ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. Entrants should definitely read the fine print in the rules/guidelines before entering. For info on how to write a winning award submission , see this earlier post.

B2B 295

B2B Industry Company Case Study 295

Remote PR Jobs

SEPTEMBER 25, 2023

We appreciate lively, polished writing that balances research or news with fun and memorable anecdotes or examples that help illustrate your point of view. Contributed articles run online; the print edition is almost exclusively written by staff or professional journalists who contribute regularly to the magazine.

Company 100

Company How To Leadership Pitching 100

Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 1) Words matter in communication.

Writing 62

Writing B2B Analytics Print 62

Flack's Revenge

NOVEMBER 10, 2014

He writes that the new trend favors native advertising, citing the experience of Jonah Peretti – someone who has pioneered money making news sites: After leaving The Huffington Post, Mr. David Carr, also of the Times , does not seem to think kindly of the practice, or, of poorly executed examples. Well, how, you may ask.

Advertising 235

Advertising Advertising Branding Brand 235

Cision

JANUARY 9, 2017

But this post isn’t about helping you write your book. Kawasaki has worked both with publishing houses and self-published, and his understanding of each helps to give perspective to the different aspects of writing and editing a long-form piece of content (book). You can publish a 100-page softcover book for under $2.50

Print 120

Print How To Local Customer Service 120

Stephen Waddington

SEPTEMBER 4, 2018

Digital examples of owned media include email, blogs, graphics, videos and websites. Offline examples include posters, leaflet and printed brochures. Examples of owned forms of media Here’s a list of the different types of content that an organisation can create and publish or broadcast themselves. Trust is more complex.

How To 113

How To Media Print Infographics 113

Cision

JANUARY 15, 2016

Use social listening tools to monitor what people say in response to rework your distribution methods, change story types or locate new ideas to write future content. Will you set up a digital newsroom to host everything or mail out a printed newsletter? But what you write is dependent on your approach and defined outcomes.

Journalism 120

Journalism Strategy Brand Branding 120

Maxim Behar

MAY 13, 2024

I believe that nowadays, and I'm sure it will be the same in the future, we shouldn't divide journalists into those who write for mainstream media and get paid as journalists, and those who sit behind their keyboards and inform society about what’s interesting. Should we be concerned about this, Maxim? This means, it's not a media outlet.

Social Media 64

Social Media Newspapers Television Radio 64

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. I culled through the answers pulling out as many as possible that were fit for print and listed them below. 12) “Write for businesses.”. 12) “Write for businesses.”.

Employee 145

Employee Print Writing Survey 145

Cision

OCTOBER 10, 2017

You can no longer simply email journalists and hope to get coverage online or in print-based media. Write long form content: Quite simply, the more text and information you have on your website, the more likely your targeted audience is to find your content and share it. The COVERGIRL ad I previously mentioned is an example of this.

Strategy 251

Strategy Case Study Instagram Print 251

Sword and the Script

OCTOBER 5, 2021

For example, its AI in its tool helps users with “ content creation, contact targeting, and content distribution.” Some examples of events investor relations teams might host include investor conferences, non-deal roadshows, virtual bus tours, reverse roadshows and one-on-one meetings. Did I miss anyone? Agility PR Solutions adds AI.

Software 151

Software Tools Print Technology 151

Sword and the Script

JANUARY 16, 2024

Effectively I treat these like an analyst briefing of sorts and write up an assessment based on the session. There’s only one other vendor I’m aware of that does this and it’s a good example of AI augment, but not replace, PR professionals. For example, in 2017 they said they had raised about $1 million in funding and had 22 customers.

Software 136

Software Pitching System Analytics 136

ImPRessions - Crenshaw Communications

JANUARY 20, 2017

. • Recognize that publications often have a “digital first” mindset in addition to thinking about print products. How much bylined content does AHF accept and what are some tips to writing for the publication? AHF has a print magazine, a website, and a digital newsletter. For example, AHF reports on affordable rental housing.

Agency 120

Agency Real Estate Print Pitching 120

PR Insiders

APRIL 13, 2021

Most PR firms specialize in print media (getting editorial coverage in newspapers and magazines, both online and offline), and many focus on social media. Breaking news events are a good example. For example, if they pay for 15 talk radio and podcast interviews, that’s what they get. Make sure you understand the fee structure.

Radio 78

Radio How To Public Affairs Print 78

PR Fuel

NOVEMBER 20, 2020

For example, are you hoping to boost sales or are you trying to build brand recognition and trust? For example, if your products appeal to families, you can generate a message that is family-focused. Whether or not you choose to advertise on TV or on the radio, it’s always a good idea to think about print and digital advertising.

Radio 80

Radio Print Writing Consumer 80

Sword and the Script

AUGUST 1, 2023

Here are a few examples I spotted in putting this post together: Notified. The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago. That assistant helps to write social media content but now includes an integration to DALL-E. Those pitches are limited to 200 words or less. Fair enough.

Software 120

Software Pitching Ethics Technology 120

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

As engagement with traditional media channels like TV, radio, and print has declined, marketing with influencers offers a natural and low-pressure way to get brand-related information in front of a targeted audience. . – Write a series or blog together. Micro-Influencers help manage risk . – Record a podcast episode.

B2B 191

B2B Social Media Radio Fashion 191

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

This begins with the date selection itself – avoiding proximity to holidays and seasonal happenings, for example. For example, how many attendees signed up to receive content? For public events, this usually begins with creating and deploying calendar listings for print, online and broadcast media.

