to the show’s audience is a a great way to land the media. Using your expertise around a story that will provide value to the audience will give you an edge when pitching to the media. Her name is Arya I use her as an example, but she has 2.6
So how have they managed to stay one of the most popular shows on television for more than four decades? 6 episode, for example: The show included host Phoebe Waller-Bridge — hot on the heels of her Emmy wins for “Fleabag” in September — and musical guest Taylor Swift , who released her new album “Lover” in August.
Television series are a great example of this – now people are binge watching entire seasons. Fewer consumers are watching live television or buying DVDs, and the playing field is opening up with Netflix, iTunes, Amazon and Hulu. Internships give a solid foundation for quality research, pitching skills and writing.
Pitch consistently and valuably and you will continue to get the yes. Make sure you build relationships with them there, not just pitching. Consider doing this vs. just pitching right out of the gate. Use the internet and social media and find journalists, build relationships, and then pitch great stories! PR FOR ANYONE.
After that he adds $250 for each local print and radio placement, $500 for local television coverage, $750 for national print and radio placements and $1,500 for national television placements. Leigh Dow with the 48 West Agency in Phoenix, for example, charges between $120 and $140 per hour.
TVEyes has traditionally focused on television broadcast monitoring, as its brand name suggests. For example, rule number four states : “Podcasters may use HelpaReporter.com to source interviews for their podcast only if the podcast is hosted on their own website, with an Alexa ranking of one million or less.”.
For example we work with a large gambling brand in the US where we have already seen large success looking at the odds of which presidential candidate will win.” For example, if you were a travel company in Florida, you couldn’t create a post about the election’s impact on the economy. They print business cards.
What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. For example, they are more likely to turn to newspapers (print or online) for local news. Some stories may be particularly suited for a new delivery format.
For example, according to Wikipedia , content is “…information and experiences that provides value for an end-user/audience in specific contexts…something that is to be expressed through some medium, as speech, writing or any of various arts. The original series has been televised in 120 countries. Learn this from Jim Henson.
I assumed that you pitch a publication right before it comes out. The great news for people like us trying to pitch a magazine is that it also lets us know exactly what the content of the magazine is going to be that particular month. Plan out your own editorial calendar of what you could possibly pitch every month.
An added bonus for you: Trade outlets aren’t inundated with pitches like their high-visibility counterparts, so it’s easier to get your pitch in front of the right eyes. Explain this to your client and show examples of past work to support your point. Embrace the niche appeal of podcasts. Don’t overlook blogs.
Another example is a former client who lives in the town where Lydia Taft cast the first women’s vote for President. So think about that with the nonprofit that you’re involved in and how to pitch the media related to that and start attracting your ideal clients and customers. How to pitch the media.
In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Older individuals, particularly those over 50, are more likely to rely on television for news rather than the internet.
Try as I may to suggest that my co-worker identify someone more qualified to speak with his daughter – such as my boss, for example – I soon found myself sitting at a café rattling off all the things I wish I learned sooner about working in PR. Check out our “2015 Holiday Gift Guide PR Kit” for pitching tips and more!
Give them great content in a format they can use on their platform and you will be light years ahead of others when pitching the media. Evergreen is something you can kind of pitch anytime and you want those in your back pocket, too, when you don’t have a trending story that you can pitch those. Be valuable.
Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. Share Tweet Share. Multimedia Experience.
But the problem is that this conventional rhetoric isn’t just limited to late-night television commercials. Have you ever listened to a sales pitch and thought, Geez! To do this successfully, the speaker must use as many examples, facts, and slides as possible to show you why this product is worth your attention. Click Here.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content