Cision

NOVEMBER 14, 2017

Everything from your content marketing to social media to PR (including print, online, and television or radio mentions) needs to be part of the equation. Identifying, for example, that ad value or website metrics are of the utmost importance, you can then determine what to measure as success points for your earned media campaigns.

Measurement 166

Measurement Strategy Media Analytics 166

Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

Radio 75

Radio Television Media Local 75

PRSay

MARCH 19, 2021

As public-square speakers were eventually replaced by newspapers, and then radio and television, a set of journalistic ethics would lay the foundation for news gathering and reporting. In my view, professional communicators also have a moral obligation to follow these three, fundamental tenets: Set the example.

Ethics 174

Ethics Construction Television Radio 174

Polaris

DECEMBER 10, 2014

Perhaps the best example of “interruptive” marketing (or outbound marketing as it’s also called) is the call you received from the local duct cleaner just as you’re sitting down to dinner. You can’t forward a clip of a recent television interview. You can’t blast out a link to your latest ebook.

Blogging 183

Blogging Comparison eBook Case Study 183

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

PR for Anyone

AUGUST 20, 2020

Seeing yourself on the television screen as an industry expert is super exciting… and super valuable when attracting new clients. So never let a published story or television segment get you down that it wasn’t you. The videos are short, easily digestible and give you lots of tips to be on TV and/or in print or radio/podcasts.

Television 130

Television Radio Pitching Print 130

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. Take for example the issue of anti-smoking, or the campaign against whaling.

Crisis 133

Crisis Crisis Management Chemicals Television 133

Maxim Behar

OCTOBER 19, 2022

Host: Television has a long history behind it. Maxim : It depends on the concept of television. Is it the screen that stands on the wall or stands opposite of you or is it the institution of television. The institution of television has two elements - one is technological, the other is content. Host: In time, yes.

Television 52

Television Wireless Advertising Advertising 52

Remote PR Jobs

SEPTEMBER 25, 2023

Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts. Stellar also sends invoices for payment only after an article appears or a TV or radio interview concludes.

Radio 100

Radio Print Television Local 100

PRSay

FEBRUARY 16, 2024

These communications professionals practice public relations, write short- and long-form copy, operate overseas radio stations, manage social media for military units, explain military concepts, prepare senior leaders for interviews, manage production workflows, archive materials and create graphics and multimedia content.

Public Affairs 88

Public Affairs Communications Radio Television 88

5W PR

NOVEMBER 29, 2024

Alcohol advertising may be banned or heavily restricted on certain media, such as television or radio, during specific times. For example, there was Heineken’s Open Your World campaign. Advertisements may be restricted in terms of their content, such as the portrayal of excessive drinking or irresponsible behavior.

Advertising 78

Advertising Advertising Guidelines Television 78

Critical Mention

OCTOBER 29, 2019

PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. Until next time!

Radio 92

Radio Television Social Media Sports 92

PR for Anyone

AUGUST 25, 2022

I gave a bunch of examples in the video above (and the transcript below). This is the perfect example of newsjacking. So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. Transcript. It is the end of August.

Pitching 130

Pitching Media Insurance Insurance 130

Cision

NOVEMBER 21, 2017

Whether your business needs revolve around online, print, television and radio broadcast, or social channels including Twitter, Facebook, Instagram and YouTube, Cision® Communications Cloud will ensure the impactful conversations that affect your brand and industry will never fall through the cracks. How to do that?

How To 149

How To Social Media B2C Television 149

PR for Anyone

MARCH 10, 2022

We had two people who went on national radio tours. But you know, these people who are so nervous about it could end up on morning television. But what happened was, is we pitched the media and they saw immediate results. One of them was today, and actually she had seven interviews across the country. It was amazing.

Media 130

Media Pitching Television Interviews 130

PR for Anyone

OCTOBER 14, 2021

Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them?

Tools 130

Tools How To Publicity Interviews 130

Cision

JULY 26, 2017

The Twitter options are somewhat less intuitive, for example on Facebook I can delineate city limits and perhaps a radius around that area, Twitter has (some) specific metropolitan suburbs making it feel a little less precise. Movies and television. Music and radio. Family and parenting. Food and drink. Hobbies and interests.

Social Media 233

Social Media How To Insurance Insurance 233

Stephen Waddington

MAY 19, 2020

It’s a good example of a data source and in this instance it serves insights directly. Radio, television and streaming are also holding up or growing. Established examples include Joe Wicks’ daily exercises, Martin Lewis’ financial information and Sophie Ellis-Bextor’s disco sing-a-longs. Sneeze guards top the list.

Government 151

Government Crisis Energy Community 151

PRSay

MAY 23, 2018

Explain this to your client and show examples of past work to support your point. Even better, audiences are typically more targeted and engaged than in television and radio markets. Embrace the niche appeal of podcasts. Similar to trade journals, podcasts cover an array of niche subjects. Don’t overlook blogs.

Media Relations 136

Media Relations Publicity Media Blogging 136

Buzzstream

SEPTEMBER 27, 2024

For example we work with a large gambling brand in the US where we have already seen large success looking at the odds of which presidential candidate will win.” For example, if you were a travel company in Florida, you couldn’t create a post about the election’s impact on the economy. They print business cards. Here’s how to do it.

