Deirdre Breakenridge

MAY 10, 2018

PR in the 21 st century requires an intense focus on reputation management and brand health. Businesses face greater reputation risk as social media and mobile technologies increase the speed of communication and a dynamic public actively shares what they see and how they feel, 24/7. What is digital corporate reputation?

Corporate 56

Corporate Reputation Community Resources 56

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. But the most far-reaching recent example is that of Susan Fowler. ” So, what’s behind the whistleblowing trend, and what does it mean?

Corporate 272

Corporate Reputation Employee Policies 272

Remote PR Jobs

OCTOBER 29, 2024

If you did something similar in a previous position, include a specific example and how it could work for the new company as well. Showcase your PR and Communication Skills To elevate your PR or Communications cover letter, bring your experiences to life by sharing specific, impactful examples that showcase your unique blend of skills!

Publicity 221

Publicity How To Examples Crisis Management 221

Prowly

APRIL 2, 2025

Read this article to find out: How to get the gist from your monitoring results in 5 minutes How to refine daily and weekly newsletters with little effort How to make briefings more attractive for your boss or client (with examples!) TRY OUT PROWLY MONITORING AND REPORTS FOR FREE What should a media briefing email contain? Proof of progress.

Examples 104

Examples Automotive Media Print 104

ImPRessions - Crenshaw Communications

JULY 15, 2020

The foundation of a good public relations campaign is reputation management, and it’s important now. Our new all-digital workstyle can impact brand and personal reputation, and not always in a good way. Our new all-digital workstyle can impact brand and personal reputation, and not always in a good way.

Reputation 221

Reputation How To SEO Guidelines 221

ImPRessions - Crenshaw Communications

APRIL 10, 2019

Can they win back their reputation? The phony admissions schemes were shocking examples of how advantaged people cheat and game the system to gain even more advantage, and ordinary families were naturally outraged by it. It may sound paradoxical, but from a reputation point of view, Huffman should hope that she spends time in jail.

Reputation 235

Reputation Publicity How To System 235

Prowly

MAY 17, 2024

A positive reputation in public relations isn’t merely an advantage; it’s a cornerstone of business success, especially since 95% of customers trust corporations that are well-regarded. Effective reputation management is key to keeping your business growing and on the right track.

Reputation 118

Reputation Examples Strategy Corporate 118

Ronn Torossian

MARCH 9, 2021

Companies that are looking to improve their brand image or get ahead of their competitors in the industry can greatly benefit from public relations and reputation management. For example, with public relations focusing on a company’s reputation, certain strategies can be […].

Reputation 195

Reputation Publicity Tools Examples 195

5W PR

FEBRUARY 1, 2025

Leading by Example Executives should: Share company content regularly Engage with employee posts Highlight program successes Provide thought leadership content Recognize active participants Recognition and Incentives Maintaining engagement requires ongoing motivation.

Employee 88

Employee Social Media Reputation Guidelines 88

Agility PR Solutions

JULY 22, 2024

Ninety five percent of customers trust well-regarded companies, showing how powerful a brand reputation management strategy is. By the end, you will be ready […] The post Brand reputation management strategy: A complete guide with examples appeared first on Agility PR Solutions.

Examples 112

Examples Reputation Strategy Branding 112

Onclusive

NOVEMBER 4, 2021

Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! Here are some examples of political factors to monitor: Current legislature Tax policies Fiscal policy Trade restrictions Corruption. Join us for Managing Corporate Reputation with PESTLE Analysis webinar on November 18th.

Analysis 370

Analysis Tools Policies Reputation 370

Prowly

FEBRUARY 3, 2025

For example, a PR team looking to enter a new geographical market with a particular product needs to conduct thorough brand research to ensure they are spending their resources in the best way possible. For example, asking, "If you had to describe our brand in one word, what would it be?" The result? Curious how it works?

