Remove Examples Remove Print Remove Television
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Using Customer Transformation Stories To Create Compelling PR Narratives

5W PR

For example, Woodstock Vitamins regularly features detailed customer testimonials that outline specific health concerns, the customized supplement protocol recommended, and the measurable improvements experienced. Their campaigns focus on emotional benefits like “feeling your best self” alongside functional pain relief benefits.

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Your Earned Media Measurement Strategy Checklist

Cision

Everything from your content marketing to social media to PR (including print, online, and television or radio mentions) needs to be part of the equation. Identifying, for example, that ad value or website metrics are of the utmost importance, you can then determine what to measure as success points for your earned media campaigns.

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The Guide to Unlinked Mentions: More Than Just a Backlink Opportunity

Prowly

For example, instead of Coca-Cola people often type Cocacola, coca cola, and etc. Be sure to check mentions in print magazines, radio programs, and television. Be sure to check mentions in print magazines, radio programs, and television. With Prowly's print monitoring, no story stays hiddeneven behind paywalls!

SEO 104
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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Not anymore.

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Be on TV

PR for Anyone

Seeing yourself on the television screen as an industry expert is super exciting… and super valuable when attracting new clients. So never let a published story or television segment get you down that it wasn’t you. The videos are short, easily digestible and give you lots of tips to be on TV and/or in print or radio/podcasts.

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The Implications of the Growth of Social News

Cision

Still, television remains a strong contender for the source used by most Americans for news; 40 percent compared to 43 percent who gain the majority of their news online and via social media. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

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PR Secrets For Scoring Great Media Coverage

ImPRessions - Crenshaw Communications

For example, a hot topic of late in the ad/tech world is the ire of major advertisers placed next to hate speech on YouTube and other sites. ” Broadcast typically follows print and digital coverage, so if you score a big story that appears online, there may be an opportunity for a television interview based on the same news.

Media 199