PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October. Have some fun.

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PR for Anyone

APRIL 26, 2022

Since they need to get Board approval of the sale, you’ll still have time to pitch around this topic. Happy pitching! So take a look at the whole structure of the deal and think about those fringe stories that you could pitch around that. Having you pitch the media. PR FOR ANYONE. Anyone can get publicity!

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PR for Anyone

DECEMBER 14, 2021

Landing in the media is as easy as these three steps to a killer media pitch! Get to your pitch quickly and concisely to make it easier for the journalist or producer to give you the yes! It’s important that your media pitch have something valuable for the audience. Step 1 – The Hook. Create a Great Hook.

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ImPRessions - Crenshaw Communications

MAY 10, 2021

For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters. A study found that 76% of Americans trust local television news, – a confidence level that’s over 20% higher than trust in national news.

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PR for Anyone

MARCH 24, 2020

She pitched it to her editor who loved it too and they wrote an article about me. Look at magazine covers for great hook examples. Also, think about on television when they say, “Coming up next…” That is a hook. The television stations need people to stay and watch the commercials. One of my favorites is AARP Magazine.

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PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals. newsjacking).

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PR for Anyone

MARCH 10, 2022

I had no idea how important mindset was when pitching the media until I really dove deep with myself and now with my clients. I remember the first time I pitched, I was a nervous wreck! But then, as my confidence in what I was doing grew, that confidence came through in my pitches and my follow up and with that, came more yeses.

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PR for Anyone

AUGUST 20, 2020

Seeing yourself on the television screen as an industry expert is super exciting… and super valuable when attracting new clients. Take that old pitch and send in a similar story that covers what is happening now and see if you aren’t the one to be on tv shows about your topic of expertise. I'll give you a great example.

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PR for Anyone

AUGUST 18, 2022

You’ll see in this week’s short PR Tip video below a few examples where I took clients who wanted coverage on one thing but broadened it to make them an industry expert and then they could get repeat media on that “one thing.” The third day, we take our VIPs into a television studio. It’s just amazing.

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Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Older individuals, particularly those over 50, are more likely to rely on television for news rather than the internet.

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PR for Anyone

OCTOBER 14, 2021

Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. So pitch, pitch, pitch, and let me know all of your success stories. Tell them you thought they might be interested in the topic and that you were interviewed on the subject.

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PRSay

MARCH 18, 2020

Whether you’re a health-care organization wondering about messaging or a brand trying to find a home for an unrelated story during this time, here are some tips for PR pros to successfully navigate this current news cycle: Know that this isn’t pitching as usual.

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PR for Anyone

SEPTEMBER 1, 2021

I made so many mistakes when I first started pitching. I didn’t realize there was a system and a calendar to pitch the media. I was pitching national magazines a few weeks before I wanted to appear in them. I pitched holiday gift guides in November. Lots of pitching failures led me to figure out the system.

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ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

A great example is Cocaine Economics , a stunning interactive website created through a partnership between Netflix and WSJ to promote the television show “Narcos.” Similarly, in the B2B sector, this guest piece by our client Verizon Media is a perfect example of what good sponsored content should look like. .

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Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Ten examples of modern earned media include: Media coverage of products, services, brands, or events. This has made it more challenging to pitch stories successfully. Non-paid social media posts referencing a product or service.

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Mark My Words

OCTOBER 14, 2022

This week Channel4 has dominated headlines by focusing on the latter element of its output and seizing the initiative from ITV and Channel 5 as the silliest billy in UK television by announcing a series of shows that also function perfectly as publicity stunts.

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PR for Anyone

OCTOBER 28, 2021

Pitch consistently and valuably and you will continue to get the yes. Make sure you build relationships with them there, not just pitching. Consider doing this vs. just pitching right out of the gate. Use the internet and social media and find journalists, build relationships, and then pitch great stories! PR FOR ANYONE.

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PR for Anyone

JUNE 22, 2021

How to Be on TV Shows: Pitching a story that is both relevant and valuable to the show’s audience is a a great way to land the media. Using your expertise around a story that will provide value to the audience will give you an edge when pitching to the media. Her name is Arya I use her as an example, but she has 2.6

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PR for Anyone

MARCH 23, 2022

I assumed that you pitch a publication right before it comes out. The great news for people like us trying to pitch a magazine is that it also lets us know exactly what the content of the magazine is going to be that particular month. Plan out your own editorial calendar of what you could possibly pitch every month.

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Bianchi Biz Blog

AUGUST 8, 2022

It’s easy to find examples of manufacturing technology deployments at huge companies with tremendous resources to throw at the problem. I regularly receive pitches for SME interviews, and the first thing I tell the PR reps is “Does [name of SME]’s company have any customer stories?”

