ImPRessions - Crenshaw Communications

MAY 10, 2021

For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters. A study found that 76% of Americans trust local television news, – a confidence level that’s over 20% higher than trust in national news.

Local 292

Local How To Newspapers Pitching 292

Maxim Behar

JANUARY 28, 2024

Maxim Behar: Good morning to Radio Focus! It can create ads as good as a graphic designer, for example. Just 20 years ago, if I had said something on Radio Focus, there would be no one to react to it. Maxim: It will be a pleasure, and I wish success to this wonderful Radio Focus, that I listen to in my car. Host: Welcome!

Radio 59

Radio Ethics How To Writing 59

PR for Anyone

AUGUST 20, 2020

Seeing yourself on the television screen as an industry expert is super exciting… and super valuable when attracting new clients. So never let a published story or television segment get you down that it wasn’t you. The videos are short, easily digestible and give you lots of tips to be on TV and/or in print or radio/podcasts.

Television 130

Television Radio Pitching Print 130

PRSay

MARCH 19, 2021

As public-square speakers were eventually replaced by newspapers, and then radio and television, a set of journalistic ethics would lay the foundation for news gathering and reporting. In my view, professional communicators also have a moral obligation to follow these three, fundamental tenets: Set the example.

Ethics 174

Ethics Construction Television Radio 174

PR for Anyone

AUGUST 25, 2022

I gave a bunch of examples in the video above (and the transcript below). This is the perfect example of newsjacking. So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. Transcript. It is the end of August.

Pitching 130

Pitching Media Insurance Insurance 130

Maxim Behar

JULY 5, 2023

Maxim: Good afternoon, Radio “Focus”. Sometimes both me and my wife see what's in the fridge, we pull together whatever's left in the fridge and make something, put it in a pot for example, cook something, then spread it on a slice of bread, it's delicious. I like to experiment. And this is really a revolution with a capital R for me.

Radio 52

Radio Hotels Course Social Media 52

PRSay

MARCH 18, 2020

For example, a producer recently told us that they’re specifically looking for medical stories unrelated to the virus this week, and we’ve found that strong, timely pieces with a news hook can still find a home. We’ve been talking to our key media contacts to find out where things stand, how they’re feeling and what’s in store.

Resources 214

Resources Pitching Television Radio 214

PR for Anyone

MARCH 10, 2022

We had two people who went on national radio tours. But you know, these people who are so nervous about it could end up on morning television. But what happened was, is we pitched the media and they saw immediate results. One of them was today, and actually she had seven interviews across the country. It was amazing.

Media 130

Media Pitching Television Interviews 130

Critical Mention

OCTOBER 29, 2019

PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. Until next time!

Radio 92

Radio Television Social Media Sports 92

Maxim Behar

SEPTEMBER 8, 2022

Now, however, what is happening with the Bulgarian media - television and radio channels, and recently even newspapers, is not only absurd, but also shocking. Or that in Bulgaria, for example, a big investor comes in, leaves several hundred million dollars and the media is afraid to tell his name.

Television 52

Television Radio Advertising Advertising 52

PR for Anyone

OCTOBER 14, 2021

Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them?

Tools 130

Tools How To Publicity Interviews 130

Prohibition

AUGUST 19, 2022

Unlike radio, a podcast is held on a platform such as Apple Podcasts or music streaming platforms like Spotify and can only be accessed from the platform. Listeners are used to adverts similar to television adverts and can fast forward if they don’t want to hear them. What is a podcast?

Television 62

Television Advertising Advertising Instagram 62

PR Insiders

APRIL 13, 2021

It won’t be trying to learn about your industry on your dollar, and it will already have relationships with relevant publications, blogs, and TV and radio shows. But your audience may be watching TV talk shows, or you may like the convenience and immediacy of podcasts and talk radio. Breaking news events are a good example.

Radio 78

Radio How To Public Affairs Print 78

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. Take for example the issue of anti-smoking, or the campaign against whaling.

Crisis 249

Crisis Chemicals Crisis Management Television 249

Maxim Behar

SEPTEMBER 13, 2022

You heard on the radio that there would probably be a curfew. Soon the first shots were fired in the very courtyard of the television station, and they started firing in the corridors. Exactly that committee, not for example the legitimately elected government or parliament! You're crazy! Hop on before the bus leaves.

Radio 52

Radio Television Comparison Newspapers 52

PR for Anyone

MARCH 30, 2022

When someone sees you on TV or in an article or hears you on the radio or on a podcast, you have instant credibility… instant authority. And I always love to use an example of Joe’s Pizza because we all have Joe’s Pizza. . #3 – publicity is what we call “earned media.” This is the power of media.

Advertising 130

Advertising Advertising Publicity YouTube 130

Doctor Spin

OCTOBER 16, 2023

For example, a well-known e‑commerce brand invested heavily in link building, believing it would drive its online presence and increase sales. But as the digital landscape evolved, so did PR. Social media, blogs, podcasts, and other online channels presented new opportunities for communication.

Digital PR 83

Digital PR SEO Engineering eBook 83

Mindful Marketing

MAY 21, 2023

These organizations are not necessarily using national television campaigns like the ones discussed above but rather promotional tactics like these: A synagogue buys newspaper space to advertise an annual flea market fundraiser. A church runs radio spots to promote its Christmas-themed musical.