Digital PR 118

Digital PR Pitching Radio Google 118

Maxim Behar

MAY 13, 2024

Twenty to twenty-five years ago, we fought for diversity of opinions on television and in newspapers. An established media outlet - a newspaper, television, television channel, or radio - can also publish wrong information. Theoretically, you can buy a newspaper or a television channel and influence it.

Social Media 64

Social Media Newspapers Television Radio 64

PR for Anyone

MARCH 30, 2022

When someone sees you on TV or in an article or hears you on the radio or on a podcast, you have instant credibility… instant authority. And I always love to use an example of Joe’s Pizza because we all have Joe’s Pizza. . #3 – publicity is what we call “earned media.” This is the power of media.

Advertising 130

Advertising Advertising Publicity Video 130

Waxing UnLyrical

AUGUST 12, 2015

Some of you might remember the transistor radio. The transistor radio made its debut on October 18, 1954 when Texas Instruments introduced the Regency TR-1 , the first commercially available version of the product. By inventing the transistor radio, Texas Instruments filled a need. For example, 2015 is truly the year of “ROI.”

Radio 40

Radio Mobile Media Sports 40

Beyond PR

JUNE 30, 2016

The university radio or TV station. Broadcast media also is branching out more online, so the websites associated with the college-hosted radio and TV stations show the same volume of content that might be prepared for on-air dissemination. Take WOUB, for example, out of Ohio University. The college newspaper.

Radio 69

Radio Newspapers Print Media 69

ReimaginePR

MAY 30, 2015

Any additional art, for example, high-res logos etc. Even radio. Television shows cut to a new angle on average every 3 seconds or so. This is shot as if done by a television station. It lets a television or video outlet run your answers cutting in their anchor asking the questions. Lead media release.

Media 120

Media Television Video Print 120

Stephen Waddington

MAY 14, 2018

For example, Google claims that there are more than 10,000 ways to ask about something as simple as the weather. Voice assistants can be used to serve media much like any other computing device, or indeed a radio or television. It’s accessible in a bite-sized flash format, and long form such a podcasts and radio shows.

Publicity 84

Publicity Google Marketing Radio 84

Critical Mention

FEBRUARY 20, 2020

Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts. For example, PR and communications professionals benefit from citing relevant publicity data on social media. Provide Instant Analytics to Your Audiences.

Reputation 105

Reputation Brand Branding Analytics 105

Maxim Behar

JANUARY 28, 2024

Maxim Behar: Good morning to Radio Focus! It can create ads as good as a graphic designer, for example. Just 20 years ago, if I had said something on Radio Focus, there would be no one to react to it. Maxim: It will be a pleasure, and I wish success to this wonderful Radio Focus, that I listen to in my car. Host: Welcome!

Radio 59

Radio Ethics How To Writing 59

PR Insiders

APRIL 13, 2021

It won’t be trying to learn about your industry on your dollar, and it will already have relationships with relevant publications, blogs, and TV and radio shows. But your audience may be watching TV talk shows, or you may like the convenience and immediacy of podcasts and talk radio. Breaking news events are a good example.

Radio 78

Radio How To Public Affairs Print 78

Critical Mention

NOVEMBER 22, 2019

Earned Media Examples. Radio hosts positively talk about your organization on air. Monitor your radio coverage and share your positive mentions with your audience. . Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Until next time!

Radio 80

Radio Media Newspapers Sports 80

Prakkypedia

MAY 31, 2015

Did you keep a copy of the news article, or had you already told your connections in advance to watch the television to catch your seven seconds of fame? If you’re the guest at a radio studio, take a photo of yourself behind the mic or with the interviewer. What happened next? Did you bask in the glow for a while?

Media 60

Media Television Radio Newspapers 60

Beyond PR

JUNE 22, 2017

In the past, the Federal Communications Commission (FCC) mandated that television stations allocate a set amount of time for public service programming, but this is no longer the case. For example, you might distribute a :30 second video PSA for earned television pickup, but also place a shorter, shareable version on social channels.

Publicity 71

Publicity Real Estate Nonprofit Television 71

5W PR

JULY 10, 2017

So using an influencer who has followers that primarily fit the same description as those you believe will be the most likely to purchase your brand means that unlike a magazine, radio, or television ad, you target the group most likely to buy from you. So you don’t waste your resources on those who are not going to be customers.

Company 88

Company Small Business Television Radio 88

Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. population , spending more time with television, magazines and radio. Many examples over the last few years from Pepsi to Dove to Shea Moisture have made headlines.

Television 72

Television Education Groups Community 72

Maxim Behar

NOVEMBER 23, 2020

The reason is clear - advertisers are gradually withdrawing from everywhere - newspapers, television, radio to devote themselves to online media. This is the historical change that will make newspapers, television and radio radically transform and, if they do, survive and thrive, if not, ingloriously leave.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Prohibition

AUGUST 19, 2022

Unlike radio, a podcast is held on a platform such as Apple Podcasts or music streaming platforms like Spotify and can only be accessed from the platform. Listeners are used to adverts similar to television adverts and can fast forward if they don’t want to hear them. What is a podcast?

Television 62

Television Advertising Advertising Instagram 62

Mindful Marketing

MAY 21, 2023

These organizations are not necessarily using national television campaigns like the ones discussed above but rather promotional tactics like these: A synagogue buys newspaper space to advertise an annual flea market fundraiser. A church runs radio spots to promote its Christmas-themed musical.

Advertising 89

Advertising Advertising Television Radio 89