Pitching 185

Pitching Survey Video Examples 185

Maxim Behar

APRIL 2, 2024

The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly in print media. Yes, we can still write press releases and use communication channels to send our messages. The fall of Communism in Eastern Europe, for example.

Print 64

Print Social Media Web Television 64

ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. Write for the audience. Because every industry has its own language and terminology, to write like an insider may require the inclusion of certain terms.

B2B 136

B2B Guidelines Writing Pitching 136

Beyond PR

MAY 11, 2016

Start with these five steps to write a script that impresses viewers and converts leads. Write to Your Soundbites, Touch Your Video and Let It Go. Choose the best soundbites – as you would quotes for a print article – and write around those selections. Organize Your Script’s Elements .

Video 40

Video Writing Marketing Case Study 40

Cision

OCTOBER 7, 2015

If you want to increase the odds of getting a journalist to write about your company’s news , you’ve got to make it incredibly easy for them to do so. If the journalist doesn’t think so, you won’t get past him into print (or digital). For example, let’s say your award was for customer service. Why Do My Readers Give a #^&$?

Pitching 120

Pitching Customer Service Print Writing 120

B2B PR Sense

JANUARY 5, 2018

For example, a PR agency can obtain media coverage that shines a positive light on your brand. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. Or a correction be issued if it is in print.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Maxim Behar

JULY 4, 2024

How is it possible for you to know how every single user will see something when you write something on Facebook? And suddenly, we write something, and this does not apply only to Bulgarians but to the whole world, and we expect everyone to like and understand it – this is not possible. I usually write long sentences and remove words.

Newspapers 59

Newspapers Social Media System Writing 59

Stephen Waddington

FEBRUARY 12, 2021

Take editorial, for example. Given that we have clients that span a variety of sectors, we engage with journalists who write for everything from mainstream to specialist publications. Long-form content has taken on a life of its own both in print and in audio also, particularly through podcasts.

Crisis Management 88

Crisis Management Print Ethics Local 88

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. For example, who are the people being helped by your nonprofit’s programs, and what are their stories? Find your organization’s best stories.

Storytelling 163

Storytelling Media Nonprofit Government 163

Doctor Spin

JANUARY 27, 2021

How To Write an Easy Street PR Strategy. As an example, I like the example of Apple’s marketing philosophy as described below: Ann example of strategic simplicity by Apple. ” How To Write an Easy Street PR Strategy. Cover photo by Jerry Silfwer ( Prints / Instagram ).

Strategy 52

Strategy Energy Writing Print 52

Contently - Strategy

FEBRUARY 12, 2024

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. When the publication shuttered its print version and went completely digital in 2019, editors and strategists were given an opportunity to reach into new markets. It’s a winning formula.

Financial 52

Financial Content Marketing Marketing Banking 52

Burrelles Fresh Ideas

OCTOBER 24, 2023

Social media platforms, for example, can provide tremendous insight into the attitudes of target audiences. Burrelles comprehensive monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social. Contact us to discuss your specific needs.

Strategy 97

Strategy Ethics Social Media Data 97

5W PR

JULY 15, 2020

Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. There’s no reason to stress about typos that were printed on 100 physical copies of materials. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

Reputation Us

APRIL 18, 2017

Some bigger name examples would be Elon Musk on alternate, high-tech modes of transit (Tesla, SpaceX…), Gary Vaynerchuk on social marketing, or Neil deGrasse Tyson on all things cosmic (that’s gotta be a sweet business card). I’m not here to say stop writing news releases. Are they articulate? How available or responsive are they?

Leadership 83

Leadership Print Training Radio 83

Prakkypedia

JUNE 6, 2017

Social photographs are a staple of the print and online media and surely one of the most unmissable sections of every newspaper. It’s not rocket science, as they say in the classics, but there is an art to a good social photo (one that is acceptable to the print media). If there are no names, that’s no good for print or online media.

Print 69

Print Product Launch Newspapers Groups 69

Buzzstream

FEBRUARY 15, 2024

In the example above, the monthly estimated organic traffic is 6,100 visits. For example, this page from Whitehouse.gov , which has a DR of 91, has a UR of just 37. For example, if the target link you are evaluating has a UR of 10, but the other similar sites have a UR of 30, then yours is fairly low quality compared.

How To 71

How To SEO Google Examples 71

5W PR

FEBRUARY 22, 2023

For example, always include details such as dates, locations, and contact information. Always create press releases in the form of an authentic news story rather than writing it like an ad. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.

Strategy 88

Strategy Product Launch Branding Brand 88

Doctor Spin

JANUARY 27, 2021

As an example, I like the example of Apple’s marketing philosophy as described below: Ann example of strategic simplicity by Apple. ” How To Write an Easy Street Strategy. Inspired by Richard Rumelt , here’s how to write your strategy on one single page: How to Write a 1-Page Strategy.

Strategy 52

Strategy Energy Writing Print 52

Ethical Voices

SEPTEMBER 9, 2024

I started my career as a print journalist more than 20 years ago. They were saying here’s another example of where the school district is not doing due diligence. These are codes of ethics from other industries that you’ve got to factor into your approach and your writing and your advice. Give me X amount of time.

Ethics 94

Ethics Privacy Healthcare Industry 94

5W PR

DECEMBER 18, 2019

For example, always include details such as dates, locations and contact information. Always create press releases in the form of an authentic news story rather than writing it like an ad. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In

Strategy 133

Strategy Marketing Trade Shows Video 133