Advertising 90

Advertising Advertising Television Radio 90

Critical Mention

NOVEMBER 22, 2019

Earned Media Examples. Radio hosts positively talk about your organization on air. Monitor your radio coverage and share your positive mentions with your audience. . Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Until next time!

Radio 104

Radio Media Newspapers Sports 104

Burrelles Fresh Ideas

MARCH 5, 2024

Ten examples of modern earned media include: Media coverage of products, services, brands, or events. Almost 60% named print media as one of the most difficult mediums to secure coverage, and 46% said television.” Earned media is a PR tool for reaching additional audiences and building brand awareness.

Media 98

Media Nonprofit Pitching Analytics 98

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Media mentions happen anytime your business, product or employee is mentioned in newspapers, magazines, online articles, blogs, TV shows, radio programs, podcasts or social media platforms.

Media 52

Media Analytics Radio Google 52

Stephen Waddington

MAY 19, 2020

It’s a good example of a data source and in this instance it serves insights directly. Radio, television and streaming are also holding up or growing. Established examples include Joe Wicks’ daily exercises, Martin Lewis’ financial information and Sophie Ellis-Bextor’s disco sing-a-longs. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

Cision

NOVEMBER 21, 2017

Whether your business needs revolve around online, print, television and radio broadcast, or social channels including Twitter, Facebook, Instagram and YouTube, Cision® Communications Cloud will ensure the impactful conversations that affect your brand and industry will never fall through the cracks. How to do that?

How To 149

How To Social Media B2C Television 149

Maxim Behar

NOVEMBER 23, 2020

The reason is clear - advertisers are gradually withdrawing from everywhere - newspapers, television, radio to devote themselves to online media. This is the historical change that will make newspapers, television and radio radically transform and, if they do, survive and thrive, if not, ingloriously leave.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. Take for example the issue of anti-smoking, or the campaign against whaling.

Crisis 133

Crisis Crisis Management Chemicals Television 133

Stephen Waddington

MAY 14, 2018

For example, Google claims that there are more than 10,000 ways to ask about something as simple as the weather. Voice assistants can be used to serve media much like any other computing device, or indeed a radio or television. It’s accessible in a bite-sized flash format, and long form such a podcasts and radio shows.

Publicity 84

Publicity Marketing Google Radio 84

Critical Mention

FEBRUARY 20, 2020

Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts. For example, PR and communications professionals benefit from citing relevant publicity data on social media. Provide Instant Analytics to Your Audiences.

Reputation 105

Reputation Brand Branding Analytics 105

Polaris

DECEMBER 10, 2014

Perhaps the best example of “interruptive” marketing (or outbound marketing as it’s also called) is the call you received from the local duct cleaner just as you’re sitting down to dinner. You can’t forward a clip of a recent television interview. You can’t blast out a link to your latest ebook.

Blogging 183

Blogging Comparison eBook Case Study 183

Beyond PR

JUNE 30, 2016

The university radio or TV station. Broadcast media also is branching out more online, so the websites associated with the college-hosted radio and TV stations show the same volume of content that might be prepared for on-air dissemination. Take WOUB, for example, out of Ohio University. The college newspaper.

Radio 69

Radio Newspapers Print Media 69

Critical Mention

NOVEMBER 18, 2019

The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Viral 70

Viral Radio Media Sports 70

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Prakkypedia

MAY 31, 2015

Did you keep a copy of the news article, or had you already told your connections in advance to watch the television to catch your seven seconds of fame? If you’re the guest at a radio studio, take a photo of yourself behind the mic or with the interviewer. What happened next? Did you bask in the glow for a while?

Media 60

Media Television Radio Newspapers 60

Cision

NOVEMBER 14, 2017

Everything from your content marketing to social media to PR (including print, online, and television or radio mentions) needs to be part of the equation. Identifying, for example, that ad value or website metrics are of the utmost importance, you can then determine what to measure as success points for your earned media campaigns.

Measurement 166

Measurement Strategy Media Analytics 166

5W PR

APRIL 9, 2019

Television, radio (or podcasts), billboards, and print advertising are still popular choices for discerning advertisers who want to reach as many people as possible. Postmates, for example, recently ran a billboard campaign touting the benefits of their service and how it keeps weary commuters from having to cook dinner.

Consumer 60

Consumer How To Advertising Advertising 60

Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. population , spending more time with television, magazines and radio. Many examples over the last few years from Pepsi to Dove to Shea Moisture have made headlines.

Television 72

Television Education Groups Community 72

Solo PR Pro

NOVEMBER 15, 2016

Yet, the invention of the radio in the 20th century, very likely had experts declaring the death of the newspaper as a communication tactic. Can you imagine the debates and discussion in 1927 when the television was introduced? Typewriters and corded phones are examples.

Communications 40

Communications Newspapers Television Radio 40

Critical Mention

FEBRUARY 6, 2020

As an example, the time you spend trying to figure out how to use the tool the way you need is keeping you from being productive in other areas of your job. During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding.

How To 106

How To Media Radio Print 106