Examples 104

Examples Branding Brand How To 104

Onclusive

MAY 4, 2020

That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. Managing your company’s reputation through a global crisis is different and harder than it was during the financial crisis of 2008.

Crisis 464

Crisis Publicity Exercises Financial 464

Agility PR Solutions

FEBRUARY 23, 2022

Building a strong positive reputation for your brand is done through stellar customer service. The post How to deliver stellar social media customer service (+ 3 examples) appeared first on Agility PR Solutions. The post How to deliver stellar social media customer service (+ 3 examples) appeared first on Agility PR Solutions.

Customer Service 162

Customer Service Examples Social Media How To 162

Onclusive

AUGUST 16, 2020

Join this live workshop led by two leading communications professionals who will share examples of success and best practices for monitoring and reporting on the quality of earned media. Speaker Info. Talia James Armand. Associate Director, PR and Communications. Kelly Byrd. Director of Customer Success & Insights.

Media 370

Media Measurement Reputation Examples 370

Onclusive

MAY 12, 2022

Onclusive invented PR Attribution in 2011 to determine how many times people, after having read an article about your brand, eventually visit your website and which actions they take – for example, view a specific page, download content, sign up for a demo, or purchase a product or service. Publication reputation and consumer behavior.

Consumer 370

Consumer Publicity Media Analysis 370

Remote PR Jobs

FEBRUARY 25, 2025

Public Relations Strategy Definition A public relations strategy is a plan for managing your brands reputation and communications. How to Handle Crisis Public Relations Strategies In todays fast-moving world, a brands reputation can change quickly. To learn more about crisis management and communication explore this article.

Strategy 155

Strategy How To Crisis Management Crisis 155

PRSay

JANUARY 16, 2025

For example, in late December, The New York Times published a piece on the conflict between actress Blake Lively and actor-director Justin Baldoni over filming the adaptation of It Ends With Us. My reputation is my currency in this profession. Not only do I have to sleep at night, I need to have my ethics intact to maintain my career.

Ethics 146

Ethics Publicity Crisis Film 146

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Reputable journalists will dig deep to ensure what they’re being ‘sold’ isn’t simply another example of corporate greenwashing. You can register here.

Reputation 195

Reputation Automotive How To Branding 195

Wadds Inc.

JANUARY 24, 2025

Successful companies understand that their reputation is built on what they do and how they do it. Boeing, BP, Goldman Sachs and VW are all examples of successful organisations that have endured significant crises over the past decade. For management, the dual nature of reputation presents a significant challenge.

Company 105

Company Ethics Reputation Leadership 105

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

Reputation management As voice search relies on providing quick, accurate answers, PR teams need to help companies enhance their authority and build trust online. This includes maintaining a strong brand reputation that is accurate and positive. FAQ pages, for example, are very useful.

SEO 339

SEO Reputation Local Consumer 339

Sword and the Script

APRIL 1, 2025

Consider for example, if you have years of clips about your company in your system. Where most monitoring tools will notify you of a mention in the media, SignalAI strives to enable companies to spot issues that may pose reputational risks. For example, it acquired Backlinko in 2022, a popular SEO blog and consultancy.

Software 159

Software Pitching SEO Tools 159

Prowly

NOVEMBER 14, 2023

Earned media, a powerful and influential aspect of public relations, is often misunderstood despite its profound impact on brand reputation and reach. Definition, Benefits, Campaign Examples appeared first on Prowly Magazine. In this article, we delve into earned media meaning, the concept of […] The post What Is Earned Media?

Examples 118

Examples Media Reputation Brand 118

PR Fuel

JUNE 16, 2024

Unexpected crises can strike at any time, and if you’re not ready, they can seriously damage your company’s reputation and bottom line. Read More The post Top Crisis Communication Plan Examples for Your Business appeared first on eReleases. That’s why having a solid.