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ImPRessions - Crenshaw Communications

JUNE 7, 2016

Here’s a great example of a topical story for client Netatmo’s sunscreen wearable, JUNE. The Olympics, along with any major sporting event, opens up ways to spice up writing and pitching with pithy sports analogies, personality profiles, and links to sports and achievement stories. Making Olympic opportunities.

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PR for Anyone

JULY 14, 2021

I went back to Steve Harvey and told them about it and this is what happened: This is the perfect example of why your story matters and why the media cares. It’s not just ,and you can watch the media you’ll see it, it’s not just a sales pitch about you or your business. Your story matters! Make sure you tell it.

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PR for Anyone

JUNE 9, 2021

Another example is a former client who lives in the town where Lydia Taft cast the first women’s vote for President. So think about that with the nonprofit that you’re involved in and how to pitch the media related to that and start attracting your ideal clients and customers. How to pitch the media.

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PR for Anyone

DECEMBER 7, 2021

Give them great content in a format they can use on their platform and you will be light years ahead of others when pitching the media. Evergreen is something you can kind of pitch anytime and you want those in your back pocket, too, when you don’t have a trending story that you can pitch those. Be valuable.

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Cision

JUNE 2, 2016

You may not have hit the nail on the head with the initial behavior-based tracking and pitching. Pitch Smart, Not Hard. Harris discussed the impact of using these same behavior-based principles and understanding the behaviors of the media you’re pitching. Take a look at the success of your strategy and adjust.

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Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. Share Tweet Share. Multimedia Experience.

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PRSay

OCTOBER 29, 2019

So how have they managed to stay one of the most popular shows on television for more than four decades? 6 episode, for example: The show included host Phoebe Waller-Bridge — hot on the heels of her Emmy wins for “Fleabag” in September — and musical guest Taylor Swift , who released her new album “Lover” in August.

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Cision

MAY 2, 2017

Look at magazine covers for great hook examples. Also, think about on television when they say, “Coming up next…” That is a hook. Also, think about on television when they say, “Coming up next…” That is a hook. Build relationships through social media so that when you pitch you are a warm lead versus a cold one.

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Doctor Spin

OCTOBER 16, 2023

For example, a well-known e‑commerce brand invested heavily in link building, believing it would drive its online presence and increase sales. But as the digital landscape evolved, so did PR. Social media, blogs, podcasts, and other online channels presented new opportunities for communication.

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PR for Anyone

MARCH 16, 2022

Instead of just posting on social media , incorporate a story, give your insight, your feedback, an example. So, really think about before you post, before you pitch, before you do anything. Everything has a story. What is yours? What is your customer’s story? When you are creating video, incorporate a story into this as well.

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Mark My Words

AUGUST 2, 2022

But there were calls on Monday to ensure that the inevitable spike in interest, and funding, also cascades down to grassroots level, including making sure that women’s teams don’t continue to be lumped with unsociable pitch hours or remote places with poor access to public transport. Another 87,192 fans saw them live at Wembley stadium.

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Cision

APRIL 27, 2016

Television series are a great example of this – now people are binge watching entire seasons. Fewer consumers are watching live television or buying DVDs, and the playing field is opening up with Netflix, iTunes, Amazon and Hulu. Internships give a solid foundation for quality research, pitching skills and writing.

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PR for Anyone

FEBRUARY 21, 2022

You can hear from journalists the types of pitches that they want to get, how they want to get it. There are media groups, PR groups. They have weekly sessions. You can go in there. You can hear what’s happening in the media.

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Polaris

JULY 2, 2014

For example, according to Wikipedia , content is “…information and experiences that provides value for an end-user/audience in specific contexts…something that is to be expressed through some medium, as speech, writing or any of various arts. The original series has been televised in 120 countries. Learn this from Jim Henson.

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PR for Anyone

MARCH 30, 2022

And I always love to use an example of Joe’s Pizza because we all have Joe’s Pizza. First of all, it’s free, and second of all, it’s somebody else telling the world how great you are. So that’s why they call it earned media. And if you’re in New York City, this doesn’t work quite as well.

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PRSay

MAY 23, 2018

An added bonus for you: Trade outlets aren’t inundated with pitches like their high-visibility counterparts, so it’s easier to get your pitch in front of the right eyes. Explain this to your client and show examples of past work to support your point. Embrace the niche appeal of podcasts. Don’t overlook blogs.

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Presspage

AUGUST 24, 2018

For example, if an organization’s media contact prefers email, list their email address and provide their direct office phone number to reduce the risk of the journalist reaching someone else within the organization who is not an approved company spokesperson. What’s the best way for them to reach this individual?

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