Crisis Communications 105

Crisis Communications Examples Crisis Communications 105

Prowly

DECEMBER 10, 2024

No, it doesn't happen each time you launch a creative campaign, of course, but it remains that your brand's reputation is hugely dependent on what's being said about you and where. For example, if your name is "Kate Smiths," you'll probably also get alerts for "Kate Smith" and keywords that have higher mention volumes.

Twitter 104

Twitter Software Tools Social Media 104

ImPRessions - Crenshaw Communications

JULY 27, 2021

For example, I had no idea just how integral to a typical PR program the visibility earned through conference speaking opportunities are. They all work together to build an organization’s reputation. . But the difference to me is that marketing isn’t as focused on corporate or brand reputation as what we typically do in B2B PR.

Conference 368

Conference Pitching Writing Agency 368

ImPRessions - Crenshaw Communications

APRIL 8, 2021

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. So far, Wall Street isn’t too bothered by the reputation hits. And the industry’s reputation problems in matters from data security to diversity are well known. Be a part of the solution.

Reputation 305

Reputation Privacy Data Advertising 305

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

The companies that pledged support for female employees after the Dobbs decision, for example, are expressing an authentic position in response to court ruling that will affect millions. No one can predict the nature or severity of a reputation crisis, but most brands understand their own vulnerabilities and social communities.

Construction 385

Construction Social Media Crisis Reputation 385

5W PR

FEBRUARY 17, 2025

Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. This guide outlines key steps to restoring trust and rebuilding a brands reputation through crisis management and PR. Customers want to feel heard and understood.

Crisis 78

Crisis Branding Brand Case Study 78

Onclusive

JANUARY 26, 2022

Onclusive, for example, consistently maintains the integrity and quality of contacts so you don’t have to. This means that you’ll want to identify which journalists, influencers and publications are having the biggest influence on your business – driving the most website traffic, social media engagement, brand interactions, and revenue.

Pitching 370

Pitching Data Privacy Writing 370

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. They might include a change in brand perception, increased brand visibility, enhanced reputation, or engagement of a new target audience, for example. Be Open With The PR Team.

Agency 310

Agency Measurement Meeting Reputation 310

Prowly

JANUARY 31, 2025

Some examples are: News media and press mentions Social media platforms Review sites and forums Industry publications Competitor channels In Prowly, you can use a Brand Query to gather all the data you need, or just use preprepared dashboards. Let's see the brand analysis example from Ahrefs with data pulled from SimilarWeb.

Analysis 104

Analysis Branding Brand How To 104

Prowly

SEPTEMBER 18, 2023

Crisis communication can make or break a brand’s reputation, whether it’s a product recall, a data breach, a natural disaster, or a public relations nightmare. This is where the power of a strong press release comes into play. What is a crisis press release?

Examples 104

Examples Writing Crisis How To 104

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. For example, if one of your organizational goals is to be “first in the market,” you must clearly define your market, e.g. if there are any specific parts of the market you’re focusing on.

Branding 370

Branding Brand Media Measurement 370

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Business software, for example, usually has a lengthy selling cycle and comes at a significant cost. The right PR plan means a new brand can grow a reputation as a major player – or an up-and-comer — in a given category. Credibility is like money in the bank for brand reputation. PR educates customers and prospects.

Technology 246

Technology Company Banking Education 246

Reputation Us

JULY 18, 2024

In the intricate world of business and reputation management, success hinges on the balance of satisfying both customers and staff. These two fundamental elements form the linchpin of a thriving enterprise and reputation. Apple understands that its reputation is an asset that requires ongoing maintenance.

Reputation 97

Reputation Crisis Management Employee Enterprise 97

Onclusive

MARCH 24, 2022

Understanding your audience and their journey so that you have clarity around who to target now and in the future, what to say and when to say it — helping you to ensure your stories resonate and contribute to improved brand reputation. We’ve also added examples of specific PR metrics to this framework.

Measurement 396

Measurement Data Hotels Viral 396